For photographers with businesses new and old, the Benchmark Survey has been proven to help their businesses. Don't believe us? You heard from June's winner, Heather Sams, CPP, who started her own studio seven years ago. Now, meet A. Michael Fletcher, CPP, of Figge Photography in Newport Beach, California. His family's studio dates back to 1946.
"We're a family of photographers," Fletcher said. "Two master photographers founded our studio, and though we lapsed as members for a spell, we rejoined PPA in 2008 and are so thankful that we did!"
PPA's Benchmark Survey is the industry's only complete financial snapshot and has been helping businesses get a better idea of where they stand and how they can improve their bottom line. Survey participants get a free side-by-side comparison of the results to their financial data. Plus, participants are automatically entered in the monthly giveaway for great prizes. This month, Fletcher won a $500 American Express gift card.
"The Benchmark Survey allows us to measure our success, ferret out our shortcomings and focus on creating solutions, not just for us but everyone who is a PPA member," Fletcher said. "We're proud to be included in this year's survey, and we can't wait for the results!"
Want to better your business and have a chance at winning August's prize - a $500 gift card to B&H? Go to PPA.com/Benchmark and participate!