PPA Webinar: Tweens as a Business Niche
November 21, 2017 - 2pm ET
With Kay Eskridge, M.Photog.Cr., CPP
Skill Level(s): ALL
FREE for ALL Photographers
Click here to register
If you are a professional photographer looking to offer a portrait experience that will bring year round cash flow, allow you to feel good about what you do AND give your clients something to RAVE about . . . this is a perfect program for you.
Kay has hit the jackpot focusing on offering photography options for tween-agers (9-12 years old). Especially with young ladies as it’s providing me a platform to become their photographer of choice when it comes to their High School Senior portraits. It also leads to family portrait opportunities as a parent is always involved with the session or event scheduling, transportation and sales appointments.
Social media has changed the face of how today's young people deal with self-image, especially girls in their tweens and teens. Body positive messages are becoming very popular and it is my goal to become a part of this movement with my photography and the experience that comes with these programs.
The portrait experiences she covers are:
- Model for a Day
- Primp & Pose Portrait Parties (4 part series that involves her parent)
Partnership Marketing Campaigns are also covered as they play a big role in all of the programs. We'll also talk about social media and how images are shared and why it is so IMPORTANT to reach this generation as to the value of photographic prints.
Photographers attending this program will be able to plan and implement these programs, set up marketing strategies, increase their sales with this very lucrative, target market and feel good about making a difference in a young person's life.