SMS Business Basics for Wedding Photographers
Carrie Wildes, Bridget Jackson
Register: Register Now
$279 - PPA member
Just starting your photography business? Making the jump from part to full-time? Then this is the workshop for you!
In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax, and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impacts in the participants' bottom lines!
- You'll be able to choose the business model that's the best fit for your studio
- You'll evaluate your business strengths, customer needs, and the market's competitive dynamics to create a profitable pricing structure
- You'll compare your studio's numbers with industry averages and the best performing studios
- You'll put a plan in motion to take your business to the next level.
Utilizing PPA's Benchmark Survey, you'll learn industry standards that will help you understand your studio's numbers, and identify the changes you need to make to be more profitable.
It all adds up to making smarter decisions for your long-term success and putting a plan in motion to make your business thrive. Let's bring those clients to your door!
Business Basics for Wedding Photographers is brought to you by PPA's Studio Management Services (SMS)--the foremost authority on business education. Our instructors, one a photographer operating a profitable studio and the other, PPA's own Bridget Jackson, a CPA who has worked with hundreds of studios, will team up to present you with the most comprehensive workshop in the industry.
Carrie Wildes owns Carrie Wildes Photography (based in Tampa, Florida) and operates out of a custom home studio and second location in a shared commercial space. Their team includes six photographers, a studio manager, and graphic designer. You can find Carrie dodging traffic, leaning off ledges, and sometimes even braving the snow to get the money shot. But this all didn’t start until she realized the gift she had while on a mission trip to the Philippines…where she fell in love with photography. In 2007, she and her husband, David, left the frozen tundra of Chicago to start a new and warmer life in Tampa, Florida. Carrie then decided to get off the corporate ladder and build one her own. She graduated from Purdue University with a bachelor’s degree in Industrial Engineering, is a scuba diver, doesn’t eat beef, and is a social media diva.
CPA, Manager, PPA Studio Management Services
Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management. She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios.
Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at firstname.lastname@example.org. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!
Imaging USA - Phoenix, AZ
What should I do to prepare for the class?
The Business Basics Questionnaire (located under the Course Materials tab on this page) allows our instructors to learn more about your business prior to your attendance in the class. Please review, complete and email the questionnaire to PPA at email@example.com.
What should I bring with me to the class?
Attendees will receive a printed and bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking.
What are the class hours?
The class runs from 9 a.m. to 5 p.m. both days. Look for a detailed class schedule via email the week prior to the class.
Do I need to be a PPA member to attend?
PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague. Need to join PPA?
Will I receive merits for attending?
Yes, attendees will receive two service merits.
Is Imaging USA registration included?
No, you will need to register separately for Imaging USA and this pre-convention workshop.