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Results tagged “professional photographers association” from PPA Today

By Sarah Ackerman

We are literally counting down the days until we get to the Gaylord Opryland for Imaging USA 2015! (As of Wednesday, November 12th - it's 80, in case you were wondering!) Here's a quick video to show you the ins and outs of the home of #ImagingUSA and give you some tips to help you make the best out of your trip. 

Have any tips for newbies? Tweet them at us @ImagingUSA or post them on our Facebook page!

 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
As a Certified Professional Photographer (CPP), you know the long road you have to travel down to earn those three powerful letters behind your name. That CPP means the world to you, and it should also mean the world to your clients. Educating them on why they should always choose a CPP can be tough sometimes. 

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To help, we've created a nifty tab (and its corresponding content, of course) that you'll be able to install on your company's Facebook page. It's meant to help you convey why hiring a CPP (specifically: you!) makes all of the difference in the world! 

We created the content and will update it periodically, but we can't install it for you. So how do you go about installing this bad boy? There are quite a few options!

It costs a little bit of money ($30/month for most everyone, but if you have more than a few thousand fans, prices increase) but is the easiest way to go about installation. What's the phrase? "You can have two of the three out of: good, cheap and fast". This is good and fast, but isn't super cheap. To make it as easy as possible without actually doing it for you, they walk you through the installation process screen shot by screen shot (them doing it for you isn't an option: consider it a learning opportunity). 

It is a cheaper version at $15 for up to 1,000 fans (or only a buck for up to 100 fans). It won't walk you through the installation process in as detailed of a way as Shortstack, but it'll be still pretty easy to get it up and running if you do it step by step. If you can handle $15/month, this is a great way to get this information out on your page and in your fans' feeds. 

Sounds redundant, right? Use Facebook to put something out on Facebook? We list it last because it's crazy complicated, but... FREE! First you'll have to sign up for an App Developers Account (pretty simple - just click here and you'll be all set). 

The next part is where it gets complicated - the best way is to watch some great YouTube videos. Make sure the videos are recent as Facebook has being giving the apps some facelifts as of late. Here's one that might work for you!

It might take a few minutes, but once you've installed the tab, share it on your timeline to show clients why it's important for them to stay with a Certified Professional Photographer. If you run into any issues, contact the app hosting service directly, they are the experts in this case.

You can download the tab graphics and html code here!

(If you want to make edits to the tab graphic itself, always remember the image needs to be 111 x 74 pixels and you'll have to pack a punch in that little space.)

These are just three ways to install the tab - if you simply Google "Facebook App Installation" you'll discover a world of options, these are just the ones we are pretty familiar with. If you find another option you enjoy, please let us know! Email Sarah at sackerman (at) ppa (dot) com.

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As a professional photographer, you deal with people's insecurities in front of the camera on a daily basis. We asked OurPPA Facebook followers to share the craziest things clients have asked for, and the photography community came forward with some pretty ridiculous situations. Here are our favorite responses:

• "A bride asked my husband to stretch her limo to make it appear more expensive." Martha C.

• "An architect asked if I could open the front door in Photoshop. On another shot he needed me to turn on all the lights. I told him that was level 7 magic and I was only in my 3rd year at Hogwarts School of witchcraft and wizardry." Erica B.

• "A bride who was taller than the groom asking me to stretch him after the pictures were all taken to make him look taller than her by a foot or so." Jillian C.

• "A middle-aged housewife once asked me to shoot 'romantic, soft, tasteful photos' of her for her husband, for their anniversary. She then produced an 18" stack of Hustler magazines, all opened to the centerfold as examples." Anjani M.

• "While shooting a maternity shoot, the mom-to-be who was barefoot turns to her husband and says, 'Honey, you need to take your socks off.' Then looks at me and asks, 'Or can you Photoshop them?'" Tyson P.

• "I had a studio in Hastings, England, and we used to make copy negatives of old photographs on 10x8 film and retouch them. An elderly lady came in with a photo of her dead husband who was wearing a trilby hat. She asked my assistant if we could remove his hat. The answer was yes madam. Assistant asked what color was his hair, her reply was 'Don't be stupid - you will see that when your remove his hat.' On another occasion a lady bought in 2 very dead stuffed monkeys to be photographed and framed. My wife asked the lady if she wanted them mounted. The lady blushed and said 'No thank you, holding hands will be adequate. The joys of being a GP Photographer.' Ian H.

• "At a newborn shoot, most babies are sleeping. One parent wanted me to Photoshop their child's eyes open. Really? Not only that, but during the shoot they started annoying the sleeping baby trying to wake her up. Job well done. Now you have a screaming baby." Michelle C.

• "To make sure her face cheeks were even because her collagen injections were not FDA approved. (And was given a before photo for reference)." Rachel T.

• "Can you turn my head sideways for a profile photo? I like my profile." Marty R. 

• "I once had to 'remove' a rather large penis on a horse. Bad enough, but then the family insists that he 'never' does that (which I took to mean the horse must really like me) *blushing*" Shannon M.

• "'I don't like my daughter's outfit, if I take a picture of a skirt. Can you Photoshop it on her?' Umm no." Heather S.

• "Can you iron my kid's shirt in Photoshop?" Kristen J.

Have a story to share? Post in on the thread! We love hearing the shenanigans that happen in your studios! 


with Bridget Jackson, CPA and PPA Business manager

Say hello to your newest guest column! It comes to you from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business and also a CPA. She's helped hundreds of photography studios be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

Is your bookkeeping up to date? 

It's important to stay on top of this small but crucial task. It means not only entering your income and expenses but also reconciling them to your bank and credit card statements. Remember, the key to your success is in the numbers. Both keeping your financial records up to date and interpreting your numbers on a consistent basis are critical to running a successful business. 

All too often studios don't know that business is down or that they aren't meeting their financial goals until their cash account is impacted or they quite literally run out of money. Don't let it happen to you!

Do you have a clear idea of where your income is coming from? 

In other words, do you have a clear picture of what products your clients are buying and which product lines are profitable? It is vital to your financial success to know the answers to these questions. For example, you may choose to raise the price of a product everyone is buying to make it more profitable. You might also consider eliminating a product line or not offering certain products if they're not helping you achieve the financial results that you need to reach your goals. Your marketing plan and sales strategy are a direct result of this assessment. You need to know who your ideal client is, what they like to buy and then determine what your sales average needs to be for a given number of sessions. 

How can you clearly understand who you are marketing to and what they are buying if you aren't clear on the current number of sessions you are photographing by product line and your average sale for each? This is another huge reason to keep your financial records up to date.

Do you know how your business compares to the Benchmark? 

PPA's Benchmark provides you guidelines for running a successful business. If you keep your cost of sales and overhead percentages within the guidelines, you are guaranteed to make more money. 

Even better, set your goals higher by following the Top Performing Studios' guidelines you'll find in the Benchmark resources. PPA works with high-performing studios that achieve 60-65% bottom line percentages. You should know how your bottom line measures up against them every month! 

If you're using financial software it will be easy to analyze this data but the key is keeping it up to date. Every year a studio should look back at where they have been and then set goals for where they want to be. Studios that do annual goal setting have a better chance of meeting their goals than studios that don't. 

By staying on top of your numbers and consistently understanding how your current state analysis compares to your goals, you can quickly make the necessary adjustments that will move you to the next level. Making adjustments to overall spending, assessing the return on investment (ROI) of marketing dollars and tracking sales averages by product line are just a few more things that make a good studio great.

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Remember picture day back in high school? You'd dress up in your "coolest" clothes and the photographer's assistant would sit you on a stool, tell you to smile and sit up straight, and then a blinding flash. Done. Your pasty, zit-dotted face was then frozen in that awkward moment forever, for all to see in the school yearbook as a representation of you. Hey, are your eyes even open?

Cringe no more; you're done with those terrible times! You're a part of a great organization that's helping you and nearly 27,000 other members be better photographers. And we all want to see you.

In our Faces of PPA campaign, you've been getting to know other members through creative self-portraits and quotes on their journey through photography with PPA. The best part is that you can be yourself! It's not a generic yearbook shot on the same backdrop as everyone else--you can really let your creative flag fly. 

A few quick things to note:

1. Think of your marketing, people! This can be a piece to show to your potential clients on your web and social pages. That means put some camera equipment in the picture. Then anyone who sees the photo will say "Hey! That dude/dudette must be a photographer!"
2. No collages of your work. The focus is YOU and only you here. 
3. THERE IS NO DEADLINE. Take your time. Have fun. 

Let's get to know you and your unique brand. Visit ppa.com/faces, answer a few questions and submit an image of yourself that you can be proud of.  We've got over 27,000 members but have only seen a few hundred of your faces. We need to see yours too! 

Step out from behind the camera for once. You better not be behind the bleachers!


Written by guest blogger, Danielle Brooks

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As an incoming freshman at Flagler College you have to attend the annual convocation. When you enter the auditorium, members of the staff and faculty hand you a railroad tie. During the assembly, students are told that today is the first day in the journey to building their legacy.
Flagler College, located in St. Augustine, Florida, was originally the Ponce de Leon Hotel built by Henry Flagler. It became a college in 1968. Henry Flagler is most famous for founding Standard Oil. He was also the mastermind behind building the East Coast Railway. It runs all throughout Florida and up the East Coast. 

Flagler, being a businessman, decided to build a hotel along the railroad, so the elite in society had a place to vacation. He didn't want them to stay for the weekend, because then everyone could do that. His hotel was exclusive. In order to stay at the Ponce de Leon Hotel, you had to stay all season. 

Before he made it big in the oil industry, Flagler originally went into business with his brother-in-law to form the Flagler and York Salt Company. With the American Civil War, the demand for salt drastically decreased and they eventually went out of business. Flagler lost $50,000 he borrowed from his family as well as another $50,000 he saved from years of working. Because Flagler didn't let that failure stop him, he went on leave a legacy that is still standing and impacting thousands of students every year.

I graduated from Flagler College in December of 2009 with a degree in Communication. I got a job straight out of college working as an Associate Producer at Channel 4 in Jacksonville. After a year, I determined journalism wasn't for me. All my life, I wanted to be a journalist and I found I didn't like it. It was crushing. 

Broken and a little lost for direction, a former teacher offered me a job writing press releases part time at Flagler. After a month or two, the Web and New Media Services Department decided to take me on as a contractor for a couple of video projects. Once that work ran out, my boss asked me if I knew how to use a camera. 


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Here are the 10 photography blogs from April 27 - May 2, 2014 that we hope will inspire you and professional photographers around the web to be more!

If you want to catch the travel bug, skip this post. Here are PhotoShelter's 24 best places to photograph around the world. From Antarctica to Arizona and everywhere in between, these images will inspire you to update your passport and take to the friendly skies. 

This is a whole new way to take a photograph. Luke Evans and Joshua Lake let their digestive systems do the work and judging by the results on Beautiful Decay, the outcome is stunning. Check out the black and white images here.

Need an end-of-the-week giggle? James Lout (PPA member and self-proclaimed Imaging USA junkie) has a great post on how to take beautiful, jaw dropping images with your lens cap on. Read and laugh

National Geographic photographers take you below the surface to show you top tips and tricks to capturing great underwater imagery. This is a must-read if you have upcoming adventures.

As a photography professional, you know how to get ready for your next assignment. You know how to pack your equipment, check you gear and prepare yourself for a successful event. Well, let FStoppers introduce you to Richard B. Flores. He takes his prep to a new level of syncing, charging, cleaning and more! It's really something to be admired!

PetaPixel brings you the most complex video to showcase the city of Boston we've ever seen. The video includes tilt-shift, HRD, hyperlapse and more in one quick video -you'll definitely find something that inspires you!

Think of this as a creative challenge to grow and stretch your creativity! Try a time stack image, or using a new kind of lens! These 9 challenges from Digital Camera World are sure to make you think!

If you're an avid tweeter, you'll love this from Lightroom Killer Tips. They've come up with a game plan for your presets for the newly released Twitter profiles. Read on to keep your profile looking fresh!

Whether you're on a boat, on the shore or in the skies above the beautiful waves, you'll enjoy these tips on getting the most out of your sea-adventures from the folks at Light Stalking. 

If you're just getting started in this industry, you will love these tips from Digital Photography School on working with models (or if you've been in the industry for a while, it's a nice refresher)! Get tips on picking locations, outfits, remember model releases and more!

There you have it, the favorite blog posts of the week from your PPA team! Don't forget that you can share your own posts, or other stories you have enjoyed, on theLoop.
Participating in photographic competitions can change your business, but only if you enter. How? Let us count the ways using the International Photographic Competition (IPC) as an example:

1. Get inspired! Take a good look at who else enters in the IPC--there are some pretty creative folks out there! See if any of their work trips your creative trigger and helps you produce even more out-of-the-box images. Nothing helps get the creative juices flowing like being exposed to fantastic works of art.

2. Define your style. The more you compete in photographic competitions, the more you'll be able to hone your personal style. As you fine tune your skill set, this signature style can become a great calling card for your business!

3. It will make you a better photographer. Opt to get an image critique and listen to an IPC Judge walk you through what you did right, what could use some improvement and offer suggestions on things you may have never considered. Even award-winning image makers can learn a thing or two from a fresh, professional set of eyes. Apply what you learn to your next client session and see your business grow!

4. Take on a personal challenge. You want to stay current, push yourself outside your comfort zone and stretch your artistic abilities? The IPC gives you an amazing opportunity to do just that! Set goals for yourself and keep entering year after year to continually improve your work. You can also work on projects that aren't in your typical client assignments. Broaden your photographic horizons! It might transpire into a new product line.

5. Prove you're the best. Let's face it, we all like a little (or a lot) of validation now and again. Entering in the IPC lets you put your best work up against photographers from around the world to see who reigns supreme. And you can see how you can improve year over year to improve yourself! Talk about a confidence boost! Your clients will see your swagger.

6. Charge higher prices. Being able to call yourself an "award winning photographer" gives you some serious clout over your local competition. You can now justify higher prices by letting your clients see the difference between yourself, an international award-winning photographer and that mom with a camera down the street. And if you continue to compete and earn your masters of photography, the designation of "M.Photog." behind your name will pack a punch.

7. Make connections. Even the best photographers can't do it alone. Make some life-long friends along the way as you compete. You'll bond over the thrill of victory (and the occasional agony of defeat). Connect on theLoop or the OurPPA Forums to get support from newbies or seasoned vets on anything competition-related. Still making edits hours before the deadline? They'll be right there with you. And there are countless mentoring opportunities--between the portfolio reviews done by PPA Judges at Imaging USA or finding mentors in your community before you enter, there are plenty of folks who are eager to help you!

8. Judges & clients want different things. Your clients probably don't come to you because they know you'll rock the 12 elements of a merit image by name--but they do come to you because of your style and brand. Competitions give you an opportunity to take risks your clients might be afraid to take with you. 

9. Rejuvenate your love of photography! Fall back in love with what you do. Get out of any mental rut you may be in, stretch your creative wings and do what you love! You have time to work on these works of art (early bird entries close June 26th), so you won't be as constrained by crazy turnaround times. You might be amazing what epiphanies you have with a little extra time on your hands.

10. It's the next step. You're an accomplished professional photographer. With earning high scores at the IPC, you'll earn merits that will set you on the path of earning your master of photography degree. You can also become a judge after earning 18 exhibition merits, taking the judges workshop and starting with local or regional competitions. Continuing your education is important to staying relevant and in tune with what your clients are expecting.

Have more reasons entering competitions will change your business? Let us know on theLoop! This year PPA's International Print Competition is open for entries from May 26 through June 26. It's a great way to be more!
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Written by guest blogger Danielle Brooks

If you have ever been to a circus you have run across a professional juggler. The fact that these people can concentrate on three things at the same time amazes me. Typically they have someone add more items to the mix until they are juggling six or seven things simultaneously. 

I am not the most graceful person. I trip going up the stairs, I run into things, and my high heels get stuck in the sidewalk cracks. So the thought of juggling seven things at the same time is intimidating. But this past week I had to juggle more things than I've ever had to... 

Here is what my week looked like:

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Sunday, April 5th: Wedding in the morning. Sports photos for local gymnastics team in the afternoon.

Monday, April 6th to Thursday, April 10th: I was hired to travel with the Admissions Department of my Alma Mater, Flagler College and take photos of their East Coast Tour to welcome newly admitted students. We flew to Baltimore, Virginia Beach and Long Island. 
Friday, April 11th: Sunrise family session on the beach in St. Augustine.

Saturday, April 12th: Sunset wedding in Tampa.

Did I forget to mention that I got food poisoning on my flight home? Also, Sunday the 12th was my 26th birthday. Needless to say, I had to wear several hats that week. I needed to be a wedding photographer, event photographer, family photographer and a sports photographer. 

But through this experience, I was able to pick up a couple tips and tricks that might come in handy for you. 

For starters, I would not have made it through this week of craziness without creating multiple checklists. The equipment I needed for the sports photos was drastically different than what I used for the family shoot on the beach. In order to keep track of everything, I created a list of things I needed to bring. I proactively packed for my events. While I was getting my equipment together, I thought about potential issues I could encounter and packed things that could come in handy. In case my battery died, I had a back up and the charger. In case my backdrop got ripped or needed a quick fix, I had a mini sewing kit handy.

Secondly, I would suggest investing in multiple CF/SD cards. This is kind of a no-brainer. However, I didn't really see the importance of it until recently. Normally all I need is one card while on a job, but while touring with the admissions department, I didn't have the time to upload all of my photos. So they ended up staying on the cards until I got home to edit them. It's also good practice to bring extra memory in the event something goes wrong with the one you are using. 

Another tip is to always maintain composure. Things will go wrong, but your clients don't need to know about any potential problems. Hear me out. If the issue is going to affect the final product, then yes, you should talk with your client about it. But if you let them know about every small glitch it makes you seem less experienced, and invites them to insert their opinions. You are the professional. Maintain your professionalism. 

When I was shooting the sports photos, I had to get 40+ people in front of a backdrop. Not everyone fit in the small space I had to work with. I knew I could Photoshop the backdrop in behind some of the girls that were just on the edge of the backdrop. It wasn't the best situation to be in, but I made the best of it.

Lastly, it's important to remember your audience. My game plan was different for each type of session I did. For the weddings, I was in go mode. I had a lot of photos to take of the bride, groom and family, and a short amount of time to take them in. For the family session, I could take my time composing the shot, but I had to make a fool of myself to get the one year old to smile. For the sports and event photos, I had to balance between go mode and taking time to make sure I stayed organized with paperwork. 

For you more experienced photographers out there, these tips might seem kind of basic. But for those of you who are still fairly new, I hope some of these will help you out in the future. What have you all learned in your years of photographing multiple events? How did you deal with the stress and stay organized? 

The International Photographic Competition is quickly approaching! 

Participating in PPA's International Photographic Competition is one of the best ways for you to grow your craft and skills as a creative, professional photographer. It gives you a unique opportunity to engage with others who are just as passionate as you are about this crazy world of photography, along with a chance to improve on your finest work (your best will become even better--how exciting is that?).  

By pushing the limits of your creativity, you allow yourself to grow as an artist. 

"My fellow PPA friends have proven priceless in mentoring me to take my artwork farther so I can create art in a sustainable business," said Heather Michelle Chinn, M.Artist.Cr. "Print Competition alone has continually challenged me as an artist to grow and get out of my comfort zone. When we're uncomfortable, that's when the biggest growth occurs. Without, we stay stagnant or wither away."

And it's not just about you--it's about your clients too! 

"Image competition has made me strive to be a better photographer while challenging me to create better and more unique images for my clients," said Damon Fecitt, Cr.Photog., CPP. 

If you're curious to know or want to brush up on what the IPC judges are looking for, check this post on the 12 elements of a merit image. It's not easy as it might sound... are you ready for the challenge? You can also go full-on behind-the-scenes and see what motivates others to put themselves in such a vulnerable position. Read Christine Walsh-Newton's post about why she competes here.

So what are you waiting for?

The rules are currently online, and entries open May 26th and close June 26th (if you need a little more time, you can enter by July 10th, but there will be a late fee). 
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It should be no surprise that February flew by. Fast. Didn't have a chance to check in on theLoop this month? We'll we've got the top five discussions right here! Check them out, chime in and see where you fall in these popular topics:

Are you contemplating switching lighting systems? It can be a challenging and mind -boggling task! Weigh in to see what the best fit is for you and your fellow photogs. 

Do business cards make a difference? What designs work well and what designs might drive potential clients away? See if your cards are helping or hurting your business here

Sometimes Google doesn't even have the right answer. Talk turkey with F-stops and DOF while using an 85mm. 

Do you work with large groups in the out of doors? Discuss how to use fill light to correct those spots where the natural light falls short here!

This is always a hot topic. What do you do when a client asks for digital files? What are some good alternatives? What's some key language to use to drive your point home? Get in on this topic that impacts almost every photographer here. 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!
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Written by guest blogger and Student Photographic Society Member Tessa Smucker
To read more of Tessa's blog, click here

As the snow continues to fall, I figured there was no better time to write about my trip to Phoenix. Last week this time, I was enjoying palm trees and sunny 70 degree weather. What I would give to still be there!

I have been a member of PPA (Professional Photographers of America) for about a year now and have been receiving their monthly magazine for over three years. PPA is a "non-profit international photography association that helps those serious about photography live their dreams profitably." Members enjoy the benefits of equipment insurance, educational resources and the connection to thousands of other professional photographers.

Among the benefits is the opportunity to attend their yearly conference, Imaging USA. Last year, I attended as a student volunteer in Atlanta, GA. It truly shaped my entire 2013. I had the pleasure of attending Imaging USA once again this year in Arizona. Because of the impact it had previously, I was anxious to be back.

Although I am "technically" no longer a student, they let me slide for one more year. The role of a student is to volunteer about 4-6 hours a day. In exchange for our time we receive free lodging, free entry to the event and the chance to attend amazing workshops put on by world renowned photographers. We also have the opportunity to have our work individually critiqued by very established professionals in the field. Pretty much, it is a sweet deal.

Gmail recently made some pretty nifty changes to their layout, but you may have noticed you've been missing your updates from PPA.  It turns out that many of our messages are now landing in your "promotions" tab.

But don't worry - we're here to fix this!

All you need to do is open the "promotions" tab, click and hold your latest PPA (or Imaging USA) email and drag it to your  "primary" tab (check out this quick video for an example). A yellow box will pop up asking if you want to do this for future messages from PPA? Just click yes!

 

 

Now all of the great membership benefits, educational resources and updates from Imaging USA will be front and center - not to mention available on your mobile devices!

We're thrilled to announce a new member benefit coming your way! Effective November 1, PPA will be making the switch from FedEx to UPS®.

Shipping & logistics are a vital component to every business, so we know this discount is important to you. Rest assured, the new discount from UPS is the best we have ever been able to offer. As a PPA member, you'll save up to 34% on a broad portfolio of services, including air, international and ground services. Plus, savings begin at 70% on UPS Freight® shipments over 150 lbs. UPS understands how important reliability, speed and cost are to meeting your business goals and your customers' needs. Put the power of logistics to work for you. (For the details, log into PPA.com!)

What makes these even better - the discount with UPS will not only offer great rates, but also host a user-friendly interface, saving you money and time. 

Remember to visit the Year-Round Discounts page to see other companies PPA has partnered with to help lower your costs of doing business! 

Not a PPA member? Join today to take advantage of this discount, along with the rest of the PPA member benefits

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What did you do over Labor Day weekend? These faithful igers were out and about using the #ppagram to track their adventures! 
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Congratulations to @monicamcgivern, @tvphotos, @jmspitzer, @mdispenza and @nwaphoto for making it to the blog! Our next insta-adventure will be for Halloween, but in the mean time, keep those #ppagrams coming!


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