PPA Webinar: Psychology of Pricing Portraits
Tuesday, October 10, 2017 - 2pm ET
With Bry Cox, M.Photog.Cr., CPP
Skill Level(s): ALL
FREE for ALL Photographers
Click here to register
Do people complain about price? Do they want everything digital? Do they buy the fewest amount possible or change your packages? Do you work long hours feeling underpaid?
Attend this PPA webinar and learn and understand some fundamental, key facets to the psychology of pricing. This will give you a lot to think about while also laying the groundwork for Bry's more in-depth program on the "Psychology of High-End Sales" at Imaging USA 2018 in Nashville.
Proper pricing is fundamental to a good sales system. Sadly, some want to make sales about corny tactics or canned phrases, but it's not. It's about understanding people and social dynamics, and presenting your work in a way that clicks with the client's mind. And the first part to that is knowing the psychology of pricing.
So, whether you sell packages or a la carte, and no matter your skill or current price level, this webinar is for you.