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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

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Let's Meet...
Joe Craig, Cr.Photog.
Web: joecraig.com

A portraitist of international acclaim, Joe Craig has worked to establish a number of global brands. His instinctive talent and magnetic charisma keep him in high demand as artist and lecturer on four continents. With a career spanning 45 years, Joe's narrative-filled captures radiate mystery, project drama, and are steeped with truth. As he dared to invent a singular style, Joe Craig confronted existing paradigms and fashioned an approach that expresses the power of photography. His in-your-face black & whites are provocative and ageless - the iconic prints made to stand the test of time - the stories within to be shared generation to generation. Joe's life work has become photography as philosophy - a philosophy that stands at the very heart of the Soulmarks Foundation. 

Speaker Sessions
Sunday, January 14, 8:00 am - 9:30 am: Changing the World, One Face at a Time 

Joe Craig is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018. Register now at ImagingUSA.org/Register!


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By Chris Homer

Here's an early Christmas present for you - our top photography stories from around the web!
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Take a minute to look these over; you never know what you might learn!

COPYRIGHT SMALL CLAIMS: PPA has long campaigned for a change in photography copyright law. Check out this photographer's copyright infringement story on the PPA Today Blog to see why a change in copyright law is needed! And if you're ready to join in the copyright fight, visit PPA.com/SmallClaims to learn how you can contact your congressperson about new legislation that would improve copyright protection for photographers. 

BUSINESS: Have you noticed the trend of advertisements using well known photographers to sell a product, both photography related and not? This post on PetaPixel examines some of these ads and products. Take a look! It's an interesting read about a trend you might want to pay attention to!

CREATIVITY: Do you feel stuck in a rut with your photography? If so, check out this video! Australian wedding photographer Joshua Mikhaeil shares his tips for creativity and building your own style. It's an inspiring video for any photographer!

DRONE WEDDING PHOTOGRAPHY: Do you want to start incorporating drone photography into your wedding shoots? If so, take a look at this post from Fstoppers. It shares good tips to get you started using a drone as part of your wedding photography. And don't forget to check out PPA.com/Drones for more info on using a drone!

PHOTOGRAPHY PODCASTS: If you're looking for an easy way to continue your photography education and gain new insights, consider checking out some photography podcasts! This post from Fstoppers shares some of their favorite photography podcasts and why you should be listening to them.
By Chris Homer

Imaging USA 2018 in Nashville is right around the corner, January 14-16. Your 3-day All-Access Pass to Imaging USA gets you into tons of incredible photography classes, but if
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 you're looking for even more opportunities, you have some nifty options!  

Start exploring Pre-Convention programs! They are held on the front-end of Imaging USA and range from multi-day workshops to half-day and all-day classes on topics like post-processing workflow, fashion portraiture, the certification process, the business of senior photography, and more!

If you're wondering about entering in the International Photographic Competition, or have questions about what images to select, sign up for The Photo Competition Mentor Program. You'll learn what makes an image award-winning material and what the PPA judges look for in competition. PPA-approved jurors will sit down with you in 15 minute sessions and look at your images, to give suggestions on creating images for competition.

During pre-con you can also learn about an amazing volunteering organization that makes a heartfelt contribution for families going through incredibly painful times. "Now I Lay Me Down To Sleep" photographers capture portraits for families who have a terminally ill child, creating photos that will be cherished by the family forever. Learn how you can get involved during this pre-con program. 

Finally, on Saturday, check out PPA Charities' 20th Anniversary at the Roaring 20s Casino Night! VIP & Awards Reception from 6:30-8pm ($100/person); General Admission 8-10pm (only $25/person). PPA Charities will also host the Super Hero 5K Fun Run on Sunday morning at 6:15am!

Don't forget, with your All-Access Pass you'll be getting:

  • Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.
  • Parties that will rock your socks off
  • An enormous Expo (80,000+ square feet!) filled with tons of new products and deals
  • The International Photographic Competition exhibit with well over 3,000 images and the World Photographic Cup's image showcase! This is the largest photography exhibit out there!
  • The Drone Zone--all you need to know about getting started in drone photography
  • A dedicated theater to learn how to sell PRINTED WORKS
  • Award shows and degree presentations

And so much more! So enhance your All-Access Pass with extra programming at pre-con, and we'll see you soon at Imaging USA!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. 

So, if you've got the "what" down but you're still trying to figure out the "how," or you're just looking for the best ways to go about your photography, check out the School, Sport, and Event track!

With this track, you will learn non-complicated but exceptional techniques that will save you time and still keep clients coming. It includes everything from exclusive photography, to mind-opening business tips and tricks, such that no matter your niche, there's a class for you! 

Some of the classes in this track include:

Session Time: January 14, 8:00 am - 9:30 am
Speakers: Neal Freed and Bryan Blanken
Discover how high-volume school photography can change your world! Bryan Blanken and Neal Freed will demonstrate how their business model is transforming school photography in their Washington, DC market and how easy it is for you to apply it to yours. You will discover how to identify the schools that you want and attain these clients. Learn how to create school portraits that both students and parents will love - and purchase! These two are serious photographers and business people who have replaced their wedding business and grown their school photography business to record levels by generating sales at twice the national average. This is your opportunity to do what they do! From sales and management to marketing and market share, you will walk away with specific action items to help you attain, grow and sustain your school photography business.

Session Time: January 16, 8:00 am - 9:30 am
Speaker: Rose Coleman and Nancy Emmerich
Come see this dynamic program where Nancy Emmerich and Rose Coleman will teach you how to photograph cheerleaders. They know the art of making money with this specific sport that is unlike traditional sports and pre-paid packages. Learn lighting, posing, and creating ways to flatter your clients and sell products. Talk specifics of what you will need to work fast and still maintain a high average. Come see why you should be photographing cheerleaders!

Session Time: January 14, 5:00 pm - 6:15 pm
Speaker: Leslie Ann Kitten
Everyone knows the key clients in volume photography: sports, schools, and daycares.  But what lies beyond the packages? Leslie Ann will teach you how she gains traditional volume clients and turns them into hybrid clients - those that photograph like volume and pay like private commissions. Learn how to handle volume with confidence and extreme streamlining, and where to market so that they lead to higher-end volume clients.  

Session Time: January 15, 8:00 am - 9:30 am
Speaker: Jetawn Spivey
There is a hidden power in the simplicity of volume photography. Jetawn Spivey, a 28-year veteran of the volume portraiture business, comes to Imaging USA to guide you through why volume photography can be such a great direction for your business and how to create a successful, money-making program. You'll learn how to create seasonal programs that will help you, and how to avoid the traditional downturns. But you will also learn how to redefine the perception of volume photography by creating valuable portraits, not just pictures. Jetawn will also walk you through his post-production workflow and image management so you can consistently produce high-quality work. It doesn't have to be complicated to work and make you successful. Jetawn Spivey will show you why and how in this Volume Portraiture class!

Session Time: January 15, 10:00 am - 11:30 am
Speaker: Mark Schoenrock
The School Picture Business seems to be getting more challenging and the path to profitability more difficult. Business owners are asking themselves if it's possible to improve results and at the same time prepare for change. Has your studio -and have you- done what's necessary to survive and thrive? If any of this causes you concern, then this is the program for you!  During this class, Mark will give you a model to maximize your performance, create value, and also prepare your business for change. Mark will take you through your business strategy and how this, combined with shared values and your company's culture, can influence the results you're currently getting. You'll come way from this program understanding what you can do as a business owner to shape your staff's behavior and to support your company's goals. Mark's systems solutions and his concept of operational consistency can improve your studio's performance and efficiency. This session is not just about school photography but about setting your own path to success while creating an experience and a value proposition of which you and your team can be proud.

Session Time: January 16, 10:00 am - 11:30 am
Speaker: Eric Miller
This is not a class about lighting, camera settings, or posing techniques. Rather, Eric Miller is here to show you everything you need to run a successful Sports Photo Day. You'll discuss the all-important element of communication and how to work with your leagues leading up to and on the day of the event. You will learn the how to organize and prepare essential elements for running a successful Photo Day. You'll explore how to lay out your set up so you can expertly and efficiently run through all your teams and individuals. These Sports Photo days can be a hectic and chaotic experience, leaving everyone frustrated and exhausted. With Eric, you'll learn how to rise above the rest and how to create an experience that will have your sports leagues coming back season after season.

... and more!

You can find the classes in the School, Sport, and Event track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

by Mayo Lawal

If you are wondering why tens of thousands of photographers attend Imaging USA every year, you probably haven't checked out the more than 100 sessions and speakers on all photography topics, lined up for you in Nashville, January 14-16. 

Just to show you a tip of the iceberg, Imaging USA will feature:

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Market like a boss...with an "A-Game" strategy

Build a personal brand that matters

A new approach to school photography that can transform your studio

Taking your drone images higher

Lighting a wedding day from start to finish

SEO for photographers

Maternity posing and lighting

The Power of Print

What's new in Lightroom

Psychology of high-end sales

These are just taste of what's in store for you with your All-Access Pass registration. In addition to the education sessions, there's also:

Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.

Parties that will rock your socks off

An enormous Expo (80,000+ square feet!) filled with tons of new products and deals

International Photographic Competition exhibit with well over 3,000 images! This is the largest photography exhibit out there!

The Drone Zone--all you need to know about getting started in drone photography

A dedicated theater to learn how to sell PRINTED WORKS

Award shows and degree presentations

And so much more! So, don't miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe! Head on to Imagingusa.org and register today.


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By Chris Homer

It's dirty work, and there's nothing to smile about. Such is portrait-making truth for Pete Rezac,
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 M.Photog.Cr., CPP, whose black-and-white fine art images of children follow a recipe: Get them dirty, tell them not to smile, and aim for authenticity. "That word 'authentic' resonates in everything I do," says the Reno, Nevada-based photographer.

Read all about Pete's child portraiture in "Authentic Child Portraiture, Dirt and All" on PPmag.com. Pete will also be sharing his knowledge at Imaging USA 2018, during his "Black-and-White Children's Character Portraits" session. Register for Imaging USA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

We are just a few weeks away from Imaging USA 2018! Can't wait? Well, here's something that may get you even more excited:  this week's Imaging USA giveaway prize is a "Music City Backstage Pass!"

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This pass (valued at $1000) is good for admission for 2 people into 20+ Nashville attractions that you can enjoy during Imaging USA 2018 and beyond! You and one guest get free (or reduced-price) entry to places like the Country Music Hall of Fame, the Johnny Cash Museum, the Adventure Science Center, the Cheekwood Botanical Garden & Museum of Art, and much more.

If you've already registered for Imaging USA, this pass is sure to make your time in Nashville even more exciting and fun. The best part is that it doesn't expire until December 2018, so if you don't get to see everything while you're in town for #ImagingUSA, you have ample time to visit Nashville again!

Find out how you can increase your chances of winning today! The winner will be announced this Friday December 15, 2017 at 12 noon ET.  

Not registered yet? Head over to ImagingUSA.org/Register today. See you in Nashville!

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When you put your blood, sweat and tears into creating a masterpiece that showcases your uniqueness, the last thing you want is your work being improperly used or even stolen, especially if your art is your livelihood.  Unfortunately, many professional photographers of all backgrounds and fields deal with copyright infringement every day.

Granted, those who have high enough incomes predominantly benefit from today's current laws, but the same can't be said for the average professional, like Janis. Check out Janis' story on his battle for the rights to his own image:

Janis is an award-winning fine arts photographer who identifies himself as story-teller. He tells beautiful stories through his writing, photography and other artistic pursuits. Among his favorite subjects are architecture and vineyards. Janis captured a beautiful image of Oregon's wine country. Later, he saw a very similar image on the bumpers of Oregon citizens.

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After some investigating, he discovered that the image on a new Oregon license plate was, in fact, derived from his photo. According to Janis' account of the infringement, the tourism bureau of Salem, Oregon decided to create a license plate with a vineyard scene in order to "develop a steady stream of income." They hired an artist to create the image for the plate and provided the artist with images to use as a "vision for the plate". The plate was created with art derived from these "vision images" which included Janis' image.

With a $30 surcharge per license plate sold, the plate brought in $530,000 for the state, Janis reported. However, when contacted by Janis, an attorney representing the bureau claimed that the state did not make any profit from the plate asserting that the $530,000 was not "profit". Janis consulted with an attorney who advised that the legal realities of copyright enforcement make it very difficult to pursue a case and the fact that it would be against the state only makes it more complex.

Janis' attorney advised him to send an invoice to the bureau. He did and, many months later, has yet to receive another response.

This story and many others are the reason that a Small Claims process can be a game-changer for photographers and creative artists. It will help them enforce their copyright in cost-effective and efficient ways. We need everyone to support Small Claims at PPA.com/SmallClaims



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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

Nancy Emmerich, M.Photog.Cr., API, F-ASP




Nancy Emmerich is a Past President of the Professional Photographers of Oklahoma, ASP Fellow with degrees from PPA for her Masters and Craftsman. With huge success stories running multiple photography studios with her husband Don Emmerich and daughter Rose Coleman, she knows how to support multiple families off her photography income and makes it a huge success!

Speaker Sessions:

Tuesday, January 16


Q & A:

What is your life motto? If not now when?

Why do you love photography? I love making magic through the lens, knowing the camera and what to do with it. 

If you could have a theme song, what would it be? James Taylor. "It's a Lovely Ride"

What would be your advice for photographers who are just starting their career? Make money! It's a business.

What was one of the defining moments in your career? Getting my ASP Fellowship

Nancy Emmerich is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! The early bird registration rate has been extended to December 13, so be sure to take advantage and register now!

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Joshua Payne (Guest Blogger)

I was like you.  At least I'm willing to bet we had a similar mindset about a year ago.  I was new to PPA, but didn't really know what to expect from it.  I joined PPA at the recommendation of Cris Duncan, who's very involved and well respected when it comes to empowering fellow photographers in the industry.  Did I really need this right now?  I mean, I'm doing photography part-time.  I'm getting lost in the 65 local folks with a nice camera who will shoot your family portraits for $35.  My online gallery is actually costing more money than I'm making back in online sales.   I'm not ready for this yet, right?

The First Spark

When you're new to Imaging USA, you'll hear from the amazing Angela Kurkian about your new-member session at Imaging USA.  Let me be the first to tell you that this is so much more than an orientation to the days ahead.  Sure, you'll get a few tips on what's coming up and a great summary of the benefits you can enjoy as a PPA member, but that's just a bonus to what you're truly getting from this session.  You'll find yourself in a room with scores of photographers of various ages, races, and backgrounds who are having the same fears, hang-ups, and excuses that are in your head right now.  Better yet, you'll hear all about those fears, hang-ups, and excuses from a presenter who also shared them, and overcame them in her own business.  While you'll find no shortage of enthusiastic professionals who know what you're going through, Angela stood out to me with her ability to break down the excuses I'd built up and spark the fire to consume as much knowledge and insight as I could for the rest of the week.

By Chris Homer

With PPA you have 24/7 access to over 350 HD tutorial videos designed to educate you on all
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 things photography and business. As videos are added every month, you are sure to find a video that fits you. Best of all, it comes FREE for PPA members. 

Here are some of the latest tutorials available to you!

There will come a time when a photographer may not have access to a window light source during a shoot. However, mimicking window light in the studio can result in a beautiful, large and soft yet directional source. In this segment of Taking Control, PPAedu lighting expert, Tony Corbell, Cr. Photog., API, will leave you feeling confident and ready for the challenge by demonstrating different placements of light shaping tools and how subtle shifts in light directions make all of the difference.

From the moment you first attract an ideal client all the way through to the sale and beyond, your brand must be unforgettable. Relationship building is the number one priority in creating an unforgettable brand. It starts with the first contact and basically, never ends. There are 5 major points to master if you want to be a brand that's irresistible. Join Teri Fode as she shares how to get these right so that you're on your way to standing out in your market place, no matter how crowded it is!

Do people complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? Do you work long hours feeling underpaid? Watch this PPAedu video and learn and understand some fundamentals and key facets to the psychology of pricing.

Visit PPA.com/Edu to learn more and take your photography and business to the next level!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sidra Safri

Congratulations on the purchase of your drone! This is an exciting development in the world
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 of photography and one we know you will thoroughly enjoy. However, before you can begin taking aerial photos and charging your clients, there are a few things you MUST do! 

1. Register your drone at the FAA's website
If you are only going to use your drone as a hobby and not for commercial purposes, then you do not have to register. However, the moment you decide to charge for your drone photography, you must register with the FAA.

2. Study/ Get Licensed
In order to fly your drone for commercial purposes, you must have a section 107 drone license. This shows the FAA that you know enough about aerial flight patterns, and other facts, to man a drone, and are well prepared in all situations. You can find plenty of study materials at PPA.com/drones or the FAA website. In order to get your certificate, you must score a 70 or higher on the exam. The exam will cost you $150 dollars to take and it must be taken at one of the FAA testing centers which can be found here. Also make sure you are aware of what waivers you can apply for. For more details or to go ahead and apply for a waiver, visit the FAA's website

3. Review your insurance.
With your PPA membership, you are already insured with PhotoCare. However, this does not include drone coverage. You will need to increase your liability insurance. This can be done by contacting Lockton Affinity and they will walk you through the entire process. You can find more information here.

4. Download the B4U fly App
This app is created by the FAA. You want to make sure you use this app before you fly. This will let you know if there are any flight restrictions, as well as if you are too close to an airport or possibly flying in airspace you are not allowed to fly in.

5. Get PPA Drone Certified
This allows you to stand out and show your clients that not only did you put in the time and effort to legally be able to fly, but also you were willing to put in the time to take fantastic drone photos. There is a learning curve to drone photography, and being a PPA Certified Drone Photographer will help you get past that learning curve in no time! For more information, visit PPA's Certified Drone Photographer page.

6. Stay up to date on all things drones.
With drone rules changing every day, it is necessary to stay current on any new developments. Visit http://www.ppa.com/drones/ to be in-the-know on all things drones!


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By Lisa Sharer

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It's happened to all of us. Probably more than once. Someone asks you what your rate is, and when they hear it, they are appalled. You start to feel a little flush. You start to think, maybe I went too high. You start to want to back into the nearest bush.

We're here to tell you to kick that bush to the curb! Part of becoming a professional photographer starts with confidence. If every photographer folds, then no one gets paid. By demanding a solid rate, you're not only helping yourself, you're helping all the photographers that come after you.

Here's a recent, completely real, interaction that we applaud:

A photographer is out and about taking pictures. He is approached by a gentleman who notices him:

Gentleman: You take pictures? 

Photographer: Yes

Gentleman: How much do you charge?

Photographer: It really depends on what you want.

Gentleman: Just walking around downtown with you taking pictures of me.

Photographer: My portrait sessions start at $$.

Gentleman: (Laughs) Oh, come on, man.

Photographer: (Without hesitation) This is my full-time job, and I'm really good at it. Here's my card. Check out my portfolio, and let me know if you're interested.

If you believe in yourself, your clients will believe in you. Set your prices, stick by them, and above all, do NOT be embarrassed by them. Remember that you spend many hours--collective portions of your life--perfecting your craft and building a business. You have every right to charge fairly for your service, and you should never be ashamed of it.

"Listen up photographers. Know what you're worth. State it with conviction. Know when to bend, but know that bending should be the exception. There will be clients that will see your worth and pay your fee." -Aaron Coury, Photographer.

If you would like more help on how to sell yourself and your service, check out PPA's See The Difference® resources. PPA members have access to a plethora of sales and marketing tools to assist in promotion and in-person sales. If you're not a member, you should join today!


By Chris Homer

Running a small photography business is tough, and you're bound to make mistakes. But
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 here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018.

Check out Ryan's advice on PPMag.com. 















ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Are you looking for more ways to save at Imaging USA? Then consider booking your flight with Delta!

Delta Airlines is offering discounts (up to 10%, depending on your ticket's class) on applicable airfares from your city to Nashville, TN. Reservations and ticketing are available via Delta.com. When booking online, it is important to select "Meeting Event Code" and enter the Imaging USA meeting code NMQM4 in the box provided on the "Search Flight" page to get the discount. There is no ticketing fee when booking online. 

Reservations may also be made by calling the Delta Meeting reservations desk at 800-328-1111, Monday - Friday, 7am-7pm CDT. (Please note that there is a ticketing fee for call-ins to the Delta Meeting desk.)

Once your flight is taken care of, make sure you've got the right registration pass to the conference, and also make sure you've got your hotel booked (hurry, because hotel rooms are 96% sold out!). After that, you're ready to kick back and have an amazing time at Imaging USA 2018!

PS: did you know that the early bird registration rate has been extended through 5 pm ET on Wednesday December 13? Hurry up and save up to $50!

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Understanding how to market printed products to your customers can be difficult for photographers, but PPA wants to help! 
 
The PRINT for Success Theatre at Imaging USA offers short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.
 
Stop by the PRINT for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours:
 

Sunday - Tradeshow hours: 11:30 - 5:00

11:45 - 12:15      Print With Purpose; Kristin Privette (Graphi Albums)

12:30 - 1:00        Sell the Problem You Solve, Not the Product; Dave and Kristen Grupa (Richmond Pro Lab)

1:15 - 1:45           Art, Purpose and the Print; Tim Walden (Kodak)

2:00 - 2:30           Suzanne Deaton  (ACI)

2:45 - 3:15           The Value of a Print; Mark Weber (Marathon Press)

3:30 - 4:00           Become the Guide:  How to ensure happy clients.  Every Session.  Every Time; Cris and Deanna Duncan (Miller's Professional Imaging)

4:15 - 4:45           (ChromaLuxe)


Monday - Tradeshow Hours: 10:30 - 5:00

11:45 - 12:15      Sales Stalled? Make Prints and Packaging Your Secret Weapon, Brian Campbell  
(Photo Flash Drive)

12:30 - 1:00        The Power of Print; Andrew Funderberg (Fundy)

1:15 - 1:45           The Art of Printing; John Pannozzo (Color Byte Software)

2:00 - 2:30           (Canon)

2:45 - 3:15           Art, Purpose and the Print; Tim Walden (WHCC)

3:30 - 4:00           Selling Your Work: From First Contact to Final Delivery; Ben Tyndell (Tyndell Photographic Packaging)

4:15 - 4:45           David Drum (Fujifilm)


Tuesday - Tradeshow Hours: 10:30 - 3:30

11:45 - 12:15      Print and Album Sales, Emily and Steve Pogozelski (Finao)

12:30 - 1:00        A Retrospective of Change in the Photo Business; Rick Bender (Tap)

1:15 - 1:45           William Innes (H&H)

2:00 - 2:30           Moments You Can Enjoy Without Electricity; Pete Rezac  (Bay Photo Lab) 

2:45 - 3:15           The Art of Directing to Sell Prints; Denise Birdsong (Simply Color Lab)

 
And the best part? The PRINT for Success Theatre is free for Imaging USA attendees with an Expo pass! So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 
 
Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events, purchase an All-Access Pass! 
 
This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that will wow you. But it's only a month away, so visit ImagingUSA.org today to get a full list of the exhibit floor, and plan out your expo route in advance!
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Not only is December the final month of the whole year (2017 zoomed past, didn't it?), it also means that there's only one more month before Imaging USA 2018 begins!

To celebrate those of you who are already registered to join us in Nashville, TN, this month features several prizes that are sure to make you smile. 

The first prize is a Fun Nashville Gifts Goodie Bag courtesy of our friends at the Nashville Convention & Visitors Corp! @MeetMusicCity

Check Facebook.com/OurPPA this Friday at 12:00 pm ET to see if you've won! 

And if you haven't registered for Imaging USA yet, hop over to ImagingUSA.org/Register to get your pass or a Buddy Pass! The Early Bird rate saves you $50 and ends on December 6th, 2017! 

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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Dixie Dixon

Web: dixiedixon.com

Facebook: dixiedixonphoto

Dixie Dixon is a Texas born and bred commercial fashion and advertising photographer and is one of the original sixteen Nikon Ambassadors of the United States.  She was given her first camera, the Nikon FG, as a little one, which piqued her curiosity in the field and served as her sidekick in exploring the world. She would continually clock seven to ten hours in the darkroom without even realizing it. While in college she studied in London with a world-renowned fashion photographer and became deeply inspired by the beautiful illusion of fashion and commercial photography.  It has been said that her idealistic vision of the world is reflected into every single frame: full of life, beautiful energy, and most of all, soul. Her passion has led her to shoot internationally in places such as Cannes, Toronto, Vancouver, New York, Miami, Los Angeles, Ibiza, and Barcelona recently for various brands, TV shows, commercial campaigns, and editorial projects.

Sensuous and polished, her images create a dream world in which romance is always alive. Her fresh vision has attracted clients such as Disney, Nikon, Virgin, Advanced Beauty, Florsheim Shoes, Ultherapy, Woodland Worldwide, Inside Edition, Gaylord Hotels, Spencer Fine Jewelry, G-Technology, Profoto, Eprouvage, MAC Group, Magpul, Billy Jealousy, Nha Khanh, Pipers Perfumery, and Macadamia Professional to name a few. Her work has been published in publications such as Rangefinder, PDN, Professional Photographer Magazine, Dapper Magazine, Living Magazine, Beverly Drive Magazine, Nikon World, and many more.

Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Using Light To Make Every Person Look GORGEOUS!


Q&A:

What is your life motto? Teamwork makes the dream work

Why do you love photography? Photography is my ultimate passion and dream job!  I love creating art that showcases how I see the world!  And I love working with a team to create a wonderful experience for everyone on set!!

Each photographer has a specialty/genre/niche; how did you discover yours?  I shot all genres until I found my favorite - I studied abroad with a world renowned fashion photographer. Everything about fashion photography and working with a team spoke to my soul!

If you could have a theme song, what would it be? Anything by Hans Zimmer

What was one of the defining moments in your career? This year I had the honor of photographing iconic supermodel turned supermogul Kathy Ireland - she has been in 13 consecutive Sports Illustrated Swimsuit issues and now runs a wildly successful company, Kathy Ireland Worldwide. She is such an inspiration to me and it was an incredible experience!!

What would be your advice for photographers who are just starting their career? Focus on what you love to shoot and then create a body of work around that subject matter/genre/style. Then start showing your body of work to your dream clients and keep shooting! 

Dixie Dixon is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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By Sidra Safri
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Good Morning PPA! 

David Trust and I are back in D.C for another action-packed trip to our nation's capital. Today we are meeting with the Visual Association. As a reminder, this association includes APA, ASMP, DMLA, GAG, NANPA, NPPA, and PPA. During this annual meeting, we all get together to lay out the game plan for Small Claims. This year is more crucial than ever before since we are actively working on getting H.R 3945 passed. 

During this meeting, we will also talk about other problems faced by small creators including trying to figure out when something is considered "published" or "unpublished" and how to effectively use a DMCA claim. 

At this meeting, we will also be joined by Keith Kupferschmid of the Copyright Alliance and possibly a few members of the Copyright Office. We are hoping that during these meetings we will get some great insight on where everything stands and garner more support. 

Finally, we have a great treat in the works for tomorrow! Georgia's own Representative Doug Collins will be on Facebook Live with us tomorrow talking about the CASE act! 

As always do not forget to contact your representative urging them to co-sponsor H.R 3945, this cannot happen without you!


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By Chris Homer

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With over 200 instructors teaching in almost every state, Super 1 Day this past October was a
huge success; and YOU can help make the Spring 2018 session even better! This program provides a unique opportunity for photographers to learn photography tips, tricks, techniques, and best practices from fellow professionals. More and more photographers take advantage of these peer-to-peer educational workshops hosted in dozens of studios across the country. 

So, here's where you come in: PPA is looking for instructors who are willing to share their knowledge with other photographers for the May 7-21, 2018 session of Super 1 Day. There are many benefits to teaching a class (or two!), including digging deeper into your subject area, elevating the industry by improving our profession overall, and even earning two merits towards your PPA Photographic Degree!

Instructor applications close January 29, 2018, so be sure to you fill out yours completely by then. Also, you can invite your pro photographer friends to apply as well! 

Find out how you can apply to be a Super 1 Day Instructor today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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