SMS Business Breakthroughs
Allison Tyler Jones, Bridget Jackson, Carrie Wildes
Register: Register Now
$944 (for all 3 days)
BONUS: Register for the Business Breakthroughs Workshop in Phoenix (January 9-11, 2014), we'll throw in a full Imaging USA registration ($129 value) at no cost to you! Take in the three-day trade show and hit all of the sessions, demos, and after-parties on us—our gift to you for investing in your business education!
Get the breakthrough you want! Increase your sales. Keep more money. And take back your life.
If you're a PPA member with an established studio grossing at least $20,000 in annual sales, then the Business Breakthroughs workshop is designed just for you.
It's three days of in-depth instruction focusing on business and financial management, the how-to's of effective branding, targeting, and marketing and techniques for maximizing sales.
PPA's Studio Management Services (SMS), the foremost authority on business education, understands the unique needs of your studio. Our knowledgeable experts will connect with you individually on the phone and in-person. Prior to the workshop, a PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will speak with you over the phone and help you develop a custom financial plan. During the workshop, you'll engage in an hour-long private consultation with an SMS mentor to scope your business and marketing strategy.
It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.
Allison Tyler Jones
Allison Tyler Jones travels the world teaching photography and business workshops and is the author of three published photography books with a fourth on the way. For 12 years, she owned and operated one of the nation's leading scrapbook retail stores - Memory Lane in Mesa, Arizona. She's now at the helm of Allison Tyler Jones Photography Inc., a boutique portrait studio in historic downtown Mesa that ranks as one of PPA's Top Performing Studios. Allison specializes in portraits of families and children for both retail and commercial clients and loves to make people laugh. Owning a business is hard, and Allison is excited to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to www.atjphoto.com.
CPA, Manager, PPA Studio Management Services
Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management. She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios.
Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at email@example.com. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!
Carrie Wildes owns Carrie Wildes Photography (based in Tampa, Florida) and operates out of a custom home studio and second location in a shared commercial space. Their team includes six photographers, a studio manager, and graphic designer. You can find Carrie dodging traffic, leaning off ledges, and sometimes even braving the snow to get the money shot. But this all didn’t start until she realized the gift she had while on a mission trip to the Philippines…where she fell in love with photography. In 2007, she and her husband, David, left the frozen tundra of Chicago to start a new and warmer life in Tampa, Florida. Carrie then decided to get off the corporate ladder and build one her own. She graduated from Purdue University with a bachelor’s degree in Industrial Engineering, is a scuba diver, doesn’t eat beef, and is a social media diva.
Imaging USA - Phoenix, AZ
What should I do to prepare for the class?
Your investment includes one-on-one consultations with a PPA accountant and SMS mentor. In order for the CPA and mentor to prepare for these meetings, we request financial documentation, sales and sessions reports and the Business Breakthroughs Questionnaire. The checklist and materials are included under the Course Materials section on this page. After registration, you will receive a detailed email explaining the process and how to submit the required materials.
I may not have time to submit the required consultation materials prior to the workshop. Can I still attend?
Absolutely! You can complete the financial and mentor consultations post-workshop.
What should I bring with me to the class?
Attendees will receive a bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking. If you do not submit copies of your marketing materials prior to the workshop, please bring hard copies with you to class.
What are the class hours?
The class runs from 9 a.m. to 4 p.m. each day, with one-on-one consultations from 4 p.m. to 6 p.m. Look for a detailed class schedule via email the week prior to the class.
Do I need to be a PPA member to attend?
PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague for $399. Need to join PPA?
Will I receive merits for attending?
Yes, attendees will receive two service merits.
Is Imaging USA registration included with my purchase?
Yes! PPA will process your Imaging USA registration after you sign up for the class.