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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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Al Audleman, M.Photog.Cr., CPP, API

Al Audleman is a commercial photographer operating out of St. Petersburg, Florida. A PPA Master Photographer and Photographic Craftsman, he was one of the first PPA-approved Photographic Instructors, PPA Certified for 29 years, and one of the first officially-recognized PPA Certification Instructors.

Professional recognition includes several PPA Loan Collection images, selection to the Kodak Epcot Center Exhibit, Kodak Gallery and Fuji Masterpiece Awards, Florida's "Becker Award for Creative Photography," and the coveted Florida People's Choice Award. Al has also earned the Georgia Fellowship Degree, the Florida Degree of Photographic Excellence, the Florida Degree of Artistic Excellence, the Florida Service Award, and the Florida Education Degree. He was named the Florida Photographer of the Year in 2001 and 2002.

His teaching credentials include CPP Exam Prep and Photoshop classes throughout the nation and internationally. He is known to conduct a fun class on a technical subject, plus he includes lots of stories on how the information applies to the real world. And he tells a lot of jokes! But he is serious because more than 90% of his students normally pass the exam the first time following the class.

Al also has produced a comprehensive Study Guide, "The Road to Certification for Professional Photography," that includes a lengthy glossary of technical terms and a 256-question practice exam.  This is included in your registration as a workbook fee and you will receive the download link to obtain the document as soon as you register for the class. So sign up NOW! Get a head start on the test.

 Speaker Sessions:

Thu, Jan. 11

9:00 am-5:00 pm - CPP Prep Class A

Fri, Jan. 12

9:00 am-5:00 pm - CPP Prep Class A

Sat, Jan. 13

9:00 am-5:00 pm - CPP Prep Class A

Q&A:

What is your life motto? Do it right the first time ... and if not, FIX it!

What was one of the defining moments in your career? When a local adjunct professor/ad agency owner told a student that there were no good commercial photographers in my town and they passed it along to me.

Each photographer has a specialty/genre/niche; how did you discover yours? There was a need in my community for good commercial photography and with my technical background and training in good photographic techniques in the Navy, I said, "Hey, I can do this!"

If you could have a theme song, what would it be? "I Can See Clearly Now," by Johnny Cash.

What would be your advice for photographers who are just starting their career? Pursue the CPP credential because it will give you a solid foundation on which to build the rest of your career - something you won't get any other way. Do this FIRST!

Al Audleman is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

  

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By David Eun

Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you're a tech-savvy photographer or one who's seeking to take your photography to - literally - new heights, then the Drone track at Imaging USA is definitely for you!

With this track, you will learn the technology behind drones, proper aerial photography techniques, how to market drone photography to grow your business, and much more! The future of photography will see ever-advancing innovations in technology, and if you want to be a part of that future, the Drone track is here for exactly that.

The classes in the Drone track include: 

Incorporating Drones Into Your Business 
Session Time: January 12, 9:00 am - 5:00 pm
Speaker: Stacy Garlington and Randy Braun 

DJI Aerial Photography Academy is an intensive one-day class designed to teach valuable secrets to students who wish to create top quality, compelling, marketable aerial photographs using DJI drones. Expert instructors Randy Braun and Stacy Garlington have come from DJI global headquarters to share their expertise in an upbeat day-long classroom presentation.

Let's Talk Drones 
Session Time: January 13, 9:00 am - 5:00 pm 
Speaker: Manie Kohn Join highly-acclaimed drone pilot Manie Kohn as he discusses the ins and outs of drone photography and how you can ACCELERATE your business in this exciting new industry. Learn how to navigate through the complex drone-licensing landscape and FAA Drone Regulations, while also discovering how you can create extraordinary images. Learn to use many of Manie's own techniques to help you avoid making the cinematic mistakes often made by drone photographers. Explore the fields, the various skill levels, and the overall business of drone photography as Manie shares his experience and craft. 

You can find the classes in the Drone track and other tracks in the Imaging USA schedule. Furthermore, the Imaging USA Expo will also feature a "Drone Zone," which includes vendors and demonstrations regarding all things drone related on the trade show floor. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

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In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you've got the "what" down but you're still trying to figure out the "how," or you're just looking for the best ways to go about your photography, check out the Technique track!

With this track, you will learn non-complicated but exceptional techniques that will save you time and still keep clients coming. It includes everything from exclusive photography, to mind-opening business tips and tricks, such that no matter your niche, there's a class for you! 

Some of the classes in this track include:

Lighting A Wedding Day from Start to Finish

Session Time: January 14, 5:00 pm - 6:15 pm

Speaker: Michael Anthony

There is no question that weddings are challenging. However, with the right knowledge, they don't have to be. Like all photography, wedding photography is based on light, and with the right lighting techniques, you can capture beautiful images in any situation. The challenge with lighting in wedding photography is that you have to remain mobile while remaining within a small footprint. In this class, Michael Anthony will show you how to turn any location into a studio and create dynamic photos for all of your couples. You'll learn how to prepare for each wedding day and how to be ready for any scenario that may happen. After this class, you will understand how to create beautifully lit images with minimal equipment. Michael will even discuss with you some of the challenges and tricky lighting situations in which you are bound to find yourself - and how to overcome these! You'll walk away with solid lighting techniques and the confidence to capture amazing images each and every time!

 

Maternity Posing & Lighting

Session Time: January 15, 8:00 am - 9:30 am

Speaker: Alli Peck

Maximize the tools of your trade as you learn to create outstanding images. Using live models, Instructor Alli Peck will demonstrate maternity posing at its finest. Learn the poses that showcase your clients' beauty, grace and poise in your maternity sessions.

 

You will also delve into lighting techniques and learn to use both one light and strip lighting to achieve optimum effects. This workshop gives you the skills, but also the confidence, to conduct successful maternity shoots with stunning results!

 

Using Light To Make Every Person Look GORGEOUS!

Session Time: January 16, 8:00 am - 9:30 am

Speaker: Dixie Dixon

In this in-depth talk, Nikon Ambassador Dixie Dixon will share her favorite fashion-lighting techniques and secrets that make all subjects look their best! Dixie will cover lighting styles, types and modifiers that suit different face shapes and skin tones.  From on-the-go quick lighting setups to more in-depth detailed strobe setups, you'll discover how to use all types of light effectively to make every person you shoot look amazing and save a ton of time in post-production.  

 

10 Ways to Create Videos to Help Increase Sales

Session Time: January 16, 3:30 pm - 4:45 pm

Speaker: Joe Switzer

All too often photographers turn down projects because they involve video production. What would happen, though, if you were suddenly able to say "yes" to those clients? After taking Joe Switzer's course, you will! This class is all about video production made simple for you. Isn't it time you stop turning down the business and learn how to produce videos that people want? Joe will teach you how to use your camera to capture video footage and how to edit it for professional results to both shoot and edit. You will also learn how to take the ordinary and make it extraordinary. If you've tried video before (and failed), this is your chance to finally succeed. With Joe in your corner, you will find out how to become a successful video producer, increase your sales, and finally say, "Yes, I can!"

... and more!

You can find the classes in the Technique track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By James Yates
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Imaging USA in Nashville is right around the corner, January 14-16, 2018, but there are a few ways to save money if you get started NOW! These tips will ensure you show up in Tennessee with even more spending money...

1. REGISTER EARLY! Imaging USA is the show for real professional photographers, with hundreds of classes, tons of networking opportunities, a huge photo exhibit, and a giant expo floor. Over 10,000 photographers attend to learn from the industry's best. Aren't registered yet? Register by December 6, 2017 to save $50 with the Early Bird Rate

2. BOOK YOUR HOTEL EARLY! If you're not staying at the host hotels, chances are you'll have to spend some money on a taxi or parking to partake in some of the events. Why bother? Stay at the host hotels and be at the center of it all. They're filling up fast, though, (especially for Pre-Con) so BOOK NOW at our easy, one-stop-shop booking platform. Imaging USA Host Hotels: Gaylord Opryland Resort and Convention Center (HEADQUARTERS HOTEL), Hampton Inns & Suites at Opryland, Hyatt Place Nashville Opryland

3. FIND A ROOMMATE! Get on theLoop, PPA's exclusive social network, to post about and find a roommate. Everything's cheaper when you split the cost. 

4. MAKE AN EXPO GAME PLAN! Create a shopping list of the things you need for your studio in 2018 and grab those items first. The trade show floor is the best place to find exclusive deals from vendors, so save your holiday cash for January 14-16. 

Get ready to enjoy an amazing trip to Music City and rest easy until then, knowing you're saving money!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By David Eun
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We are just two months away from Imaging USA 2018! This amazing photography convention offers a wide array of classes covering all sorts of topics pertaining to photography!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in event photography, then the School/Sport/Event track is for you!

Some of the classes available to you in this track include, but are not limited to, the following:

Session Time: January 14, 8-9:30am 

Bryan Blanken and Neal Freed will demonstrate how their business model is transforming school photography in their Washington, DC, market and how easy it is for you to apply it to yours. You will discover how to identify the schools that you want and attain these clients. Learn how to create school portraits that both students and parents will love - and purchase! 

Session Time: January 14, 5-6:15pm

Everyone knows the key clients in volume photography: sports, schools, and daycares. But what lies beyond the packages? Leslie Ann will teach you how she gains traditional volume clients and turns them into hybrid clients - those that photograph like volume and pay like private commissions. Learn how to handle volume with confidence and extreme streamlining, and where to market so that they lead to higher-end volume clients.

Session Time: January 15, 10-11:30am

During this class, Mark will give you a model to maximize your performance, create value, and also prepare your business for change. Mark will take you through your business strategy and how this, combined with shared values and your company's culture, can influence the results you're currently getting. You'll come away from this program understanding what you can do, as a business owner, to shape your staff's behavior and to support your company's goals.

You can find these classes in the School/ Sport/ Event track on the Imaging USA schedule under General Sessions. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By David Eun
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Imaging USA 2018 feels as if it lies just beyond arm's reach, and we hope you're excited because we certainly are! While pre-conference jitters steadily soar through the roof, we are happy to announce PPA's November Giveaway!

This month's theme? "Giving thanks" for friendship because friends are awesome!

This month's giveaway will reward multiple registered attendees who have purchased the Buddy Pass for January's Imaging USA conference. The two prizes you could win are either an Amazon or Starbucks Gift Card! So, be sure to follow Imaging USA's social media pages to find out if you're one of the lucky winners!

Buddy Passes are currently available at $319. Buddy Passes +1 are available at $439. So, if you and a friend are planning to attend IUSA2018 but haven't registered yet, consider purchasing a Buddy Pass to save those extra dollars!

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in wedding photography, the Wedding track is for you!

With these classes, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on adventure weddings, lighting and much more. 

The Wedding classes include:

Session Time: Sunday, Jan. 14, 8:00 am 

This class will rock your world! It's time to put on your seat belts and take a deep breath as you challenge yourself and your talent! Experience photography on a whole new level - one where your heartbeat goes up with excitement and your couples go home with epic stories and amazing photos to share. During this class, explore the high-adrenaline, fast-paced world of adventure wedding photography. You will discuss how to direct and pose your couples in any location. Discuss wilderness and safety do's and don'ts and learn how to pack your equipment for your on-the-go adventure. Instructor Charleton Churchill even teaches branding and marketing so you can promote this new genre of wedding photography. Whether you're on the highest mountain or in someone's backyard, this presentation is one you won't want to miss. Be inspired by the images, videos, and stories you'll hear and walk away ready to lead your couples on an experience they'll talk about for years to come.  This course is not for the faint of heart, so leave your inhibitions behind and come ready to soar!

Session Time: Sunday, Jan. 14, 5:00 pm  

There is no question that weddings are challenging. However, with the right knowledge, they don't have to be. Like all photography, wedding photography is based on light, and with the right lighting techniques, you can capture beautiful images in any situation. The challenge with lighting in wedding photography is that you have to remain mobile while remaining within a small footprint. In this class, Michael Anthony will show you how to turn any location into a studio and create dynamic photos for all of your couples. You'll learn how to prepare for each wedding day and how to be ready for any scenario that may happen. After this class, you will understand how to create beautifully-lit images with minimal equipment. Michael will even discuss some of the challenges and tricky lighting situations in which you are bound to find yourself - and how to overcome these! You'll walk away with solid lighting techniques and the confidence to capture amazing images each and every time!

Speaker: Jerry Ghionis
Session Time: Tuesday, Jan. 16, 8:00 am with 

More and more wedding photographers have stopped providing a physical product for their clients. In a world of jpegs and digital results, this course takes you back to the art of creating one-of-a-kind printed wedding albums that clients will treasure. Jerry Ghionis has a compelling way to show you the importance of education so that everyone - both you and your clients alike - can understand the legacy that a printed wedding album becomes. Take this class! It will help you see how to overcome sales objectives and persuade your clients to step away from just "getting the CD." Jerry Ghionis has won more wedding album awards than any other photographer, and he shares what inspires him and how he creates his masterpieces. Learn how to do it the way he does; learn how he turns his clients buying a printed wedding album into a no-brainer!

You can find these classes in the Wedding track on the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the fall and winter highlighting our 2018 Imaging USA speakers.


Let's Meet...Josh Hudson


Josh is the son of 34-year, internationally-recognized master photographer, and educator Bruce Hudson.   Josh literally grew up around the photography business and entrepreneurship. He was born in 1982 just three months after his dad Bruce and his late mom Sue Hudson started Hudson's Photography in the Fairwood neighborhood of Renton, WA. Together the two of them created one of the most profitable photography businesses in the country focusing on high-end weddings, high-school seniors, and large, family-portrait wall-d├ęcor sales. Eventually, Josh would follow in his mom's footsteps and manage the business, although not willingly at first!

With a degree in Political Science from Washington State University, Josh's path was heading straight towards law school. During the interim from undergraduate school, Josh worked at the studio. This interim job quickly turned into a passion for the photography business and marketing... and has since never left!

Now, Josh manages the day-to-day operations and the marketing at his family's studio, Hudson's Portrait Design in Tukwila. He was also instrumental in creating new, highly effective niche brands for the business with high-school seniors, commercial photography and video, and Hudson's Photo Workshops photography classes, which have now brought over 4,000 students through their studio doors in just five years' time.

As a much sought-after speaker, Josh has spoken to professional photography and business groups in nearly all 50 states and Canada on behalf of industry leaders like H&H Color Lab, Marathon Press, Animoto, and many others. He was also a monthly columnist for shootsmarter.com, a frequent speaker for New York Times best-selling author Sarah Petty's small business marketing web summits, is a co-founder of this educational website mystudiomentor.com, and co-producer for the popular web series, Photo Entrepreneur TV.

Josh Hudson's session at Imaging USA is on Monday, January 15, 5 - 6:15 pm: Selling with Projection: Putting Your Kids through College with IN- PERSON SALES 

Q&A with Josh Hudson:
What is your life motto? True Success is Found Outside Your Comfort Zone - Sue Hudson (Mom)
Why do you love photography? I'm a business guy first. I love the margins that we have! But seriously, I love how fun the business is! People call you excited, it's not like you are a plumber or a used-car salesman--But also being able to create something that is seen as a work of art that will be enjoyed for generations to come.
If you could have a theme song, what would it be? 24K Magic by Bruno Mars
What would be your advice for photographers who are just starting? Don't give away digital files or spend a year doing free sessions to build your portfolio. And for god's sake, sell with IPS Projection!
What was one of the defining moments of your career? Being to work with my dad every day and carry on my mom's legacy
How often do you yourself get in front of the camera? Pretty often with teaching and speaking, but we also have a family portrait taken every year
How did you discover your niche? We have several; ours were created by following the money! Our more profitable one is our Hudson's Photo Workshops, we teach photo classes to consumers, it's been great for marketing and $$$.
What was your experience like with your very first client, and what did you learn from it? Bruce has been in business for 35 years; that was a LONG time ago! And I honestly can't remember the first client I interacted with. 

Josh Hudson is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now, so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...Jetawn Spivey

Jetawn Spivey began his photography career in 1989 with Don Painter Photography, an independent school portrait company in Dallas, Texas. Over the next 25 years, he honed his career in volume photography, working in all aspects of the school portraiture market. In 2001, he ventured into the digital age, blending his experience in high volume photography with emerging digital technologies. In 2002, he developed a background replacement workflow, allowing for the management of over 380,000 images per year that elevated Don Painter Photography to the boutique school portrait company in the area. It's no wonder he was recruited by the Lifetouch team in 2014 where he currently serves as a photography manager and team member helping to improve the methods in which Lifetouch provides quality portraiture to its customers. Outside of the office and the studio Jetawn is involved in Texas PPA and is an impressive and influential teacher and speaker.

Jetawn Spivey's session at Imaging USA is on Monday, January 15, 8am - 9:30am: Let The Why Drive The How In Volume Portraiture

Q&A with Jetawn Spivey:

What was your first concert? Van Halen

Coke or Pepsi? Ice-cold Coke!

Why do you love photography? That requires a "Big" answer. To keep it short, it brings joy to my life; it conveys emotion of all the lens witnesses with an infinite array of perspectives all driven by the one holding the camera. Photography sways the world. It makes one stop and reflects or changes the perspective in which one views oneself or the world around them. It brings joy to my life!

Jetawn Spivey is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

The application deadline for the Imaging USA Kickstart Scholarship program is approaching
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 at the end of the week. Be sure to get your application in by November 3!

Why should you apply? Well, four lucky PPA members will win the opportunity to get a FREE 3-day all-access pass to Imaging USA AND a Pre-Convention class of their choice -- completely on the house! That's right - if selected, you get both for FREE!

Interested? Simply complete the PPA Kickstart Scholarship application and you will enter yourself into the running for Imaging USA 2018 in Nashville!

Pre-Convention Class registration normally ranges from $129-$299 and includes everything from a full-day of hands-on education to a 2-day PPA Business Workshop. If you're one of the four happy recipients, you'll get to choose the class you want!

So go ahead, apply for the Kickstart Scholarship to take your photography business to the next level and save a big chunk of money at the same time! Applications must be submitted by November 3, 2017. The winners will be announced on November 24.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Karen & Lonnie Bentley 
Strawberry Hill Photography
Bremen, GA

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That's me, the "other photographer" as I am now lovingly yet jokingly called.

Professional Photographer- it's a title that I (Karen) dreamed of since I was a young teenager in the mid 90's. A lot transpired to get me safely into my 26th year of life, but for the sake of time, we will start with the facts.  I was a mom of two small children, married to Lonnie, a factory worker who labored on a rotating shift, and the kids and I rarely got to spend time with him. I'm not gonna lie, we struggled...Lord did we struggle,  but in late 2006 I  finally had the courage to take the leap by starting my own photography business. My first studio originated in an old storage building on our property-(oh how I cringe about it now but it was a starting point!)  and things have been slowly yet steadily progressing since then, but this blog isn't about all of that.

A few years went by and my little business was actually a  smooth sailing success, but as a mom, I was sinking. I was overwhelmed, I was overworked, I was burnt out, and my home life was a disaster. My husband and I fought a lot, especially when I came home from a long day of sessions and he'd say "oh gosh, whatever...all you do is click a button". (yes, insert the world's biggest angry photographer emoji right here!) Don't get too mad at my husband Lonnie, he didn't know any better and bless it, he was so tired all the time. One thing I could tell you at that time was that he had absolutely NO interest in photography. In his own words, he was a "grunt laborer" and that was just how his life was.

I don't remember where I heard about Imaging USA the first time.  All I remember was that it was coming to Atlanta (which is only an hour drive from my town), in January 2013 and that I was really excited to learn new things.  Driving in Atlanta is simply not something I can do sanely, so I begged Lonnie to come with me. "Think of it as a mini getaway for us," I said.  He finally agreed. 

I remember being so amazed at how many photographers were at this convention- and how everything was so HUGE to me that year. (Imaging USA 2013):

10312.jpgHere we are at the Social Box booth in the expo that year- poor Lonnie still had no idea what was about to happen to him at this point. 


Imaging USA 2018 will be here before you know it...three-to-six days of everything

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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet... 

David Hilton, Cr.Photog.

Web: StrategicVisionOnline.com

Facebook: HiltonDavidA 

David Hilton is an expert in building businesses, guiding owners to higher profits and greater freedom. He is also the author of two books on entrepreneurship -- SPARK, Taking Your Business from Struggle to Significance and The Ultimate Success Secret (co-authored with Dan Kennedy). As president of Hilton Photography, a business that he recently sold, David successfully grew and managed multiple studio locations. He also recruited, hired and trained over 500 people and developed his company to operate profitably without his day-to-day involvement. Today, he shares his entrepreneurial experience with other photographers so that they can learn from his mistakes and successes. David holds several graduate and post-graduate degrees in Business and Education, including a Masters from Rochester Institute of Technology. David's membership in PPA of Massachusetts, including his former role as President of that association, coupled with his business education and acumen make him the perfect role model for aspiring photographers and studio owners. 

Speaker Sessions:

Sun, Jan. 14

 5:15 pm- 6:30 pm- Fundamentals of the Million Dollar Studio 

Q&A: 

What was one of the defining moments in your career? Meeting my early mentor, Wah Lui, 38 years ago and discovering that photography could be a true business that could generate true wealth (much greater than a million dollars) changed my life and business - grateful always for this. 

Who has been one of your biggest artistic influences? Wah Lui, Al Gilbert, Donald Jack, Arnold Newman, Philip Charis, Paul Skipworh, Don Blair, and more. There have been so many that have guided me to the success I have enjoyed - I'm so grateful :) 

What would be your advice for photographers who are just starting their career? 1) Find your style (one that your ideal client will want) - then master that style; 2) Learn and master projection sales; 3) Learn and master lead generation, relationship based marketing; and 4) Have a team (can be part-time) to help you build. You can still earn an amazing living in portrait art photography! A "professional" doctor, lawyer, college professor, engineer, or CEO - has invested years in education and apprenticeship to get where they are - can you say the same? The good news is that if you are willing to make the same investment in time and effort, you can have an income similar to theirs! :) 

David Hilton is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Jeff Gump, Cr.Photog.

Jeff Gump, founder of one of the country's most successful youth sports photography businesses, is perhaps even better known as a speaker and trainer of photographers across the nation. Gump declared himself a professional photographer at the age of 15 and today Gump's Sports Photography has shot well over a million young people and is still growing strong in Jacksonville, Florida.

As a well-known and sought after speaker, Jeff has traveled across North America and Canada for the past 10 years educating aspiring as well as veteran photographers. He has spoken to both large and small groups for organizations such as PMA-SPAA (Photo Marketing Association), PPAedu, Imaging USA, PMA Canada and many PPA Affiliates.

One reason for his popularity as a speaker is that in an industry where secrets are typically well-guarded, Jeff holds nothing back. He shows audiences everything from how to make a winning presentation to how to set up and execute flawlessly on photo day. Perhaps most importantly, he explains how the photographer can keep more money in his pocket instead of paying out too much of it in big commissions. From customer service and vendor/supplier resources to profitability and sales, Jeff lays it all out so that others can experience the successes that he has.

Jeff Gump's session at Imaging USA is on Saturday, January 13, 9am - 5pm: Volume Photography 201

Q&A with Jeff Gump:

What do you most value in your friends? Honesty...keeping in touch, not being negative, and those who love their families.

Coke or Pepsi? Coke Zero

Which words or phrases do you most overuse? "Well sure"

Most embarrassing moment? I was doing a wedding 20 years ago, and was headed to the reception and was running late. I parked my red Alfa Romeo sports car at the top of the hill and ran in to capture the bride and groom as they arrived at the reception. A few minutes later, the DJ got on the PA and asked whose red convertible was parked outside. It just rolled down the hill and smashed into someone else's car in the parking lot. It was mine; I forgot to put it in gear... that really sucks!!

Each photographer has a specialty/genre/ niche; how did you discover yours? A friend of my dad was a Little League Coach, and said he could get me a meeting with the board. 1988... almost 30 years later we are still going. Of course that was during the film days, when you had to print what was on the negative, before PhotoShop.

Jeff Gump is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By David Eun

Imaging USA 2018 in Nashville, TN, is steadily approaching, and we want you to get the very most out of your experience, including the Hands-On Pre-Convention classes!

Aside from the whole host of convention classes offered when you register for Imaging USA, there are also dozens of pre-convention classes that you could participate in. Pre-convention classes require an extra fee, but they offer more one-on-one time with instructors and they focus on specific topics.

Pre-Convention classes will take place January 11 - 13. Pre-convention classes range from multiple day workshops to single day workshops and cover topics such as business and technique. Plus, the hands-on classes allow you to practice the techniques you learned in the class!

So, as you prepare for the world's largest pro-photography convention, check out some of these hands-on pre-convention classes that may interest you! 

Alison Carlino, CCP, Cr. 
9-11AM, 1-3PM, 4-6PM 
Ready to jump into the world of lighting off camera? Maybe you've been eager to take that flash off your hot shoe and aren't sure where to start... Have you been using off camera lighting yet want to observe how someone else creates with it? Alison Carlino teaches you how to walk into any space and master the light.

Angela Lawson, Cr.Photog.,CPP
9-11AM, 1-3PM, 4-6PM
Whether it is the beloved family dog, the faithful companion to a growing child, the cats treated like children, or the other wonderful animals people chose to have as pets, photographers are called upon to capture these special family members. For many photographers, this is challenging as pet photography involves scenarios that are not taught in photography manuals. Spend time with Angela Lawson as she takes you beyond the technical aspects of photographing animals.

Chris Knight
9-11AM, 1-3PM, 4-6PM
Are you ready to create memorable and dramatic portraiture? Then you do not want to miss this class! Chris Knight will cover six essential tips to transform your lighting techniques and allow you to create more drama in your portraits. Learn how to light with precision and control, using lighting ratios to shape contrast and drama.

Eden Bao
9-11AM, 1-3PM, 4-6PM
A master in her craft, Instructor Eden Bao will give you an overview of maternity photography, where it came from and where it is going. She will walk you through lens and lighting techniques that will help you create incredible images and make your clients feel beautiful. 

Erik Valind
9-11AM, 1-3PM, 4-6PM
In this class you will learn the techniques needed to create amazing images in any portrait session. Erik Valind will walk you through lens selection and determine how to make the right choice for different scenarios.

Howie McCormick
9-11AM, 1-3PM, 4-6PM
The Senior Portrait isn't just a picture; it's an experience. In this class, Howie McCormick will show you how to handle the Senior Portrait process, start to finish.

Pete Rezac, M.Photog.Cr., CPP
9-11AM, 1-3PM, 4-6PM
Learn from one of the best as Peter Rezac wants to show you how he handles children portraiture. In this program, you'll learn about pre-consultation with clients. You'll explore how to establish a rapport with your customers while delving into the beauty, authenticity, and reality that make beautiful images.

Ryan Armbrust
9-11AM, 1-3PM, 4-6PM 
Go into the boudoir with Ryan Armbrust for a fun-filled experience of shooting. Learn how to walk the fine line between operating a personable boudoir brand and a high-volume photography studio. Ryan will show you how to shoot an entire boudoir session quickly and efficiently.

Tony Corbell, Cr.Photog., API
9-11AM, 1-3PM, 4-6PM
This class is all about understanding and controlling light quality. Treat yourself and reserve time for this program with Tony Corbell as he will share a unique perspective on how to become bolder in pushing the limits of your photographic experience and talents.

There it is! These are your hands-on pre-con classes that will be available at Imaging USA 2018. If any of these classes interest you, register now and we hope to see you there!

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by Mayo Lawal

It's the last week in October, which means Imaging USA 2018 is almost here! As you prepare, don't miss out on the chance to win the Imaging USA giveaway prize for this week:  one of three (3) $100 gift cards to B&H Photo!

Here's how you enter:

1) Watch this and comment below which "Reason" you're most looking forward to: #251, #114, #611, or #1004.

2) Then share it!

Three winners will be picked this Friday, 10/27/17, and they'll be mailed their crisp $100 gift card, which they can put towards the gear that they've been eyeing all year! Enter today, and be sure to register at ImagingUSA.org/Register!

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By David Eun

We are less than 3 months away from 2018's Imaging USA! As we inch closer to photography's biggest annual convention and trade show, PPA is happy to announce another free giveaway prize for our members!

QUICK HINTS: It's one we've never done before, and this could very well make your day if you enjoy collecting memorabilia.

This week's prizes are Imaging USA 2018 Nashville Pins! The pin's design consists of the Music City's widely recognized guitar handle with "NASHVILLE" running vertically down next to it. In order to win this week's giveaway, let us know in the comment section here where you'll be traveling to Imaging USA from! Furthest location wins!

Leave a comment to win the Imaging USA Nashville Pin, register for Imaging USA 2018 and we'll see you in January!

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the months leading up to Imaging USA highlighting the speakers.

Let's Meet...
Charleton Churchill
Twitter: charleton_

Charleton Churchill is an adventure wedding photographer who travels along the world's most rugged terrains to document couples adventurously. Charleton recently became the first wedding photographer to document a wedding at Mt. Everest base camp with the first couple recorded in a wedding dress/tux. His work has been featured in the news, in multiple popular photography and wedding magazines, and also on covers, including Digital PhotoPro, Rangefinder, TheKnot, Grace Ormonde, and Professional Photographer, to name a few. Charleton was chosen in SLR Lounge's Top 100 wedding photographers in the USA/Canada 2016, and has won awards including the Sony Impact Award for his humanitarian work in Nepal. He has spoken on both the Nikon and Profoto stages at WPPI, at Mystic Seminars, and speaks across the country at workshops, conferences, and universities. While he enjoys hiking and traveling to extreme regions of the world, he enjoys being with his wife and three girls in their northern California small town.

Speaker Sessions:
Tuesday, January 16

Q&A:

What do you most value in your friends? I value spurring each other on to be better people, honesty, criticism, and challenging each other to be your best.

What did you want to be as a kid when you grew up? Actor or a movie director

What is your most treasured possession? Family first, then the goods in my safe, guns, etc., main RAID drive, and my wilderness survival gear box.

If you could change one thing about the world, what would it be?  I think the biblical motto to "do unto others as you would want them to do unto you" would solve everything.
Most embarrassing moment? Lip syncing "Here I Go Again" by Whitesnake with a guitar and tight black leather pants at the 8th grade talent show in front of the school with my band, and my leather pants were so tight, the button popped off and the zipper came down. I had to use my guitar to hide it until the song was over.

If you could have a theme song, what would it be? Anything epic from Hans Zimmer. I listen to Superman Man of Steel, Batman, Dunkirk, Interstellar.

What would be your advice for photographers who are just starting their career?  Depends on their goals, but if they're serious, like any career, they should immerse themselves in learning around the clock, workshops, videos, conventions, seminars, and make notes of everything they learn, and practice, practice, practice until they get it. If you're weak in an area, tackle it. You'll learn as you go.

Who has been one of your biggest artistic influences? "Eye of the Tiger" blasted on my home Klipsch sound system with the 12" subs thumping. And then whatever I'm viewing at the time becomes bigger and my present inspiration.

Charleton Churchill is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in portrait photography, the Portrait track is for you! 

With this track, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on workflow, client management, posing and lighting. Furthermore, you'll learn how tweaks in your process can relate to a big bump in your bottom line!

Some of the classes in this track include:

The Art of Portraiture

Speakers: Louise Simone, M.Photog.Cr., AP, and  Joseph Simone, M.Photog.Cr., API,F-ASP

Session Time: January 15, 10:00 am - 11:30 am

The art of portraiture is changing. With the use of cell phones and software programs, Facebook and more, capturing good images has become a hobby for many. So, how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!  

 

 

Psychology of High-End Sales
Speaker: Bry Cox, M.Photog.Cr., CPP

Session Time: January 16, 8:00 am - 9:30 am

Do your customers complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? When it's all said and done, do you feel underpaid and undervalued? In today's modern world, so many photographers avoid the sales process and just settle for small orders. This is a high-energy, info-packed class, where Bry Cox will share the secrets to higher sales and teaches you to strive for more!

Discover how to better price your work, how to confidently present your pricing and how to work with clients on varying price points. You'll learn how to overcome objections and sell on value, not dollar amounts. No fancy software or tricks needed as you master the psychology of presentation, pricing and sales. Put these techniques into practice and you'll attract better clients and separate yourself as an extraordinary artist, well worth the prices paid.

 

How to Convert High Volume Clients Into High Dollar Clients

Speaker: Matthew Kemmetmueller

Session Time: January 16, 3:30 pm - 4:45 pm

In this class, Matthew Kemmetmueller shares how he actively pursues and attempts to convert ALL of his clients from high-volume jobs into traditional custom photography clients. In this program, you will explore the importance and positive impact of bookings, while learning how to fill your calendar through direct mailings to your existing customers. Matthew will help you delve on pricing and explore how the right price points can guide your clients to the averages you want, without you becoming that high-pressure sales person. The success of past attendees of Matthew's program has proven that through marketing, solid pricing and shooting tactics, you can take a $35,000 volume job and turn it into $60,000 in gross revenue for your studio. Most importantly, you can do it with the character and professionalism of which you'll be proud. Come to this program to take your high-volume business to new profitability heights!

 

... and more!

 

You can find the classes in the Portrait track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By David Eun 

Seeing as how PPA loves all things photography, let's be utterly frank: Who could say no to a free gadget to add to their equipment collection? 

PPA's back at it again with another social giveaway! However, we included a small twist this week, as the giveaway prize will be kept secret until this Friday (10/13). We know - It's rather cruel of us, but the anonymity was too difficult to resist. In case you're wondering how to win this secret prize, all you have to do is leave an answer in the comment section to this question: 

"Who has been your biggest photography inspiration, and why?" 

So leave a comment and enter a chance to win a free photography gadget! (It'll be awesome, we promise!)

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 
 

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Let's Meet...
Michael Anthony
Twitter: manthonyphoto
 
Michael Anthony is a wedding and portrait photographer in the Los Angeles, California market. Alongside his wife, Jennifer, he owns and operates Michael Anthony Studios, a photography studio that consists of 4 brands -- Michael Anthony Photography, Studio 23 Photography, Marilyn Lou Boudoir, and SoCal Headshots. His studio photographs over 100 weddings, as well as over 300 portrait sessions per year. Despite all his client bookings, Michael is still able to stay involved in PPA as a member and a Super 1 Day Instructor. He is also active in WPPI, and feels strongly about sharing his expertise and experience with others. A master multi-tasker, Michael shows you how you can do it all!
 
Speaker Sessions:
Sunday, January 14
 
Michael Anthony is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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