PPA Webinar: CLAIM YOUR NICHE: Nine Steps to a World-Class Business in Any Economy

September 23, 2014 – 2 pm ET
With Dr. Lynda Falkenstein aka “The Niche Doctor”
Skill Level(s): All
FREE for PPA Members and Non-Members
Call 800-786-6277 to register.

Trying to figure out how to distinguish your business from the rest of the pack? Worried about the competition taking your market share? Wish people would think about your service first and price second? If any of these sound familiar, don't waste a second registering for this important webinar. In this single session you'll be introduced to a nine step process guaranteed to help you build a lucrative and enduring business in the best and worst of times.

Prepare for the webinar by completing the niche self-test to determine where your niche is already very strong as well as its vulnerable spots.

Lynda Falkenstein Headshot, PPAedu Instructors, Techniques for PhotographersAbout Dr. Falkenstein:
Dr. Lynda Falkenstein aka "The Niche Doctor" is widely known as one of the foremost authorities on the subject of creating - and keeping - a niche that is at the core of a thriving and enduring business. Her book, NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out is considered a classic and used by businesses throughout the English-speaking world. Learn more about "The Niche Doctor" by visiting www.falkenstein.com.


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