PPA Webinar :: Creating a Brand Experience
Creating a Brand Experience
August 20, 2013 – 2 p.m. ET
With Angela Pointon
FREE for PPA Members
Call 800-786-6277 to regsiter.
Branding is so much more than the look of your logo or the design of your pricing sheet. In fact, the most impactful and meaningful part of a photographer's brand is the experience they offer clients.
When done right, a brand experience will reduce your marketing budget and increase the frequency of your client referrals.
During this webinar, you will learn:
- How to think about your client's experience from their point of view.
- How to design an elevated brand experience in a way that marries what your ideal client wants to the experience you offer.
- How to weave your brand experience into your workflow so that it doesn't become burdensome on the efficiencies you've already built for yourself.
Angela Pointon is the founder of Angela Pointon Photography and Steel Toe Images, which offers advice and inspiring motivation for photography business owners. Angela's weekly e-newsletter is packed with advice for photographers, and you can subscribe for free. In addition, she has authored multiple books for photographers, is a monthly columnist for Professional Photographer Magazine, blogs at Steel Toe Images and posts to Facebook, G+, Pinterest and Twitter.