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By Chris Homer

Imaging USA 2018 is just a few days away and we can barely stand the wait!  This also
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 means that if you haven't registered yet, you have very limited time to do so! If you are still contemplating, here's the question for you: Do you really want to miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe?

If you're already registered, the Imaging USA website has a whole host of videos to help you make your final travel preparations! Visit the video gallery page to watch videos on Imaging USA survival tips from PPA staff, an overview of Imaging USA 2018 and our home at the Gaylord Opryland Resort & Convention Center, how to use the mobile app, and more! 

So, take a look to make sure you're all set for Imaging USA! We'll see you in Nashville! And if you haven't registered yet, do it today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA is THIS WEEK! And nothing is more exciting than the Imaging EXPO. Did you know you can go for FREE? 
With so many options and products to consider, it's like the Mall of America for photography. Live product demos, access to revolutionary photography products, and countless networking opportunities can all be found in one place at Imaging USA 2018: The Imaging Expo! 

This three-day trade show is one of the largest gatherings of pro-photographers and exhibitors alike in the world. With over 600 booths to explore, your newest photographic discovery will be right at your fingertips!

  • See industry leaders such as Canon, Miller's Professional Imaging, and Kodak Alaris show off their newest products. Mingle with your fellow photographers while you learn about 2018 photography trends. You'll even see and be able to test some drones! 
  • You can sit for a spell in the Print Theater and learn vital tips on how to encourage your clients to value the art of the printed product. 
  • Continue your walk through the International Photographic Competition (IPC) exhibit, where you can find the best of the best photographs from 2017 on display, handpicked by judges and entered into PPA's prestigious Loan Collection. 
  • You can be inspired by the awesome images featured as part of Team USA in this year's World Photographic Cup. 
  • If you're interested in entering a Photographic Competition in 2018, definitely check out the IPC Merit Café. Here, you'll find various seminars lead by experienced speakers, get a first look at the new 2018 IPC rules, and you'll even have the opportunity to get one-on-one advice from official IPC jurors about how to improve your photos for the Competition. These sessions are free to all and available on a first-come, first served basis, so sign up today!
And whether or not you're already a PPA member, we would also love to meet you in person! At the PPA booth, you'll be able to speak with our customer service agents who are happy to answer any membership-related questions you might have or even help you understand how to get the most out of PPA membership. And if you aren't with PPA yet, Imaging USA is the perfect time to join! Make sure you stop by PPA's Booth and ask about this year's show special!

These are just a few reasons you won't want to miss the Expo! Imaging USA will be held at the Gaylord Opryland Resort in Nashville, TN. The Expo is open to all Imaging USA All-Access pass holders beginning on January 14, but if you can't attend the entire convention, Expo-Only passes are available for FREE! Just go here and enter TSC2018 as your code at checkout. 

Sunday, Jan. 14........11:30am - 5:00pm
Monday, Jan. 15......10:30am - 5:00pm
Tuesday, Jan. 16.....10:30am - 3:30pm

To get the full list of registered exhibitors and the tradeshow floor plan, visit ImagingUSA.org/Imaging-Expo. And before you go, download the new Imaging USA 2018 mobile app that offers this information and tons more! With just a few clicks, you can even create your own custom Expo plan-of-attack. You'll know just where your favorite exhibitors will be and how to get there, saving you valuable time and effort.

If you haven't registered to attend Imaging USA 2018, do so at ImagingUSA.org/Register. We hope to see this weekend! 

Imaging USA 2018 is just a few days away and we can barely stand the wait!  This also means that if you haven't registered yet, you have very limited time to do so! If you are still contemplating, here's the question for you: Do you really want to miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe?

Aside from the parties and fun, Imaging USA provides education, network, and inspiration that change the outlook on professional photography for many attendees!  Tens of thousands of photographers attend Imaging USA every year. So, if photography is your dream, make it a reality with all of the opportunities lined up for you in Nashville, January 14-16.

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Just to show you a tip of the iceberg, Imaging USA will feature:

                    More than 100 sessions and speakers on all photography topics from techniques to business strategies.

                    Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.

                    Parties that will rock your socks off!

                    An enormous Expo (80,000+ square feet!) filled with tons of new products and deals

                    International Photographic Competition exhibit with well over 3,000 images! This is the largest photography exhibit out there!

                    The Drone Zone--all you need to know about getting started in drone photography

                    A dedicated theater to learn how to sell PRINTED WORKS

                    Award shows and degree presentations

And so much more! Keep in mind that you can attend the Expo trade show, PRINT For Success Theater, Drone zone, Keynote speech by Ryan Estis, and International Photographic Exhibit with an Expo Only pass... which you can get for free at ImagingUSA.org/FreePass! Just enter code FB18. If you want to attend all of Imaging USA's classes, parties, and events, upgrade to an All-Access pass! Head on to ImagingUSA.org and register today.

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Imaging USA 2018 is just around the corner...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...
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Luke Edmonson, M.Photog.Cr.,CPP
Web: edmonsonweddings.com
Facebook: lukeedmonson
Web: edmonsonweddings.com
Instagram: lukeedmonson
Twitter: lukeedmonson

David Edmonson, M.Photog.Cr.
Web: edmonsonweddings.com
Facebook: davidedmonson1
Instagram: davidedmonson
Twitter: davidedmonson

David & Luke Edmonson are called "Master Photographers to Master Photographers" and with good reason. Together, with over 60+ storied years as commercial, wedding and portrait photographers, the Edmonson's signature style is unmistakable. 

Recognized by leading institutions at home and abroad, both father-and-son are PPA Master Photographers, Craftsman, and multi-Diamond award winners, as well as other distinctions. David is a Grand Master of WPPI, as well as a recipient of the Lifetime Achievement Award, while Luke is a co-founder of the industry's first certification for wedding & portrait photographers and a Double Master.

The Edmonson's hold their Fellowships from the U.K. based SWPP and are the only photographers to ever win Australia's AIPP Overseas Photographer of the Year 3 years in a row. As sought-after speakers and print competition judges, their calling is to help others grow beyond craft to rediscover our roots and foundations within Art. It's often said that Art Imitates Life. If you've ever seen the work of David & Luke Edmonson, this is clearly true: "Profound with dimensionality, ingrained with emotion and compelling in their beauty."

Speaker Sessions:
Monday, January 15

David and Luke Edmonson are just two of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register today!

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IUSA18_SV-Tips_1200x1200_04.jpgOver the past few weeks, we've given you plenty of tips, tricks, and things to look forward to that will ensure you have the best experience possible at Imaging USA 2018

And since we want every aspect of your experience to be the best it can be, take a peek at some of these travel mistakes to avoid. We hate to be Debbie Downers, but steering clear of these potholes will keep you primed for an awesome time at Imaging USA! 

  1. Not checking the weather before you pack. We'll be in Nahville, but it can get pretty chilly in January! Check the weather before you head out and bring the outerwear and layers you may need.
  2. Not bringing an extra bag. If you plan on stocking up at the Imaging Expo, pack an extra suitcase or duffle to accommodate your haul and avoid shipping charges.
  3. Forgetting the essentials, like your badge, a refillable water bottle, maybe a fanny pack (not fashionable, but quite handy for a three day conference!). Be sure to bring them to Nashville, and definitely don't leave them in your hotel room! You'll need them at the convention.
  4. Not bringing enough business cards. Imaging USA is an excellent networking opportunity and there are plenty of drawings to enter during the Expo! Be prepared!
  5. Not booking a room at an official Imaging USA Host Hotel. You can save heaps by reserving a room in the Imaging USA block, keeping you centrally located and close to all the action. Also, you can trim costs by finding a roommate! Check out theLoop for attendees looking to split the cost of the rooms. Bonus: you'll have more money to spend at the Expo! 
  6. Bonus mistake: Not bringing hand sanitizer! With so many people in one place, germs can spread. Wash your hands regularly to prevent getting sick. That way, the only thing you'll bring home after the conference is your new gear!

Avoid these travel mistakes and have the best Imaging USA ever! Register if you haven't yet! You don't want to miss it!

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Imaging USA is just days away, and whether you like to pack far in advance or throw everything in a bag at the last minute, packing for a trip can be a little stressful. Of course you need the basics like clean clothes, toiletries, and personal items, but there are other essentials you should pack, too. We took out some of the packing guesswork with this checklist of 10 essentials to bring with you to Imaging USA 2018.

1) Outerwear: You won't ever have to leave the Gaylord Opryland which is kept at a comfortable 70 degrees, but if you WANT to venture out into Nashville...it will be very cold, meaning a coat or jacket will be necessary. It's also a good idea to be prepared for any kind of weather, so a rain jacket would make a smart addition to your suitcase.

2) Camera: It's a photography convention, so you definitely don't want to leave your camera at home.  Between the hands-on classes and tech accessories available at the expo, you'll want your camera by your side throughout the convention.

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3) Comfy Shoes: Make no mistake, you will be doing LOTS of walking during your time at Imaging USA. There are classes to attend, parties to dance at, and one amazing city to explore, so be sure to break in your shoes before you come. Trust us, your feet will thank you! 

4) Phone Charger: You don't usually leave home without your phone, so don't leave for a trip without the charger.  While this seems pretty obvious, you don't want to be the one who left your charger plugged into your wall at home.

5) Refillable Water Bottle: We know there's lots to do while at Imaging USA, so it's easy to forget to STAY HYDRATED! This is so important, and there are tons of places to fill up across the convention center so you'll never go thirsty. 

6) Business Cards: Part of the fun of Imaging USA is meeting tons of new people! These people can become friends for life or the professional mentor you've been looking for. Building your photographic network is easy when you have business cards to share. 

7) Semi-Formal Attire: The Award & Degree ceremony, the Grand Imaging Awards, and the official Imaging USA closing party are all good reasons to get dolled up. By no means is formal wear a necessity (well, unless you are going to be receiving a degree), but the option to dress up while having fun is definitely appealing.

8) Empty Bag: There's lots of swag to be had at Imaging USA, but you'll need another bag to bring it all home in! Bringing a spare bag with you ensures you'll have plenty of space to bring home those extra goodies you've picked up along the way.

9) Note-Taking Device: Do it the old fashioned way with pen and paper or bring your laptop or tablet. Whatever your note taking style, remember all you've learned at your classes by jotting down notes. 

10) Hey wait...where's my badge?: If this isn't your first time attending Imaging USA, you may be wondering why you haven't recieved your badge in the mail yet. That's because badges would NOT be mailed but printed on-site at registration this year! Your Imaging USA badge is essential for entering the classes, expo, parties, and basically everywhere else at the convention. If you lose your badge, there is a reprint fee of $25 for the first reprint and $50 for the second one, so keep an eye on your badge!

And there you have it, the top 10 packing necessities for Imaging USA 2018. This list serves as a jumping off point when considering what to pack, and you should definitely consider your specific needs as well. 

We can't wait to see you in Nashville, and if you haven't already, there's still time to register and meet us there, too!


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The streets of Nashville will be filled with flashes in January as photographers from all over the country flood the city for the largest pro-photography convention, Imaging USA 2018! 

At Imaging USA, you'll meet new people, learn new tricks and take great photos, and we want you to share them all with us! That's right; we want to experience Imaging USA through your eyes.

Many photographers ask, "Can I bring my camera?" Well... duh! Heck, we encourage you to.
 
We want to see it all! From pre-con classes, to opening parties, to the Expo, and even your arrival at the official Imaging USA hotels, the photo opportunities are endless. So, don't be shy! Add your camera to your "must-pack list" and share your time at Imaging USA with the world. No matter how you snap, tweet, or post just use the hashtag #ImagingUSA, to share on our social media sites, and see what others are sharing.

Imaging USA 2018 will be held at the Gaylord Opryland Resort & Convention Center in Nashville, TN, from January 14-16, with Pre-Con classes and activities January 11-13. Register for a full access pass at ImagingUSA.org/Register, or get a FREE Expo-only pass at ImagingUSA.org/FreePass and enter code FB18. And don't forget to download the official Imaging USA mobile app to get up-to-date information about classes, vendors, parties, events, and special announcements.
 
Gather your camera equipment, and show the world the best of Imaging USA 2018 through your eyes!


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By Chris Homer

Copyright in America is on the brink of undergoing historic changes. PPA needs your help to
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 share photographers' stories on Capitol Hill and promote improvements to copyright law that will benefit professional photographers.  

You can help and it's easy! Here's how you can get Congress to understand the need for a Small Claims system for Copyright to positively impact photographer's lives.

Five of you lucky, Imaging-USA-goers will win a 3-day-all-expenses paid trip to Washington, DC. You'll spend one day with PPA, promoting photographers rights' on Capitol Hill and you get two days to spend however you like!

You have two ways to enter at Imaging USA 2018 in Nashville, TN, January 14-16 at the Gaylord Opryland:  

1. Fill out the postcard on your chair in any classroom and drop it off in one of our many handy boxes located throughout Imaging USA, 
2. OR stop by the Social Box outside of the expo and answer a brief series of questions on camera.

That's it! And you'll be entered to win the all-expenses-paid trip to D.C.! Together we can help fix an injustice and finally get real copyright protection! Register now for Imaging USA (if you haven't already!). 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

If you are considering drone photography as an addition to your business, we've got great news for you! The Drone Zone at Imaging USA 2018 will cover everything you need to know about being a drone photographer.

Did we mention that an EXPO PASS is FREE? Register at ImagingUSA.org/Free-Expo-Pass and enter the promo code TSC2018 at checkout. It's that simple! 

Drones are one of the hottest new photography tools on the market, and it's important to learn how to use them and incorporate them safely, legally, and profitably into your photography business. This year, the Drone Zone will feature daily sessions in the trade show to explore drone photography as a business element, a new photography skill, and FAA training and insurance options to keep you legal and protected!

The Drone Zone will include the following sessions:

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·         To Drone or Not to Drone? Your Questions Answered with Colin Smith

·         Aerial Adventures with Eddie Tapp, M.Photog.MEI.Cr., API

·         FAA 107 Requirements  with Robert  Norwood

Furthermore, Imaging USA 2018 will also feature two pre-con classes where you can learn the technology behind drones, proper aerial photography techniques, how to market drone photography to grow your business, and much more!

This Drone classes include:  

Incorporating Drones into Your Business
January 12, 9am - 5pm
With Stacy Garlington and Randy Braun

DJI Aerial Photography Academy is an intensive one-day class designed to teach valuable secrets to students who wish to create top quality, compelling, marketable aerial photographs using DJI drones. Expert instructors Randy Braun and Stacy Garlington have come from DJI global headquarters to share their expertise in an upbeat day-long classroom presentation. 

Let's Talk Drones
January 13, 9am - 5pm
With Manie Kohn

 Join highly-acclaimed drone pilot Manie Kohn as he discusses the ins and outs of drone photography and how you can ACCELERATE your business in this exciting new industry. Learn how to navigate through the complex drone-licensing landscape and FAA Drone Regulations, while also discovering how you can create extraordinary images. Learn to use many of Manie's own techniques to help you avoid making the cinematic mistakes often made by drone photographers. Explore the fields, the various skill levels, and the overall business of drone photography as Manie shares his experience and craft.

Find out more about Imaging USA classes and speakers on the Imaging USA website. Imaging USA 2018 takes place January 11-16 in Nashville, TN. So if you haven't already, hurry and register today for the full Imaging USA experience.  Or, pick up your FREE EXPO PASS today! 

 

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The holiday season is typically fun and relaxing, but also a time when you sit back, evaluate the past year and think of what you might want to do better the coming year. Well, we are now a few days into the New Year - a great time to start working on those New Year's Resolutions you made. So if one of your goals was to improve your photography business, you can start by attending Imaging USA January 14 - 16, in Nashville. Here are 4 resolutions photographers commonly make - and how attending Imaging USA can help you achieve these.

 

Sell More Products/Make More Money

One area many photographers struggle in is selling printed products to their clients. Selling these products can often greatly increase your business' profitability. The PRINT For Success Theater at Imaging USA provides the answers you need to start selling more printed products! At the PRINT For Success Theater, top photographers will share sales advice in nineteen 30-minute sessions over the course of three days, all happening during the trade show. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time. Come by and get the sales advice you've been looking for. It's open to all badged attendees - including Expo Only!

 

Learn a New Photography Skill

Adding a new specialty to your business is a great way to bring in new clients, and at Imaging USA we'll be hosting classes on one of the most popular new specialties - drone photography! Drones are one of the hottest new photography tools on the market, and it's important to learn how to use them and incorporate them safely, legally, and profitably into your photography business. The Drone Zone will feature daily sessions in the trade show to explore drone photography as a business element, a new photography skill, and FAA training and insurance options to keep you legal and protected!

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Find a Mentor/Become a Mentor

It's easy for photographers to feel like they are all on their own when running a photography business. In reality, there's a vast network of professional photographers who are willing to share their knowledge with you and provide support when you need it! Imaging USA is a great opportunity to find a mentor, because you'll be mingling with 10,000 other professional photographers. You may just meet that person with the knowledge to jump start your business - or become someone's photography mentor and create a life-long friendship.

 

 

Enter a Photography Competition

Photographers who have participated in PPA's International Photographic Competition (IPC) commonly mention that the knowledge you gain by entering is one of the best ways to improve your images. At Imaging USA, you can browse the International Photographic Exhibit; it's the largest photographic display out there with over 3,300 photographs featuring the top images from 2017. Come take a look and be inspired to create your own images!

There's also the opportunity to speak with an IPC Mentor about your own images you're thinking about entering in competition and get their advice. Check it out and remove the fear that comes with entering your images in a competition!

 

Now that you've seen how Imaging USA can jump start your resolutions, go to ImagingUSA.org/Register and sign up today. Keep in mind that you can attend the Expo trade show, PRINT For Success Theater, Drone zone, Keynote speech by Ryan Estis, and International Photographic Exhibit with an Expo Only pass... which you can get for free at ImagingUSA.org/FreePass! Just enter code FB18. If you want to attend all of Imaging USA's classes, parties, and events, upgrade to an All-Access pass!

 

See you in Nashville!


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By Chris Homer

Imaging USA 2018 is just around the corner...three-to-six days of everything photography,
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 including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...
Melanie Anderson, Cr.Photog., CPP

"We believe in creating visionary works with a passion for the community while placing family first, developing our craft and educating others." ... the purpose statement for Melanie Anderson's studio and team.

Melanie is a wife to her husband of 20 years, Bill, and a mother to their 4 children, Sarah, Emily, Kayla and Billy - whom she stayed at home with until they were all in school before embarking on a newborn photography business. She has nurtured Anderson Photographs from a home studio into a 3,000 square foot photography studio, specializing in Seniors, Children, Newborns, and Families, located in the Arts & Entertainment District in downtown Hagerstown, MD.

Though Melanie is primarily self-taught, she gladly undertook and overcame the challenge of becoming a Certified Professional Photographer in 2011, and received her Craftsman Degree in 2015. Throughout the process, she continued to run the business as well as mentor for After Dark Education, go on tour with Sandy Puc, and appear on SPTV, in addition to being the Vice President of the Maryland Chapter for PPA, teaching at Southeastern Professional Photographers Association and several State PPA Chapters, and most recently filming several segments for PhotoVision (now also a part of PPA). Melanie stays passionate about one-on-one mentoring and works diligently to provide educational resources to fellow photographers through Anderson Education, which includes webinars, eBooks, videos and workshops.

Her awards and achievements include the following: PPA Photographic Craftsman Degree and Certified Professional Photographer, Maryland Photographer of the Year, Maryland Portrait Photographer of the Year, Fuji Award Winner, 2013 Washington County "Person to Watch", Maryland Achievement Award, and the #1 Photography Studio in Hagerstown Magazine's Hot List in 2011, 2012, 2013 and 2014.

Speaker Sessions:

Tuesday, January 16

Q&A:

If you could have a theme song, what would it be?  "Let's Get Physical" Haha, just kidding... "Pour Some Sugar on Me" oh geez... ok...  but seriously... "Somewhere Over the Rainbow" by IZ

Most embarrassing moment: When I got so excited on stage and was jumping up and down... I peed my pants. Yup!!! This mom of 4 has zero bladder control... jumping up and down and laughing can cause some issues when there is "liquid" in the bladder. Luckily it was just a bit and I had dark pants on, but I knew... and I didn't know if it was visible till I finished speaking and could check without being obvious.

Melanie Anderson is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Thumbnail image for IUSA18_SV-Tips_1200x1200_08.jpgDuring Imaging USA 2018, you'll have the opportunity to attend one of the largest expo and photographic trade shows in the world! The Imaging USA Expo has more than 600 booths from top companies in the photography industry. You'll be able to get hands-on with the latest and greatest photography products - and find some great deals as well!

There's a lot going on at the Expo, so below you'll find some tips to help you make the most of the experience:

Download the Imaging USA App
The Imaging USA App is the easiest way to find exhibitors you want to visit and find your way around the trade show floor. You can browse exhibitors alphabetically, or by product categories. There's even an interactive map of the trade show floor that will give you navigation to any booth at the Expo! Visit ImagingUSA.org/App to download! 

Bring an Extra Suitcase / Expandable Bag
Shipping home all those purchases you make at the trade show can get expensive, so consider bringing an extra suitcase so you can take what you buy home with you. 

Wear Comfortable Shoes
The Expo floor is HUGE! You'll be doing a lot of walking, so make sure you've got comfortable shoes on! Consider 2 pairs or more so you can switch shoes daily. Trust us - this trick really helps!

Look Out for Show Specials
Many exhibitors will be offering great discounts on products and services! Show specials will be listed in the exhibitor profiles on the Imaging USA App. Some exhibitors will also have speakers giving special presentations during the trade show; the schedule for those will be included in the exhibitor profiles on the app, so here you go: one more reason to download the app! 

Visit the International Photographic Exhibit and the PRINT For Success Theater
The International Photographic Exhibit will display the top images from PPA's International Photographic Competition. You'll want to take some time to soak in all these great images and be inspired! The exhibit is open the same hours as the trade show.

Meanwhile, the PRINT For Success Theater will have top photographers sharing sales advice in nineteen 30 minute sessions over the course of three days, all happening during the trade show. Come by and get the sales advice you've been looking for!

Hungry? There's an Eatery on the Expo Floor
The Expo will be taking place during lunch hours, but there's no need to leave the trade show floor to grab a bite to eat. There's an eatery on the trade show floor so you can grab some quick lunch and get back to browsing.

Need a Break? Visit the Relax, Recharge & Rest Station
If your feet get tired walking around the Expo and you need a rest, visit the Relax, Recharge & Rest Station. There you'll find comfy couches where you can kick back and get the rest you need! 

There you have it, you're ready to attend the Imaging USA Expo! Keep in mind that Expo only-passes are available for only $35 and are valid for three days! If you want to attend Imaging USA's classes, parties and events as well, purchase or upgrade to an All-Access Pass. Visit ImagingUSA.org/Register to get your pass today!

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By Joshua Payne (Guest Blogger)

I was like you.  At least I'm willing to bet we had a similar mindset about a year ago.  I was new to PPA, but didn't really know what to expect from it.  I joined PPA at the recommendation of Cris Duncan, who's very involved and well respected when it comes to empowering fellow photographers in the industry.  Did I really need this right now?  I mean, I'm doing photography part-time.  I'm getting lost in the 65 local folks with a nice camera who will shoot your family portraits for $35.  My online gallery is actually costing more money than I'm making back in online sales.   I'm not ready for this yet, right?

The First Spark

When you're new to Imaging USA, you'll hear from the amazing Angela Kurkian about your new-member session at Imaging USA.  Let me be the first to tell you that this is so much more than an orientation to the days ahead.  Sure, you'll get a few tips on what's coming up and a great summary of the benefits you can enjoy as a PPA member, but that's just a bonus to what you're truly getting from this session.  You'll find yourself in a room with scores of photographers of various ages, races, and backgrounds who are having the same fears, hang-ups, and excuses that are in your head right now.  Better yet, you'll hear all about those fears, hang-ups, and excuses from a presenter who also shared them, and overcame them in her own business.  While you'll find no shortage of enthusiastic professionals who know what you're going through, Angela stood out to me with her ability to break down the excuses I'd built up and spark the fire to consume as much knowledge and insight as I could for the rest of the week.

Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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William Innes

Web: innesphotography.com

William Innes became fascinated with photography at an early age after being intrigued by the buttons and dials on his father's camera. (William still has that camera -an East German Praktica MLT-5B). After a long career in the aerospace industry,William leaped into the wedding photography world in 2006 and has never looked back. He believes to be a great wedding photographer you need to be well-versed in all kinds of photography, including portrait, landscape, action, and product techniques. Besides wedding photography, William loves traveling the world to experience the food, culture, and sights. To date, William has visited 42 countries. William is a member of the Panasonic Lumix Luminary team,promoting mirrorless cameras across the USA.  He works and lives in Santa Clarita, California with his wife and little dog. He is a member of PPA and WPPI.

Speaker Sessions:

Tue, Jan. 16

5:15am- 6:30am- Exploring Wedding & Portrait Photography in 2018!

Q&A:

What is your life motto? "Work your ass off". It's the only way to succeed. I even teach a program on this subject - that's how important I think it is!

Why do you love photography? When I was young, I was not very interested in school and learning. As I became older, I discovered an insatiable desire to learn new things. With the recent marriage of photography and digital technology, the rate of change is amazing. I love trying to keep up on all the new software, cameras, and technology. It's a very exciting time to be a photographer.

What would be your advice for photographers who are just starting their career? Learn business and marketing first and photography second. The world is full of starving artists. Think of photography as a job and or business, and then you will increase the chance of success.

William Innes is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today!


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by Mayo Lawal

Imaging USA 2018 is only three weeks away - which means that if you haven't booked a hotel yet, you have very limited time to take advantage of the best deals and locations in the city. The good news is that you don't need to go through the rigorous "hotel hunting" exercise; we've blocked off hotel rooms in Nashville where you can still stay close to the action for a discounted price! But this offer ends December 27, so hurry!

Staying at the official Imaging USA host hotel is the best and easiest way to get the most out of your time at the convention. Besides saving money on transportation, you will help keep registration fees down, as complimentary meeting rooms will only be provided if we meet booking requirements in the hotel contract. Also, you don't want to miss out on the extensive social and networking opportunities available on-site!

Here are this year's partner hotels:

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And it gets better: to make your hotel booking experience quick and comprehensive, we have a "one stop shop" reservation system. Through this online system, you can make your reservation effortlessly! And, with theLoop, you can find PPA-member roommates...you know, someone to share the cost of your reservation with!

Imaging USA 2018 takes place January 11-16, 2018, and we want you to be there, without having to break the bank. So, head on to the official Imaging USA Hotels website and make your reservation for Imaging USA 2018 today!

See you in Nashville!

 

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Copyright in America is undergoing a historic change right now. PPA needs your help sharing photographers' stories on Capitol Hill to promote improvements to copyright law that will benefit professional photographers.  

Your voice is crucial to helping Congress understand the need for a small claims system that can positively impact photographer's lives.

Five of you lucky, Imaging-USA-attending photographers will win an all-expenses paid three day trip to Washington, DC. You'll spend one day with PPA, promoting photographers rights' on Capitol Hill and you get two days to spend however you like!

You have two ways to enter at Imaging USA 2018 in Nashville, TN, January 14-16 at the Gaylord Opryland:  

  1. Fill out the postcard on your chair in any classroom and drop it off in one of our many handy boxes located throughout Imaging USA, 
  2. OR stop by the Social Box outside of the expo and answer a brief series of questions on camera. 
That's it! And you'll be entered to win the all-expenses-paid trip to D.C.! Together we can help fix an injustice and finally get real copyright protection! Register now for Imaging USA (if you haven't already!). 


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As a photographer, you're probably familiar with Adobe's family of editing software, especially Photoshop and Lightroom, but when it comes to pushing the limits, how confident are you? If you only use the same few functions, how about delving in to take your editing to the next level? At Imaging USA 2018, there are five Adobe-sponsored classes, designed for both beginners and masters.

 

In the Adobe-Photography classes, renowned photographers and Adobe experts will teach you tips that make retouching your photos fast and fun!  And best of all, these courses are included with your Imaging USA All-Access pass. So make sure you add some of the Adobe-track classes to your program at Imaging USA this January!

 

Monday, January 15

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8-9:30 am

Using Color and Tone to Transform Your Images 

Lindsay Adler

Location: Delta Ballroom C, Level 2

Often you'd be quite surprised what a magazine or editorial portrait looks like before editing. No, it's not about changing the skin or body-- it's about the tones and colors. In this session, portrait and fashion photographer Lindsay Adler will begin by creating some images during a live demonstration. Then, you'll watch as Lindsay utilizes color grading to create images with even more mood and impact. You'll learn several approaches and tools to create drastically different emotional responses to your portraits using selective color, split toning, and more in both Lightroom and Photoshop!

 

10-11:30 am

What's New in the Lightroom Ecosystem? 

Julieanne Kost

Location: Delta Ballroom C, Level 2

Photography has always been rooted in innovation and technology. With each new advancement, technical barriers are removed and a higher level of creativity unleashes. Join Adobe's Digital Imaging Evangelist Julieanne Kost as she demonstrates the latest transformations and enhancements to the Lightroom family of products on desktop, mobile, and web. Discover how to manage photographs across devices using the cloud, making it easy to create content anywhere and share it with the world. Don't miss this opportunity to see the most compelling and useful new Lightroom features, and how to make them work for you.

Topics to be covered include:

  • How desktop, mobile, and web integrate seamlessly with the cloud
  • Exciting new features for making eye-catching edits anytime, wherever you are
  • Capturing DNG (raw) files using  Lightroom on your mobile devices
  • How to quickly share images with clients and friends

 

5-6:15 pm

Adding Stock Photography to Your Income Stream 

Mat Hayward

Location: Delta Ballroom C, Level 2

Learn how to make extra money by selling images through a stock agency. Join Mat Hayward, successful stock contributor to several popular stock services, which include both Royalty Free commercial microstock and Rights Managed editorial celebrity stock, as he shares tips and techniques for shooting for stock, repurposing images trapped in your hard drives, winning at the search game, and more. See how you can accelerate your career by accessing millions of creatives on Adobe Creative Cloud who need the work you are already creating. This class is perfect for photographers of every level, from enthusiast to seasoned professional.

 

Tuesday, January 16

8-9:30 am

Advanced Photoshop CC Tips and Techniques for Photographers

Julieanne Kost

Location: Delta Ballroom C, Level 2

In this fast-paced, information-packed session for advanced Photoshop users, join Adobe evangelist Julieanne Kost as she demonstrates new tools, little-known features, essential shortcuts, and hidden gems specifically for photographers. If you're looking for serious insights and solid skills you can put to use immediately, then this is a session you can't afford to miss!  

Julieanne will cover topics that include: 

  • How to streamline Photoshop for the work you create
  • Using the Layers panel with increased efficiency 
  • Smart Objects, Adjustment Layers, and Creative Cloud Libraries
  • Adding movement to images and video using tools you already know

 

10-11:30 am

Getting Started With Lightroom 

Jared Platt

Location: Delta Ballroom C, Level 2

Taking thousands of pictures adds up, and over time it gets harder and harder to keep them organized while remembering to back them up.  Then finding, selecting, and editing your chosen image is another daunting task. Instructor Jared Platt is going to show you how to harness the power of Adobe Lightroom and the Creative Cloud with absolute ease to make your photo life simpler, faster, more enjoyable, and a lot more organized! 

 

This class is for everyone who makes images.  Whether you are a Lightroom beginner or a power user, you'll find something in this course beneficial to your circumstance. Even if you have been to one of Jared's Lightroom classes before, you don't want to miss out on this critical new Lightroom workflow.

 

 

Read more about the Adobe-Photography classes and their knowledgeable instructors on the Imaging USA website, where you can sort Imaging USA classes by track or by the speaker. And if you haven't already done so, hurry and register for the full Imaging USA experience. We're expecting over 10,000 people this year... don't be left out; signup today: ImagingUSA.org/Register.

 

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By Chris Homer

We are just a few weeks away from Imaging USA 2018! Can't wait? Well, here's something
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 that may get you even more excited: this week's Imaging USA giveaway prize is an e-gift card for a 50-minute massage at the Relache Spa at Gaylord Opryland!

As you jet around the conference at 90 miles an hour, it'll be nice to know that you can schedule a massage in the midst of it, increasing the bliss you already feel from being at the expo, classes, events, and parties! All registered attendees are eligible to win this giveaway prize, and you can comment on the Imaging USA Facebook giveaway post that you've already registered to increase your chance of winning. The winner will be announced this Friday, December 22, 2017 at 12 noon ET.  

Not registered yet? Head over to ImagingUSA.org/Register today. See you in Nashville!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

 

Let's Meet...

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Julieanne Kost

Web: jkost.com

Facebook: @julieannekost

 

Named one of Fast Company's "100 Most Creative People in Business," Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide -- via live events, Adobe.com, her own website (jkost.com) and blog (blogs.adobe.com/jkost).

 

In addition to authoring the books "Passenger Seat--Creating a photographic project from conception through execution in Adobe Photoshop Lightroom" and "Window Seat -- The Art of Digital Photography and Creative Thinking", she is also an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training "Adobe Camera Raw Essential Training" and "The Art of Photoshop Compositing" for Lynda.com.

 

Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Advanced Photoshop CC Tips and Techniques for Photographers

Mon, Jan. 15

10:00am- 11:30am- What's New in the Lightroom Ecosystem

 

Q&A:

What is your life motto? Well, I'm not sure if I have a life motto, but I do have a personal mission statement and I would suggest that everyone goes through the process of creating one. Early in my career, I was worried that I was going to wake up in the future and not recognize who I had become (most of us change so slowly that we aren't even aware of it). A mission statement (and reference it often can be a very useful tool when confronted with the overwhelming number of decisions that we're faced with on a daily basis. Here are four of the highlights from my mission statement:

• To live my life on my own terms, making the right personal choices to build the life that I want to live -without fear of judgement from others.

• To prioritize spending time alone in order to reenergize, foster creativity, and gain personal insights in order to be able to make the changes needed to fulfill my dreams and ambitions.

• To be fair, honest, supportive, nurturing, kind, and respectful to family and friends. To be confident in my own beliefs and tolerant of others.

• To make a difference in the world by helping others take control of their lives and realize their full potential through education, self-awareness, organization and goal-setting, so that they are able to reach their own, personal definition of success.

 

Why do you love photography? Time, trial and error, taking risks and believing in myself - finding a balance between what feeds your bank account as well as your soul.

 

What was one of the defining moments in your career? One of the defining moments of my career was more of a 'creatively defining moment'. When I was in college I was taking a class on studio photography and I took the very first image in my style. The image was a bold, colorful and graphic beauty shot. When I created this image I felt like I had creatively found my home-- I had discovered my unique vision and the figurative lens that I would interpret the world through. Before creating this image I really didn't feel like I had part of my images that were unique to me or that would stand out from the crowd. After shooting this image I began to cultivate a portfolio that reflected my clean, bold and graphic style that would later become the hallmark of my work.

 

What would be your advice for photographers who are just starting their career? As artists, our work is a reflection of ourselves. We put pieces (or all) of ourselves into our work. That is why rejection becomes so difficult. When we hear critique, criticism or rejection, all we feel is complete and utter rejection of ourselves as people. At least that is how many of us feel. When we hear negative words, our minds often turn into a haze or we melt into despair. The most important advice I would give photographers just starting their career is that rejection isn't rejection of YOU.  Perhaps your work didn't fit with that particular client or maybe it just wasn't the 'right time.' It could also be that you work was weak but you have a great deal of room for improvement.

Negative feedback shouldn't destroy you or tear you down, but instead help you find ways to build up and be stronger. Also, pay attention to where the criticism or rejection is coming from. Sometimes it is by the cruel of heart, knowing it will hurt you. Other times, the criticism is from experts simply trying to help you grow. Learn that rejection is just part of being an artist and a professional, and don't let it cloud your mind. Even the most successful artists in history have been rejected, often. Their resilience is why we know them today.

 

Julieanne Kost is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Register online today !

 

iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

IUSA18_Speaker_Joe-Craig_1200x1200.jpg
Let's Meet...
Joe Craig, Cr.Photog.
Web: joecraig.com

A portraitist of international acclaim, Joe Craig has worked to establish a number of global brands. His instinctive talent and magnetic charisma keep him in high demand as artist and lecturer on four continents. With a career spanning 45 years, Joe's narrative-filled captures radiate mystery, project drama, and are steeped with truth. As he dared to invent a singular style, Joe Craig confronted existing paradigms and fashioned an approach that expresses the power of photography. His in-your-face black & whites are provocative and ageless - the iconic prints made to stand the test of time - the stories within to be shared generation to generation. Joe's life work has become photography as philosophy - a philosophy that stands at the very heart of the Soulmarks Foundation. 

Speaker Sessions
Sunday, January 14, 8:00 am - 9:30 am: Changing the World, One Face at a Time 

Joe Craig is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018. Register now at ImagingUSA.org/Register!


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