Thanks for asking Joe. the best explanation is to check out: the past 15 post does a great job explaining.

A sample of the mentors from the last AD =

I used to speak at convention years ago and got frustrated in the direction education in the industry was going....2 hour infomercials trying to sell speaker product. So I created AfterDark 3 years ago with a bunch of friends. All small group interaction with exceptional instructors. HIt the AD FB page and ask those who have attended specific questions and they will tell you. One of my favorite mentors Mentors Brooke Shaden describes it better than anyone: -

"I spend my time there, just like everyone else involved does, for three simple reasons: family, support, and growth." Brooke Shaden ... So Joe. It is more just about a way to exist than anything