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There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?
At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!
Without further ado, let's take a look.
PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.
Here are this month's live webinars:
November 12, 2 p.m. ET
Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!
November 19, 2 p.m. ET
Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.
look out for part 5 in early December!
December 3, 2 p.m. ET
And make arrangements for PPA's upcoming workshops!
PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!
Thursday - Saturday 9 a.m. - 5 p.m.
with Carrie Wildes, CPP & Allison Tyler Jones
Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!
And TWO Certification Prep Classes
With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP
& Kathy Meek, M.Photog.Cr., CPP, API
with Al Audleman, M.Photog.Cr., CPP, API
Friday - Saturday 9 a.m. - 5 p.m.
PPA is also offering two SMS Business Basics workshops in Phoenix.
$379 $279 (Save $100!)
with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP
$379 $279 (Save $100!)
with Carrie Wildes, CPP
These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!
Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO.
If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for
In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search
We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.
These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!
This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.
If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online:
Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!
Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers!
By now you've heard--Super Monday is just around the corner, and with that comes nearly 100 classes in cities across the United States (and three in Korea) focused on live, local education. It's your opportunity to earn service merits, network and meet some new friendly faces!
This fall, we are thrilled to offer quite a few seasoned instructors teaching across a wide range of topics including Peggy Farren and her "Maternity Portraiture--Preparation, Selling, Lighting & Posting" and Kevin Floyd, CPP with his two courses "Portrait Retouching with Photoshop" and "Studio Lighting 101: Indoors & Out". These veteran Super Monday pros make learning feel like a day at the beach--which they both could be since they are based along the beautiful shores of Florida.
As volunteer instructors, what keeps them coming back to teach time and time again?
"I had such a great experience the last time," said Peggy. "Many photographers drove from two to three hours away to our workshop. One thing I've learned through running the Understand Photography Training Center is that educated competition is better for the business of photography. We have very few of the bargain basement photographers in this area since most of the new photographers train with us. We teach them how to price correctly and learn the business side of photography as well as the technical and creative side."
Kevin, a former board chair at the Douglas Anderson School of the Arts in Jacksonville, knows that it takes special skills to lead in the classroom. "I love to teach, it is a part of me and I feel like it's my duty to give back. Since I was a high school teacher that was graded on how much my students retained, I like to cover how to remember and apply what was shown in class too!"
So, what will be covered in their classes?
In Peggy's maternity class, you'll walk away knowing the right questions to ask in the beginning, poses that flatter and sell, pricing, lighting and with beautiful portfolio images since it is a hands-on workshop!
"Attendees will leave with a new confidence. They'll learn enough lighting and posing to make any pregnant woman beautiful--okay, maybe using a little Photoshop, too. Attendees will have sample pricing plans that they can tailor to their own businesses and earn more money per session," said Peggy. "A maternity session should be the beginning of a lifelong relationship with your client. Learn how to make your client beautiful by proper lighting and posing."
In Kevin's first class on studio lighting, attendees will walk away with the foundational knowledge of five lighting patterns, achieving studio lighting outside with or without lights, capturing a 3D image through highlights and shadows and how everything revolves around 18% gray.
Kevin's second class will focus on Photoshop. Attendees will learn how to wield the mighty power of Photoshop with a restraint.
"We will over how to use Photoshop for retouching, but not over doing it. It still needs to look like your client when you're done. We'll also cover how to analyze what needs to be done and how to use quick fixes for common problems. The class will use problem images students bring in and as a class work on as many as we can!"
With any Super Monday class, you're bound to walk away with endless amounts of new ideas for your art and your business.
"I'm always more inspired when I'm confident in my technical skills. The technical part of photography has never come easy for me, so hands-on practice works as the best learning system for me. I want to inspire the attendees," said Peggy.
Head over to the Super Monday page to find a course chock full of inspiration and networking near you, or check out Peggy's "Maternity Portraiture - Preparation, Selling, Lighting, Posing and Editing" in Naples, or Kevin's "Portrait Retouching with Photoshop or "Studio Lighting 101: Indoors and Out.