PPA Today: Search Results

Results tagged “techniques for photographers” from PPA Today

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PPA is dedicated to delivering photographers the best education available through hundreds of photography course videos available on PPAedu, as well as the 500+ videos on PhotoVision. In addition to these recorded courses, PPA hosts LIVE courses that you can attend from your computer as they happen. Be your own valentine and give yourself the gift of attending!

PPA Webinar: The $3000 Headshot
February 14, 2017 - 2pm ET
With Megan DiPiero, CPP
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings

In this memorable and inspiring talk, Megan will share the life lessons that have shaped her into the business success she is today. From her modest home studio, Megan comfortably charges 10x the market rate for her sought after headshot style, bringing in sales ranging from $1700-$6500. She'll convince you that pricing thresholds are limited only by your imagination. Whether you're a portrait or wedding photographer, new to the industry or seasoned veteran, this talk will be just the kick in the butt you need to vault your brand (and your prices) to new heights. Passion and profit ahead!

That's not all! Are you new to PPA or thinking about joining? There's also a new, membership webinar to attend!

PPA Webinar: Maximizing Your Membership
February 14, 2017 - 2pm ET
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings
Click here to register

If you haven't already, it's time to jump in and take advantage of everything PPA has to offer! Please join us for a Maximizing Your Membership Webinar and we'll give you the low-down on everything PPA.

We know membership offers a lot and it can be hard to navigate all of the PPA benefits. That's why we created this webinar to help you take advantage of your membership. Topics include a step-by-step guide to activating your equipment insurance, how to navigate the PPA website and an introduction to theLoop.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu and PhotoVision library of videos, you'll need to be a PPA member. Join PPA today!


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PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

PhotoVision's Year of Inspiration continues with the release of "You as an Artist" with Anne Geddes on Monday, February 13. 

Anne inspires us with her take on being an artist, truly owning your work and giving it a sense of importance.  She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." 

You can look forward to her passionate conversation on PRINT. The Movement with PPA's Director of Education, Angela Kurkian. The two discuss the importance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit our website.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. 

A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease.  

Anne's imagery has been published in over 84 countries, and in 24 languages. Anne has recently released a new series of photographs based on the signs of the Western Zodiac. 2017 will see the release of a comprehensive retrospective of her work, published by Taschen. 

For more information on Anne, please visit www.annegeddes.com.  Follow Anne on Facebook to see inside the studio, and stay up to date with her latest work.

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

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Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By James Yates
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It's super cold outside and, let's face it, you don't want to go anywhere this weekend. Curl up under a blanket, make something hot to drink, and enjoy these top photography blog posts from around the web. 

ACCESS: Read this PPA Today post on the amazing stuff that comes with this year's Imaging USA Expo-Only Pass (Drone Zone, Print for Success Theatre, Mel Robbins keynote, IPC exhibit, 600+ booth trade show) and get a promocode to enter to get your pass for FREE!

ADAPT: Windy conditions may seem like a ruined day for your photo shoot, but FStoppers has an article on how to use it to your advantage. More than just overcoming, there's a way to use wind to your advantage to create natural portraits. 

TIPS: Learn 10 tips for better wedding photography lighting via a video from Popular Photography. The first step is figuring out the space...watch the video to learn the rest. 

HOW-TO: Tis the season for these tips! Popular Photography again with 10 tips for holiday family portraits. They're simple, easy to remember, and will make the most out of your family get-togethers. 

BEWARE: Not to scare you, but memory cards can be damaged pretty easily. Here are a bunch of do's and don'ts for memory cards from PetaPixel. They'll clear up some common misconceptions and offer strategies to keep your images safe. 

INSPIRING: Business Insider has a slideshow of inspirational nature photography. Check out the winners from the 2016 National Geographic Nature Photographer of the Year contest. These are jaw-dropping images you won't soon forget. 
 
DIVERSIFY: Here's a great piece on diversity issues in the modelling world. A Liberian model collaborated with an L.A.-based photographer to recreate fashion campaigns featuring white models. The results spark questions about black girl invisibility and the need to diversify.  

TRIBUTE: New York fashion and portrait photographer Rodney Smith recently passed away. PetaPixel has a nice piece on his legacy and a look at his iconic photos. 

DREAMING OF DRONES:  Professional Photographer magazine reviewed 8 popular drones so you can put your favorite on your Christmas wish list. Hurry up and read this article or Santa may just pass you by. 
 
PRINT: The Photo Fundamentalist has a great essay up about print permanence and the need to create prints. Go into the meaning of life, why man creates art, and more deep issues that dovetail perfectly with PPA's PRINT. Movement

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

By Bethany Clark

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While many people enjoy flying drones for personal use, when it comes to flying for commercial photography purposes, you've got to really dot your i's and cross your t's to make sure you start off (and stay) on the right foot. 2016 has been an exciting year in the world of commercial drone use, what with the new FAA regulations, the steps to becoming a small drone pilot, and lots of buzz about new equipment, and with all of that going on, PPA is committed to providing you with the most up-to-date information and resources, so that adding a drone component to your business is as seamless - and profitable - as possible.

If you plan to add a drone to your photography business, you'll definitely want to bookmark the PPAedu drone track, which, like all of the other topics and tutorials packed into the PPAedu library, that help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, is free for PPA members to access at any time, 24/7.

Check out some of the topics available already, taught by Randy Braun, Director of Product Experience with DJI, and Stacy Garlington, Product Specialist with DJI:

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy cover the basics of drones, from guidelines to etiquette to how to incorporate drones to leverage your photography business.

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace.

Instructors: Randy Braun, Stacy Garlington
Buying a drone? Watch the video and learn which features you should be looking for when buying your first drone and how to choose a drone that fits your needs. Key features to look for: price, camera, lens quality, and much more.

Instructors: Randy Braun, Stacy Garlington
So you want to fly a drone? First learn the safety, rules, and proper flying etiquette before you take flight. Randy and Stacy will discuss the basic safety procedures that go into flying a drone, as well as the FAA flight rules and regulations. 

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy give a brief overview of the DJI drone hardware components, as well as give a quick tour of the DJI Go App.

Instructors: Randy Braun, Stacy Garlington
Curious about what goes into flying a drone? Watch this episode as Stacy shows you a basic overview of flying a drone from the pre-flight checklist to take-off and landing, as well as basic drone flight terminology. 

Instructors: Randy Braun, Stacy Garlington
Join Randy and Stacy as they discuss the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services. 

If you're a member of PPA, just log in to watch PPAedu at any time. If you're not a member yet, you can experience one PPAedu video a month at PPA.com/TryEdu, and if that's not enough, join PPA today for full access to all the PPAedu videos! (When you join, you'll also benefit from the dedicated drone community on theLoop! Join today!) 

And if you want an up-close and in-person experience with a drone, be sure to attend Imaging USA 2017! There will be a range of drone classes and exhibitors ready and willing to talk to you about all things drone. So what are you waiting for? Register today

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By James Yates
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PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

Two new announcements have been made in preparation for the program's anniversary: 1) a class at Imaging USA 2017, and 2) a new join-schedule for upcoming Challenge Groups.

First, instead of offering the challenge each and every month, the groups will be starting during the months of February, March, April, May, August, September, October and November. This means there won't be any new groups forming in December, January, June or July. This will allow more time to dig even deeper in the groups that are currently running and no one has to worry about signing up during the holidays or summer vacation!

Second, Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and  asks the question,  "iI you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at PPA.com/Challenge

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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Are you looking to take in some live demonstrations at Imaging USA? The Demo Class Track is guaranteed to give you a jolt of inspiration as you witness live demonstrations by top instructors. 

As you prepare for the world's largest pro-photography convention, keep these Demo Track classes in mind to catapult your business!


Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting - it's all in here! Learn from the best!

Lighting With Conviction
Scott Detweiler
January 8
5:00 PM - 6:15 PM

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join!

The Fine Art Composite Portrait
Mark Bryant, M.Photog., M.Artist.Cr.
January 8
6:45 PM - 8:00 PM

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece!

Seniors... Think Differently...
Dan Rowe
January 8
6:45 PM - 8:00 PM

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too!


Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves!

Lightapalooza!
John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP
January 9
10:00 AM - 11:30 AM

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images - and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation - it's all here, delivered in Hartman's unique, expert and engaging style.

Maternity Inspiration and Beyond
Dani Miller
January 9
10:00 AM - 11:30 AM

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph - it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself!

Beyond The Speed Light...New Sources, New Look, New Light
Russ Harrington
January 9
5:00 PM - 6:15 PM

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.

Simple Techniques for Posing People in Groups of 2 to 100...
Michele Celentano , Cr.Photog., CPP
January 9
5:00 PM - 6:15 PM

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera - walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt.

Stylized Family and Children Photography
Kia Bondurant, M.Photog.Cr.
January 10
10:00 AM - 11:30 AM

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage.

Photographing Architecture - Taking Your Images to the Next Level!
Randy Van Duinen, M.Photog., M.Artist.Cr., CPP
January 10
10:00 AM - 11:30 AM

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!

Simple and Creative Ways to Work with Children
Alicia Adamopoulos
January 10
3:30 PM - 4:45 PM

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients - as well as their parents - to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster!

Headshots 360
Jim Ferrara, M.Photog., CPP
January 10
3:30 PM - 4:45 PM

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

On-The-Go Lighting
Daniel Doke, M.Photog.Cr., CPP
January 10
5:15 PM - 6:30 PM

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive - and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition!

Getting, Creating and Selling Families
Gary Box, M.Photog.Cr., CPP
Pam Box, M.Photog.Cr.
January 10
5:15 PM - 6:30 PM

Family photography can be one of your most sustainable and profitable segments - easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots - everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales - this is the way!

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By Bethany Clark

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library is full of tools to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These tutorials and educational videos are available 24/7 at no cost, as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into close to a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!

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For the month of July, the full video "Inspiration: Emphasizing the Creative Process" with PPA Instructor Joel Grimes Cr.Photog. has been unlocked. In this video, Joel first takes you down an interesting path, discussing how art and artists are often defined. Rather than focusing on terms like "genius" and "brilliant," Joel emphasizes the hard work, motivation and passion that go into creating something worthwhile. Examine and explore the many ways an artist can express ideas, so that your work truly is a manifestation of you. You'll also discuss the concept of the final product - how what you produce is ultimately subject to someone else's opinion and expectation, and how beauty is truly in the eyes of the beholder. After all, perception really is reality.

If you already belong to PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!


Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

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How and Why the Business Challenge started.
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In 2015, PPA had an idea for a case study. A group of five photography mentors and I took on the challenge of working with two studio owners to help them transform their businesses. We not only wanted to help these two entrepreneurs, we also wanted to learn from them by documenting the challenges they faced, the changes they underwent and how both they and their businesses thrived. The "Studio Makeover" was initiated and our goal was to take all the information we were using to help our makeover participants and bring it to PPA members to learn from as well. 

We did this through the entire year of 2015 with live webinars, blog posts and even personal video updates. Then, at Imaging USA 2016, all eight of us took the stage and revealed each studio's final numbers, shared their biggest "a-ha" moments and discussed their transformation from both a business and personal perspective.  

Leading up to Imaging USA, as I was putting together the program for the rest of the team, I had my own "a-ha" moment. We were about to share some extraordinary moments and information as both studios made amazing leaps forward...but we didn't have anything in place for the attendees who might want to do their own "studio makeover." 

Well, I shouldn't say we didn't have anything because PPA has a plethora of educational tools available to members: the Benchmark Study, PPAedu's online education platform with more than 350 video classes, PhotoVision with over 800 episodes, Square One, downloads, Professional Photographer magazine, specialty courses for CPP and IPC, etc. As you can see, we have quite a lot of knowledge to offer and perhaps that works against us a bit. It can be a little overwhelming. Which brings me to my point...we didn't have anything/anyone tying it all together, giving it to photographers in an order that could easily be digested, and helping you as you needed it. 

So the idea for the Business Challenge was born.

Literally, right before Imaging USA, at our busiest time of the year, I was asking other departments to help me implement a brand new concept. And everyone here jumped in to help make it a reality, so that by Imaging USA itself we were able to let people know they could sign up for their very own studio makeover through PPA's Business Challenge. (Huge thank you's to our Marketing, Membership and I.T. teams for all of their hard work.)

I had an idea. I had the recently completed PPA Business Guide to use as an outline. I had the Square One tool to share. I had amazing friends and mentors who were willing to be part of this project. I had (and have) a strong desire to help photographers as entrepreneurs learn how to build profitable and sustainable businesses so they can live their dream. That was it. 

I didn't have a long syllabus. I didn't have a very exact plan for how to execute all of it. I was still learning how best to use theLoop platform as our means of communication. But I knew that if I waited to put it all together first, things would be missing anyway. You would be missing. All that I've learned from you, each and every group, would not have happened. And your questions and ideas and support are the actions that propel the Business Challenge forward.

PPA's Business Challenge is, by design, a living thing. 

No two groups are alike. The February 2016 group is very different from the June 2016 group. The curriculum, while similar, is not identical because conversations sway the topics and move them in a variety of directions. Questions are asked and answered. Friendships are born. Mentors are invited who generously share their experience and knowledge. While the foundation of knowledge of the Business Challenge is all the same, and it is scalable to a large group, the unique experience of each group is shaped by those who are involved.

I've written in a few different places that it's important to show up and be present in the conversations that take place in this 12-month program. It was not intended to simply be a place where information and assignments are posted. It can be, if that's what you want, but I want to give you so much more. I want you to feel part of something bigger; I want to give you accountability; I want you to meet and be inspired by some of the smartest people out there; I want to give you the opportunity to share your knowledge; I want you to remember why YOU are doing all this hard work in the first place; and I want you to build a body of knowledge that will propel you so much further.


I'm so glad you're here,
Angela


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Angela Kurkian is PPA's Director of Education







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by James Yates
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It's now been six months since the inaugural class of PPA's Business Challenge started on theLoop. Since then a new group has started each month and those participating are making changes that will affect their businesses and their lives as they continue their entrepreneurial journey.  

One of the first things Challenge participants are tasked to do is define their personal idea of success and then create a sales and session projection using the online tool, Square One. It helps point every small business owner in the right direction and kicks off your Challenge-year with a firm understanding of what you need to accomplish in the upcoming months. Here are just a few comments pulled from the Discussion Threads on how things are going for our current participants:

"I did the square one projections for my business.  Wow.  I had to go thru it a few times and it was eye opening.  Not charging enough!!!  This was so helpful... "
Kim B. 


"Just realized I misunderstood net income.  This changes things...  YIKES.  Now I'm getting that crazy scared feeling in the pit of my stomach... This is such a huge kick in the rear.  I did a few breakdowns - with and without (a physical) studio.  (End goal is to have a studio space of my very own, so I wanted to see what needed to be done.)"
Later...
"Happy to report that I finished my projections yesterday.  I did one for a home based studio and one for a retail space.  I figured that my goal would be to aim for the retail space numbers since I want to end up with a studio.  If I fall short and hit my home based numbers, that's ok - just means I landed among the stars, right?  I'd be happy with either number right now, as long as eventually I get to the retail numbers!  :)...And now that I've done my a la carte pricing, I'm seeing clearly how that will help me reach the projection numbers.  It's all starting to come together in my brain." 
Karen C.

"I just used the square one tool, and it really gives me a starting goal for what I need to do.  So far I am working well towards my goals and getting the sales per session mark.  I just need to do more sessions. More sessions will come from more marketing and better time management." 
Jennifer J.

by James Yates

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We're stuck right smack-dab in the middle of June and it's getting hot out there! Grab a Popsicle, crank up the a/c and take a look at our top blog posts from around the web for the week of June 13. 

PPA Advocacy Team D.C. Updates Parts 1 &
BE MORE ENGAGED: PPA was back on Capitol Hill fighting for a Small Claims Copyright option. Progress has accelerated! Check out the latest details here. 

SPEAK OUT: Have you joined our Action Team? If not, there's no time to waste. Watch this informative video and lend your voice to this historic movement. 

JOIN UP: PPA Member Randy Van Duinen, M.Photog.M.Artist.Cr., CPP, with a plea for all to join the Grassroots Team. 

PASSION V. PAYCHECK: FStoppers has an intriguing op-ed about doing what you love for a living and the reality that some people may thrive with an unrelated day job, pursuing their dreams in their spare time. Is one better than the other? Several links and opinions offered in this thought-provoking read. 

INSIGHT: The Phoblographer with an article on New York-based photographer Aundre Larrow's tips and tricks that could change how you think about portrait photography.


by James Yates

The International Photographic Competition (IPC) is now open. Have you entered your images? IPC gives photographers the opportunity to improve their work through competition and critiques from some of the most noted photographers in the business. Entering the International Photographic Competition has many benefits, including:

Engage with the passionate and supportive photographic competition community 
Improve your best work (Raise your hand if you want to get better!)
Earn the admiration and recognition of your peers
Ultimately improve your business

Your images will be evaluated based on the 12 Elements of a Merit Image. You'll receive a recording of an IPC Judge giving you dedicated feedback and explaining to you how the elements are present and impact YOUR image. By competing and getting your images critiqued, you'll learn what you do well as a photographer, as well as identify the areas in which you may need improvement. It's an amazing learning experience!

Entering your work in a competition can be scary for first-timers. So, to make it a little easier, here's an actual critique from last year's International Photographic Competition. This image is "DENIA" by Jamie Mezquida and is being judged by International Juror James Wyant, M.Photog.Cr..

Take a look back and see how constructive criticism from the judges and application of their feedback can improve your work as a photographer.



We hope this critique will give you a better understanding of what the judges are looking for when scoring your images. Enter your images into the International Photographic Competition today! Registration is open from now until June 22, 2016. Late registration extends to July 7, with an additional fee. Be sure to enter your images by 5 pm EST on June 22 to avoid paying the extra fee! The IPC judging dates are July 31-August 4, 2016 and you can stream it live at Stream.theIPC.org. Be sure to request a critique so you can receive some personalized feedback on your works of art. Familiarize yourself with the rules for the Photographic Open and Photographic Artist categories today at www.PPA.com/IPC!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By James Yates

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New York City-based fashion, portrait, and commercial photographer Jeff Rojas saw an opportunity and went for it. He noticed there were plenty of classes and workshops on how to photograph women, but, men? Not so much. Now, Rojas teaches other photographers how to get the best results from male subjects. His less-is-more philosophy, including attention to styling, dealing with men's insecurities (hello, receding hairlines) and the difference between directing and posing have made him internationally renowned at the age of 27. 

Read about Jeff and how he gets the best from his male subjects in, "Manly Pursuits," on the newly redesigned PPmag.com website.

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
by James Yates
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It's time to alert your non-PPA member friends. Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 at no cost as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into over a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!

For the month of June, the video Photoshop: Retouching for Beauty with PPA Instructor Jen Hillenga, M.Photog.Cr. has been unlocked. In this video, Jen teaches you how to enhance your subject's beauty, using some quick and easy Photoshop tricks. You'll first go through the options you have with Photoshop, like controlling exposure, color, crop and vignette. Then Jen will take you through the steps to use so that you don't go overboard or lose the integrity of your images. Drilling down into specific tools, you will explore vignette creation and blemish removal, using the history brush, adding shadows to naturally enhance, and applying selective blurring techniques for extra effects. In her easy and effective way, Jen breaks this down so that you can take your images from beautiful to breathtaking!

If you're already a member of PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By Sarah Ackerman

As you expand your photography business, you don't know what you don't know. Asking questions on theLoop to expand your knowledge is a great place to start to learn about any area of photography! With 29,000+ PPA members behind you, there's bound to be someone who has been in your shoes and can offer a word of support or advice.

This month, we're highlighting the thread concerning fast recycle flash or strobes for portable use. Check out what your fellow Loopers had to say:

James Corbett: I shoot mountain biking events and use my Canon Speedlite 580EX II off camera in high speed sync mode with an external battery pack. Perhaps because of the overly dreary day this past Saturday and my position in a stream valley, the typically speedy flash cycle time was impaired. I think because of the need for maximum output every shot. This caused me to miss more than the typical trailing racers.  Any thoughts on options for something small and quick enough to pack into the woods?

John Lee, CPP: What's your budget?  If you want to use multiple speed lights, then you can bring each one to a lower power that'll increase your flash duration.  You can also use the HSS that'll kill the power output and battery life, but you're freezing with your shutter instead of the flash duration.  You're not freezing with your flash duration if there's too much ambient light, by the way.

To eliminate all of this,, I would suggest the elinchrom ELB 400 unit with the Hi-sync flash heads (you'll have to buy a remote for this that'll enable you to use Hi-sync technology though).

You can also use the profoto b2 for its HSS tech (also need a remote).  By spec, it's less power than the Elinchrom though.

The profoto B1 also has the HSS feature and it's 500 w/s.  With the right modifier (profoto magnum) you generally will not have a problem with the ambient light.  Or you can just use the HSS feature along with its remote.  Only drawback with the B1 iss you'll need a "beefy". nightstand for it, especially if you're placing it high and outside.  Definitely need sandbags also. The other 2 options, although a "beefy" nightstand is great, but the flash heads weigh nothing so it's not absolutely required, just sandbags.

by James Yates

Want to enter into a serious photographic competition? Been thinking about entering again or wanting to take the first-time dive? PPA's International Photographic Competition (IPC) begins accepting entries May 23. It's time to start preparing your images. It's through competition and critiques of your work by professional photographers that you can truly grow and evolve as an artist.

Entering the IPC is one of the best ways to improve your craft, especially if you choose to have your images critiqued by one of PPA's Jurors! You can have your images evaluated and scored based on the 12 Elements of a Merit Image. You'll receive a recording of an IPC Judge giving you dedicated feedback and explaining to you how the elements are present and impact YOUR image. By competing and getting your images critiqued, you'll learn what you do well as a photographer, as well as identify the areas in which you may need improvement. It's an amazing learning experience!

We know the process can seem intimidating for first-timers, so here's an actual critique from last year's International Photographic Competition. This image called "Colors" was created by Jamie Mezquida and is being critiqued by PPA juror Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API.

Take a look and see how entering a photographic competition can improve your own work as a photographer through constructive feedback like you'll hear in this critique.




We hope this critique can help you get a better understanding of what the IPC judges are looking for when scoring your images. Start preparing your images for the International Photographic Competition! Submissions are open May 23-June 22, 2016. Late registration extends until July 7, with an additional fee. The IPC judging dates are July 31-August 4, 2016 and you can stream it live at Stream.theIPC.org. Be sure to request a critique so you can receive some personalized feedback on your works of art and Be More Prepared.

Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
by James Yates

Want to enter into a serious photographic competition? Been thinking about entering again or wanting to take the first-time dive? PPA's International Photographic Competition (IPC) begins accepting entries May 23. It's time to start preparing your images. It's through competition and critiques of your work by professional photographers that you can truly grow and evolve as an artist.

Entering the IPC is one of the best ways to improve your craft, especially if you choose to have your images critiqued by one of PPA's Jurors! You can have your images evaluated and scored based on the 12 Elements of a Merit Image. You'll receive a recording of an IPC Judge giving you dedicated feedback and explaining to you how the elements are present and impact YOUR image. By competing and getting your images critiqued, you'll learn what you do well as a photographer, as well as identify the areas in which you may need improvement. It's an amazing learning experience!

We know the process can seem intimidating for first-timers, so here's an actual critique from last year's International Photographic Competition. This image called "Cloud Surfing" was created by Heather Cook, M.Photog., and is being critiqued by PPA juror Rod Brown, M.Photog.Cr.

Take a look and see how entering a photographic competition can improve your own work as a photographer through constructive feedback like you'll hear in this critique.



We hope this critique can help you get a better understanding of what the IPC judges are looking for when scoring your images. Start preparing your images for the International Photographic Competition! Submissions are open May 23-June 22, 2016. Late registration extends until July 7, with an additional fee. The IPC judging dates are July 31-August 4, 2016 and you can stream it live at Stream.theIPC.org. Be sure to request a critique so you can receive some personalized feedback on your works of art and Be More Prepared.

Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg103 PPA photographers quietly kicked off the new PPA Business Challenge in February. Since then, two more groups have gotten underway with well over 300 participants at PPA.com/Challenge.

The Business Challenge helps photographers improve their business by building a stronger foundation with a focus on sustainability and profitability. The April group has already experienced two weeks of business-changing assignments, Q&A webinars, inspiration, check-ins, recaps and mark-your-calendar alerts. It's a great way to confidently build your business and not go it alone!

#1 No nonsense business advice
Led by PPA Director of Education Angela Kurkian, this 12-month Business Challenge is THE place to come for small-business help specifically developed for photographers. It is a sound framework to help PPA photographers steer their studios in the right direction. Don't be afraid to take the Challenge! Kurkian explains, "A lot of the things (the participants) are nervous about are things that being a member of PPA will help with (i.e. pricing, marketing, value through certification and becoming better at the craft of photography through photographic competition)."

#2 Peer-to-peer support group & accountability
The Business Challenge was developed to help hold photographers accountable in their attempts to improve their studios. One of the most popular and rewarding components of the Business Challenge in that regard are the questions and answers in the forums, where Kurkian poses questions to the group for an honest, frank discussion among peers. The questions can be complex, or as simple as "What are you afraid of?"

Here are some examples of the candid answers pulled from the group:

Q: What are you afraid of? What stops you from taking action?

"Will people value me?"

"My biggest fear is that I'm going to fail and look like a complete fool for even trying. I worry that my work isn't worth anything, that my peers view me as just another mom with a camera, and that I won't earn their respect; and I worry that I'll never find a client that values my work."

"I worry that maybe I AM talented but I'll let my fears squander it away or that my lack of business acumen will outweigh that talent."

"People will not pay our prices and will go with cheaper alternatives. People do not value our art or our time. My phone will stop ringing. We won't be able to afford/maintain our lifestyle."


But don't get too bogged down in the muck of negativity! Sharing with your peers is a wonderful way to see how alike we all are. Once these obstacles have been identified, it's only a matter of banding together and learning how to stomp it out with knowledge, hard work, and support from
PPA and your peers. We're all in this together!

#3 Safe practice for your own business
PPA is constantly developing new curriculum, offering webinars and advice to inspire and ignite the Business Challenge participants, and pushing them to greater success as artists and business people. You'll even notice Wes Roberts, who completed the Studio Makeover Challenge last year, hanging around the forums and offering great advice as someone who's been through the program.

Check back in a couple weeks, where we see what's going on with April's class one full month in...maybe some of their fears will be alleviated? (Spoiler alert: They will be!) Sign up now for the May class! Over 50 members are already on board! It's your turn to take control over your business and Be More! Sign up for free at PPA.com/Challenge.

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By Chris Homer

PPA is dedicated to delivering photographers the best education available through the over 350 photography course videos available on PPAedu, as well as the 800+ videos on PhotoVision. In addition to these recorded courses, PPA hosts courses that you can attend from your computer LIVE as they happen. Check out what we've got coming up in April below!

April 21, 2016 - 2 ET
Skill Level(s): ALL
FREE for All Photographers

There is a lot of information out there about what is legal and what is not when it comes to drone photography. This webinar will separate fact from fiction concerning current regulations. More exciting is that regulatory changes from the FAA are on the horizon which will make legal business-related use of drones much more achievable. Tune in to find out what you should expect and when you will likely see these changes take effect. At the end of the webinar, there will be a Q&A session with PPA's Manager of Government Affairs who has been in communication with the FAA's UAS Integration Office.

April 26, 2016 - 2 ET
With Andrew "Fundy" Funderburg
Skill Level(s): ALL
FREE for All Photographers

Join the founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu library of 350+ videos as well as the 800+ streaming courses on PhotoVision, you'll need to be a PPA member. Join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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