PPA Today: Search Results

Results tagged “PPAedu” from PPA Today

At PPA, we're constantly paying attention to the fears and concerns of photographers. One of the worries of professional photographers that we hear consistently is struggling to make those big sales. We hear you! Chances are you became a photographer because you love creating beautiful imagery, not because you wanted to be a salesperson. However, to have a successful business you need to be skilled at both!

Selling your photography doesn't have to be frightening. Many photographers hate the feeling of putting some sort of pressure on their clients to buy packages. That's why this four-part webinar series will help! "Soft Selling with Intense Results" will show you that the uncomfortable high-pressure strategy isn't necessary to make great sales. Soft sales methods focus on using casual, friendly messages to drive sales. Instructor Kristin Privette is very skilled at this and she will share different soft sales methods for photography that have helped her to quadruple (more, actually!) her income within the last five years. Take a look at what you'll learn in each part: 

Soft Selling with Intense Results  - Webinar Series 

August 7, 2014 - 2 pm ET

In this first part, Kristin walks you through the 10-step process she uses to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.

August 21, 2014 - 2 pm ET

In part 2, Kristin's covers the '7 P's of Portrait Selling.' You'll learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to bring her average sales higher than where she started.

September 4, 2014 - 2 pm ET

During Part 3, you'll get the specific phrases Kristin uses to encourage upgrades, wall collections, add-ons and big investments. You'll learn how to prepare your brides from the very beginning to upgrade after the wedding. Plus, you'll hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how she handles the common objections that every photographer gets.

September 18, 2014 - 2 pm ET

In the final part of the series, you'll go through a live ProSelect demo, showing exactly how Kristin would present to a portrait client using this software. From the moment the client walks in the door to writing a four figure check, you'll hear Kristin guiding and exciting her client about wall collections and making a big investment.

If you need help with sales, you won't want to miss this series of webinars! As always, both PPA members and non-members can attend the live webinars for FREE. However, if you want to be able to replay the recordings on demand (along with another 250+ videos on different techniques for photographers and business practices), you'll need to be a PPA member (join right here!) or just subscribe to PPAedu. Sign up today and let PPA help you be more! 
If you're looking for a great live, in-person learning experience, consider a Super 1 Day photography workshop in your area! PPAedu helps photographers be more through live programming and classes, as well as a comprehensive (and ever-growing) video library on techniques for photographers and business practices.

During Super 1 Day (formerly known as Super Monday), photography studios from coast to coast and a few internationally (we're looking at you Turkey, Korea and Mexico), will open their doors to host classes on a variety of photography techniques and business practices. Whatever you need help with, there's sure to be a workshop to help you be more. Super 1 Day programs will span portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies.

In the past, these workshops were all held on one day. But we're changing  things up this year. There are going to be more than 110 classes, all to be held on multiple days between May 5 - 19, 2014 to give you an opportunity to find a workshop that fits best with your schedule. 

Beginning March 5th, PPA members and non-members alike will be able to browse the list of workshops and register for the one of their choice for $99. Be sure to register by April 30th to get the lowest price. Starting May 1, registration goes up to $120 and will only be processed on-location and space permitting. So sign up by or before the end of April to be able to register online while keeping money in your pocket!

After signing up, you will get the Bonus Pack (electronic gift goodie bag) with deals and discounts from several photographic companies. PPA members will also receive one service merit for each class. Great learning opportunity, merits towards a PPA degree AND a bunch of discount coupons? Sounds like a deal to us! 

Super 1 Day participants vary in their specialties and locations, but they all seem to agree on one thing: Super 1 Day is one of the best and easiest ways to mingle with your photography friends while experiencing excellent learning! 

Find out for yourself! Visit the Super 1 Day page on PPA's website, starting March 5th, locate the workshops taking place in your area and register for the class of your choice. 
ppalogo.PNG
PPAedu strives to give photographers the best educational courses on photography techniques and business practices. Many members have already started exploring PPA's online education platform, watching videos and building a personalized program of business and photography courses. And that's just the tip of the iceberg: in addition to the on-demand programming, PPAedu offers live webinars and workshops! PP''s got several live webinars coming up in December and January, read on for all the details:

Live Webinars:

In December and January, we'll be covering a wide-range of topics including marketing, SEO and health insurance reform. You can watch these webinars from your own computer (or tablet!) and have an opportunity to ask questions. Better yet, if you're not a PPA member, you can get a taste of PPAedu by attending any live webinar for free. PPA members can access all recordings of the classes, but if you aren't a member, this is a great opportunity to learn a thing or two, on us (and maybe down the road you'll finally see why 26,500 photographers chose to operate with PPA)! So here's the upcoming schedule of live and (free!) webinars, open to all:

December 12, 2013 - 2 pm ET
With Angela Pointon

Do you have a great studio but need a little help marketing yourself? Pennsylvania photographer and marketing expert, Angela Pointon, will walk you through how to set up a marketing plan for your business. She'll discuss the elements of a killer marketing plan, how to build a plan and how to stick to the plan.
ppalogo.PNG

There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?

At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!

Without further ado, let's take a look.

PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.

Here are this month's live webinars:

November 12, 2 p.m. ET

Income Tax Strategies w/ Bridget Jackson, CPA & PPA's Studio Management Services Manager

Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!

 

November 19, 2 p.m. ET

SEO & Social for Photographers: A Match Made in Heaven

Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.

 

And look out for part 5 in early December!

December 3, 2 p.m. ET

SEO & Web Content Are Evolving, Even for Photographers: What to Expect in 2014 and Beyond

In this installment, Brett will cover web content--and goes in depth on the difference between fresh and static content and how both can boost your SEO!

 

And make arrangements for PPA's upcoming workshops!

 

PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!


Thursday - Saturday 9 a.m. - 5 p.m.

$944

Business Breakthroughs

with Carrie Wildes, CPP & Allison Tyler Jones

 

Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!


And TWO Certification Prep Classes


$299

Certification Prep Class A

With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP

& Kathy Meek, M.Photog.Cr., CPP, API

 

Or

 

$299

Certification Prep Class B

with Al Audleman, M.Photog.Cr., CPP, API 

 

Friday - Saturday 9 a.m. - 5 p.m.


PPA is also offering two SMS Business Basics workshops in Phoenix.


$379 $279 (Save $100!)

Business Basics for Portrait Photographers

with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP

 

$379 $279 (Save $100!)

Business Basics for Wedding Photographers

with Carrie Wildes, CPP

 

These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!

 

 Make sure to follow PPA on Facebook and stay tuned into PPAedu's events calendar for the latest.

 

 

ppalogo.PNG

Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO. 

 

If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for "SEO & Social for Photographers: A Match Made in Heaven"

 

In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, "The True Art of SEO & Online Engagement...for Photographers!", showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search

 

We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.

 

These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part 4, "SEO & Social for Photographers: A Match Made in Heaven." The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!

 

Part 4, "SEO & Social for Photographers: A Match Made in Heaven," will take place November 19 at 2 p.m. ET. This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.

 

If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online: 

 

Replay Part 1 

Replay Part 2

Replay Part 3 

 

Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!

 

Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers! 

ppalogo.PNG

Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO. 

If you missed the first two parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed in the first two parts of the series before the live date for "The True Art of SEO & Online Engagement...for Photographers!". 

In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 of the series goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. That way, when someone searches-for instance-for a wedding photographer in your town, you'll be sure to rank towards the very top in the results! You can download the slide decks for part 1 and part 2 of Brett's presentations now so that you'll always have a copy to reference later. 

We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.

These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part 3 of this series, "Audience Engagement: The True Art of SEO"! The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!

Part 3, "The True Art of SEO & Online Engagement...for Photographers!", will take place on October 8 at 2 p.m. ET. This time, Brett will show you ways to authentically engage with your audience online, and how this can help increase your rankings in search! It may not sound like much, but it makes a huge difference in search results!

People indeed often mistakenly think that SEO is all about stuffing keywords into the copy of your website, but you do need to prove to Google (or Bing!) that you aren't a spam bot randomly inserting keywords on a site to artificially boost your SEO. That's right, as Brett likes to say "Google is smarter than you" and when working with SEO you should "always remember to be (very) human."

If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first two parts of this series online: Replay Part 1 and Replay part 2

Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 4, 5 and 6 as well!

Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now or subscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers! 
ppalogo.PNG

By now you've heard--Super Monday is just around the corner, and with that comes nearly 100 classes in cities across the United States (and three in Korea) focused on live, local education. It's your opportunity to earn service merits, network and meet some new friendly faces!

farren_peggy_maternity.jpgThis fall, we are thrilled to offer quite a few seasoned instructors teaching across a wide range of topics including Peggy Farren and her "Maternity Portraiture--Preparation, Selling, Lighting & Posting" and Kevin Floyd, CPP with his two courses "Portrait Retouching with Photoshop" and "Studio Lighting 101: Indoors & Out". These veteran Super Monday pros make learning feel like a day at the beach--which they both could be since they are based along the beautiful shores of Florida.

As volunteer instructors, what keeps them coming back to teach time and time again?

"I had such a great experience the last time," said Peggy. "Many photographers drove from two to three hours away to our workshop. One thing I've learned through running the Understand Photography Training Center is that educated competition is better for the business of photography. We have very few of the bargain basement photographers in this area since most of the new photographers train with us. We teach them how to price correctly and learn the business side of photography as well as the technical and creative side."

floyd_kevin_supermonday2013.jpgKevin, a former board chair at the Douglas Anderson School of the Arts in Jacksonville, knows that it takes special skills to lead in the classroom. "I love to teach, it is a part of me and I feel like it's my duty to give back. Since I was a high school teacher that was graded on how much my students retained, I like to cover how to remember and apply what was shown in class too!"

So, what will be covered in their classes?

In Peggy's maternity class, you'll walk away knowing the right questions to ask in the beginning, poses that flatter and sell, pricing, lighting and with beautiful portfolio images since it is a hands-on workshop!

"Attendees will leave with a new confidence. They'll learn enough lighting and posing to make any pregnant woman beautiful--okay, maybe using a little Photoshop, too. Attendees will have sample pricing plans that they can tailor to their own businesses and earn more money per session," said Peggy. "A maternity session should be the beginning of a lifelong relationship with your client. Learn how to make your client beautiful by proper lighting and posing."

In Kevin's first class on studio lighting, attendees will walk away with the foundational knowledge of five lighting patterns, achieving studio lighting outside with or without lights, capturing a 3D image through highlights and shadows and how everything revolves around 18% gray.

Kevin's second class will focus on Photoshop. Attendees will learn how to wield the mighty power of Photoshop with a restraint.

"We will over how to use Photoshop for retouching, but not over doing it. It still needs to look like your client when you're done. We'll also cover how to analyze what needs to be done and how to use quick fixes for common problems. The class will use problem images students bring in and as a class work on as many as we can!"

With any Super Monday class, you're bound to walk away with endless amounts of new ideas for your art and your business.

"I'm always more inspired when I'm confident in my technical skills. The technical part of photography has never come easy for me, so hands-on practice works as the best learning system for me. I want to inspire the attendees," said Peggy.

Head over to the Super Monday page to find a course chock full of inspiration and networking near you, or check out Peggy's "Maternity Portraiture - Preparation, Selling, Lighting, Posing and Editing" in Naples, or Kevin's "Portrait Retouching with Photoshop or "Studio Lighting 101: Indoors and Out.

And check out Farren's website at naplesportraits.com, and Floyd's at kevinfloyd.com.

Your to-do list is a mile long, and that's only getting the things done necessary to run your business - not including the things it takes to push it to the next level. Where can photographers find easy-to-access classes to help them in both the art and business of photography?

If you're a PPA member, you're in luck! You have the opportunity to take advantage of exclusive live webinars. These classes are excellent chances to learn from professionals both in the photographic and business communities covering a range of topics from "The Portrait Photographer's Guide to Commercial Photography" to new health insurance reform that any business owner needs to be aware of and so much more! Join in on the webinars and ask questions during the live Q & A sessions to clear things up that might be specific to your business.

The best part about these webinars (aside from the fact they are included with your PPA membership) is even if you can't make it to watch live, they are posted in the PPAedu course library so you can watch them any time--24/7, as many times as you'd like! 

So what's coming up?

On Thursday, August 29th at 2 PM (ET), Cris Duncan, M.Photog.CR., CPP will walk you through "The Portrait Photographer's Guide to Commercial Photography." As in any photography specialty, commercial business comes with its own set of rules to abide by - Cris is here to help you navigate the waters of this great way to expand your product offerings! Join this one hour webinar and learn all the right questions to ask your new clients, and see where your new product offerings can lead you into 2014!

And coming up in the fall, Brett Snyder of Nebo is continuing his series on SEO (search engine optimization). His first webinar, "The Pitfalls of SEO," was such a huge success that we're bringing him back for "Leveraging Local" on September 10th, "Audience Engagement: The True Art of SEO" on October 8th, "SEO & Social: A Match Made in Heaven" November 19, and "Web Content: What to Expect in 2014 and Beyond" in December. We even have him booked up in January for more (but we'll get to that later, you have Imaging USA to attend first!) 

To start with, "Leverage Local" is all about utilizing SEO for your local region. Your clients look for photographers on the local level, not all across the globe. Use Brett's knowledge to your advantage and beat your competitors to the punch in search results. 

And it's not too early to start planning your holiday business! Beth Forester, M.Photog.Cr., CPP will show you her "Secrets to a Successful Holiday Portrait Event" on Thursday, September 19th. See how Beth has used profitable "mini portrait events" to up her holiday business to the tune of over $20,000 in three days (but you can't start planning at Thanksgiving)!

Last but not least, get the next rounds of details on health insurance reform with Ross Pallay, Executive Vice President at Pallay Insurance Agency (the exclusive provider of PPA equipment insurance). If you missed his first webinar--Before & After Implementation, you can access it here.  It might not be the sexiest of topics, but every business owner needs to know what options exist in terms of plan designs and premium subsidies. Ross will be back with us in January to discuss important deadlines, but again, we'll get to that later. Just know insurance can be one of those places photographers waste precious dollars, so Ross is here to make sure you're covered, and at the right price. 

What else can you expect from PPAedu Live Webinars? Just about anything! Check the Live Webinar's page often or visit the Webinar FAQs to answer any questions you might have. Make sure you follow us on Twitter, Facebook and Google+ for last minute offerings! Have a special request? Leave topics in the comments section and we'll see what we can get in the works!

Labor Day is on its way and along with it the unofficial close of summer.

So are you ready for fall?! The colorful foliage, the BEST seasonal brews (inarguable) and of course, FOOTBALL! What's not to love?

And as far as your profession goes, we're not going to let you get soft on us. But how can you push yourself to the next level with less sunshine to work with?
Super Monday is a good start.

On and around October 14, 2013, dozens of studios from coast to coast (and Korea!) will open their doors and offer insights to their fellow photographers (that's you!). Whatever you need help with, there's sure to be a workshop for you. Super Monday will span portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies.

If you're in the California/Nevada area, instructor Laurie Warta, CPP, will bring her passion and expertise to offer a unique, hands-on learning opportunity.

She's heading out to Sparks, Nev., just east of Reno, for a Super Monday Shoot Out on
warta_blog.jpg
 Sunday, Oct. 13. There's no need to worry about being bored in a classroom for this one! Laurie's taking it outside for an on-location, learn-as-you-shoot experience, where she's hoping students will get outside their visual box and try something new. 

"I've wanted to do this for a few years. I love a good challenge, and I love getting inside the heads of other professionals and watching how other photographers do things." 

Warta says there's not usually a lot of 'why' behind the 'what,' but that's the focus here.

"'Why did you pose your subject that way? Why did you use this lighting? Why did you use these settings?' Everyone has a reason for the way they light things, but I want to know why. These are some of the questions we're going to explore. It's about challenging ourselves to expand our thinking."

Here's a glimpse into Laurie's plan for the October 13 program:

You'll meet Laurie at a location (to be confirmed, most likely her daughter's home near Reno), and briefly get to know the other students. You'll discuss the plan for the day and go over your lighting options.

After you get acquainted and gear up, you'll head to the shoot location (stay tuned for details). Waiting for you on site will be models--a senior boy, a senior girl and a couple--and a few props. You'll shoot one model and break for lunch before you photograph the others. Make no mistake, it's more than a simple photo shoot. Like Laurie said--it's a lighting-posing-coaching photography challenge!

Each student will get a turn posing, lighting and shooting the models individually; no shooting over the shoulder allowed! And this is where the props come in. When Laurie decides to throw the prop into the mix, you must somehow incorporate it into your creation with the model. The choices are yours and yours alone, Laurie and the other students will watch and learn as you explain why you're doing what you're doing. Then the roles will switch! 

"It's about taking ingredients and making something that will come out totally different from anyone else. It's amazing what you can do with a chair.

"Our personalities are all different, we communicate differently, but we can all learn from each other. It's all about creating a space for other photographers to learn, learn, learn; it's all about observing, learning and having fun."

If all works according to plan, the class will be setup with CamRanger to send selected images directly to an iPad for each photographer to further explain their tactics and for everyone else to critique the images--right there on site! The instant critiques will be more impactful because you will be able to learn from details you might have missed while being caught in the action, and the group feedback will help you improve right away. 

This class certainly isn't for the faint of heart, nor for the beginner photographer. You must have knowledge of your camera and light and how to control it. You'll need to use your creative vision in a challenging way. But the worst that can happen is you'll get better!
A dedicated photographer, Laurie has deeply loved photography for 35 years, and her focus has only sharpened in recent years. Her passion and enthusiasm for photography comes through while talking about the class. 

"I love teaching and I love photography. With this small, intimate setting, we can do so much more, especially since it's hands-on. The personal benefits are remarkable. It forces me to really know my content and learn more. I have to consider 'What can I bring to expand my horizon?'"

Laurie's not stopping there either. Two days after her Super Monday Shoot Out, she's heading an hour up the road to Kings Beach, Calif., near Lake Tahoe, to teach an additional class. 

In her second class, Laurie will partner with friend and fellow photographer, Danielle Hankinson, for Extreme Lighting at the Lake. In this course, you'll discover how to deal with harsh and challenging lighting situations, such as the beautiful Lake Tahoe area. How do you manage light when it's reflecting so harshly off of the water? You'll practice techniques to manipulate light and create cool and edgy or soft pretty lighting. 

The goal is for you  to leave Laurie and Danielle's class not only a better technical photographer, but a more confident one as well.

"When you know something and when you believe in something, you can be confident. The rest is easy--just shoot."

Head over to the Super Monday page for more information on Laurie's two classes:
Super Monday Shoot Out, in Sparks/Reno, Nevada
Extreme Lighting at the Lake, in Kings Beach,California 

And check out Laurie's website at lauriewartaphotography.com

IMAGE © LAURIE WARTA
Imagine there was an educational program built just to you. It had everything you needed on both the skill and business of photography. It was completely online and available to you 24/7. There was no pressure involved--your personalized curriculum was there for you whenever you needed it, as many times as you wanted. And somehow, some way, it was free.

Does it sound too good to be true? It's not. That's PPAedu! And guess what? It's completely free for PPA members (Professional Active).

That's because PPAedu is PPA's newest membership benefit. 

With PPAedu, you get a personalized, online education platform that provides you with a full buffet of resources suited to your needs. Each program delivers great information clearly outlined with key takeaways to help you hone your craft and strengthen your business immediately.

PPAedu offers 8 categories (4 business + 4 creative) to tailor a program that suits your business growth. How do we do that? We provide these customized recommendations thanks to the self-assessment tool.  

Through a series of business and photo technique questions PPAedu first determines your skill levels in a variety of areas important to photographic and financial success (e.g. lighting, post capture, and business operations). Then, based on your answers, PPAedu pulls from its library of online courses to build your customized plan, available to you through online videos and webinars and available 24/7 to any PPA member. As you get better (and you will!) PPAedu will adjust this plan based on your learning progress, so after taking several courses, you can reassess any specific area of interest to get a new set of recommendations. With over 150+ HD videos, you won't run out of content any time soon!
  
PPAedu's Self-Assessment Tool is THE place to gauge your business and photographic skills at your own pace. The questions in the assessment span photographic and business topics and are designed to deliver personalized curriculum to fit your specific needs, skills, interests and business profile. After the initial assessment, you can choose to re-assess all or select topics, at any time, and receive a new set of recommendations.

And we didn't just throw these videos together with a random narrator or presenter. We've got some of the industry's finest dishing out their secrets to success. They volunteered their time to be PPAedu instructors and help you BE MORE! You'll learn lighting techniques, business strategies, marketing tactics and so much more. Again--whatever you need, we've got it!

PPAedu also includes live webinars. However, don't fret if you miss one, they'll all be available 24/7 with the rest of the videos after they air. It's like a built-in DVR! You can view the PPAedu live webinar schedule here

Last but not least, new videos will be added every month. This comes as part of your PPA membership (Professional Active). That's right! PPAedu puts a personalized education program (a $600/year value!) at members' fingertips, 24/7, at no extra cost. 

Need any more convincing to dive in? Just take a look at some of these early reviews:

"I am sending a big thanks to PPA for the new PPAedu.  PPAedu totally rocks with HD quality and great audio."
- Jerry Watson, CPP

"There is no service I've ever even heard of that gives you a survey, builds a list of your weaknesses and strengths and then delivers dynamic video training content. This is simple but unheard of in the photography industry. And it's free for PPA members. The survey and content has one goal in mind, making me a better professional photographer. WOW!"
- Mark Treen

"I know this sounds like a PPAEdu add but I am really just so excited that PPA has provided this for us just for being members.  You could almost go there knowing next to nothing except how to turn on the camera and PPAEdu will teach you the rest."
- Jason Grass

"PPAedu is an amazing resource. I have been watching videos in a bunch of the different categories and finding them very helpful. Even if it is something that I have learned before it's a great way to brush up on everything."
- Lauren Lambeth


And we're just getting started! The best photographers never stop learning, so give PPAedu a try and BE MORE!


*What's that you say? You're not a PPA Member? No problem! Try a three-month subscription to access all the PPAedu programming. A one-time fee of $150 puts all of PPAedu's online courses at the tip of your fingers!  
We've been talking a lot about social media lately with our "Be More...Social" blog series. So far, we've provided some social media tips for photographers on why you should get involved with social media (and the lingo you should know), the top six social platforms to consider using and how to develop a social media strategy. 

We hope these blog posts have gotten you pumped up to be involved with social media (or if you're already involved, we hope you got some great ideas), but if you're looking for even more social media advice, consider watching the PPAedu online course "Best Practices for Social Networking." 

In this course, instructor Lindsay Adler, who authored the book "Social Networking Essentials for Photographers," will share her 10 best ways to be efficient and effective with your social networking efforts. Topics she'll cover include Search Engine Optimization (for more SEO advice, watch the "Pitfalls of SEO" course with Brett Snyder, Director of SEO at Nebo) and how to become a resource for your target audience. 

So what's PPAedu? It's the latest member benefit from PPA - a personalized, online education platform with over 150 HD videos available 24/7 and more being added every month! If you're a PPA member the video of the class is available to watch at your convenience 24/7... at no extra cost. For those who aren't PPA members, you can always subscribe to PPAedu and enjoy this big educational buffet. 

On the PPAedu dashboard, once you answer a series of questions that focus on your business, you'll get your personalized recommendations for courses in four technical and four business categories of online courses. You'll then be able to watch any of these courses, tutorials, classes, coaching sessions, etc. on-demand for free, as long as your PPA membership or PPAedu subscription is valid.

If you're still wondering if this is the right educational platform for you, check out how some PPAedu users feel about it:

"I am so excited about the educational videos being a part of our membership. I have purchased them in the past and they were getting costly to keep up. I really feel this value added benefit will make me a stronger photographer!" - Angela Singleton 

"It only took watching one video to get me hooked! I got a lot of what I have been wanting to learn. Very excited!" - Andrea Taylor, CPP

"The whole PPAedu experience is a lot of fun. It is hard to believe this is included as a member benefit. Wow!" - Stewart Powers, M.Photog.Cr., API

"I took the PPAedu self-assessment and I have to tell you that this is a fantastic idea. Thank you PPA and PPAedu instructors for sharing your knowledge with the rest of us. If you haven't seen this yet I highly suggest you take a look." - Paul Robinson


Ready to get started with PPAedu? Join PPA or subscribe to PPAedu to take the self-assessment now and access the courses. 
S.E.O. Those three letters can make a huge difference when it comes to driving traffic to your googlesmarterthanyou.jpgwebsite.

Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!

It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.

There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.

So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?

Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!

During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.

In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.

Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.

As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."


This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on PPA.com before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)

We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!

Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand. 
hillenga_jennifer_blog.jpgJen Hillenga, M. Photog. Cr., was kind enough to join us in the PPA Studio to film some upcoming PPAedu segments. While not wowing us with her endless creativity and knowledge, Jen took the time to answer your questions submitted to us @OurPPA (Twitter) or /OurPPA (Facebook). From practical advice on photography to the best sno-cones in the world, we learned all about the oh-so-creative Jen Hillenga.

Mary Lou Guinn asked: Studio management software - any recommendations?

Keep it simple. We use a combination of Quick Books and Google calendar. It has color coordination and a quick glance feature that makes our lives so much easier. It's also really great for marketing plans and counting out from deadlines. We haven't had a need for a big system, but use additional things like PhotoBiz to see who viewed images and incorporate that into the sales process. Pro Select is also great for sales. We're kind of old fashioned with client traveler, but it works for us. There's no "one stop shop" for what we do, so we put together our own system with a variety of software.

Denise Hasty asked: Having trouble with lighting, especially with darker subjects. What is the best setting for my camera when shooting in the studio and how do I avoid grainy and shadowy photos? / I have a Canon XSI450d

To create the best image, it usually works best to use a low ISO to minimize the grain and make sure you're using enough light. It helps to utilize the best equipment and tools to capture the best image. If you're in an indoor setting with limited light, investing in a camera that can go to a low ISO setting will greatly reduce the granularity in the image. In the outdoors with plenty of light, it's not as important, but you definitely need it in darker situations.

OurPPA asked: What are your thoughts on digital backgrounds?

I think there's a great place for digital backgrounds! I use them more for composite images. For example, we will photograph individuals on white, create the composition and drop in the digital background when working with a group setting. They can be nice with the right situation, but it's not a fix-all. It can be easy to get carried away and the digital can be overdone, not as natural.

OurPPA asked: Favorite color?

Black! It's the absence of color with light, and all of the colors with pigment.

OurPPA asked: Chocolate, vanilla or strawberry?

Mint chip.

OurPPA asked: Early bird or a night owl?

Night owl.

OurPPA asked: Favorite food:

Sushi!

OurPPA asked: Favorite (clean) word:

Clean? Oh man. Probably "Yes."

OurPPA asked: Where did you attend college? What did you major in?

I graduated from Dordt College in Sioux Center, Iowa. I double-majored in Fine Art and Graphic Design, with a double-minor in Art History and English.

OurPPA asked: What was the worst job you've ever had?


I worked concessions at a stock car track one summer. I did the sno-cones and nachos and it was a mess. It was the worst combination of salty and sweet--just the worst.

OurPPA asked: You love to travel - What's your favorite place to visit?

I spoke to the Photography Association in Denmark a few years ago, and that was wonderful. I also enjoy going to Hawaii--they have the best shaved ice! I also did the first trip down to Ecuador with Travis Gugelman and Lori Nordstrom with Dando Amor, photographing orphans.

Jen Hillenga, M. Photog. Cr. is the co-founder of Jen's Fabulous Stuff and a PPAedu contributor. You can find her educational videos, along with many industry greats on PPAedu. PPA members can easily access PPAedu by logging-in and watching the 150+ online videos. Not a PPA member? You can create your own personalized educational program by completing the Self-Assessment tool and subscribing to PPAedu!

changeattitudewedding_blog.jpgAs many wedding photographers could tell you, there has been a drastic change in the industry over the last decade. The explosion in competition due to the transition to digital photography has left many wedding photographers frustrated and fearful that they will not be able to succeed in such a crowded market place.

So how can you overcome the challenges of increased competition in the wedding photography market? Believe it or not, simply changing your attitude as to how you shoot and sell weddings can make a huge difference!

We know that having great work isn't enough anymore. Sales and marketing techniques are becoming so important that even less talented photographers are able to break through and get a piece of the professional photography pie. Not always fair, some of you will think.

With this paradigm shift in mind, PPA approached Gary Hughes to get his take on the "attitude problem" and "changing the way we can approach weddings to get different results". Scroll down to read his short bio or simply watch the entire live webinar on May 28 at 2 p.m. ET, but in the meantime, read on:  

The 'no risks - no rewards' approach seems to be a new motto these days, but it's easier said than done. The examples, real-life experience and truly down-to-earth / no-nonsense advice that Gary is able to bring to the table are sure to help break some of the natural risk aversion that most of us share. It's only by getting down to the core of our fears as artists (and business owners!) that we can grow significantly; because if we continue to do the things we've been doing the same way, then it's only logical that we continue to get the same results we have always been getting, right? Well, Gary helps break that paradigm and carries his message confidently. So much so that he'll aim at two things during the aforementioned webinar: (1) helping you stand out from the crowded marketplace and (2) doubling your sales average. Yup, you read that right, double your sales average! That's something we all could use, right?

Now, you may be wondering who Gary Hughes is. He's a second-generation photographer who learned about photography from a young age from his parents. He runs his studio, Hughes Fioretti Photography, with his wife and business partner. Since 2010, he has spent a lot of time teaching photographers in the southeast.

Gary's work has earned several accolades including local and national awards (including  first place wedding albums and numerous PPA Loan Collection images). In fact, he was selected as one of the top ten photographers in central Florida 3 years in a row (2010-2012) and is a PPAedu contributor. By now you should start understanding why we're excited to have him teach this Attitude Problem: Change the Way You Approach Weddings class!

But wait, here's the best part:  this live webinar is free for PPA members! It's part of PPAedu, your latest PPA membership benefit. Non-members can easily subscribe to PPAedu and access the 150+ online courses.

So don't think twice: all you risk is to walk away with a new, positive outlook on your wedding business and be armed with the skills to beat your competition!

Now what? Simply register for the live webinar and mark your calendar.

To learn more about PPAedu, including our on-demand video library and how to get your own personalized learning program (all included in PPAedu), visit the PPAedu page.


Tags

Find recent content on the main index or look in the archives to find all content.

Categories