Why Earn a Degree?
PPA degrees are a symbol of your accomplishments and:
- Push you to continue learning and growing.
- Help you market yourself.
- Help you justify and explain your prices.
- Symbolize your commitment and expertise.
Push yourself to continue learning and achieving
Photography is not a static industry; new techniques and technologies appear constantly. Chasing a degree can help keep you in tune with the advancing industry, and also show your clients that you know your stuff! Degrees also give you tangible and attainable goals to strive toward. Kind of like why we go to college, right?
Market yourself and your business
Clients come to you for your knowledge and quality photography. Getting your photography recognized by the world's largest photographic association (via a PPA degree) is one way to show clients that even other photographers recognize your skills. If you want to make a name for yourself in the industry, a PPA degree is a great stepping stone. Adding that qualification after your name will prove your dedication to the craft and show your clients that you have the goods.
Be recognized for your accomplishments
We all want a little recognition, right? Well guess what, your clients do too. It can even help increase trust! Explaining how you earned your degrees can only help enhance that trust level. Give yourself and your clients some confidence in you.
Help justify and explain your prices
If customers ask why your prices are higher than another's, back yourself up with that PPA degree. And be ready to explain how you earned the degree and how that translates into better quality for them. Show them, don't tell them!