PPA Webinar :: Creating a Brand Experience

Creating a Brand Experience
August 20, 2013 – 2 p.m. ET
With Angela Pointon
FREE for PPA Members
Call 800-786-6277 to regsiter.

Branding is so much more than the look of your logo or the design of your pricing sheet. In fact, the most impactful and meaningful part of a photographer's brand is the experience they offer clients.

When done right, a brand experience will reduce your marketing budget and increase the frequency of your client referrals.

During this webinar, you will learn:

  • How to think about your client's experience from their point of view.
  • How to design an elevated brand experience in a way that marries what your ideal client wants to the experience you offer.
  • How to weave your brand experience into your workflow so that it doesn't become burdensome on the efficiencies you've already built for yourself.

Angela PointonAbout Angela:
Angela Pointon is the founder of Angela Pointon Photography and Steel Toe Images, which offers advice and inspiring motivation for photography business owners. Angela's weekly e-newsletter is packed with advice for photographers, and you can subscribe for free. In addition, she has authored multiple books for photographers, is a monthly columnist for Professional Photographer Magazine, blogs at Steel Toe Images and posts to Facebook, G+, Pinterest and Twitter.

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