PPA Webinar: Time in Your Day / Money in Your Wallet
October 13th - 2pm ET
With Lori Unruh and Jeff Poole
Skill Level(s): ALL
FREE for ALL Photographers
Click here to register
"Time is really the only capital that any human being has, and the only thing he can't afford to lose." –Thomas Edison
Ever heard the expression, "Time is Money"? For creative entrepreneurs, our ability to create, and sell, is directly tied to the time we have for creation. However, too many photographers disregard or undervalue the time-cost of image and product creation. It's why, at one point or another, we feel overworked, overwhelmed, and underpaid. If you've felt like you're still not making the profits you want, and yet you’re considering hiring an office assistant to help whittle down your to-do list, chances are you are neglecting a crucial equation in your business.
Join Jeff Poole and Lori Unruh as they discuss how disregarding the time-cost involved in photography can lead to decreased profits and cause your business a slow painful death. Learn how to incorporate both your time-costs and hard costs to determine the retail price of your products and services. Once you can track your time costs, you can begin finding innovative ways to streamline your workflow. You'll find yourself with both more time AND more money, and increase your business capital all the way around.
About Jeff and Lori
Jeff Poole and Lori Unruh first met in 2007 at a photography convention. After years of friendship, they decided to combine their respective businesses and talents and open a studio together. On New Year's Day, 2010, in Wilmington, North Carolina, IndigoSilver Studio was born - a boutique studio for the modern wedding couple. Yet they didn't stop there. True to their roots, Jeff and Lori travel each year to conventions, learning from and teaching with the industry's best. Recognizing that their business has grown through these industry events, they pay it forward with their labor of love, The Shoot Space. The Shoot Space is a community-oriented studio for local photographer – it hosts workshops as well as offers contracts, templates, workflow and other digital goodies so photographers can grow their business. From their studio to their teaching, The Shoot Space and more, Jeff and Lori are all about their industry – giving clients images they want, giving other photographers the support and training they need and letting others enjoy the craft Jeff and Lori love so much.