PPA Today: Search Results

Results tagged “photographers association” from PPA Today

Here are the 10 photography blogs from April 6 - 11, 2014, that we hope will inspire you and professional photographers around the internet to be more!

Do you use your DSLR's preset shooting modes? You'll want to read this post. Photography Talk examines DSLR preset shooting modes and the danger of relying on them too heavily.

You've probably heard about it this week: the Heartbleed bug is an error in internet security that was recently discovered. The bad news? Hackers could exploit this flaw to gain access to your personal information through many websites you may use daily. The good news? Mashable has developed a guide that will show you how to protect yourself from this abuse. (Oh, and don't worry about your PPA.com account being hacked, our security is up to date, so your data on theLoop, My PPA and your PPA profile is all safe and sound!)

Have you been wanting to get into the pet photography market? This podcast from Improve Photography can be a great starting point for you as you enter the market. It provides not only technical tips, but some business tips as well!

This is a great post for those of you in need of inspiration. The Phoblographer goes behind-the-scenes of Australian photographer Alexia Sinclair's "A Frozen Tale" photo shoot that took place in an old European castle. There are a lot of cool ideas here, including a shooting diagram! 

Is there anything more annoying than capturing a blurry image when you've got everything else right? This post from Digital Photography School will show you how to choose the correct Autofocus mode and help you avoid this problem. 

Occasionally, you'll get a bride and groom that just don't want to follow your instructions. They just don't get that you've done this before and that there's a process for a reason. This short post from Virtual Photography Studio provides a great tip for how to overcome this challenge. 

Did you know that Lightroom launched their mobile version of the software for tablets and other mobile devices? If you're curious about what Lightroom Mobile is capable of, be sure to check out this post from Lightroom Killer Tips. You might be surprised how much of your workflow can be taken care of from an iPad!

Shoot video and trying to capture movement? These videos on PhotoFocus will show how to do just that. Learn how to use a camera slider to capture fluid movement and create some really interesting shots! 

Do you struggle with color management, or maybe just need a refresher? Check out this step-by-step color management tutorial (complete with examples) from FStoppers. These techniques can help add impact to your photography. 

There's a lunar eclipse coming up on April 14/15 (date might vary depending on where you live) that nature photographers out there will love to photograph. The PhotoNaturalist provides some tips for photographing the eclipse so you can get the best photographs possible. 

There you have it, the favorite blog posts of the week from your PPA team! Don't forget that you can share your own posts, or other stories you have enjoyed, on theLoop.
Here are the 10 photography blogs from March 16 - 21, 2014, that we hope will inspire our photography friends to be more!

Many wedding photographers are forced to photograph around friends and family with camera phones (or worse, tablets?!), often getting in the way of the images for which they were commissioned. Photographer Corey Ann shares with the Huffington Post why she requests that her clients ask friends and family to not take photos during the big event. If you've ever faced this problem, this is a great post to share with potential clients to back-up your request for no camera phones at a wedding.

Here at PPA, we know that photographers are always looking for ways to improve their photography technique. That's why we were excited by this PetaPixel news that Nikon has launched a 15 part instructional video series on topics ranging from lighting to family portraiture. One of the photographers in the series in PPA's own Tamara Lackey, who will discuss family and portrait photography. There's something for every photographer in this series! 

If you're interested in getting involved in commercial photography, or are already in the industry and want some advice from a seasoned pro, don't miss this opportunity from FStoppers! Experienced commercial photographer Douglas Sonders has been answering questions from photographers all week that are worth a read. If you've got a question of your own, don't be shy. Sonders says he'll try to answer all questions submitted by Midnight on March 24. 

Looking to speed up your workflow in Lightroom? This list of keyboard shortcuts from Photofocus may be a great help! To the point, this blog is sure to be bookmarked by many!

Looking for a little inspiration? This post from DIY Photography has some amazing photos! Check out the photos of the world's largest beehive in Nepal being harvested for honey from travel photographer Andrew Newey. That's a lot of bees!

Do you shoot RAW? If you don't know what that is and how it can impact your workflow, you'll want to check out this instructional video from Photography Concentrate. 

If you're still new to the photography industry (or just want to avoid some duh-moments!), check out this post from Digital Photography School. They cover 10 simple things you can quickly do to help improve your output. 

Here's a unique technique for photographers that you may not have considered before! Canon Blogger shows you how you can create a black background using flash, and why you'd want to. It may sound counter-intuitive, but check it out... it really works! 

Have you tried out timelapse photography yet? If you've ever been curious how to do it, this tutorial on Planet 5d will get you started. Photographer Dustin Farrell gives you a behind the scenes look of how he creates night sky timelapses. 

Last but not least, we end the roundup with some inspiration and beautiful landscape imagery. The Photo Argus has collected an awesome array of city skyline photos sure to get your creativity going. Enjoy!

There you have it, our favorite blog posts of the week! Don't forget that you can share your own posts, or others that you have enjoyed, on theLoop
As a PPA member, you're using some of the benefits the membership brings you and could probably leverage it a lot more. You know the value of belonging to this photography association. In fact, you probably have some photographer friends who don't belong to PPA and could use a little help with their business. 

Why are you a PPA member? People have very different reasons to join and belong to this group, but who better than existing members to get the word out? That's why PPA has developed a reward program, called the Member-2-Member Campaign, to compensate PPA members that refer fellow photographers to PPA. 

Whether the photographers in your network are new to the industry or veteran pros, we hope you will encourage them to belong to PPA! Here's how the program works: for each photographer you refer to PPA, you'll earn a $25 Visa Gift Card! The photographer you refer will also get a free all-access pass to Imaging USA 2015. Pretty good, right? Well, it gets even better:  

After 3 photographers you've referred join PPA, you'll get a $75 Visa Gift Card ($25x3) AND an all-access pass to Imaging USA 2015 (that's a $179 value!). That means that you get $75 in cash and save $179. Additionally, the friends you referred all get a free all-access Imaging USA 2015 pass. It's a win-win!

If 6 or more photographers you refer join PPA, you'll get a $150 Visa Gift Card ($25x6), plus an all-access pass to Imaging USA ($179 value), and a FREE year of PPA membership ($323 value!). Each friend still gets their all-access Imaging USA 2015 pass. You cash in $150 and save $502! Plain simple!

There's only one rule to earn the rewards: the photographers you refer must not have been a PPA member within the past year. That's it! 

Ready to start getting your photography friends to belong to PPA with you? Simply share with your friends how PPA has helped you (think PhotoCare Equipment insurance, PPAedu videos, networking opportunities, copyright guidance, inspiration, etc.). We've even put together recruitment materials to make it easier for you to discuss PPA with your friends. Heck, the free Imaging USA pass may be motivation enough! That's a $179 savings alone!

The campaign will run through December 31, 2014. Just be sure that your friends add your name as "Referring Member" on the top of the application form so you'll get credit for bringing them in. 

Find the recruitment materials and referral application on the Member-2-Member Campaign page. Get out there and invite your fellow photographers to Be More by joining PPA! 

At PPA, we're always striving to help you be more as a professional photographer. There's many ways we do this, but just one of those ways is offering PPA members deals and discounts on products you use in your photography business! 

PPA members already get unbelievable discounts on products and services that they use on a daily basis, but occasionally PPA negotiates something extra special with top photo companies. We call these Extreme Deals. Extreme Deals are short-term discounts and offers, only for PPA members. This March, we've got an extreme deal for PPA members on Accucolor albums. 

Here's the offer: Get one 10x10, 15 side/30 page album and two 8x8, 15 side/30 page albums with the "Elite Collection" or "Leatherette" cover material for only $300! Plus save 50% off any album upgrade options. 

Sounds pretty good, right? Just be sure to log-in to the member only Extreme Deal page by March 31 to get all the information on how to take advantage of this deal. 

Of course, being a PPA member gets you access to more than just the Extreme Deals and other discounts. You'll also get full access to PPAedu, our collection of live workshops and webinars and on-demand videos on various techniques for photographers and business practices. You can even take the PPAedu Assessment to get recommendations for the courses you should attend or watch to help you be more as a photographer!  

Along with PPAedu, members can also access theLoop, our online community just for PPA members! Here, you can discuss various topics that impact the photography business, all without fear of having potential customers see what you've been posting. 

These are just a few of the benefits of PPA membership. Browse the benefits section to see even more perks of joining our photography association. And remember, to access the Extreme Deal, PPAedu or theLoop you've got to be a PPA member, so join today!
Take a look at some of the members we've featured in our Faces of PPA campaign in the video below. You can read all about these members and why they've joined PPA on the Faces of PPA Gallery. Want to be part of this campaign? Submit your information now! 

Here at PPA, we're devoted to always helping you be more as a professional photographer. With that in mind, here are 10 photography blogs from the week of January 26, 2014 that we think will help inspire and educate you. 

Skip Cohen University examines the relationship between gear and your work. Just because you have great gear it doesn't necessarily translate to great images, and in this post Skip provides tips for when and why you should consider buying new gear. >>

A great post for anyone who recently turned pro. New pro Rob Hackett shares with Digital Photography School the lessons he learned his first year as a full-time photographer. >>

It looks like the iPhone camera may be soon be getting an upgrade. PetaPixel breaks the news on Apple's patent for removable iPhone camera lenses, complete with proposed designs. It's an interesting bit of news for any photographer! >>

Here's a post sure to generate some discussion! Brandsmash compiles a list of the 30 most influential wedding and portrait photographers, including a few PPA members! What do you think of their choices? >>

Photographer Trevor Daley shares an insightful piece on looking after your health when you are on the road photographing weddings in this post for Fstoppers. >>

DIY Photography discusses the importance of being able to capture an image with the correct exposure in-camera and not always relying on Photoshop fixes in post-processing. They also share some tips for capturing the correct exposure. >>

If you've ever wondered about when to use Black & White for an image, you'll want to check out this quick, easy tip from PhotoFocus. >>

Looking for easy posing ideas for newborn photography? This post from Photography Concentrate provides some quick and easy poses you can set up using a newborn and their parents! >>

If you've ever been curious about the inner-workings of your camera, this is a fun post. LensRentals deconstructs a Sony A7R for PetaPixel and points out the various features. It's certainly a new way to look at a camera! >>

This video from SmugMugFilms covers Jessica Ambats, an air-to-air photographer (meaning she takes photos of planes from planes) and instrument-rated pilot based in Santa Monica. It's a unique, exciting brand of photography as you'll see in the video. >>

There you have it, our favorite blog posts of the week! Don't forget that you can share your own blog posts, or others that you have enjoyed, on theLoop. 
Check out some photos from #IUSA14 below, including the opening party, Imaging Expo trade show, classes, World Photographic Cup, the Kenny Rogers Q & A and more. We'll have many more photos to share, so be sure to check imagingusa.org for the 2014 photo gallery (coming soon) and our Facebook, Twitter and Instagram pages for more photos! Thanks to Alex the Photo Guy for providing images. 

untitled-6154.jpg
untitled-6198.jpg
01-13-PPA-ImagingUSA-4922.jpg
01-13-PPA-ImagingUSA-5261.jpg


Happy New Year! As you begin another year in your photography business, here are some of the top discussions on theLoop from December. Hopefully, some of these discussions will bring some inspiration for 2014!

PPA members share their photography, business and personal goals for 2014. Chime in and see what your peers are striving for this year. 

Long-time pros talk about how things used to be done before digital photography, and what techniques they miss from this age. 

PPA members discuss different hard drives they use and why they prefer them. If you're in the market for a hard drive, this is a discussion you won't want to miss. 

Imaging USA is right around the corner, and this discussion is all about first-timers attending Imaging USA and what they are looking forward to! Dive in and network with some fellow photographers before the conference. 

Sports photographers share their techniques for swim team group and individual photos. There's a lot covered here, from posing to lighting. 

Don't forget, theLoop is PPA's community where members can discuss various photography topics! Not a PPA member? Join today.
It's Friday, which means it's time for an update on some of the great photography content we've found around the web! We hope these blog posts will help inspire you and help you sharpen your photography techniques and business practices. 

Here are ten posts from the week of December 15, 2013:

Photographer Has Blower Confiscated by TSA Because it 'Could Fly Like a Missile'
Here's a post from PetaPixel that will make you laugh, but it's also worth paying attention to for flying with your gear. Check it out.

How Photography Gels Are Made
This video from DIY Photography gives a behind the scenes look at how photographic gels are created. It's an interesting new perspective on a piece of photography equipment you may use regularly. Watch the video.

Secrets to Crafting Top-Quality Beauty Portraits: Studio Lighting 
A great post for the portrait photographers out there! Fstoppers provides lighting advice for creating great portraits. Read the advice.

Tips to Protect your Gear in Harsh Weather Conditions 
If you shoot outdoors during the winter, this post is for you. Digital Photography School provides tips for keeping your equipment in good working condition in harsh elements. Check out the tips.

How to Email Photographs in Lightroom
Here's some good advice for Lightroom users to help improve your workflow. Photography Life shows you how you can email images from within Lightroom, instead of exporting them first. Read the post.

Without Reservation: A Recommended Gear List 
If you're new to the photography business, you may want to check out this list from Strobist. From Cameras to Lighting Systems, Strobist shares their recommendations for professional photography gear. Read the list.

Shooting From a Moving Car -- A First Look 
This post from PhotoFocus looks at a type of photography you may never have considered: hyperlapse, the shooting of a timelapse from a moving vehicle. Photographer Richard Harrington shares how he built a unique hands-free system for capturing this type of photography. Check it out.

7 Things Yousuf Karsh Can Teach You About Photography 
Photography Concentrate spoke to famed portrait artist Yousuf Karsh about his 67 year long career and what he's learned. The lessons he shares can inspire those stuck in a rut. Read the interview.

2013 Year In Pictures 
This post from the Boston Globe's photography blog will be fascinating to photojournalists and those looking for inspiration alike. They share some of the top news images of the year. Check out Part 1 and Part 2.

Infographic: A Timeline Of The 100 Most Important Cameras Ever Made
Fast Company's Timeline of the 100 Most Important Cameras Ever Made is an awesome look at photography history that all photographers should find interesting. Do you agree with their choices? Check out the timeline. 

There you have it! Happy reading and we hope that you find some inspiration. Don't forget that members can access PPA's social network theLoop to share photography ideas as well.

When you think of Kenny Rogers, chances are you think of his long and impressive career as
Kenny_Rogers_Portrait_Blog.jpg
a country musician. But did you know that Kenny is also an accomplished photographer? In fact, he'll be at Imaging USA in Phoenix this January to host a Q&A about his work as a photographer and to receive an Honorary Master of Photography degree!

On January 14, Kenny's "Places I've Been, Things I've Seen" Q&A will be held from 5 to 6 pm (you just need an expo pass, which you can get for free here, or your full conference badge). Kenny Rogers will share some of his favorite images as well as take your questions about his work during this exclusive session. If you want to read more about his photography, check out the "Kenny Rogers Storymaker: The Entertainer Earns Acclaim for his Images" feature story from the December 2013 issue of Professional Photographer magazine. 

Kenny brings a lot of passion for photography, so you won't want to miss his special guest presentation! Plus a lot of his work will be on display for our viewing pleasure.

Along with this memorable Q&A, there are other special events happening at Imaging USA you won't want to miss! After long days of learning and product browsing, the opening and closing parties are there for you to celebrate with your fellow photographers. You'll also have opportunities to receive critiques on your work and mentoring from successful pros with PPAedu Business Mentors and the Coach's Corner, AND you can view ALL the Loan Collection images from PPA's International Photographic Competition and the World Photographic Cup Images at the International Photographic Exhibit. 

Two more places you'll also want to be at: (1) the Grand Imaging Awards, where the top images from the International Photographic Competition will be announced, and (2) the Award & Degree Ceremony, where we'll honor professional photography and the individuals who set themselves apart in the industry by earning PPA degrees and awards. There are even special events just for Certified Professional Photographers and new PPA members! Find all the details for these events on the Imaging USA Event Highlights page. 

Of course, these special events at Imaging USA are just part of the overall conference. There's also the full line up of photography courses to help your business and your craft, and the Imaging Expo (that's the trade show), where you'll be able to check out, touch and demo all the latest photography products! 

It's all included with an Imaging USA full-access pass. So, register for Imaging USA now! If you register by December 31, you'll also be entered to win an all-expense paid trip to Imaging USA 2015 in Nashville, TN. See you in Phoenix! 

Read more about Imaging USA:


Image © Jay Fletcher
It's Friday, which means it's time for an update on some of the great photography content we've found around the web! We hope these blog posts will help inspire you and help you sharpen your photography techniques and business practices. 

Here are ten posts from the week of December 2, 2013:

An Intro to Adventure Sports Photography: 10 Photographers You Need to Check Out
Peta Pixel features several sports photographers making a name for themselves in this post. There's some great imagery from these photographers that may help inspire you sports photographers out there! Read the post.

How to Wirelessly Tether Your Camera to Lightroom 
Looking to improve your workflow for large scale photo shoots? Check out this post from Imaging USA instructor Benjamin Von Wong on a good method for wirelessly tethering your camera to Lightroom for quick processing.

Determining If A Photo Should Be Left In Color Or Converted To Black And White
How do you know if an image has the most impact in black and white or in color? FStoppers shares advice for making this decision, culled from many photographers. Read these tips.

Tips for Overcoming Shyness as a Photographer 
Good communication is vital to creating the images your clients want and keeping them happy. But what do you do if you're shy and don't like directing people during a photo shoot? DIY Photography shares advice for overcoming shyness in this post.

Creative Uses for a Wide Angle Lens 
PhotoFocus turns to photographer Thomas Shue to share how he uses wide angle lenses. Find out ways to use wide angle lenses that you may never have considered for portraiture, landscape photography and more. Read the post.

Are You a Light Snob? 
Do you give up on an image when the lighting just can't be perfect? This post from Photography Concentrate by Lauren Lim is for you! Find out how to create great images in even so-called "bad lighting" situations. Read the advice. 

5 Tips for Successful HDR Photos
HDR has become popular among photographers and can be a valuable product for you. Read these tips from Digital Photography School on how to create great HDR photography. 

18 Minimalist Winter Pictures
Looking to do winter landscape photography? This post from Photography Blogger shows what you can do with even the bleakest of winter landscapes. Get inspired.

A Magic Tip from Peter Hurley to Improve Your Headshot Photography
This post is great for any photographer that does portraiture. Photographer Peter Hurley shares tips to create more creative headshots in this post on the Photo Argus. Check it out.

Jiha Moon and Kombo Chapfika Debate Fair Use
Creative Loafing examines an issue that affects photographer's copyrights - when appropriating and drastically changing another's copyrighted work is it considered fair use? This article tells the story of two artists in Atlanta and their stance on the issue. Read the article.

There you have it! Happy reading and we hope that you find some inspiration. Don't forget that members can access PPA's social network theLoop to share photography ideas as well. 
PPAedu strives to give photographers the best educational courses on photography techniques and business practices. Many members have already started exploring PPA's online education platform, watching videos and building a personalized program of business and photography courses. And that's just the tip of the iceberg: in addition to the on-demand programming, PPAedu offers live webinars and workshops! PP''s got several live webinars coming up in December and January, read on for all the details:

Live Webinars:

In December and January, we'll be covering a wide-range of topics including marketing, SEO and health insurance reform. You can watch these webinars from your own computer (or tablet!) and have an opportunity to ask questions. Better yet, if you're not a PPA member, you can get a taste of PPAedu by attending any live webinar for free. PPA members can access all recordings of the classes, but if you aren't a member, this is a great opportunity to learn a thing or two, on us (and maybe down the road you'll finally see why 26,500 photographers chose to operate with PPA)! So here's the upcoming schedule of live and (free!) webinars, open to all:

December 12, 2013 - 2 pm ET
With Angela Pointon

Do you have a great studio but need a little help marketing yourself? Pennsylvania photographer and marketing expert, Angela Pointon, will walk you through how to set up a marketing plan for your business. She'll discuss the elements of a killer marketing plan, how to build a plan and how to stick to the plan.
Happy Thanksgiving! While you recover from your turkey-induced coma, here are November's top conversations on theLoop:

Join the conversation as photographers discuss who they'd love to photograph (famous or not) and the settings they'd photograph that person in. 

Share your opinion about why photographers should attend Imaging USA, regardless of what point you are at in your career. 

What item is a must-have for you when you're out on a photography assignment? You might be surprised by some of the useful ideas!

theLoop community shares their ideas on studio lighting setups that can supplement ambient light and off camera flash. 

Photographers share why they prefer the Nikon D4 DSLR or the Nikon D800 DSLR. Do you use one of these cameras? Chime in! 

Don't forget, theLoop is PPA's community where members can discuss various photography topics! Not a PPA member? Join today. 
The 2014 edition of the Imaging USA app has hit the shelves of the app stores (quick, download it now--this overview will make a lot more sense!)

There are plenty of amazing features on this year's app--from planning your Imaging USA Expo strategy before the show to selecting your top classes day by day. There's even a feature to connect you with other fellow attendees before the show. It couldn't be easier to make new friends at Imaging USA!

Once you download the app, you'll see the main nine icons: 

Home screen.PNG
Exhibitors
This is where you'll find all of the vendors at the Imaging USA Expo in alphabetical order or by categories. Want to favorite an exhibitor? Open their listing and click the star at the bottom, or if you'd like to make a note on their listing, like what products to talk to them about, click the notes button in the middle. These notes will be saved in two places: on the Exhibitor Details page and in the "My Event" tab (we'll get to that). If you found something your friends might like, you can even tell them about the listing with the share button. 

Schedule 
Search classes by date and time or by class track! Create your personal schedule by clicking the star button for the classes you'd like to attend (located in the session details screen). You can also find speaker bios and social media information so you can connect with our speakers before (or after) they take the stage. To access your agenda, simply click the star button in the upper right corner of the schedule home screen. 

Speakers 
This is where you can search for your top speakers alphabetically. Check out their bios, connect with them on social media and see all of the wonderful sessions they are leading! This is also another way you can add classes to your personal schedule.

Mapping 
Get a bird's eye view of downtown Phoenix in this nifty tab. You'll also find basic convention center information and labeled Light Rail stops and parking decks. We'll soon be adding interactive maps of the convention center as well as the tradeshow floor. 

My Event 
This tab is all about you! It's your quick access to all of those favorites you saved before (like speakers, exhibitors, etc.), allows you quick access to your custom schedule and access to all of your notes. You can also select favorite places you want to visit and easily find your favorite contacts (you'll find those under the "Networking" tab in a moment). 
This is also where you sign in to the app! You'll receive your log in credentials by email once you've registered for Imaging USA. (Registered but haven't received them yet? Give our Member Care team a shout at 800-786-6277. They'll get you squared away.)

Info 
Need some general information about Imaging USA? This is the place to find it! Get show information, hours for the Expo, travel information and more. You can even register for the conference (but let's hope you've already done that!).

News & Social 
Want to stay up to date on all of the latest happenings at Imaging USA? Check here for all of the Twitter and Facebook updates your heart desires! Follow the official @ImagingUSA account for official show info or #IUSA14 for tweets from attendees, exhibitors and more. 

Local Guide
If you find yourself with a little down time around Phoenix, this local guide is a great one-stop-shop for your dining and entertainment needs. Check out area activities and attractions, Imaging USA hotel info and a quick guide to area restaurants. You can favorite any of these places and they'll be saved under your my Events section. 

Networking 
Here's one of the most advanced features of the app--you can now connect with your fellow attendees in one easy place. The first time you click on the networking tab, you'll have to enable networking features in your profile (you can also update your profile with a photo, dates you'll be in Phoenix, your studio/company name and a brief bio about you and your interests at Imaging USA). Back in the main networking tab, you can search by last names, company names or by keywords (or interests) to meet some new friends. Once you've found someone you'd like to connect with, you can send messages or arrange a meeting through the app. You can also make a note about the person (they won't be able to see it, but keep it clean) or add them to your My Events section as a favorite contact. 

With all the great features the app has, we know it's a lot to take in with just one blog post. We'll also have videos coming shortly to give you a more visual representation of what the inner workings of the app look like. 

In the meantime, follow @imagingusa on Facebook, on Twitter and Instagram for the most up to date event announcements, speaker features and great behind the scenes access! 

And to get some tips & tricks on making this your best Imaging USA yet, check out our two videos (by PPA staffers). You're guarenteed to have a chuckle and hopefully learn something new!






An eight-year battle on behalf of creators has ended badly. Federal Circuit Court Judge Dennis Chin ruled last week that the mass digitization of library books "provides significant public benefits" and "advances the progress of the arts and sciences." This comes as a shock to the creative world, and apparently opens the flood gates on the mass digitization of creative works, with or without the creator's permission. 

"To be honest, it is just shocking to everyone involved in the protection of copyright," commented PPA's CEO David Trust. "Judge Chin's opinion is short-sighted. Creators cannot do what they do best--create--if they are not compensated for it. And when creators no longer create, the public suffers."

The suit:
The Author's Guild filed suit against Google in 2005 in response to The Google Book Project. The project, launched in 2004, was designed to create a digital collection of printed texts that would be searchable online. Google began sourcing books and other printed media from libraries and universities and later "partnered" with publishers. At no time were the individual authors consulted nor was their permission to make reproductions requested. This was the basis for the suit.

"We disagree with and are disappointed by the court's decision today," Authors Guild executive director Paul Aiken said. "Google made unauthorized digital editions of nearly all of the world's valuable copyright-protected literature and profits from displaying those works. In our view, such mass digitization and exploitation far exceeds the bounds of fair use defense."

The Author's Guild plans to appeal.
As we continue counting down the days to Imaging USA 2014, we wanted to share more of the great educational opportunities available to photographers at the convention. 

We've already talked about the Wedding and School, Sport and Event educational tracks, so be sure to go and check those out if this is your photographic specialty, or if you want to enter these markets! Also, the Imaging USA schedule page is sortable by track, so go there to find all the classes you want to attend. 

Now, the next types of IUSA classes we wanted to share are the #Hash It Out sessions. These
hashitoutblog.jpg
 sessions are different, in the sense that they are interactive and will need your active participation. 

These daily sessions are interactive smart talks that will explore new ideas, from pro photographer to pro photographer. It's a photography business Q & A with a group twist. Our moderators will propose discussion ideas that you'll talk over with a small group of photographers and then share with the session as a whole. 

The really cool part about the #Hash It Out sessions are that you'll be able to tweet or text questions and ideas to the moderators and your peers and get advice on the spot. 

#Hash It Out sessions will be held twice a day January 12-13 with an additional session on January 14. Check the schedule page for times, and be sure to bring your ideas and questions! 

So, now that we've talked about the #Hash It Out sessions, let's dive into another type of track you'll find at IUSA, the Adobe class track. 
We can all use a little extra education to keep on top of our photographic game--but where do you turn for your educational needs? PPAedu of course! PPA started the PPAedu program, and we hope that you'll turn to us for your educational needs. 

PPAedu has over 170 HD videos (and counting) that PPA members and PPAedu subscribers can access on-demand. These videos cover techniques for photographers like lighting, posing and post capture, as well as the business topics sales, finance, marketing and operations. All taught by some of the most accomplished photographers in the industry. It's a complete education program, included for free with your PPA membership! 

What really makes PPAedu stand out is the Assessment. You can answer a brief series of questions in several areas which will give you personalized class recommendations based on where your photography and business skill are now. Find out more about the Assessment in the "Be More Educated: Take the PPAedu Assessment" post. 

As we alluded to earlier, new PPAedu courses are constantly being added. Take a peek at some of our most recently added courses below:

Beth Taubner


Brands are about the marriage of fact and narrative. It's important to convey your special capabilities and traits so that potential customers can easily understand what sets you, your photographs, and your business apart from the competition. Photographers tend to be focused on technical and problem-solving capabilities rather than the emotional content of what makes their brands unique, so learning to operate from a brand perspective can make a real difference in your satisfaction and career.

View more of Beth's PPAedu courses.

Lori Nordstrom, M.Photog.Cr., CPP


You know you best. Lori will share a quick way to identify your target market and brand (so simple, you might never think to try it!)

You don't have to break the bank: Lori will walk you through some low- and no-cost marketing ideas to enhance awareness, from creating a customer database to e-marketing, rewards programs and more.

The devil is in the details: Lori will share ideas right and left as she discusses how displays and network marketing can work, which products she has found can increase sales for these particular clients, and the services that create loyalty and repeat business. We're talking VIP programs, charitable events, portrait installations and more.

So join Lori and take your marketing education and idea bank up a notch. After all, it's not just who you know or what you know--it's how you promote it!


For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.

A price list that helps you walk clients through what you want them to buy isn't built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider.


Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul...and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!

Lucky for you, instructor Lori Nordstrom is here to discuss just that topic: how to make a charitable marketing plan using a few of the 5 W's (and an H). She'll show you how answering the following questions can help you create a special campaign, product line and even a pricing structure for your charitable work:

What can you give of your time and your talents?
Who do you want to share this with - what charity?
What is your product offering?
When do you want to do this?
How do want to do this?

You'll also learn more ways to get creative with your charitable involvement, like partnering with other vendors to expand on the offering. And since nothing happens without publicity, Lori will explain how you can play up the buzz with local media, email, Facebook and blogs. Put it all together and you could be presenting your charity with an oversized check, something you'll love whether you started for fun or business or both!


No matter your professional aspirations, this class is a must-have. After all, you can be the best photographer in town, but if you can't sell your business, does it really matter?

What do you say the first time a prospect calls or contacts you? For real, what do you tell them? What message does your studio convey? Are your clients right for YOU? After Handling the Inquiry, you'll skillfully and expertly answer these questions and more!

View more of Lori's PPAedu courses.
Here at PPA, we always encourage photographers to constantly seek ways to improve their photography techniques, inspiration and business practices. To help you continue to be more, we'll be providing weekly round-ups of interesting and useful photography blog posts from around the web. 

So, without further ado, here are ten recent articles and posts we thought might be interesting for our photography friends. All from last week (week of November 4th, 2013). 

Is Camera Design Important?
The Photography Life blog dives into why camera design matters and how it can impact your work. Some of you will agree, while others may think that camera design boils down to marketing. We think there's no single correct answer, how about you? Read the post. 

10 Photography Lighting Tutorials From Beginners to Pros
Great photography can't happen without great lighting. All photographers could use some lighting advice from time to time. That's why we like DIY Photography's round-up of ten lighting tutorials that cover basic to advanced techniques. 

The Power of "No"
Visual artists always strive to give clients what they want, but occasionally you need to say no to a client idea or demand! It's not an easy thing to do. Stillmotion Blog provides tips for how videographers can say no and how to turn your no into an opportunity for creating an even stronger product for your client. Even if you only shoot still, these lessons still apply. Read the post. 

Ask A Retoucher: Questions From The Industry, Answered By A Retoucher 
Fstoppers answers questions from photographers about retouching in this Q&A. Post production is part of 99.9% of photographers' work these days and there's always a way to improve workflow, results and speed.
When we talk to photographers that have attended Imaging USA, one of the comments we often hear is how easy it is to network with instructors, vendors and fellow photographers. You all love to share and exchange, talk shop, share best practices, and explain the photography techniques that have worked well for you. 

To get you going and facilitate the networking, Imaging USA offers two mentoring opportunities during the convention. The Coach's Corner and the PPA Photographic Competition Mentoring Program are both designed to help you be a(n even) better-rounded professional. After all, who couldn't use a little advice from a seasoned (and successful, that's key) photographer who's been in your shoes? 

Photographic Competition Mentoring
If you've ever entered PPA's International Photographic Competition (IPC), you know that earning a merit or having an image chosen to be part of the Loan collection is a very big accomplishment! It takes practice and effort to get your images to meet the 12 elements of a merit image (that's the standard by which images are judged at IPC). The process of preparing your images and entering an image competition is one of the best ways to improve your own photography skills.

However, it can be frustrating if you've entered a professional photographic competition and haven't had an image merit or become part of the Loan collection. Plus, the process can be intimidating for a first-timer. But you've got to go at it! And if you're considering entering into an image competition or fear it might not be for you, please consider signing up for a mentor session on Photographic Competition at Imaging USA.

You'll get to meet with a PPA International Juror who has actually scored images according to the 12 elements of a merit image at IPC. It's your chance to sit down with someone who knows what it takes to create winning images and discuss what you should consider when thinking about entering into a photographic competition. PPA mentors will offer ideas to help you improve your images and help you earn merits (or even get your work into the Loan collection!). After you sign up, be sure to bring sample images to the mentoring session to discuss (paper or digital)! 


Tags

Find recent content on the main index or look in the archives to find all content.

Categories