PPA Webinar :: SEO & Analytics: What You Can Learn from Your Own Traffic

SEO & Analytics: What You Can Learn from Your Own Traffic
Part 6 of the SEO Webinar Series
January 21, 2014 – 2 p.m. ET
With Brett Snyder
Skill Level(s): All
FREE for PPA Members and Non-members
Call 800-786-6277 to register.

Members and PPAedu subscribers can replay part 1, part 2 and part 3 of the series:

The Pitfalls of SEO
Leveraging Local
Audience Engagement: The True Art of SEO...for Photographers!
 
Analytics is largely viewed as one of the unsexiest aspects of digital marketing. However, your web analytics can tell you so much more than "what happened". Analytics can help identify new or previously unknown opportunities about your website and your audience.

Google Analytics Overview – Why Google Analytics?

  • Free
  • Easy to Install
  • Wordpress Plugins
  • Google Analytics Guide to Install

Breakdown by Medium

  • Filters
  • Exports
  • Period-over-Period (YoY, MoM, custom) comparisons
  • Identifying Google Images traffic

Conversion Tracking

  • Event Tracking
  • Conversion Page Tracking

Overview

  • What is it? Why won't they give us our keyword data?
  • Are there any workarounds?
  • Landing Pages – Understanding your most valuable content
  • Bounce Rate & Exit Rate – Define the metrics and explain how this information can help improve user experience
  • Advanced: Multi-channel attribution

Brett SnyderAbout Brett:
Brett Snyder is the Director of Search Engine Optimization (SEO) at Nebo, a web design and interactive marketing agency in West Midtown, Atlanta. Brett began his digital marketing career working with SPEEDO USA during the Summer Olympics and has been in love with the world of SEO ever since. As the Director of SEO at Nebo, Brett is responsible for the strategic planning, development, and implementation of search engine optimization campaigns. Over the course of his career, Brett has worked with all manners of businesses from large B2B brands to local Mom & Pop ecommerce shops to help them leverage the incredible opportunity that search engines have provided to connect businesses with their target audience.

You connect with find him on Twitter, LinkedIn, or Google+.


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