PPA Webinar :: Create a Killer 2014 Marketing Plan

Create a Killer 2014 Marketing Plan

December 12, 2013 – 2 p.m. ET
With Angela Pointon
Skill Level(s): All
FREE for PPA Members and Non-members
Call 800-786-6277 to register.

Do you have a great studio but need a little help marketing yourself? Join Pennsylvania photographer and marketing expert, Angela Pointon, as she walks you through how to set up a marketing plan for your business.

Angela will go over:

1. What are the elements of a killer marketing plan and why are they important?

  • new business ventures
  • target audiences for 2014
  • goals (and how to crunch numbers to build a plan that will achieve the goals)
  • tactics to attract new clients
  • tactics to retain clients or encourage client referrals
  • remaining competitive and enhancing the client experience / culture / little wows

2. How to build a tactical plan

  • Build a plan that backs into the goals you want to achieve
  • Examples of solid marketing plans
  • How to sequence and schedule a tactical plan

3. Sticking to the marketing plan

  • motivational tips
  • scheduling tips
  • how to know when to change course
  • how to measure success against goals
  • what metrics should photographers measure and how often

4. Information on the freebie

  • Free marketing plan template

About Angela:
Angela Pointon is the founder of Angela Pointon Photography and Steel Toe Images, which offers advice and inspiring motivation for photography business owners. She writes a weekly e-newsletter  packed with advice for photographers. In addition, she has authored multiple books for photographers, is a monthly columnist for Professional Photographer magazine, blogs at Steel Toe Images and posts to Facebook, G+,Pinterest and Twitter.

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