SMS Business Basics November 2014

  • Instructors:
    Jen Basford

    Register: Register Now

    $249 - PPA member
    + bring someone else from your studio for FREE

    Available at PPA Headquarters in Atlanta or live streaming online! Class will be held from 9 a.m. - 6 p.m. EDT each day.

    November 15-16, 2014

    In this senior-focus workshop, SMS mentor Jen Basford will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

    You'll choose a business model that’s the best fit for your studio and evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure. This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios.


    • Overview of competitive landscape
    • Legal and financial requirements
    • Skills needed to successfully run a studio
    • Types of business models
    • Applying financial benchmarks
    • Marketing promotions
    • Sales fundamentals
    • Pricing for profit
    • Managerial accounting
    • Realistic goal setting
    • Managing long-term success

    Please book travel arrangements after October 22, as workshop is subject to cancellation or changes prior to this time. Minimum class size is 19 and maximum class size is 35.

    Registered attendees will receive an email 3-4 weeks prior to the workshop with information on accessing via live streaming or traveling to the workshop.

      • Jen Basford


        Jen Basford is best known for her high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. She owns a 3,500-square-foot, custom-designed studio in Edmond, OK, and markets to a high-end, fashion-forward boutique clientele. In fact, she has become one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing, social media and client relationships.

        Besides Jen's love of fashion, she enjoys posting on Instagram, obsessing over pretty office supplies at russell + hazel, and Sonic's Diet Dr. Peppers. You can find her speaking to local and regional PPA groups, and educating next-level senior photographers through her organization Seniors Ignite. 

    • PPA Headquarters, Atlanta, GA

    • What should I do to prepare for the class?
      The Business Basics Questionnaire (located under the Course Materials tab on this page) allows our instructors to learn more about your business prior to your attendance in the class. Please review, complete and email the questionnaire to PPA at 

      What should I bring with me to the class?
      Attendees will receive a printed and bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptops, tablets or phones for note-taking.

      What are the class hours?
      The class runs from 9 a.m. to 5 p.m. both days. Look for a detailed class schedule via email the week prior to the class. 

      Do I need to be a PPA member to attend?
      PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague. Need to join PPA 

      Will I receive merits for attending?
      Yes, attendees will receive two service merits. 

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