SMS Business Breakthroughs Cincinnati July 2013
Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine.
In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.
For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV. Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics. Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.
In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007). Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.
In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.
Essenza Studio, Cincinnati, OH
What should I do to prepare for the class?
Your investment includes one-on-one consultations with a PPA accountant and SMS mentor. In order for the CPA and mentor to prepare for these meetings, we request financial documentation, sales and sessions reports and the Business Breakthroughs Questionnaire. The checklist and materials are included under the Course Materials section on this page. After registration, you will receive a detailed email explaining the process and how to submit the required materials.
I may not have time to submit the required consultation materials prior to the workshop. Can I still attend?
Absolutely! You can complete the financial and mentor consultations post-workshop.
What should I bring with me to the class?
Attendees will receive a bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking. If you do not submit copies of your marketing materials prior to the workshop, please bring hard copies with you to class.
What are the class hours?
The class runs from 9 a.m. to 4 p.m. each day, with one-on-one consultations from 4 p.m. to 6 p.m. Look for a detailed class schedule via email the week prior to the class.
Do I need to be a PPA member to attend?
PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague for $399. Need to join PPA?
Will I receive merits for attending?
Yes, attendees will receive two service merits.