SMS Business Basics March 2014
Register: Register Now
Special pricing: $249 - PPA member plus a guest
Attend the workshop in-person or watch the live stream from your computer.
March 29-30, 2014
In this workshop at PPA Headquarters, industry business expert Jeff Dachowski will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.
You'll choose a business model that’s the best fit for your studio and evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure. This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios.
- Overview of competitive landscape
- Legal and financial requirements
- Skills needed to successfully run a studio
- Types of business models
- Applying financial benchmarks
- Marketing promotions
- Sales fundamentals
- Pricing for profit
- Managerial accounting
- Realistic goal setting
- Managing long-term success
Please book travel arrangements after February 12, as workshop is subject to cancellation or changes prior to this time. Minimum class size is 10 and maximum class size is 25.
In high school, Jeff quickly fell in love with photography. After pursuing every class related to photography, he attended the Hallmark Institute of Photography. He has been photographing weddings all over New England, the Caribbean and the inter-mountain west since 1992. And in 2003, Jeff and his wife, Carolle, opened their studio in Manchester and have seen meteoric growth since opening. They have a loyal following of children and family clients, a buzz in the wedding industry, and a growing number of commercial portrait clients.
Jeff is a busy man, and his work has been featured in Seacoast Bride, a New Hampshire Bride, Woman Engineer, Woman’s World and Rolling Stone. He has nine images in the PPA Loan Collection, nine Kodak Gallery awards, two Fuji Masterpiece awards, 13 Court of Honors, and an ASP Regional Medallion. Jeff is also active in PPA’s Studio Management Services and contributes monthly to Professional Photographer magazine (his prosperous studio was featured in the July 2008 issue, too). In addition, he is a PPA Approved Juror, a Certification Judge for the Professional Photographic Certification Committee and a Vatican Approved Photographer. Jeff is a Certified Professional Photographer and has attained his Master of Photography and Photographic Craftsman degrees from PPA. He even serves as president for the New Hampshire Professional Photographers Association (NHPPA).
PPA Headquarters, Atlanta, GA
What should I do to prepare for the class?
The Business Basics Questionnaire (located under the Course Materials tab on this page) allows our instructors to learn more about your business prior to your attendance in the class. Please review, complete and email the questionnaire to PPA at firstname.lastname@example.org.
What should I bring with me to the class?
Attendees will receive a printed and bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptops, tablets or phones for note-taking.
What are the class hours?
The class runs from 9 a.m. to 5 p.m. both days. Look for a detailed class schedule via email the week prior to the class.
Do I need to be a PPA member to attend?
PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague. Need to join PPA?
Will I receive merits for attending?
Yes, attendees will receive two service merits.