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Dear PPA Member,

One of the things I love about PPA members is their willingness to share their thoughts and ideas.

I see it every day on the OurPPA Forums, hear it in conversations during classes, and watch the Twitter posts fly with questions about what works...and what doesn't. Idea-sharing between professional photographers helps not only the businesses whose owners and employees listen and share, but the industry as a whole. Wouldn't you hate to spend a lot of money on a marketing campaign, only to find out later that you could have implemented it for less money with better results? If there was a great idea out there that someone else has already successfully done, wouldn't you want to know how they did it?

That's why we're listening to PPA members...and sharing their knowledge. Whether you're new to the business of photography or have been running a studio for years, it's never the wrong time to look at what someone else is doing with their marketing. Take what will work for you, and share the rest. Read this week's Vital Signs article, "Marketing for the New (and Not So New) Kid on the Block" here.

We want you to continue to be successful, and we don't want you to have to do it alone. We're doing what we can to give you what you need--just let us know how we can help. 

Christel Aprigliano
Director of Membership

P.S. You've got a new member benefit - Precision Camera. Click here to find out more!


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