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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
It's just a week away so make sure you have plans to tune in. IPC Live will give you behind-the-scenes access to the competition like never before.
And here's your host, Booray Perry, Cr.Photog., CPP, with a quick video preview on the show!
With the judging streaming live alongside the show, you won't miss any of the action. Read our previous blog for details. The full broadcast schedule is below.
Watch at Stream.theIPC.org!
Here is the full schedule (all times are Eastern Standard):
· Monday, Aug. 3, 8:15am-6pm ET
· Tuesday, Aug. 4, 12:15-9pm ET
· Wednesday, Aug. 5, 9:15am-6pm ET
· Thursday, Aug. 6, 8:15am-6pm ET
· Monday, Aug. 3, 10am & 2pm ET
· Tuesday, Aug. 4, 2pm & 5pm ET
· Wednesday, Aug. 5, 10am & 2pm ET
· Thursday, Aug. 6, 10am & 2pm ET
By John Owens
I think we can unanimously agree that summer is going by way too fast. But when you have a few minutes off from your busy schedule, take a break for a little inspiration from this week's best photography blog posts--hopefully with a refreshing drink in your hand!
BEHIND THE COMPETITION: The International Photographic Competition judging is once again streaming live this August 3-6. New to the live streaming of judging is IPC Live, a twice daily broadcast hosted by Booray Perry, Cr.Photog., CPP! You'll get into the IPC action with interactive interviews and discussions. Get together with your photography friends and host a viewing party! Don't forget to post a photo and tag #IPClive! We'll keep sharing your photos and posts. Last but not least, check out the blog for the full schedule and bookmark this link for a quick access to IPC Live starting Monday 8/3: Stream.theIPC.org
KEY DIFFERENCE: Busy and profitable - you might think the two go hand in hand, but do they really? This post from Million Dollar Photographer Bradford Rowley explores how more work doesn't necessarily mean more money! He gives you 8 tips on how to maximize your profits.
BRANDING: This post from photographer Ellen Petty is all about finding your unique identity. How will you stand out from the pack? She poses several questions for you to ask yourself and in the end, you might have a better direction for where you want your studio to go!
TELEMEDICINE FOR PHOTOGRAPHERS: Here's a new potential solution for those costly routine doctor's visits: telemedicine from Call a Doctor Plus! PPA photographers now have access to exclusive low pricing on the service at just $8.95/month (that's over 65% off)! It's yet another perk of being with PPA! Read all about it and subscribe to save some time and money.
By John Owens
What if I told you that you could completely immerse yourself in surround via a photograph. A complete 360 degree panorama experience created by a single digital image. You wouldn't believe it, would you?
Well this PPA and Atlanta-based photographer, Fabio Musio, came up with a way to do just that and he is now one of the very few who know how to make it happen. Hopefully his story will inspire you to try something new!
Fabio, a former engineer and self-proclaimed salesman, janitor and CEO, creates virtual tours through his imagery. The tours could be of a building, a concert venue, a park, a car dealership... even space! His photography hasn't taken him out of the atmosphere yet, but (beyond) the sky is the limit.
Originally from Torino, Italy, Fabio moved to the U.S. in 2007 and worked as an avionics system designer. For a few years, he worked 6-7 days a week and was doing nothing with his downtime, so he decided he needed a hobby--an expensive one so he would be forced to do it. Guess what he chose?
He left his job and created his company in January 2012, 100-DC immersive marketing agency, and now has national clients like Google, Red Bull and Expedia or local ones like Atlanta's Fox Theatre or Stone Mountain Park.
He was looking for something on the cutting edge of photography, not wanting to stick to traditional boundaries of the media. He discovered 360 degree digital tours and found his calling. The process involved taking hundreds to thousands of images per scene, then carefully stitching them together to create a single, panoramic high-res image. It takes time, patience and a steady hand. He claims his image of downtown Atlanta taken from a helipad is the largest of the city in existence. He plans to return to the same location to try to enter in the top 10 largest images in the world.
He first started out as a hobbyist, not seeing it as a future career opportunity. "It's taken a lot of time to transition to a full-time business" he said. "I didn't realize how tough it is to be a professional photographer and I think a lot of people underestimate their skills and offer their photography for next to nothing. But I decided early on that I wasn't going to do that."
|IPC Judging Live Stream
||IPC Live broadcast hosted by Booray
By John Owens
This year PPA is working with two lucky studios in all areas of their business, to give them a total "makeover". Every facet of their businesses will be scrutinized to help them be more profitable. The makeover will touch on and improve their business model, branding, pricing, marketing, sales strategy, workflow efficiency and overall profitability--all based on the tools, information and resources set by PPA's Benchmark!
Follow these two studios' progress, challenges and changes. Updates will be posted right here on the blog and you will be able to watch monthly webinar updates to track this year-long process. It's a series worth paying attention to, as there will be strategies and business tactics you can apply to your business too.
Call a Doctor Plus, the latest membership benefit from PPA, can save photographers both time and money when they're not feeling well or have health questions. For a modest monthly fee, PPA members can simply pick up the phone or log on to a website to get answers, assistance, and even prescriptions.
Call a Doctor Plus is a health and wellness telemedicine program that provides patients with effective, immediate access to medical goods and services. There are no copays, deductibles or per-call charges. Photographers who are members of PPA get service for an exclusive low monthly subscription.
Call a Doctor Plus provides 24/7 access to U.S. certified physicians who can diagnose and prescribe over the phone or through an online chat. Prescriptions are sent directly to the patient's local pharmacy, and records are sent to their primary physician. The benefit covers up to five dependents at no extra cost.
One member who's already used the service gives it a thumbs-up. "I requested a consultation online and was called by a doctor within 5-10 minutes," she said. "After providing a brief description of my symptoms, I was diagnosed with an acute upper respiratory infection. The doctor sent a prescription to my local pharmacy, and I had the medicine in hand less than an hour after I called."
Read more about the service at PPA.com/CADR+.
By John Owens
Greetings photography community! Hope you've all had a wonderful start to summer. To cap things off, here are our favorite 10 blog posts from the week. Dig in!
ADVICE: This post from Million Dollar Photographer shares common pitfalls that
you'll want to avoid if you have or are considering opening your own studio.
Author Bradford Rowley offers 9 things to keep out of your studio space. Take a
look around and see if they apply to you!
MORE INVOLVED: First, some good news: The deadline for submissions to the International Photographic
Competition (IPC) has been extended to July 10! Why should you
enter? We asked photographers just that on theLoop. Check out their responses
in this post. Hopefully they inspire you to compete too!
NECESSITIES: Here's a trick of the trade that's not often talked about but
generally assumed we all have: people skills. The word 'skill' is there for a
reason--it's a talent! This post discusses their importance and asks three
insightful questions for you to consider. Take a look!
Here's a post from Lindsay Adler, all about skin retouching. (did you know
she's speaking at Imaging USA in 2016?!). I this post, she discusses five
things that ruin skin in your photos. Are you guilt of any of these photography
sins? Lindsay tells you how to fix them.