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Imaging USA is THIS WEEK! And nothing is more exciting than the Imaging EXPO. Did you know you can go for FREE? 
With so many options and products to consider, it's like the Mall of America for photography. Live product demos, access to revolutionary photography products, and countless networking opportunities can all be found in one place at Imaging USA 2018: The Imaging Expo! 

This three-day trade show is one of the largest gatherings of pro-photographers and exhibitors alike in the world. With over 600 booths to explore, your newest photographic discovery will be right at your fingertips!

  • See industry leaders such as Canon, Miller's Professional Imaging, and Kodak Alaris show off their newest products. Mingle with your fellow photographers while you learn about 2018 photography trends. You'll even see and be able to test some drones! 
  • You can sit for a spell in the Print Theater and learn vital tips on how to encourage your clients to value the art of the printed product. 
  • Continue your walk through the International Photographic Competition (IPC) exhibit, where you can find the best of the best photographs from 2017 on display, handpicked by judges and entered into PPA's prestigious Loan Collection. 
  • You can be inspired by the awesome images featured as part of Team USA in this year's World Photographic Cup. 
  • If you're interested in entering a Photographic Competition in 2018, definitely check out the IPC Merit Café. Here, you'll find various seminars lead by experienced speakers, get a first look at the new 2018 IPC rules, and you'll even have the opportunity to get one-on-one advice from official IPC jurors about how to improve your photos for the Competition. These sessions are free to all and available on a first-come, first served basis, so sign up today!
And whether or not you're already a PPA member, we would also love to meet you in person! At the PPA booth, you'll be able to speak with our customer service agents who are happy to answer any membership-related questions you might have or even help you understand how to get the most out of PPA membership. And if you aren't with PPA yet, Imaging USA is the perfect time to join! Make sure you stop by PPA's Booth and ask about this year's show special!

These are just a few reasons you won't want to miss the Expo! Imaging USA will be held at the Gaylord Opryland Resort in Nashville, TN. The Expo is open to all Imaging USA All-Access pass holders beginning on January 14, but if you can't attend the entire convention, Expo-Only passes are available for FREE! Just go here and enter TSC2018 as your code at checkout. 

Sunday, Jan. 14........11:30am - 5:00pm
Monday, Jan. 15......10:30am - 5:00pm
Tuesday, Jan. 16.....10:30am - 3:30pm

To get the full list of registered exhibitors and the tradeshow floor plan, visit ImagingUSA.org/Imaging-Expo. And before you go, download the new Imaging USA 2018 mobile app that offers this information and tons more! With just a few clicks, you can even create your own custom Expo plan-of-attack. You'll know just where your favorite exhibitors will be and how to get there, saving you valuable time and effort.

If you haven't registered to attend Imaging USA 2018, do so at ImagingUSA.org/Register. We hope to see this weekend! 

Imaging USA 2018 is just a few days away and we can barely stand the wait!  This also means that if you haven't registered yet, you have very limited time to do so! If you are still contemplating, here's the question for you: Do you really want to miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe?

Aside from the parties and fun, Imaging USA provides education, network, and inspiration that change the outlook on professional photography for many attendees!  Tens of thousands of photographers attend Imaging USA every year. So, if photography is your dream, make it a reality with all of the opportunities lined up for you in Nashville, January 14-16.

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Just to show you a tip of the iceberg, Imaging USA will feature:

                    More than 100 sessions and speakers on all photography topics from techniques to business strategies.

                    Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.

                    Parties that will rock your socks off!

                    An enormous Expo (80,000+ square feet!) filled with tons of new products and deals

                    International Photographic Competition exhibit with well over 3,000 images! This is the largest photography exhibit out there!

                    The Drone Zone--all you need to know about getting started in drone photography

                    A dedicated theater to learn how to sell PRINTED WORKS

                    Award shows and degree presentations

And so much more! Keep in mind that you can attend the Expo trade show, PRINT For Success Theater, Drone zone, Keynote speech by Ryan Estis, and International Photographic Exhibit with an Expo Only pass... which you can get for free at ImagingUSA.org/FreePass! Just enter code FB18. If you want to attend all of Imaging USA's classes, parties, and events, upgrade to an All-Access pass! Head on to ImagingUSA.org and register today.

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Imaging USA is just days away, and whether you like to pack far in advance or throw everything in a bag at the last minute, packing for a trip can be a little stressful. Of course you need the basics like clean clothes, toiletries, and personal items, but there are other essentials you should pack, too. We took out some of the packing guesswork with this checklist of 10 essentials to bring with you to Imaging USA 2018.

1) Outerwear: You won't ever have to leave the Gaylord Opryland which is kept at a comfortable 70 degrees, but if you WANT to venture out into Nashville...it will be very cold, meaning a coat or jacket will be necessary. It's also a good idea to be prepared for any kind of weather, so a rain jacket would make a smart addition to your suitcase.

2) Camera: It's a photography convention, so you definitely don't want to leave your camera at home.  Between the hands-on classes and tech accessories available at the expo, you'll want your camera by your side throughout the convention.

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3) Comfy Shoes: Make no mistake, you will be doing LOTS of walking during your time at Imaging USA. There are classes to attend, parties to dance at, and one amazing city to explore, so be sure to break in your shoes before you come. Trust us, your feet will thank you! 

4) Phone Charger: You don't usually leave home without your phone, so don't leave for a trip without the charger.  While this seems pretty obvious, you don't want to be the one who left your charger plugged into your wall at home.

5) Refillable Water Bottle: We know there's lots to do while at Imaging USA, so it's easy to forget to STAY HYDRATED! This is so important, and there are tons of places to fill up across the convention center so you'll never go thirsty. 

6) Business Cards: Part of the fun of Imaging USA is meeting tons of new people! These people can become friends for life or the professional mentor you've been looking for. Building your photographic network is easy when you have business cards to share. 

7) Semi-Formal Attire: The Award & Degree ceremony, the Grand Imaging Awards, and the official Imaging USA closing party are all good reasons to get dolled up. By no means is formal wear a necessity (well, unless you are going to be receiving a degree), but the option to dress up while having fun is definitely appealing.

8) Empty Bag: There's lots of swag to be had at Imaging USA, but you'll need another bag to bring it all home in! Bringing a spare bag with you ensures you'll have plenty of space to bring home those extra goodies you've picked up along the way.

9) Note-Taking Device: Do it the old fashioned way with pen and paper or bring your laptop or tablet. Whatever your note taking style, remember all you've learned at your classes by jotting down notes. 

10) Hey wait...where's my badge?: If this isn't your first time attending Imaging USA, you may be wondering why you haven't recieved your badge in the mail yet. That's because badges would NOT be mailed but printed on-site at registration this year! Your Imaging USA badge is essential for entering the classes, expo, parties, and basically everywhere else at the convention. If you lose your badge, there is a reprint fee of $25 for the first reprint and $50 for the second one, so keep an eye on your badge!

And there you have it, the top 10 packing necessities for Imaging USA 2018. This list serves as a jumping off point when considering what to pack, and you should definitely consider your specific needs as well. 

We can't wait to see you in Nashville, and if you haven't already, there's still time to register and meet us there, too!


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by Mayo Lawal

If you are considering drone photography as an addition to your business, we've got great news for you! The Drone Zone at Imaging USA 2018 will cover everything you need to know about being a drone photographer.

Did we mention that an EXPO PASS is FREE? Register at ImagingUSA.org/Free-Expo-Pass and enter the promo code TSC2018 at checkout. It's that simple! 

Drones are one of the hottest new photography tools on the market, and it's important to learn how to use them and incorporate them safely, legally, and profitably into your photography business. This year, the Drone Zone will feature daily sessions in the trade show to explore drone photography as a business element, a new photography skill, and FAA training and insurance options to keep you legal and protected!

The Drone Zone will include the following sessions:

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·         To Drone or Not to Drone? Your Questions Answered with Colin Smith

·         Aerial Adventures with Eddie Tapp, M.Photog.MEI.Cr., API

·         FAA 107 Requirements  with Robert  Norwood

Furthermore, Imaging USA 2018 will also feature two pre-con classes where you can learn the technology behind drones, proper aerial photography techniques, how to market drone photography to grow your business, and much more!

This Drone classes include:  

Incorporating Drones into Your Business
January 12, 9am - 5pm
With Stacy Garlington and Randy Braun

DJI Aerial Photography Academy is an intensive one-day class designed to teach valuable secrets to students who wish to create top quality, compelling, marketable aerial photographs using DJI drones. Expert instructors Randy Braun and Stacy Garlington have come from DJI global headquarters to share their expertise in an upbeat day-long classroom presentation. 

Let's Talk Drones
January 13, 9am - 5pm
With Manie Kohn

 Join highly-acclaimed drone pilot Manie Kohn as he discusses the ins and outs of drone photography and how you can ACCELERATE your business in this exciting new industry. Learn how to navigate through the complex drone-licensing landscape and FAA Drone Regulations, while also discovering how you can create extraordinary images. Learn to use many of Manie's own techniques to help you avoid making the cinematic mistakes often made by drone photographers. Explore the fields, the various skill levels, and the overall business of drone photography as Manie shares his experience and craft.

Find out more about Imaging USA classes and speakers on the Imaging USA website. Imaging USA 2018 takes place January 11-16 in Nashville, TN. So if you haven't already, hurry and register today for the full Imaging USA experience.  Or, pick up your FREE EXPO PASS today! 

 

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The holiday season is typically fun and relaxing, but also a time when you sit back, evaluate the past year and think of what you might want to do better the coming year. Well, we are now a few days into the New Year - a great time to start working on those New Year's Resolutions you made. So if one of your goals was to improve your photography business, you can start by attending Imaging USA January 14 - 16, in Nashville. Here are 4 resolutions photographers commonly make - and how attending Imaging USA can help you achieve these.

 

Sell More Products/Make More Money

One area many photographers struggle in is selling printed products to their clients. Selling these products can often greatly increase your business' profitability. The PRINT For Success Theater at Imaging USA provides the answers you need to start selling more printed products! At the PRINT For Success Theater, top photographers will share sales advice in nineteen 30-minute sessions over the course of three days, all happening during the trade show. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time. Come by and get the sales advice you've been looking for. It's open to all badged attendees - including Expo Only!

 

Learn a New Photography Skill

Adding a new specialty to your business is a great way to bring in new clients, and at Imaging USA we'll be hosting classes on one of the most popular new specialties - drone photography! Drones are one of the hottest new photography tools on the market, and it's important to learn how to use them and incorporate them safely, legally, and profitably into your photography business. The Drone Zone will feature daily sessions in the trade show to explore drone photography as a business element, a new photography skill, and FAA training and insurance options to keep you legal and protected!

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Find a Mentor/Become a Mentor

It's easy for photographers to feel like they are all on their own when running a photography business. In reality, there's a vast network of professional photographers who are willing to share their knowledge with you and provide support when you need it! Imaging USA is a great opportunity to find a mentor, because you'll be mingling with 10,000 other professional photographers. You may just meet that person with the knowledge to jump start your business - or become someone's photography mentor and create a life-long friendship.

 

 

Enter a Photography Competition

Photographers who have participated in PPA's International Photographic Competition (IPC) commonly mention that the knowledge you gain by entering is one of the best ways to improve your images. At Imaging USA, you can browse the International Photographic Exhibit; it's the largest photographic display out there with over 3,300 photographs featuring the top images from 2017. Come take a look and be inspired to create your own images!

There's also the opportunity to speak with an IPC Mentor about your own images you're thinking about entering in competition and get their advice. Check it out and remove the fear that comes with entering your images in a competition!

 

Now that you've seen how Imaging USA can jump start your resolutions, go to ImagingUSA.org/Register and sign up today. Keep in mind that you can attend the Expo trade show, PRINT For Success Theater, Drone zone, Keynote speech by Ryan Estis, and International Photographic Exhibit with an Expo Only pass... which you can get for free at ImagingUSA.org/FreePass! Just enter code FB18. If you want to attend all of Imaging USA's classes, parties, and events, upgrade to an All-Access pass!

 

See you in Nashville!


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By Chris Homer

Imaging USA 2018 is just around the corner...three-to-six days of everything photography,
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 including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...
Melanie Anderson, Cr.Photog., CPP

"We believe in creating visionary works with a passion for the community while placing family first, developing our craft and educating others." ... the purpose statement for Melanie Anderson's studio and team.

Melanie is a wife to her husband of 20 years, Bill, and a mother to their 4 children, Sarah, Emily, Kayla and Billy - whom she stayed at home with until they were all in school before embarking on a newborn photography business. She has nurtured Anderson Photographs from a home studio into a 3,000 square foot photography studio, specializing in Seniors, Children, Newborns, and Families, located in the Arts & Entertainment District in downtown Hagerstown, MD.

Though Melanie is primarily self-taught, she gladly undertook and overcame the challenge of becoming a Certified Professional Photographer in 2011, and received her Craftsman Degree in 2015. Throughout the process, she continued to run the business as well as mentor for After Dark Education, go on tour with Sandy Puc, and appear on SPTV, in addition to being the Vice President of the Maryland Chapter for PPA, teaching at Southeastern Professional Photographers Association and several State PPA Chapters, and most recently filming several segments for PhotoVision (now also a part of PPA). Melanie stays passionate about one-on-one mentoring and works diligently to provide educational resources to fellow photographers through Anderson Education, which includes webinars, eBooks, videos and workshops.

Her awards and achievements include the following: PPA Photographic Craftsman Degree and Certified Professional Photographer, Maryland Photographer of the Year, Maryland Portrait Photographer of the Year, Fuji Award Winner, 2013 Washington County "Person to Watch", Maryland Achievement Award, and the #1 Photography Studio in Hagerstown Magazine's Hot List in 2011, 2012, 2013 and 2014.

Speaker Sessions:

Tuesday, January 16

Q&A:

If you could have a theme song, what would it be?  "Let's Get Physical" Haha, just kidding... "Pour Some Sugar on Me" oh geez... ok...  but seriously... "Somewhere Over the Rainbow" by IZ

Most embarrassing moment: When I got so excited on stage and was jumping up and down... I peed my pants. Yup!!! This mom of 4 has zero bladder control... jumping up and down and laughing can cause some issues when there is "liquid" in the bladder. Luckily it was just a bit and I had dark pants on, but I knew... and I didn't know if it was visible till I finished speaking and could check without being obvious.

Melanie Anderson is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

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Let's Meet...

Kay Eskridge, M.Photog.Cr., CPP

 Web: imagesbykay.com

 Combining her passion for photography and her love of people, Kay Eskridge has earned a stellar reputation for her high-quality lifestyle portraiture. Her studio is known not only for the imagery she creates but also the high level of customer service she provides. Kay's clientele has come to rely on her to capture images from all of life's special events, from maternity to newborns, tots to tweens, High School Seniors to summer family vacations, and even intimate images captured through the 'CelebrateSexy' division of her studio.

Kay's expertise in client relationships, creative approach to portraiture, and clear business vision has given Kay much success doing something she loves. Kay is a member and Past President of the Arizona Professional Photography Association and is one of Eastman Kodak's Approved Speakers. She is PPA Certified, a Master-Photographic Craftsman and holds numerous awards, including the National Award, Arizona Photographer of the Year, the Kodak Gallery Elite Award, Phoenix Portrait Photographer of the Year, and Arizona Illustrative Photographer of the Year.

The list of awards and recognitions speak volumes about Kay's talent, but it is the timeless portraits, hanging in her clients' homes, that truly showcase who she really is. 

Speaker Sessions:

Sun, Jan. 14

5:00pm- 6:15pm- Pro-Tweenographer: How To Become 'THE' Photographer Tweens Choose

 

Q&A:

What was one of the defining moments in your career? When President George Bush (Senior) said to me at an event... "Kay, can you take one more photograph for me? Can you get the kitchen staff and take one of me with them and make sure they all get a copy?" He remembered my name all day and was as gracious a person as you would think he is. LOL like I was going to say 'NO' to the President of the United States!

Why do you love photography? Each image I capture is forming the legacy I will leave behind when I'm gone from this earth. My photographs are my footprint.

What would be your advice for photographers who are just starting their career? Study successful business models. Learn the 'art' of being in business so that you can use the 'art' of photography to fulfill your dreams.

Each photographer has a specialty/genre/ niche; how did you discover yours? Time, trial and error, taking risks and believing in myself. Find a balance between what feeds your bank account as well as your soul.

Kay Eskridge is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today !

 

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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William Innes

Web: innesphotography.com

William Innes became fascinated with photography at an early age after being intrigued by the buttons and dials on his father's camera. (William still has that camera -an East German Praktica MLT-5B). After a long career in the aerospace industry,William leaped into the wedding photography world in 2006 and has never looked back. He believes to be a great wedding photographer you need to be well-versed in all kinds of photography, including portrait, landscape, action, and product techniques. Besides wedding photography, William loves traveling the world to experience the food, culture, and sights. To date, William has visited 42 countries. William is a member of the Panasonic Lumix Luminary team,promoting mirrorless cameras across the USA.  He works and lives in Santa Clarita, California with his wife and little dog. He is a member of PPA and WPPI.

Speaker Sessions:

Tue, Jan. 16

5:15am- 6:30am- Exploring Wedding & Portrait Photography in 2018!

Q&A:

What is your life motto? "Work your ass off". It's the only way to succeed. I even teach a program on this subject - that's how important I think it is!

Why do you love photography? When I was young, I was not very interested in school and learning. As I became older, I discovered an insatiable desire to learn new things. With the recent marriage of photography and digital technology, the rate of change is amazing. I love trying to keep up on all the new software, cameras, and technology. It's a very exciting time to be a photographer.

What would be your advice for photographers who are just starting their career? Learn business and marketing first and photography second. The world is full of starving artists. Think of photography as a job and or business, and then you will increase the chance of success.

William Innes is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today!


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by Mayo Lawal

Imaging USA 2018 is only three weeks away - which means that if you haven't booked a hotel yet, you have very limited time to take advantage of the best deals and locations in the city. The good news is that you don't need to go through the rigorous "hotel hunting" exercise; we've blocked off hotel rooms in Nashville where you can still stay close to the action for a discounted price! But this offer ends December 27, so hurry!

Staying at the official Imaging USA host hotel is the best and easiest way to get the most out of your time at the convention. Besides saving money on transportation, you will help keep registration fees down, as complimentary meeting rooms will only be provided if we meet booking requirements in the hotel contract. Also, you don't want to miss out on the extensive social and networking opportunities available on-site!

Here are this year's partner hotels:

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And it gets better: to make your hotel booking experience quick and comprehensive, we have a "one stop shop" reservation system. Through this online system, you can make your reservation effortlessly! And, with theLoop, you can find PPA-member roommates...you know, someone to share the cost of your reservation with!

Imaging USA 2018 takes place January 11-16, 2018, and we want you to be there, without having to break the bank. So, head on to the official Imaging USA Hotels website and make your reservation for Imaging USA 2018 today!

See you in Nashville!

 

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Copyright in America is undergoing a historic change right now. PPA needs your help sharing photographers' stories on Capitol Hill to promote improvements to copyright law that will benefit professional photographers.  

Your voice is crucial to helping Congress understand the need for a small claims system that can positively impact photographer's lives.

Five of you lucky, Imaging-USA-attending photographers will win an all-expenses paid three day trip to Washington, DC. You'll spend one day with PPA, promoting photographers rights' on Capitol Hill and you get two days to spend however you like!

You have two ways to enter at Imaging USA 2018 in Nashville, TN, January 14-16 at the Gaylord Opryland:  

  1. Fill out the postcard on your chair in any classroom and drop it off in one of our many handy boxes located throughout Imaging USA, 
  2. OR stop by the Social Box outside of the expo and answer a brief series of questions on camera. 
That's it! And you'll be entered to win the all-expenses-paid trip to D.C.! Together we can help fix an injustice and finally get real copyright protection! Register now for Imaging USA (if you haven't already!). 


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As a photographer, you're probably familiar with Adobe's family of editing software, especially Photoshop and Lightroom, but when it comes to pushing the limits, how confident are you? If you only use the same few functions, how about delving in to take your editing to the next level? At Imaging USA 2018, there are five Adobe-sponsored classes, designed for both beginners and masters.

 

In the Adobe-Photography classes, renowned photographers and Adobe experts will teach you tips that make retouching your photos fast and fun!  And best of all, these courses are included with your Imaging USA All-Access pass. So make sure you add some of the Adobe-track classes to your program at Imaging USA this January!

 

Monday, January 15

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8-9:30 am

Using Color and Tone to Transform Your Images 

Lindsay Adler

Location: Delta Ballroom C, Level 2

Often you'd be quite surprised what a magazine or editorial portrait looks like before editing. No, it's not about changing the skin or body-- it's about the tones and colors. In this session, portrait and fashion photographer Lindsay Adler will begin by creating some images during a live demonstration. Then, you'll watch as Lindsay utilizes color grading to create images with even more mood and impact. You'll learn several approaches and tools to create drastically different emotional responses to your portraits using selective color, split toning, and more in both Lightroom and Photoshop!

 

10-11:30 am

What's New in the Lightroom Ecosystem? 

Julieanne Kost

Location: Delta Ballroom C, Level 2

Photography has always been rooted in innovation and technology. With each new advancement, technical barriers are removed and a higher level of creativity unleashes. Join Adobe's Digital Imaging Evangelist Julieanne Kost as she demonstrates the latest transformations and enhancements to the Lightroom family of products on desktop, mobile, and web. Discover how to manage photographs across devices using the cloud, making it easy to create content anywhere and share it with the world. Don't miss this opportunity to see the most compelling and useful new Lightroom features, and how to make them work for you.

Topics to be covered include:

  • How desktop, mobile, and web integrate seamlessly with the cloud
  • Exciting new features for making eye-catching edits anytime, wherever you are
  • Capturing DNG (raw) files using  Lightroom on your mobile devices
  • How to quickly share images with clients and friends

 

5-6:15 pm

Adding Stock Photography to Your Income Stream 

Mat Hayward

Location: Delta Ballroom C, Level 2

Learn how to make extra money by selling images through a stock agency. Join Mat Hayward, successful stock contributor to several popular stock services, which include both Royalty Free commercial microstock and Rights Managed editorial celebrity stock, as he shares tips and techniques for shooting for stock, repurposing images trapped in your hard drives, winning at the search game, and more. See how you can accelerate your career by accessing millions of creatives on Adobe Creative Cloud who need the work you are already creating. This class is perfect for photographers of every level, from enthusiast to seasoned professional.

 

Tuesday, January 16

8-9:30 am

Advanced Photoshop CC Tips and Techniques for Photographers

Julieanne Kost

Location: Delta Ballroom C, Level 2

In this fast-paced, information-packed session for advanced Photoshop users, join Adobe evangelist Julieanne Kost as she demonstrates new tools, little-known features, essential shortcuts, and hidden gems specifically for photographers. If you're looking for serious insights and solid skills you can put to use immediately, then this is a session you can't afford to miss!  

Julieanne will cover topics that include: 

  • How to streamline Photoshop for the work you create
  • Using the Layers panel with increased efficiency 
  • Smart Objects, Adjustment Layers, and Creative Cloud Libraries
  • Adding movement to images and video using tools you already know

 

10-11:30 am

Getting Started With Lightroom 

Jared Platt

Location: Delta Ballroom C, Level 2

Taking thousands of pictures adds up, and over time it gets harder and harder to keep them organized while remembering to back them up.  Then finding, selecting, and editing your chosen image is another daunting task. Instructor Jared Platt is going to show you how to harness the power of Adobe Lightroom and the Creative Cloud with absolute ease to make your photo life simpler, faster, more enjoyable, and a lot more organized! 

 

This class is for everyone who makes images.  Whether you are a Lightroom beginner or a power user, you'll find something in this course beneficial to your circumstance. Even if you have been to one of Jared's Lightroom classes before, you don't want to miss out on this critical new Lightroom workflow.

 

 

Read more about the Adobe-Photography classes and their knowledgeable instructors on the Imaging USA website, where you can sort Imaging USA classes by track or by the speaker. And if you haven't already done so, hurry and register for the full Imaging USA experience. We're expecting over 10,000 people this year... don't be left out; signup today: ImagingUSA.org/Register.

 

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By Chris Homer

We are just a few weeks away from Imaging USA 2018! Can't wait? Well, here's something
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 that may get you even more excited: this week's Imaging USA giveaway prize is an e-gift card for a 50-minute massage at the Relache Spa at Gaylord Opryland!

As you jet around the conference at 90 miles an hour, it'll be nice to know that you can schedule a massage in the midst of it, increasing the bliss you already feel from being at the expo, classes, events, and parties! All registered attendees are eligible to win this giveaway prize, and you can comment on the Imaging USA Facebook giveaway post that you've already registered to increase your chance of winning. The winner will be announced this Friday, December 22, 2017 at 12 noon ET.  

Not registered yet? Head over to ImagingUSA.org/Register today. See you in Nashville!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

 

Let's Meet...

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Julieanne Kost

Web: jkost.com

Facebook: @julieannekost

 

Named one of Fast Company's "100 Most Creative People in Business," Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide -- via live events, Adobe.com, her own website (jkost.com) and blog (blogs.adobe.com/jkost).

 

In addition to authoring the books "Passenger Seat--Creating a photographic project from conception through execution in Adobe Photoshop Lightroom" and "Window Seat -- The Art of Digital Photography and Creative Thinking", she is also an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training "Adobe Camera Raw Essential Training" and "The Art of Photoshop Compositing" for Lynda.com.

 

Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Advanced Photoshop CC Tips and Techniques for Photographers

Mon, Jan. 15

10:00am- 11:30am- What's New in the Lightroom Ecosystem

 

Q&A:

What is your life motto? Well, I'm not sure if I have a life motto, but I do have a personal mission statement and I would suggest that everyone goes through the process of creating one. Early in my career, I was worried that I was going to wake up in the future and not recognize who I had become (most of us change so slowly that we aren't even aware of it). A mission statement (and reference it often can be a very useful tool when confronted with the overwhelming number of decisions that we're faced with on a daily basis. Here are four of the highlights from my mission statement:

• To live my life on my own terms, making the right personal choices to build the life that I want to live -without fear of judgement from others.

• To prioritize spending time alone in order to reenergize, foster creativity, and gain personal insights in order to be able to make the changes needed to fulfill my dreams and ambitions.

• To be fair, honest, supportive, nurturing, kind, and respectful to family and friends. To be confident in my own beliefs and tolerant of others.

• To make a difference in the world by helping others take control of their lives and realize their full potential through education, self-awareness, organization and goal-setting, so that they are able to reach their own, personal definition of success.

 

Why do you love photography? Time, trial and error, taking risks and believing in myself - finding a balance between what feeds your bank account as well as your soul.

 

What was one of the defining moments in your career? One of the defining moments of my career was more of a 'creatively defining moment'. When I was in college I was taking a class on studio photography and I took the very first image in my style. The image was a bold, colorful and graphic beauty shot. When I created this image I felt like I had creatively found my home-- I had discovered my unique vision and the figurative lens that I would interpret the world through. Before creating this image I really didn't feel like I had part of my images that were unique to me or that would stand out from the crowd. After shooting this image I began to cultivate a portfolio that reflected my clean, bold and graphic style that would later become the hallmark of my work.

 

What would be your advice for photographers who are just starting their career? As artists, our work is a reflection of ourselves. We put pieces (or all) of ourselves into our work. That is why rejection becomes so difficult. When we hear critique, criticism or rejection, all we feel is complete and utter rejection of ourselves as people. At least that is how many of us feel. When we hear negative words, our minds often turn into a haze or we melt into despair. The most important advice I would give photographers just starting their career is that rejection isn't rejection of YOU.  Perhaps your work didn't fit with that particular client or maybe it just wasn't the 'right time.' It could also be that you work was weak but you have a great deal of room for improvement.

Negative feedback shouldn't destroy you or tear you down, but instead help you find ways to build up and be stronger. Also, pay attention to where the criticism or rejection is coming from. Sometimes it is by the cruel of heart, knowing it will hurt you. Other times, the criticism is from experts simply trying to help you grow. Learn that rejection is just part of being an artist and a professional, and don't let it cloud your mind. Even the most successful artists in history have been rejected, often. Their resilience is why we know them today.

 

Julieanne Kost is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today !

 

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you're a tech-savvy photographer or one who's seeking to take your photography to - literally - new heights, then the Drone track at Imaging USA is definitely for you!

With this track, you will learn the technology behind drones, proper aerial photography techniques, how to market drone photography to grow your business, and much more! The future of photography will see ever-advancing innovations in technology, and if you want to be a part of that future, the Drone track is here for exactly that.

The classes in the Drone track include: 

Session Time: January 12, 9:00 am - 5:00 pm
Speaker: Stacy Garlington and Randy Braun 

DJI Aerial Photography Academy is an intensive one-day class designed to teach valuable secrets to students who wish to create top quality, compelling, marketable aerial photographs using DJI drones. Expert instructors Randy Braun and Stacy Garlington have come from DJI global headquarters to share their expertise in an upbeat day-long classroom presentation.

Session Time: January 13, 9:00 am - 5:00 pm 
Speaker: Manie Kohn Join highly-acclaimed drone pilot Manie Kohn as he discusses the ins and outs of drone photography and how you can ACCELERATE your business in this exciting new industry. Learn how to navigate through the complex drone-licensing landscape and FAA Drone Regulations, while also discovering how you can create extraordinary images. Learn to use many of Manie's own techniques to help you avoid making the cinematic mistakes often made by drone photographers. Explore the fields, the various skill levels, and the overall business of drone photography as Manie shares his experience and craft. 

You can find the classes in the Drone track and other tracks in the Imaging USA schedule. Furthermore, the Imaging USA Expo will also feature a "Drone Zone," which includes vendors and demonstrations regarding all things drone related on the trade show floor.

Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By Mayo Lawal

If you are wondering why tens of thousands of photographers attend Imaging USA every year, you probably haven't checked out the more than 100 sessions and speakers on all photography topics, lined up for you in Nashville, January 14-16. 

Just to show you a tip of the iceberg, Imaging USA will feature:

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  • Market like a boss...with an "A-Game" strategy
  • Build a personal brand that matters
  • A new approach to school photography that can transform your studio
  • Taking your drone images higher
  • Lighting a wedding day from start to finish
  • SEO for photographers
  • Maternity posing and lighting
  • The Power of Print
  • What's new in Lightroom
  • Psychology of high-end sales

These are just taste of what's in store for you with your All-Access Pass registration. In addition to the education sessions, there's also:

  • Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.
  • Parties that will rock your socks off
  • An enormous Expo (80,000+ square feet!) filled with tons of new products and deals
  • International Photographic Competition exhibit with well over 3,000 images! This is the largest photography exhibit out there!
  • The Drone Zone--all you need to know about getting started in drone photography
  • A dedicated theater to learn how to sell PRINTED WORKS
  • Award shows and degree presentations

And so much more! So, don't miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe! Head on to ImagingUSA.org and register today.


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by Mayo Lawal

We are just a few weeks away from Imaging USA 2018! Can't wait? Well, here's something that may get you even more excited:  this week's Imaging USA giveaway prize is a "Music City Backstage Pass!"

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This pass (valued at $1000) is good for admission for 2 people into 20+ Nashville attractions that you can enjoy during Imaging USA 2018 and beyond! You and one guest get free (or reduced-price) entry to places like the Country Music Hall of Fame, the Johnny Cash Museum, the Adventure Science Center, the Cheekwood Botanical Garden & Museum of Art, and much more.

If you've already registered for Imaging USA, this pass is sure to make your time in Nashville even more exciting and fun. The best part is that it doesn't expire until December 2018, so if you don't get to see everything while you're in town for #ImagingUSA, you have ample time to visit Nashville again!

Find out how you can increase your chances of winning today! The winner will be announced this Friday December 15, 2017 at 12 noon ET.  

Not registered yet? Head over to ImagingUSA.org/Register today. See you in Nashville!

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Understanding how to market printed products to your customers can be difficult for photographers, but PPA wants to help! 
 
The PRINT for Success Theatre at Imaging USA offers short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.
 
Stop by the PRINT for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours:
 

Sunday - Tradeshow hours: 11:30 - 5:00

11:45 - 12:15      Print With Purpose; Kristin Privette (Graphi Albums)

12:30 - 1:00        Sell the Problem You Solve, Not the Product; Dave and Kristen Grupa (Richmond Pro Lab)

1:15 - 1:45           Art, Purpose and the Print; Tim Walden (Kodak)

2:00 - 2:30           Suzanne Deaton  (ACI)

2:45 - 3:15           The Value of a Print; Mark Weber (Marathon Press)

3:30 - 4:00           Become the Guide:  How to ensure happy clients.  Every Session.  Every Time; Cris and Deanna Duncan (Miller's Professional Imaging)

4:15 - 4:45           (ChromaLuxe)


Monday - Tradeshow Hours: 10:30 - 5:00

11:45 - 12:15      Sales Stalled? Make Prints and Packaging Your Secret Weapon, Brian Campbell  
(Photo Flash Drive)

12:30 - 1:00        The Power of Print; Andrew Funderberg (Fundy)

1:15 - 1:45           The Art of Printing; John Pannozzo (Color Byte Software)

2:00 - 2:30           (Canon)

2:45 - 3:15           Art, Purpose and the Print; Tim Walden (WHCC)

3:30 - 4:00           Selling Your Work: From First Contact to Final Delivery; Ben Tyndell (Tyndell Photographic Packaging)

4:15 - 4:45           David Drum (Fujifilm)


Tuesday - Tradeshow Hours: 10:30 - 3:30

11:45 - 12:15      Print and Album Sales, Emily and Steve Pogozelski (Finao)

12:30 - 1:00        A Retrospective of Change in the Photo Business; Rick Bender (Tap)

1:15 - 1:45           William Innes (H&H)

2:00 - 2:30           Moments You Can Enjoy Without Electricity; Pete Rezac  (Bay Photo Lab) 

2:45 - 3:15           The Art of Directing to Sell Prints; Denise Birdsong (Simply Color Lab)

 
And the best part? The PRINT for Success Theatre is free for Imaging USA attendees with an Expo pass! So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 
 
Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events, purchase an All-Access Pass! 
 
This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that will wow you. But it's only a month away, so visit ImagingUSA.org today to get a full list of the exhibit floor, and plan out your expo route in advance!

Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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Dixie Dixon

Web: dixiedixon.com

Facebook: dixiedixonphoto

Dixie Dixon is a Texas born and bred commercial fashion and advertising photographer and is one of the original sixteen Nikon Ambassadors of the United States.  She was given her first camera, the Nikon FG, as a little one, which piqued her curiosity in the field and served as her sidekick in exploring the world. She would continually clock seven to ten hours in the darkroom without even realizing it. While in college she studied in London with a world-renowned fashion photographer and became deeply inspired by the beautiful illusion of fashion and commercial photography.  It has been said that her idealistic vision of the world is reflected into every single frame: full of life, beautiful energy, and most of all, soul. Her passion has led her to shoot internationally in places such as Cannes, Toronto, Vancouver, New York, Miami, Los Angeles, Ibiza, and Barcelona recently for various brands, TV shows, commercial campaigns, and editorial projects.

Sensuous and polished, her images create a dream world in which romance is always alive. Her fresh vision has attracted clients such as Disney, Nikon, Virgin, Advanced Beauty, Florsheim Shoes, Ultherapy, Woodland Worldwide, Inside Edition, Gaylord Hotels, Spencer Fine Jewelry, G-Technology, Profoto, Eprouvage, MAC Group, Magpul, Billy Jealousy, Nha Khanh, Pipers Perfumery, and Macadamia Professional to name a few. Her work has been published in publications such as Rangefinder, PDN, Professional Photographer Magazine, Dapper Magazine, Living Magazine, Beverly Drive Magazine, Nikon World, and many more.

Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Using Light To Make Every Person Look GORGEOUS!


Q&A:

What is your life motto? Teamwork makes the dream work

Why do you love photography? Photography is my ultimate passion and dream job!  I love creating art that showcases how I see the world!  And I love working with a team to create a wonderful experience for everyone on set!!

Each photographer has a specialty/genre/niche; how did you discover yours?  I shot all genres until I found my favorite - I studied abroad with a world renowned fashion photographer. Everything about fashion photography and working with a team spoke to my soul!

If you could have a theme song, what would it be? Anything by Hans Zimmer

What was one of the defining moments in your career? This year I had the honor of photographing iconic supermodel turned supermogul Kathy Ireland - she has been in 13 consecutive Sports Illustrated Swimsuit issues and now runs a wildly successful company, Kathy Ireland Worldwide. She is such an inspiration to me and it was an incredible experience!!

What would be your advice for photographers who are just starting their career? Focus on what you love to shoot and then create a body of work around that subject matter/genre/style. Then start showing your body of work to your dream clients and keep shooting! 

Dixie Dixon is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

Alison Carlino, CPP, Cr.


Alison Carlino travels the world, photographing weddings, portraits, and commercial assignments. When she's not behind the camera, you may find her in front of other photographers, teaching modern posing or off camera lighting. Her expertise and experience, coupled with her master's degree, make her an excellent instructor who connects with her students technically and personally. Alison is in her 13th year of business and is a 2016 PPGH Board Member, as well as a member of PPA, SWPP, WPPI, PPGH, and TPPA. She earned her CPP in 2016 after only a year with PPA, and will receive her PPA Craftsman degree at Imaging USA 2018 in Nashville! Whether she's working with clients or students, in her Texas studio or internationally, Alison Carlino brings a wealth of knowledge, talent and skill to everything she does.  

Speaker Session:

Saturday, January 13, 9-11am, 1-3pm, 4-6pm

Hands On, Technique

Q&A:

Why do you love photography? Photography allows me to bring my vision onto printed form and cherished through generations.
What would be your advice for photographers who are just starting? Learn the business side earlier on. It will save you mucho headaches later. Be a business person that happens to be a photographer!
What do you value most in your friends? Honesty. 

Alison Carlino is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

By James Yates

Imaging USA 2018, the largest annual convention and expo organized by professional photographers for professional photographers, will be held January 14-16, 2018 at the Gaylord Opryland in Nashville, Tennessee. In anticipation of this three-day photography event featuring more than 10,000 attendees and 600+ booths from over 150 exhibitors, PPA has compiled a list of the "Top 10 Things to See at Imaging USA 2018."

1. Imaging Expo: Like the "Mall of America" for photographers, attendees can peruse everything from heavy equipment to small gadgets including printers, labs, and service providers. More than 600 exhibitors including well-known photographic companies Canon, Adobe, Miller's, Panasonic, Triple Scoop Music, H&H Color Lab, Kodak Alaris, Marathon, Zenfolio and ChromaLuxe will display their products and services. There will also be a wide variety of educational opportunities, product demos, and prize giveaways.

2. Keynote address from famed motivational speaker Ryan Estis from 10:00-11:15 a.m., Sunday, January 14. Estis will provide a beginning-of-the-year boost of motivation and inspiration to help photographers take their businesses to new heights.

3. Renowned speakers in the photographic industry: 100+ of the best in the business will share their photography secrets including acclaimed photographers Lindsey Adler, Cris Duncan, Jerry Ghionis, Steve Kozak, Pete Rezac, and Carrie Wildes.

4. Educational opportunities for photographers of all levels. There will be live demos, pre-convention classes including hands-on workshops, show-floor classes with product tips and benefits, as well as a Coaches' Corner for sports and event photographers that includes a portfolio review and 30 minutes of mentoring.

5. International Photographic Competition (IPC) Exhibit: The largest winter photographic exhibit in the Southeast, the IPC exhibit allows visitors to view some of the winning images from across the globe.

6. Grand Imaging Awards: Honoring the best of the best from 2017, the Grand Imaging Awards celebrate 2017's Medalists, Diamond Photographers of the Year and all the elite Loan Collection artists from the 2017 IPC. This event takes place on Monday, January 15 at 6:30 p.m. and is open to the public.

7. Awards and Degree Ceremony: Think of it as an official graduation for photographers earning degrees and awards from 2017. Degrees include Photographic Craftsman, Master of Photography and Master Artist. Awards will be presented for Lifetime Achievement, Imaging Excellence, Distinguished Service, and Humanitarian Service. This is a free event open to the public, so attendees can bring guests to enjoy in the celebration.

8. Imaging USA Closing Party: PPA will be taking over the Delta Atrium at the Gaylord Opryland on Tuesday, January 16 from 7-10 p.m. Guests will eat delicious food, take advantage of unique photo opps, and dance the night away. This event, while free to Imaging USA all-access pass holders, will require a ticket otherwise, which can be purchased at registration.

9. PPA Charities: Learn about the philanthropic efforts being sponsored by fellow professional photographers. Get in motion at the 5K Super Hero Fun Run on Sunday, January 14 from 7-9 a.m. The Roaring 20's: PPA Charities' 20th Birthday Celebration will take place January 13 from 8-10pm and will feature a speakeasy-style setup including poker. Also, on Tuesday, January 16 at 2:30 p.m. the winner of the Dream Studio Giveaway will be announced. One lucky winner will receive more than $20,000 worth of photographic equipment and a studio makeover. Products, software, lab credits and more will be given away. Raffle tickets can be purchased at the Expo.

10. World Photographic Cup: Imaging USA is the best place to meet and mingle with the best photographers from the U.S. and around the world. View the amazing images from Team U.S.A. in the World Photographic Cup, the Olympics of photography.

ImagingUSA is just a few weeks away! So head over to ImagingUSA.org to register NOW and reserve your room at the Gaylord Opryland Resort! See you in January!


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