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Results tagged “professional photographer blog” from PPA Today

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For photographers with businesses new and old, the Benchmark Survey has been proven to help their businesses. Don't believe us? You heard from June's winner, Heather Sams, CPP, who started her own studio seven years ago. Now, meet A. Michael Fletcher, CPP, of Figge Photography in Newport Beach, California. His family's studio dates back to 1946.

"We're a family of photographers," Fletcher said. "Two master photographers founded our studio, and though we lapsed as members for a spell, we rejoined PPA in 2008 and are so thankful that we did!"

PPA's Benchmark Survey is the industry's only complete financial snapshot and has been helping businesses get a better idea of where they stand and how they can improve their bottom line. Survey participants get a free side-by-side comparison of the results to their financial data. Plus, participants are automatically entered in the monthly giveaway for great prizes. This month, Fletcher won a $500 American Express gift card.

"The Benchmark Survey allows us to measure our success, ferret out our shortcomings and focus on creating solutions, not just for us but everyone who is a PPA member," Fletcher said. "We're proud to be included in this year's survey, and we can't wait for the results!"

Want to better your business and have a chance at winning August's prize - a $500 gift card to B&H? Go to PPA.com/Benchmark and participate!

Spring has sprung! The birds are singing, flowers are blooming and these discussions are hopping on theLoop! Here are the top discussions happening on our safe and secure online community:

If you had a time machine and could go back and tell yourself one thing as you began your journey into professional photography, what would it be? This is a great conversation for veterans and newbies alike!

Are you into commercial photography? Talk tech and debate between Lightroom 5 or Creative Suite 6 for software! 

How much are you worth? Not how much do you charge per session, or how much you have in the bank--but how much are you (the photographer, owner, operator, visionary) of your business worth? Learn how to come up with an answer here.

This is always a popular question! We all have limited resources--so how do you use them effectively in your marketing? Google AdWords? LinkedIn? Facebook? There are an overwhelming amount of options! See what your fellow photographers are doing successfully here.

For all of you Do-It-Yourselfers out there! Save some big bucks by performing your own sensor cleanings, but be sure to read the whole thread. There are some horror stories of DIY gone wrong. Weigh in with your personal stories of successes and failures (there's no judgment here!) 

If you ever have clients that refuse to order at an ordering session--this thread is for you! How do you deal with customers that just don't want to purchase in the studio and only want to do it online? Join the conversation (and learn a few tricks in the process) here!

Sometimes it's nice to not worry about all of the equipment and just focus on the subject matter. Do you have a favorite point and shoot? What do you use it for? Get back to your photography roots with this great thread! 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!
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