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Results tagged “Techniques for Photographers” from PPA Today

by Trent Schick

Wouldn't it be great to have a learning program that's personalized to fit you and your business needs? Well, good news, because PPAedu does exactly that and more by providing you with all the educational tools you need to succeed as a photographer and business. All of this is accessible through your fingertips at any time.

PPAedu has created a great assessment tool that sets up your own personal plan of education. You will answer a series of business and photography-centered questions that will first determine your skill level to start. Then, based on your answers, PPAedu will pull online courses from its library to build your customized education plan. You will be able to hone your business and photography skills at your own pace and on your own time.

You also get 24/7 access to over 350 HD tutorial videos designed to educate you on all things photography and business. With new videos added every month, you are sure to find a video that fits you.


PPAedu is FREE to all members, and is just one of the many great resources that come with being a member. It's a learning opportunity that's too great to turn down.

Visit our website to learn more about PPAedu and see how you can start your education plan to make you and your business more successful! 

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By Mayo Lawal

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Printing in House" by Sue Bryce.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work, and the reward of watching an image you created come to life.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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by James Yates
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Are you flying by the seat of your pants when it comes to your business? Do you set goals and keep track of them? Do you forecast yearly? 

Most photographers don't. If you're in the volume business, specifically youth sports, let Jeff Gump, Cr.Photog., help you get on the track. Without goals and accountability you will never succeed. Take an hour out of your week and sit in on this must-see program.
 
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 22, 2017, at 2:00 pm ET!


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by Trent Schick

The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve quality, impact and technique through constructive competition and critiques from qualified jurors. Participating in PPA's photographic competitions gives you the opportunity to:

  • Improve upon your finest work 
  • Earn recognition and admiration from your peers
  • Engage with the passionate and supportive photographic competition community
  • And improve your business!

If you think you're up for the challenge, you'll also choose to have your images critiqued, and will receive a recording from a judge with feedback on each image you've entered in the competition, explaining to you how each photo stacks up against the 12 elements of a winning image, and what you could have done better if it fell a little short. So come on and enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level.

To give you an idea of the types of things you can learn from a critique at IPC, check out this one from last year's competition. This is "Hope" by Edith Itzcovici-Levy, critiqued by Gabriel Alonso M.Photog.Cr., CPP.


The judging for the International Photographic Competition will be held July 30-August 2, 2017 and you will be able to watch it all at no cost via PPA's live online streaming of the IPC! Early registration opens May 22, 2017-June 20, 2017 by 5 pm ET. Entries submitted on or after June 20 at 5 pm ET will be accepted with a late fee through July 6, 2017. Note that no entries will be accepted after July 6, 2017 by 5 pm ET.

This year's IPC has some new rules. Be sure to check them out and enter your images early to beat the crowds and save some money!

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by Trent Schick

PPAedu, another one of PPA's great education platforms, is filled with many resources that can help strengthen and further your knowledge as a photographer and/or small business owner. It's available to all members, with over 300 HD videos that are designed to improve both your photography and business skills. 

PPA members can access any of these instructional videos 24/7, but each month one video is unlocked so that non-members can learn from it as well! Be sure to check out PPAedu this month to see the video before it's gone, or better yet become a member and view it anytime you want! 

This month's free-access video is "Creative Vision: Telling the Story", with instructor Jen Hillenga, M.Photog.Cr. Learn from Jen how you can better know and understand your clients. She will teach you how to utilize that information and create pictures that can beautifully tell a story about your clients. After all, photography is all about trying to capture emotion into a picture that tells a perfect story!

Non-members will have access to this video the entire month of June, and PPA members can access this video anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! For full access to all the PPAedu and PhotoVision videos, join PPA today!
 
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by Trent Schick

As of May 22, photographers can now enter their work in PPA's International Photographic Competition (IPC). We hear from past entrants that entering images in the IPC is one of the best ways to improve as a photographer. During the IPC, jurors give competitors the opportunity to receive advice that will improve their future output and could land their work in PPA's Loan Collection, and be honored at Imaging USA 2018 in Nashville! 

If you choose to have your images critiqued, you'll get a recording of a judge going through each image you've entered in the photo competition, explaining how it stacks up against the 12 elements of a winning image, and what you could have done to take your image to the next level if you fell a little short! So, don't be shy! Enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level.

To give you an idea of the types of things you can learn from a critique at IPC, check out this one from last year's competition. This is "Balancing Act" by Angela Cuhel, critiqued by Dennis Hammon, M. Photog.Cr., CPP, F-ASP.


Thinking about entering your images and ordering a critique? Take the plunge! You'll get the opportunity to: 

  • Understand what the judges expect from competitors 
  • Get an idea about the current state of your photography 
  • Improve your work with advice straight from jurors to help you
Having a judge take time to give personal advice on how to improve a specific image is just what you need to grow not only as a photographer but artist! 

Important info:

  • Judging for the IPC will be held July 30-August 2, 2017 at Gwinnett Tech in Lawrenceville GA, right outside Atlanta. It's open to the public and it's free to attend, but if you can't make it in person, you have no excuse not to watch the online streaming of the entire judging process! It's one of the best ways to learn what judges are looking for in this image competition.
  • Early registration to enter your images opens May 22, 2017-June 21, 2017 by 5 pm ET
  • Entries after June 21 at 5 pm ET will be accepted with a late fee through July 6. Please note that no entries will be accepted after July 6, 2017 by 5 pm ET
  • Watch live streaming of IPC judging at Stream.TheIPC.org: July 30, 4 pm - 7 pm ET, July 31 and August 1, 8:30 am - 6 pm ET, and August 2, 8:30 am ET to finish.

This year's competition has some new rules, so click here to view the IPC Photographic Open rules and the IPC Artist Competition rules, or check them at PPA.com/IPC. 

And don't forget to enter your images early to beat the crowd and save some money!

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by James Yates

Beginning next week, May 22, photographers can enter their work in PPA's International Photographic Competition (IPC). We hear from past entrants that entering images in the IPC is one of the best ways to improve as a photographer. During the IPC, jurors give competitors the opportunity to receive advice that will improve their future output and could land their work in PPA's Loan Collection, and be honored at Imaging USA 2018 in Nashville! 

If you choose to have your images critiqued, you'll get a recording of a judge going through each image you've entered in the photo competition, explaining how it stacks up against the 12 elements of a winning image, and what you could have done to take your image to the next level if you fell a little short! So, don't be shy! Enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level.

To give you an idea of the types of things you can learn from a critique at IPC, check out this one from last year's competition. This is "Technique, Composition, Interest" by Jerome Ranch, critiqued by Adrian Henson, M. Photog.MEI.Cr., CPP. 


Thinking about entering your images and ordering a critique? Take the plunge! You'll get the opportunity to:

  • Understand what the judges expect from competitors 
  • Get an idea about the current state of your photography 
  • Improve your work with advice straight from jurors to help you score in next year's competition
Having a judge take time to give personal advice on how to improve a specific image is just what you need to grow as an artist!

The judging for IPC will be held July 30-August 2, 2017. Registration to enter your images opens May 22, 2017 - June 21, 2017 by 5pm ET. Entries received after 6/21 will still be accepted with a late fee through July 6, 2017 by 5pm ET. Please note that no entries will be accepted after that point. 

This year's IPC has some new rules, so be sure to check them at PPA.com/IPC. And don't forget to enter your images early to beat the crowds and save some money. Good luck!


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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Super 1 Day is here!!! Well, it's May 8-22, 2017 but your friends at PPA are already deep into planning the next and subsequent rounds of day-long photography workshops....and we need your help. PPA needs your images! 

We'd love to have images of the class-- the various locations, the hands-on experience, and the camaraderie between you photographers would be a great way to showcase Super 1 Day to those who have never participated before, those who are on the fence, and for those interested in teaching or taking a class in the future. 

Please take and send along to us any images you feel comfortable sharing. We're looking for photos that depict your class, your craft, and your creativity for Super 1 Day! These images would potentially be used to help promote and advertise for future Super 1 Days, so please be sure to submit images that you would be comfortable having appear on social media.

You can send your photo files to PPA's Education Coordinator at Lbradley@ppa.com. 

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PPAedu has an extensive library filled with hundreds of educational videos on the topics that interest you. Aside from being entertaining, these videos are packed with loads of information to help you brush up on, or learn more about photography.

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. If you're not a member, stay tuned every month when PPAedu releases a video that's open for everyone to access! Be sure to hurry because you'll only be able to access the video for that month!

This month's release is "The Wedding Consultation" with Carrie Wildes. A client relationship is a two-way street, and in this class, you'll learn how to handle any potholes or roadblocks that might arise. Instructor Carrie Wildes tells you, step by step, how to conduct an effective, professional wedding consultation so that you and the client can know if it's a good fit and thereby build a good relationship.

Non-members will have access to this video the entire month of April, and PPA members can access this video anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By Tristin Vaccaro

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Whether you need a little inspiration or a dash of encouragement, PhotoVision is the place for you. PhotoVision is a collection of informative and inspiring videos from some of the greatest photography professionals in the world. You get an all-access, behind-the-scenes look into the minds of photography's biggest names, and the best part is, it's FREE for PPA members.

The newest addition to the PhotoVision library is, "Creating with Purpose and Meaning" with world-renowned photographer Anne Geddes. In this new video, Anne candidly discusses her humble beginnings and her personal storytelling process. For Anne, this process involves living a creative life and she acknowledges that, "these [photography] concepts, or little ideas, can come from anywhere at all." A true artist and master of her craft, Anne shares with us what it really means to put in the work.

This video is currently available on PhotoVisionVideo.com for all PPA members. If you're not a member, join PPA today and get access to over 500 videos included with your membership. So what are you waiting for? Be More Inspired today! 

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By Tristin Vaccaro

Need inspiration? PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!

Every month, we unlock a free PhotoVision video for non-subscribers to take advantage of amazing learning opportunities. Why? Because we believe in the power of education for all! In this month's free video, "Social Media", we sit down with photographer John Pyle to discuss his effective use of social media to drive his business. John provides tons of marketing tips and his personal social media successes and failures from his past 7 years using various social sites.  
Non-members will have access to this video throughout the entire month of April. Want to see more? Head on over to PhotoVision and begin exploring all the website has to offer. Don't forget that PPA members get access to all the PhotoVision photography courses for free with their membership, so join PPA today!

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PPA is dedicated to delivering photographers the best education available through hundreds of photography course videos available on PPAedu, as well as the 500+ videos on PhotoVision. In addition to these recorded courses, PPA hosts LIVE courses that you can attend from your computer as they happen. Be your own valentine and give yourself the gift of attending!

PPA Webinar: The $3000 Headshot
February 14, 2017 - 2pm ET
With Megan DiPiero, CPP
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings

In this memorable and inspiring talk, Megan will share the life lessons that have shaped her into the business success she is today. From her modest home studio, Megan comfortably charges 10x the market rate for her sought after headshot style, bringing in sales ranging from $1700-$6500. She'll convince you that pricing thresholds are limited only by your imagination. Whether you're a portrait or wedding photographer, new to the industry or seasoned veteran, this talk will be just the kick in the butt you need to vault your brand (and your prices) to new heights. Passion and profit ahead!

That's not all! Are you new to PPA or thinking about joining? There's also a new, membership webinar to attend!

PPA Webinar: Maximizing Your Membership
February 14, 2017 - 2pm ET
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings
Click here to register

If you haven't already, it's time to jump in and take advantage of everything PPA has to offer! Please join us for a Maximizing Your Membership Webinar and we'll give you the low-down on everything PPA.

We know membership offers a lot and it can be hard to navigate all of the PPA benefits. That's why we created this webinar to help you take advantage of your membership. Topics include a step-by-step guide to activating your equipment insurance, how to navigate the PPA website and an introduction to theLoop.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu and PhotoVision library of videos, you'll need to be a PPA member. Join PPA today!


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PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

PhotoVision's Year of Inspiration continues with the release of "You as an Artist" with Anne Geddes on Monday, February 13. 

Anne inspires us with her take on being an artist, truly owning your work and giving it a sense of importance.  She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." 

You can look forward to her passionate conversation on PRINT. The Movement with PPA's Director of Education, Angela Kurkian. The two discuss the importance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit our website.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. 

A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease.  

Anne's imagery has been published in over 84 countries, and in 24 languages. Anne has recently released a new series of photographs based on the signs of the Western Zodiac. 2017 will see the release of a comprehensive retrospective of her work, published by Taschen. 

For more information on Anne, please visit www.annegeddes.com.  Follow Anne on Facebook to see inside the studio, and stay up to date with her latest work.

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

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Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By James Yates
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It's super cold outside and, let's face it, you don't want to go anywhere this weekend. Curl up under a blanket, make something hot to drink, and enjoy these top photography blog posts from around the web. 

ACCESS: Read this PPA Today post on the amazing stuff that comes with this year's Imaging USA Expo-Only Pass (Drone Zone, Print for Success Theatre, Mel Robbins keynote, IPC exhibit, 600+ booth trade show) and get a promocode to enter to get your pass for FREE!

ADAPT: Windy conditions may seem like a ruined day for your photo shoot, but FStoppers has an article on how to use it to your advantage. More than just overcoming, there's a way to use wind to your advantage to create natural portraits. 

TIPS: Learn 10 tips for better wedding photography lighting via a video from Popular Photography. The first step is figuring out the space...watch the video to learn the rest. 

HOW-TO: Tis the season for these tips! Popular Photography again with 10 tips for holiday family portraits. They're simple, easy to remember, and will make the most out of your family get-togethers. 

BEWARE: Not to scare you, but memory cards can be damaged pretty easily. Here are a bunch of do's and don'ts for memory cards from PetaPixel. They'll clear up some common misconceptions and offer strategies to keep your images safe. 

INSPIRING: Business Insider has a slideshow of inspirational nature photography. Check out the winners from the 2016 National Geographic Nature Photographer of the Year contest. These are jaw-dropping images you won't soon forget. 
 
DIVERSIFY: Here's a great piece on diversity issues in the modelling world. A Liberian model collaborated with an L.A.-based photographer to recreate fashion campaigns featuring white models. The results spark questions about black girl invisibility and the need to diversify.  

TRIBUTE: New York fashion and portrait photographer Rodney Smith recently passed away. PetaPixel has a nice piece on his legacy and a look at his iconic photos. 

DREAMING OF DRONES:  Professional Photographer magazine reviewed 8 popular drones so you can put your favorite on your Christmas wish list. Hurry up and read this article or Santa may just pass you by. 
 
PRINT: The Photo Fundamentalist has a great essay up about print permanence and the need to create prints. Go into the meaning of life, why man creates art, and more deep issues that dovetail perfectly with PPA's PRINT. Movement

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

By Bethany Clark

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While many people enjoy flying drones for personal use, when it comes to flying for commercial photography purposes, you've got to really dot your i's and cross your t's to make sure you start off (and stay) on the right foot. 2016 has been an exciting year in the world of commercial drone use, what with the new FAA regulations, the steps to becoming a small drone pilot, and lots of buzz about new equipment, and with all of that going on, PPA is committed to providing you with the most up-to-date information and resources, so that adding a drone component to your business is as seamless - and profitable - as possible.

If you plan to add a drone to your photography business, you'll definitely want to bookmark the PPAedu drone track, which, like all of the other topics and tutorials packed into the PPAedu library, that help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, is free for PPA members to access at any time, 24/7.

Check out some of the topics available already, taught by Randy Braun, Director of Product Experience with DJI, and Stacy Garlington, Product Specialist with DJI:

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy cover the basics of drones, from guidelines to etiquette to how to incorporate drones to leverage your photography business.

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace.

Instructors: Randy Braun, Stacy Garlington
Buying a drone? Watch the video and learn which features you should be looking for when buying your first drone and how to choose a drone that fits your needs. Key features to look for: price, camera, lens quality, and much more.

Instructors: Randy Braun, Stacy Garlington
So you want to fly a drone? First learn the safety, rules, and proper flying etiquette before you take flight. Randy and Stacy will discuss the basic safety procedures that go into flying a drone, as well as the FAA flight rules and regulations. 

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy give a brief overview of the DJI drone hardware components, as well as give a quick tour of the DJI Go App.

Instructors: Randy Braun, Stacy Garlington
Curious about what goes into flying a drone? Watch this episode as Stacy shows you a basic overview of flying a drone from the pre-flight checklist to take-off and landing, as well as basic drone flight terminology. 

Instructors: Randy Braun, Stacy Garlington
Join Randy and Stacy as they discuss the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services. 

If you're a member of PPA, just log in to watch PPAedu at any time. If you're not a member yet, you can experience one PPAedu video a month at PPA.com/TryEdu, and if that's not enough, join PPA today for full access to all the PPAedu videos! (When you join, you'll also benefit from the dedicated drone community on theLoop! Join today!) 

And if you want an up-close and in-person experience with a drone, be sure to attend Imaging USA 2017! There will be a range of drone classes and exhibitors ready and willing to talk to you about all things drone. So what are you waiting for? Register today

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By James Yates
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PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

Two new announcements have been made in preparation for the program's anniversary: 1) a class at Imaging USA 2017, and 2) a new join-schedule for upcoming Challenge Groups.

First, instead of offering the challenge each and every month, the groups will be starting during the months of February, March, April, May, August, September, October and November. This means there won't be any new groups forming in December, January, June or July. This will allow more time to dig even deeper in the groups that are currently running and no one has to worry about signing up during the holidays or summer vacation!

Second, Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and  asks the question,  "iI you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at PPA.com/Challenge

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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Are you looking to take in some live demonstrations at Imaging USA? The Demo Class Track is guaranteed to give you a jolt of inspiration as you witness live demonstrations by top instructors. 

As you prepare for the world's largest pro-photography convention, keep these Demo Track classes in mind to catapult your business!


Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting - it's all in here! Learn from the best!

Lighting With Conviction
Scott Detweiler
January 8
5:00 PM - 6:15 PM

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join!

The Fine Art Composite Portrait
Mark Bryant, M.Photog., M.Artist.Cr.
January 8
6:45 PM - 8:00 PM

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece!

Seniors... Think Differently...
Dan Rowe
January 8
6:45 PM - 8:00 PM

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too!


Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves!

Lightapalooza!
John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP
January 9
10:00 AM - 11:30 AM

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images - and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation - it's all here, delivered in Hartman's unique, expert and engaging style.

Maternity Inspiration and Beyond
Dani Miller
January 9
10:00 AM - 11:30 AM

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph - it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself!

Beyond The Speed Light...New Sources, New Look, New Light
Russ Harrington
January 9
5:00 PM - 6:15 PM

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.

Simple Techniques for Posing People in Groups of 2 to 100...
Michele Celentano , Cr.Photog., CPP
January 9
5:00 PM - 6:15 PM

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera - walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt.

Stylized Family and Children Photography
Kia Bondurant, M.Photog.Cr.
January 10
10:00 AM - 11:30 AM

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage.

Photographing Architecture - Taking Your Images to the Next Level!
Randy Van Duinen, M.Photog., M.Artist.Cr., CPP
January 10
10:00 AM - 11:30 AM

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!

Simple and Creative Ways to Work with Children
Alicia Adamopoulos
January 10
3:30 PM - 4:45 PM

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients - as well as their parents - to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster!

Headshots 360
Jim Ferrara, M.Photog., CPP
January 10
3:30 PM - 4:45 PM

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

On-The-Go Lighting
Daniel Doke, M.Photog.Cr., CPP
January 10
5:15 PM - 6:30 PM

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive - and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition!

Getting, Creating and Selling Families
Gary Box, M.Photog.Cr., CPP
Pam Box, M.Photog.Cr.
January 10
5:15 PM - 6:30 PM

Family photography can be one of your most sustainable and profitable segments - easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots - everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales - this is the way!

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By Bethany Clark

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library is full of tools to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These tutorials and educational videos are available 24/7 at no cost, as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into close to a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!

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For the month of July, the full video "Inspiration: Emphasizing the Creative Process" with PPA Instructor Joel Grimes Cr.Photog. has been unlocked. In this video, Joel first takes you down an interesting path, discussing how art and artists are often defined. Rather than focusing on terms like "genius" and "brilliant," Joel emphasizes the hard work, motivation and passion that go into creating something worthwhile. Examine and explore the many ways an artist can express ideas, so that your work truly is a manifestation of you. You'll also discuss the concept of the final product - how what you produce is ultimately subject to someone else's opinion and expectation, and how beauty is truly in the eyes of the beholder. After all, perception really is reality.

If you already belong to PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!


Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

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