include $_SERVER['DOCUMENT_ROOT'] . '/community/includes/head_CMSPLUS.php'; ?>include $_SERVER['DOCUMENT_ROOT'] . '/community/includes/header_CMSPLUS.php'; ?>
By John Owens
You might have heard, PhotoVision now comes as part of the PPA membership. The benefit gives photographers full access to PhotoVision's entire library of 800+ videos, 24/7 via web streaming. PPA members even get 50% off the DVDs and DVD sets!
And in fact, anyone can currently sample what the amazing educational program has to offer through PhotoVision Exposed, running now through June 30.
To learn a little bit more about PhotoVision's origins, its mission and goals for the future, we chatted with founder, producer and longtime PPA photographer, Ed Pierce, M.Photog.Cr., CPP.
How did you come up with the idea for PhotoVision?
I had been a photographer for about 20 years prior to PhotoVision, and was pretty actively involved in education for at least 15 of those years. I was one of the earlier people to hit the road speaking and doing photographic education seminars. All education was platform at the time. A photographer would get on stage and present a slideshow. That was considered hands on teaching.
I came up with a concept of going on the road and filming photographers in their studios or on locations they would actually work in. Really it was just to give a truer, more realistic view of how people were conducting their businesses. It was a fly-on-the-wall experience that they couldn't otherwise get. I wanted it to be somewhat unvarnished. In a platform setting, you can pick your very best images and tell the story a little glossed over.
In the beginning, PhotoVision was a one day satellite uplink event called Portrait 2000. It was essentially a real-time Q&A, broadcast by teleconference to 80 venues across the country. We would deliver 1-hour VHS tapes of the recording every month. But it was very expensive to produce and we barely broke even; the last time we actually lost money.
As a result, I hung up my hat on that and got back into my photography, but continued to receive great reviews from people on the events and tapes. People loved seeing actual working photographers in their real environments. And that's basically from where PhotoVision originated.
How has the video production changed?
Ready for some live and local photography education near you? Super 1 Day is on the way! Make some room during the busy season for a little extra learning on the side. PPA's Super 1 Day workshops will be held May 4-18.
What's Super 1 Day?
Peer-to-peer education at its very best! For two weeks in May, dozens of studios across the country will invite photographers to join daily workshops featuring portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. PPA membership is not required to attend a Super 1 Day class! These all-day learning sessions have been created by photographers, for ALL photographers.
Is there a class near me that fits my
Most likely! With 115 classes across the country, you're bound to find a class near you. Just browse through the list to find a workshop you'll enjoy and benefit from. Don't be afraid to get out of your comfort zone! Expand your skills and broaden your professional network with classes like that will help you:
Register online by April 28 and take advantage of the $99 Super 1 Day online registration discount! Starting April 29, registration will only be accepted on-site, space permitting, and will cost $120 per class.
Oh and remember: These programs help you get closer to your degrees! PPA photographers receive one service merit for each class you attend.
Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO.
If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for
In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search
We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.
These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!
This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.
If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online:
Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!
Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers!