Whether you're just getting started or moving from part to full-time, this is the workshop for you. Business Basics is catered exclusively to PPA members by Studio Management Services (SMS) – the authority on business education. Our Instructors are not only talented photographers, but the brains behind very profitable studios.

In this intimate setting, you'll assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

You'll choose a business model that’s the best fit for your studio. Then you’ll evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure.

This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios. You will be empowered to make smarter business decisions for long-term success. And with proven marketing and promotional ideas, you'll have a complete plan to bring clients to your door.

If you’re already an established studio grossing at least $50,000 in annual sales, PPA has created Business Breakthroughs just for you.

Be sure to join PPA prior to registering. This exclusive workshop is only available to members! Select Your Workshop Below & Register Now!

WORKSHOP TOPICS

• Overview of competitive landscape
• Legal and financial requirements
• Skills needed to successfully run a studio
• Types of business models
• Applying financial benchmarks
• Marketing promotions
• Sales fundamentals
• Pricing for profit
• Managerial accounting
• Realistic goal setting
• Managing long-term success

8:30am -6:00pm program

INVESTMENT
$379 - PPA members
$229 - Member’s guest (We highly recommend that your business partner attends.)

QUESTIONS?
Contact SMS at sms@ppa.com or 888-851-0405.

Upcoming Workshops for PPA Members

*NOTE: Workshops are finalized 45 days in advance of the class date. Please confirm travel dates only after receipt of welcome kit and class confirmation from PPA.

PPA Members earn two service merits for attending.