Super 1 Day States: Virginia

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Social Media Management and Understanding Analytics
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Course #VA01
Tyler Swartz, MBA, CPP, USN Ret.

Having a social media plan is key to your business, but it's not just about "Liking" pages and sharing posts. In this course, Tyler Swartz works with you to identify a business model that utilizes your social network and works effectively and efficiently for you.

You'll discuss how to develop the right business model – one that gives you access to all your channels in one system so that you can manage the messages for each channel. Learn how to create conversations, share links and generate intentional marketing that is key to your business, rather than just throwing things out there. With Tyler's tutelage, you'll discover how to identify the right social media plan and better yet, manage it in a way that saves time and generates leads and prospects. And, you'll finally understand what analytics truly mean, what yours say about your business and how to use them to manage your studio and your competition.  

Stop sharing photos, joining groups and getting distracted. Start marketing with a true social media plan and real results!

Course Date: Sunday, May 18, 2014

Course Hours: 9:00 a.m. – 5:00 p.m.

Items to Bring: laptop/iPad, social media account information, note-taking materials, samples of last 5 posts from each social media account (already posted) with how many likes, shares and comments received, 20-50 future post ideas, goal for what they want out of social media

Bob Harper Photography, LLC
120 W. Queens Way
Suite 101
Hampton, VA 23669

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High School Seniors: A Complete Picture
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Course #VA02
Jessica Robertson, M.Photog.

In this workshop, Jessica shows you the complete picture of how to provide the complete picture – for your Senior clients!

From start to finish, you'll walk through the entire process of marketing, selling and capturing senior portraits. Learn about Jessica's model program and how you can develop one of your own. Discuss compositional elements like lighting and posing, both on location and in studio.  

You'll also delve into sales and marketing skills, like creating relationships which last a lifetime and how to deliver a final product that is sure to create sales. Learn the dual aspect of marketing to both parents and teens and how the two are intertwined.

When Jessica is finished, you'll look at the Senior Portrait business in a whole new light – and have the knowledge to turn it into a very profitable, volume-based segment for you and your studio!

Course Date: Monday, May 5, 2014

Course Hours:
9:00 a.m. – 4:00 p.m.

Items to Bring:
camera and any additional equipment as desired, note-taking materials, money for lunch or sack lunch

Jessica Robertson Photographic Artistry Studio
307 England Street
Ashland, VA 23005

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Instructor Website:

When to Use a Square or Octagon Soft Box, Beauty Dish or Umbrella
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Course #VA04
Ricky Dawson, Cr.Photog.
William Garrett, Cr.Photog.

Square or octagon, soft box or beauty dish, umbrella . . . or what? It's OK if you're feeling a little confused on these various lighting tools and techniques. But once you're done with this class, you'll have the lighting knowledge and skill to separate your studio from your competitors!

During this workshop, you'll discuss modifiers in detail, learning what type to use and how to do it properly to minimize post-production corrections. Discuss the differences between high key and low key lighting, and how this drastically changes your lighting technique. Explore soft boxes, parabolics and umbrellas (no, it's not for the rain!) Any question you ever had about lighting a portrait session will be answered in the course, as you learn from Ricky and William, taking advantage of their 50+ years' experience.

Bring your camera and get ready to practice what they preach as you learn lighting fundamentals from the experts!

Course Date: Monday, May 5, 2014

Course Hours:
9:00 a.m. – 5:00 p.m.

Items to Bring:
note-taking materials, camera, different lenses

Garrett Studios, Ltd.
1105 Piney Forest Road
Danville, VA 24540

Instructor Contact:
276-224-2726 (Ricky)
434-836-2751 (William)

Instructor Website:

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