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Read the official statement in full below:

Professional Photographers of America and Other Photographic Associations Settle Litigation With Google

Agreement ends four years of litigation over the inclusion of visual works in Google Books 

NEW YORK, NY - Professional Photographers of America (PPA) and a group of photographers, visual artists and affiliated associations have reached a settlement with Google in a lawsuit over copyrighted material in Google Books. The parties are pleased to have reached a settlement that benefits everyone and includes funding for the PLUS Coalition, a non-profit organization dedicated to helping rights holders and users communicate clearly and efficiently about rights in works. Further terms of the agreement are confidential. 

The agreement resolves a copyright infringement lawsuit filed against Google in April, 2010, bringing to an end more than four years of litigation. It does not involve any admission of liability by Google. As the settlement is between the parties to the litigation, the court is not required to approve its terms. This settlement does not affect Google's current litigation with the Authors Guild or otherwise address the underlying questions in that suit. 

The plaintiffs in the case are rights holder associations and individual visual artists. The associational plaintiffs are The American Society of Media Photographers, Inc., Graphic Artists Guild, PACA (Digital Media Licensing Association)., North American Nature Photography Association, Professional Photographers of America, National Press Photographers Association, and American Photographic Artists. The individual plaintiffs are Leif Skoogfors, Al Satterwhite, Morton Beebe, Ed Kashi, John Schmelzer, Simms Taback and Gail Kuenstler Taback Living Trust, Leland BobbĂ©, John Francis Ficara, and David W. Moser. 

The case is American Society of Media Photographers, Inc. et al. v. Google Inc., Case No. 10-CV-02977 (DC) pending in the United States District Court for the Southern District of New York. 

About Google Inc. and Associational Parties

Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. 

Professional Photographers of America (PPA) represents more than 27,000 photographers and photographic artists from dozens of specialty areas including portrait, wedding, commercial, advertising and art. 

Founded in 1944, The American Society of Media Photographers (ASMP) is the premier trade association for the world's most respected photographers. 

The Graphic Artists Guild (GAG) is a national union of graphic artists dedicated to promoting and protecting the social, economic and professional interests of its members and for all graphic artists including, animators, cartoonists, designers, illustrators, and digital artists. 

PACA (Digital Media Licensing Association) is a trade association established in 1951 whose members include more than 80 companies representing the world of digital content licensing. 

NANPA, the North American Nature Photography Association, is the first and premiere association in North America committed solely to serving the field of nature photography. 

Founded in 1946 the National Press Photographers Association (NPPA) is the "voice of visual journalists" promoting and defending the rights of photographers and journalists, including freedom of the press in all its forms. 

The American Photographic Artists (APA) is a leading national organization run by and for professional photographers. 

Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

 

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Social media is a beast. It has so many wonderful features, but if you're new to the game, it can be overwhelming, confusing and at times, just plain terrifying. 

We've heard your questions, comments and concerns about how to utilize social platforms to build your photography business (know you're not alone)! So we're starting a weekly blog series through August 20th called "Be More...Social" to help answer those questions and squash your concerns (and hopefully build your business along the way). 

Social media is a great way to expand your business for relatively low costs, stay connected with your current customer base, expand your referral network and, when used effectively, can have a wonderful, positive impact on your business! If you're on the fence about learning the ins and outs of a new marketing platform, check out these five stats provided by HubSpot:

  1. 27% of total U.S. internet time is spent on social networking sites. 
  2. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or pay per click (PPC).
  3. Social media lead conversion rates are 13% higher than the average lead conversion rate. 
  4. 52% of all marketers have found a customer via Facebook in 2013. 
  5. 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. 

So where to start? Let's begin by defining key terms you'll come across in your social media adventures. Like any specialty, once you learn the terminology, it'll be a lot less overwhelming. Bookmark this blog for a handy reference when you're building your social media marketing plans (yes, there is planning involved).   

Analytics - Analytics are the way you measure your social media impact. Always, always, always measure your data. How can you know where you're going if you don't know where you've been? It's not difficult, and there are plenty of websites out there to help you. We'll dive in deeper in a later blog about how to measure analytics and what exactly do they mean. 

Avatar - An avatar is an image or username that represents a person online within forums and social networks. It's also known as your "profile picture" for your personal sites. Generally it's great to use your logo as long as it looks good in such a small space. 

Blog - (You're already ahead of the game here - you're reading PPA's blog!) Blog is a word that was created from two words: web & log. Blogs are usually maintained with regular entries of commentary, descriptions of events, or other material such as graphics or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog (like right now, I'm blogging!) 

Circles - Circles are clusters of a user's friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle, such as clients, friends, family, etc. When you want to share content with only these individuals, you include that specific Circle in your post's sharing options. 

Comment - A comment is a response that is often provided as an answer or reaction to a social or blog post. Comments are a primary form of two-way communication on the social web, so you can respond to whoever commented on your work. It' opens up the dialogue and starts to build the relationship between you and your clients

Engagement - Engagement is a bit of a buzz word. At its heart it means to interact and build relationships with your fans & followers on a personal level. This will lead to having advocates, company loyalists, and brand ambassadors. We'll get to all of that later, but know that if you interact, or engage, with your clients, it will lead to huge payoffs. 

Follow Friday (#ff) - Follow Friday is a trend using the hashtag #ff every Friday on Twitter (what's a hashtag? See two down). Users select other usernames and tweet them with #ff in their post, meaning they recommend following those Twitter users. People tweet at their favorite companies, friends, brands--you name it! It's customary to retweet this to your followers (We'll get to that too!).

Hangout - A Hangout is a video service on Google+ that allows you to video chat with up to 10 Google+ users at a time. If you and your clients don't have time for a face-to-face meeting, Google+ Hangouts are the next best thing! 

Hashtag - A hashtag is a tag used on social networks as a way to sort the message by certain key words. A hashtag is a word or phrase preceded by a "#." Hashtags are commonly used to show that a message is related to an event or conference, online or offline. Although they originated with Twitter, they are searchable through Facebook, Instagram, Vine and Google+. Imaging USA has a special hashtag every year - #IUSA14! You can create a hashtag out of anything, like #escalatorsarescary or #ilovecutepuppies, but it doesn't mean they'll be effective. Incorporate hashtags that are both applicable to your business (i.e. #photography, #seniorphotographer or #weddings) and specific to your event or location. When your clients search those key terms, you'll be more likely to show up. 

Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to find potential customers, convert those prospects into leads and customers, and analyze the process along the way. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. Think of inbound marketing as creating a conversation with your clients instead of the traditional one-way communication approach.

Like - A "Like" is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message. It also refers to how many people follow your business page. 

Listen - Think of the act of listening like eaves dropping (but with your eyes, not your ears). The art of listening means you're staying on top of what's relevant in your community, your profession and with your clients. Listen to all of these sources (don't worry, it's not as overwhelming as it sounds) to make sure you're on the top of your game in every arena of business. 

Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. They won't like, comment or share anything, but it doesn't mean they aren't paying attention. 

Meme - (pronounced meem...rhymes with dream) A meme on the internet is used to describe a thought, idea or joke to be shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the "I Can Has Cheezburger?" cat meme that turned into an entire site of memes.

News Feed - A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of your account where you can see all the latest updates from your friends. The news feed on Twitter is called Timeline (not to get confused with Facebook's new look, also called Timeline).

Retweet - A retweet (also known as an "RT") is when someone on Twitter sees your message and decides to share it with their followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name.

Search Engine Optimization - Search engine optimization (SEO) is the process of improving the traffic to a website from search engines like Google. The more relevant, keyword rich content you post on your blog and other social media outlets, the easier it is for Google (and other search engine sites) to find you for folks looking for your services. Google AdWords has a wonderful free keyword tool that you can utilize to see what words or phrases are driving the most traffic to your site, then utilize them appropriately. Not sure how to get started? We'll show you! 

Social Media Monitoring - Social media monitoring is a process of monitoring and responding to interactions on the social web. There are many web services that can help with your monitoring and tracking of social engagements, such as likes, retweets, mentions, comments or shares. We'll dive in to that deeper in a later post. 

Now when you see someone retweeted your #FF in your newsfeed, you know exactly what's happening (and why)! Next week we'll explore the various social media platforms, what each is best suited for and how that can help your target market! 

Did this glossary spur additional questions? Leave them in the comments. We can incorporate them into a future blog post!

- Sarah




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