By John Owens
This year PPA is working with Krista Newbill of Murfeesboro, Tennessee, and Wes Roberts of Smith Station, Alabama, in all areas of their businesses to give their studios a total "makeover." Every facet of their businesses will be scrutinized to help them Be More Profitable. The makeover will touch on and improve their business model, branding, pricing, marketing, sales strategy, workflow efficiency and overall profitability--all based on the tools, information and resources set by PPA's Benchmark! project overview
All are encouraged to follow along with Krista and Wes's progress, challenges and changes right here on the blog and watch monthly webinar updates to track this year-long process. It's a series worth paying attention to, as there will be strategies and business tactics you can apply to your business too!
John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burger.