SMS Business Basics Workshop: March 29 - 30

Interested in the Business Basics Workshop from PPA?

There are two ways you can register for the workshop in March. Which option will suit you best?

Business Basics Live in Atlanta

Dive into the Business Basics, In-Person:

  • BOGO: buy one in-person registration and bring someone else from your studio with you at NO extra cost!
  • Learn more: away from your daily routine you'll get a way more focused learning experience
  • Get a complete set of printed class materials to take notes and turn it into your own working document
  • Bonus: Play and replay the live streaming of the workshop you attended as many times as you want for one month.

Register now

SMS Business Basics Live Streaming

 Live Stream, Directly from Your Computer:

  • Save time (no travel or commute)
  • Save money (no hotel, airfare, gas, and other out-of-the-office expenses.)
  • Learn from the comfort of your own home
  • Get all the downloadable class materials ahead of time (electronic documents only)
  • Play and replay the live streaming of the workshop you attended as many times as you want for one month

Register now

About The Workshop:

March 29-30, 2014
PPA Headquarters, Atlanta, GA
$249 for PPA member and a guest

In this workshop at PPA Headquarters, industry business expert Jeff Dachowski will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

You'll choose a business model that's the best fit for your studio and evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure. This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios.


  • Overview of competitive landscape
  • Legal and financial requirements
  • Skills needed to successfully run a studio
  • Types of business models
  • Applying financial benchmarks
  • Marketing promotions
  • Sales fundamentals
  • Pricing for profit
  • Managerial accounting
  • Realistic goal setting
  • Managing long-term success

Please book travel arrangements after February 12, as workshop is subject to cancellation or changes prior to this time. Minimum class size is 10 and maximum class size is 25.

About the Instructors: 

Jeff DachowskiJeff Dachowski, M.Photog.Cr., CPP
In high school, Jeff quickly fell in love with photography. After pursuing every class related to photography, he attended the Hallmark Institute of Photography. He has been photographing weddings all over New England, the Caribbean and the inter-mountain west since 1992. And in 2003, Jeff and his wife, Carolle, opened their studio in Manchester and have seen meteoric growth since opening. They have a loyal following of children and family clients, a buzz in the wedding industry, and a growing number of commercial portrait clients.

Jeff is a busy man, and his work has been featured in Seacoast Bride, a New Hampshire Bride, Woman Engineer, Woman’s World and Rolling Stone. He has nine images in the PPA Loan Collection, nine Kodak Gallery awards, two Fuji Masterpiece awards, 13 Court of Honors, and an ASP Regional Medallion. Jeff is also active in PPA’s Studio Management Services and contributes monthly to Professional Photographer magazine (his prosperous studio was featured in the July 2008 issue, too). In addition, he is a PPA Approved Juror, a Certification Judge for the Professional Photographic Certification Committee and a Vatican Approved Photographer. Jeff is a Certified Professional Photographer and has attained his Master of Photography and Photographic Craftsman degrees from PPA. He even serves as president for the New Hampshire Professional Photographers Association (NHPPA). 

Bridget JacksonBridget Jackson, CPA, Manager, PPA Studio Management Services
Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management. She's leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios.

Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at Find out why so many photographers say they owe their business's success to the time they've spent with Bridget! 


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