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Results tagged “PPAedu” from PPA Today

Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg103 PPA photographers quietly kicked off the new PPA Business Challenge in February. Since then, two more groups have gotten underway with well over 300 participants at PPA.com/Challenge.

The Business Challenge helps photographers improve their business by building a stronger foundation with a focus on sustainability and profitability. The April group has already experienced two weeks of business-changing assignments, Q&A webinars, inspiration, check-ins, recaps and mark-your-calendar alerts. It's a great way to confidently build your business and not go it alone!

#1 No nonsense business advice
Led by PPA Director of Education Angela Kurkian, this 12-month Business Challenge is THE place to come for small-business help specifically developed for photographers. It is a sound framework to help PPA photographers steer their studios in the right direction. Don't be afraid to take the Challenge! Kurkian explains, "A lot of the things (the participants) are nervous about are things that being a member of PPA will help with (i.e. pricing, marketing, value through certification and becoming better at the craft of photography through photographic competition)."

#2 Peer-to-peer support group & accountability
The Business Challenge was developed to help hold photographers accountable in their attempts to improve their studios. One of the most popular and rewarding components of the Business Challenge in that regard are the questions and answers in the forums, where Kurkian poses questions to the group for an honest, frank discussion among peers. The questions can be complex, or as simple as "What are you afraid of?"

Here are some examples of the candid answers pulled from the group:

Q: What are you afraid of? What stops you from taking action?

"Will people value me?"

"My biggest fear is that I'm going to fail and look like a complete fool for even trying. I worry that my work isn't worth anything, that my peers view me as just another mom with a camera, and that I won't earn their respect; and I worry that I'll never find a client that values my work."

"I worry that maybe I AM talented but I'll let my fears squander it away or that my lack of business acumen will outweigh that talent."

"People will not pay our prices and will go with cheaper alternatives. People do not value our art or our time. My phone will stop ringing. We won't be able to afford/maintain our lifestyle."


But don't get too bogged down in the muck of negativity! Sharing with your peers is a wonderful way to see how alike we all are. Once these obstacles have been identified, it's only a matter of banding together and learning how to stomp it out with knowledge, hard work, and support from
PPA and your peers. We're all in this together!

#3 Safe practice for your own business
PPA is constantly developing new curriculum, offering webinars and advice to inspire and ignite the Business Challenge participants, and pushing them to greater success as artists and business people. You'll even notice Wes Roberts, who completed the Studio Makeover Challenge last year, hanging around the forums and offering great advice as someone who's been through the program.

Check back in a couple weeks, where we see what's going on with April's class one full month in...maybe some of their fears will be alleviated? (Spoiler alert: They will be!) Sign up now for the May class! Over 50 members are already on board! It's your turn to take control over your business and Be More! Sign up for free at PPA.com/Challenge.

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By Chris Homer

PPA is dedicated to delivering photographers the best education available through the over 350 photography course videos available on PPAedu, as well as the 800+ videos on PhotoVision. In addition to these recorded courses, PPA hosts courses that you can attend from your computer LIVE as they happen. Check out what we've got coming up in April below!

April 21, 2016 - 2 ET
Skill Level(s): ALL
FREE for All Photographers

There is a lot of information out there about what is legal and what is not when it comes to drone photography. This webinar will separate fact from fiction concerning current regulations. More exciting is that regulatory changes from the FAA are on the horizon which will make legal business-related use of drones much more achievable. Tune in to find out what you should expect and when you will likely see these changes take effect. At the end of the webinar, there will be a Q&A session with PPA's Manager of Government Affairs who has been in communication with the FAA's UAS Integration Office.

April 26, 2016 - 2 ET
With Andrew "Fundy" Funderburg
Skill Level(s): ALL
FREE for All Photographers

Join the founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu library of 350+ videos as well as the 800+ streaming courses on PhotoVision, you'll need to be a PPA member. Join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members.  Between PPAedu and PhotoVision, as a PPA member, you can tap into over hundreds of programs to help you Be More! If you haven't checked out PhotoVision (PPA's newest member benefit), take a look, there's a new website with a slew of new episodes!

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For the month of April, the video "Soft Selling with Intense Results" with Kristin Privette has been unlocked.  It's available for anyone who wants to learn how use a simplified system of soft selling techniques to generate significant results!  In this video, Kristin works through her 10-step process for wedding sales. Learn the language, the specific steps they take their couples through and the selling techniques that anyone can learn and be comfortable using. 

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By James Yates

You already have the art of photography down, but is your business where you'd like it to be? If you find yourself wanting to learn how to boost your bottom line, the new PPA Business Challenge is for you! The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

We all know that photographers are entrepreneurs, small business owners with a passion for their craft. We also know that many photographers open their studios as artists, more often than not, not having gone to business school, nor carrying a finance background. It is part of PPA's mission, as a nonprofit, to help our members understand and implement the basic business principles needed to maintain a sustainable studio. The Business Challenge is meant to be a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. "PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, Director of Education at PPA. "The new Business Challenge will help our members be more business-confident. It will help them think and strategize as a savvy business person."

Kurkian began brainstorming the concept of the Business Challenge over two years ago and 01-16-ppa-imagingusa-sun-9251__large.jpgan earlier form of the program debuted as the "Studio Makeover Challenge" at this year's Imaging USA in Atlanta. When she started noticing the average photographer needed business help, Kurkian knew it would be a difficult road for many members but she asks everyone keep one question in mind: 'How does change feel?'

"This is going to be a big change for these artists, and change is difficult. But when you decide to create change, change occurs all around you." Two small business owners/photographers (Krista Newbill, Wes Roberts) were chosen to go through a year-long business boot-camp with some of the best studio owners in the industry as their mentors.

Throughout 2015, the two participating studios' strengths and weaknesses were evaluated, their definitions of success were taken into account, and their top five goals for the year were contemplated. From this, five leading photographers including Mary Fisk-Taylor, M.Photog.Cr.,CPP, ABI, API, Dave Doeppel, CPP, Ashley Brooke, Greg Daniel, M.Photog.Cr., CPP, F-ASP and Kristin Privette, who all run successful studios, called and consulted with the participants all year, coaching them on implementing new steps for their businesses. These steps included setting new sales goals, creating appropriate pricing strategies and outlining a marketing plan, among others. "Your business doesn't have to look like any one way or one thing," Kurkian says. "That's why we wanted to show different examples of how these businesses can maintain their unique identity while still implementing changes that will increase their profits and make them sustainable. The program was a success and we decided the next phase for this project would be to expand it to all 29,000 of our members."

PPA's Business Challenge is free to PPA members (Not a member? Consider joining today!). The Challenge includes tools to understand and develop the foundations of a profitable business with:

•    A month-by-month, step-by-step support system
•    Answers to the most vital business questions
•    A personalized success and business plans
•    Lists and guidelines to help prioritize
•    Inspiration and help to stay focused
•    A framework to avoid getting overwhelmed
•    Accountability partners with other photographers with the same challenges

Want to join the Challenge? Sign up today at PPA.com/Challenge any time. When you join, you'll be put into a Challenge Group beginning on the first day of the following month. Then, for the next 12 months, you'll work on your personalized success path. Not only will you receive the tools required to make changes to your business, but also step-by-step instructions and support as you implement these changes. These smaller sized groups create a community of peers for you to share and mentor with as you go through the same program together.

Sign up today to begin your Challenge Group on April 1st and Be More Business Savvy!

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By James Yates

With so many helpful videos to choose from, why wouldn't anyone want to be a part of PhotoVision? PhotoVision is a photography learning website that provides 24/7 online tutorials, founded by PPA photographer Ed Pierce, M.Photog.Cr., CPP. The PhotoVision series provides a range of educational information from some of the biggest names in the professional photography industry. From helpful tips to processes that photographers can use when considering every element of their business, these videos have it all. They range from helpful information in green screen techniques to constructing a social media and digital marketing plan and so much more. The best news? PhotoVisionVideo is available at no cost to PPA members!
 
Need some convincing on why to join PPA, consider subscribing separately to PhotoVision! Every month, PhotoVision unlocks a FREE video available for everyone to stream. We're so sure you'll love it and gain insight from it that you'll want to come back for many, many more.
 
This month's free video:

Simplified Studio Lighting

Featuring Ed Pierce & Lori Nordstrom




In this video, Ed Pierce and Lori Nordstrom hold a senior photography session in Lori's spacious studio. They discuss the benefits of continuous lighting and clarify how to set a proper white balance in order to cut down on post-production correcting. Ed also shows how to use common studio equipment in unusual and beneficial ways. 


Check out PhotoVIsion today! Just one more way PPA is helping you Be More Informed!


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by James Yates

Registration has opened TODAY for PPA's Super 1 Day Photography Workshops! The workshops are scheduled to take place between May 9 and May 23, 2016. For those two weeks, hundreds of studios across the country will hold day-long workshops covering every topic from portrait and wedding photography, posing and lighting, to digital retouching and workflow and sales and marketing strategies. The workshops comprise a full day of photography education for professional photographers.Super1Day_1200x1200.jpg

In Scottsdale, Arizona, they can learn lighting and posing from Andrew Faulds, M.Photog., CPP and Ryan Higgins, CPP. In Alexandria, Virginia, attendees can experience a complete location senior portrait session with Kelly Schneider, CPP. Do you live closer to Owensboro, Kentucky? Master Photographers Kate and Jason Higdon will be there to go over their "Social Capital" theory on how to network with clients.

Super 1 Day aims to strengthen the photographic and business skills of professional photographers. Classes are taught by photographers who host seminars in their studios (or other locations), with the proceeds going to support PPA educational projects.

Classes are expected to be a full day, so that CEU merits can be awarded to both attendees and instructors. You have three easy ways to register:
•    ONLINE: Register online for only $99 between March 2, 2016 and May 3, 2016.
•    BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until May 3, 2016.
•    ONSITE: All registrations after May 3, 2016 must be completed onsite and in-person for $120. Please contact the instructor prior to attending to ensure there is space available.

PPA will send confirmation letters with class information to all pre-registered attendees. Not a PPA photographer? Don't fret! All photographers are encouraged to attend.
 
To get all the latest info on Super 1 Day, head on over to PPA.com/Super1Day.

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By Sarah Ackerman

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members.  Between PPAedu and PhotoVision, as  a PPA member, you can tap into over 1,000 online programs to help you Be More! If you haven't checked out PhotoVision (PPA's newest member benefit), take a look, there's a brand new website with a lot of new episodes!

For the month of March, the video "Romantic Posing in an Architectural Setting" with Hanson Fong, M.Photog.Cr., has been unlocked.  It's available for anyone who wants to learn how  to marry the beauty of your surroundings with the beauty of your wedding couple.  Hanson discusses the lighting, lens and camera equipment needed, and then he goes into detailed posing techniques for your bride. You'll learn how to position her, both individually and with her groom for the most flattering shots.

Hanson focuses on the variety of photos you want to create -- changing the lighting, lens, camera angle, position and posing.   Only 10 minutes of your time will add to your skill set, teaching you how to expertly and efficiently capture beautiful memories.  

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 online programs to help you Be More! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of February, the video "Environmental Lighting: The Basics" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API, has been unlocked and is available for anyone who wants to learn how to photograph outdoors using natural light. Shooting outdoors using natural light can be challenging--clouds, too much sun or a strong wind, and your moment is gone. In this class, Jamie gives you the fundamentals you need to successfully use natural light and make the most of your outdoor opportunities.

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

If this is the year you want to Be More Creative, start pulling together your images for PPA's International Photographic Competition (IPC)! 

The IPC is dedicated to helping photographers be more creative and more artistic in their photographic pursuits. You'll be able to build on your best work, elevating the quality of your craft  for both your personal projects and paid jobs alike, but more importantly, you'll elevate the quality of your output for your clients. Through this competition, photographers who are also PPA members are eligible to achieve PPA exhibition merits toward their Master of Photography degree.

Why participate in this photographic competition? 
•  Take your finest work to the next level
•  Earn recognition from your peers
•  Engage and learn from an incredibly passionate and supportive community
•  ...As a result, improve your craft and photography business!

Sounds like a win, win! Check out why thousands of photographers participate each year, directly from them right here.

Are you wondering what judges will be looking for in the images? It's a thorough process where they'll compare your work against PPA's official 12 Elements of a Merit Image. In the past weeks, we've posted real critiques from past IPC entries. These images range from different styles of photography and different subject matter to varying levels of success in photographic competition. You can even see critiques from images that made it all of the way to PPA's prestigious Loan Collection! Watch these critiques and use them to get over the fear of participating. This is truly a supportive community and the judges give you specific examples of what you've done well and areas you could improve in the critique process.

Read the IPC rules today and see how you can push yourself to Be More Creative in 2016! Submissions open May 23, 2016.

Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of January, the video "How to Handle Client Objections" with Lori Craft, Cr.Photog., has been unlocked and is available for anyone who wants to learn how to turn "no" from your clients into "yes" and make more sales. Learn how to handle client objections and help you turn your client's frown upside-down!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

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Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally reserved only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of December, the video "Feel the Light" with Richard Sturdevant, M.Photog.M.Artist.Cr., has been unlocked and is available for anyone who wants to learn how to combine the science and art of lighting. Learn how to blend technical expertise with talent to create drama, emotion and feeling in your images from this imaging master. 

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Sarah Ackerman

Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen photography techniques, marketing strategies, sales techniques, regular business operations and more! These videos are available 24/7 to PPA members and between PPAedu and PhotoVision, if you are with PPA, that means that you can tap into well over 1,300 tutorials to help you be more online! If you haven't checked out PhotoVision in a little while, go back now: it's a brand new website with a lot of new videos! 

For the month of November, the video "How To Create a Profitable Pet Photography Business" with Kim Hartz, CPP is unlocked for anyone who wants to be more profitable through pet photography! There you'll learn how to develop your style as a pet photographer, get some great branding and marketing tips, understand how to create successful relationships with vendors, zero-in on best practices in working with your furry clients, and last but not least, get how to prep for a pet session in a way that allows you to increase your sales during the ordering appointment! 

If you're already with PPA, just log in to watch the video. Non-members can access the video this month at PPA.com/TryEdu. For full access to all the PPAedu courses and PhotoVision streaming videos, join PPA!

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Nicole McIntosh

The deadline to register online for a $99 Super 1 Day class is approaching fast (September 29, 2015 to be exact), and this is something you won't want to miss. Once this date has passed you must register on site and the price will increase to $120 (if space permits). All photographic classes will be held October 5-19, 2015, which gives you a two week time frame to find one that fits your schedule and educational needs!

WHY YOU SHOULD JOIN A CLASS NEAR YOU?

There are 174 classes offered for this amazing opportunity! Studios across the country will be inviting attendees to join their daily workshops where they can learn about a wide variety of topics such as portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. There are so many locations and so many choices to choose from, and don't forget about the Super 1 Day Bonus Pack! All attendees will receive the Bonus Pack, featuring offers and discounts from various companies such as iSmartPhoto, Simply Color Lab, Rebooku, and many more! Super 1 Day will be an excellent learning experience and a way for you to interact with your peers during a full day of photography education by a professional photographer near you.

Remember that PPA members receive one service merit for each class they attend. PPA membership is NOT required to participate.

Register today! 


Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.


Each month, one PPAedu video is unlocked for everyone to enjoy (not just PPA photographers), because PPA believes in the power of education for all! This is just one of the over 300 videos in the PPAedu library on photography techniques and business best practices. These tutorials are available 24/7 for PPA photographers! Plus, as a PPA photographer you have access to the over 800 videos from PhotoVision on demand. That's over 1,100 videos available anytime, anywhere!

In this month's free video, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, walks you through how to set up "Simple Posing and Lighting Family Portrait Month." These tips lend themselves to be easily incorporated into any situation where you're trying to host multiple sessions in a single day and eliminate post process time! 

What is Family Portrait Month? This annual event is put on by PPA Charities to benefit their charitable partners, as well as elevate the business images of participating studios! For more information, visit ppacharities.com.

If you're a PPA member, log in to watch the video. Non-members can access the video during June at PPA.com/TryEdu. If you want full access to all the PPAedu courses and PhotoVision streaming videos, join PPA now! 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA members!), because PPA believes in the power of education for all. This is one video from PPAedu's library of 300+ tutorials on photography techniques and business best practices available 24/7 with a PPA membership. And with the recent addition of PhotoVision videos, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

This August's unlocked video will be a great help to any photographer looking to improve their posing of high school senior boys. When it comes to a senior photo shoot, it can be a real challenge pleasing both the senior and his parents, as often what they are looking for in their portrait is quite different. This unlocked video is sure to help you figure out poses that will create awesome portraits that will be enjoyed by everyone!

In "Posing Seniors: Getting the Right Look for Boys," Bry Cox, M.Photog.Cr, CPP, shares his posing advice with you through demonstrations with live models. From what poses to use, to how to use props successfully, you'll get a great overview on posing that you can use to create better portraits.
 
If you are already with PPA, log in to watch the video. Non-members can access this video at no cost throughout August at PPA.com/TryEdu. If you want full access to all the PPAedu and PhotoVision on-demand video programming, join PPA now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA photographers!), because PPA believes in the power of education for all. PPAedu is a library of 300+ video tutorials on photography techniques and business best practices available for PPA members 24/7 as part of their membership. And with the recent addition of PhotoVision, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

July's unlocked video is great for photographers looking to improve their marketing. One aspect of strong marketing is having a consistent brand for your photography business. If you're not sure where to start building your brand, July's video is a perfect place to start. 

In "Bring Out Your Brand," PPA's CEO and marketing pro David Trust takes you through the intricacies of what makes a brand and how you can build yours!

If you're with PPA, log in to watch the video. Non-members can access this video throughout July at PPA.com/TryEdu. If you want full access to all the PPAedu + PhotoVision on-demand videos, join PPA now!


ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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By Megan Mitchell

Marketing is an essential key to success for any business. You want to get those clients in the door and requesting your photography services! But marketing can be hard. It might not be your favorite thing and it even might be something you were never trained for, but it is something you must do if you want to keep your business afloat! It takes strategy, but how can you create a plan that's right for your studio?

This Thursday, June 11, watch and learn from Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, as she teaches about the creation of a successful marketing strategy during the FREE webinar, "Studio Makeover: Creating Sustainable and Successful Marketing Strategies for Any Studio." Mary understands the value of a focused marketing strategy and she's going to make sure that you do too!

This educational opportunity is FREE for all (PPA members and non-members alike) so you can learn from the comfort of your home. All skill levels are welcome, so follow along and create your first marketing strategy ever, or fine-tune the one you've had for years. 

You'll also be able to see this process in progress at two different studios! Have you been following PPA's Studio Makeovers? Well, during this webinar, you'll get an update on their progress, specifically their developing marketing plans. If you want to see more updates from this series, check out Wes' and Krista's updates.

Create a marketing strategy that's right for your studio and attracts your ideal clients with Mary for free on June 11 at 2 PM (ET). Register now and Be More In-Demand!

If you want to watch this webinar at a later date and time, you need to be a PPA member - PPA members have hours upon hours of educational video content through both PPAedu and PhotoVision, so join today!

Megan Mitchell is an intern at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second. 

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By Rachel Noto

With the call for entries for PPA's International Photographic Competition (IPC) in full swing, it's now more important than ever to make sure your images are at the top of their game!

The work of artists can be fundamentally personal, and as such it can feel intimidating to submit work to be criticized and reviewed by masters in the field. However, absorbing a critique is one of the most important aspects of being an artist. Learning to think critically about others' work benefits you as well; in identifying the stronger and weaker parts of the work of your peers, you can turn that same discerning eye on your own work. 

All IPC jurors have earned Master of Photography degrees from PPA by submitting their images to competitions just like you, so their advice comes from a place of experience and empathy.  Hearing the thoughts of one of the jurors themselves is incredibly useful because they are not only a master in their field but have been in your shoes!

Watch Glen Mahan's merited image from the 2014 IPC, "Afrikaans Language Monument," be critiqued by Donna Goodhale, M.Photog., for some insight into what judges look for, and hone your own skills in observation and critique so you can identify the strengths and weaknesses of your own work in order to set your best foot forward in the 2015 competition!


Are your images ready for judging? Submit your work here!

Want to read more examples of critiques and other information about IPC before you submit? Read through the PPA blog's previous posts about the International Photographic Competition!

Rachel Noto is the second of two summer interns wandering around the labyrinthine offices of PPA, enthusiastically taking pictures of her cat, and occasionally getting a little writing and design done. An Atlanta native, she's learned to embrace the feeling of getting lost every now and then, though she now spends most of the year in the gridded city of Savannah, Georgia, where she attends the Savannah College of Art and Design. She has a passion for food, cute animals, and communication in all of its forms.

By Chris Homer

Have you ever thought about becoming a Certified Professional Photographer (CPP) or earning a PPA degree? These official marks of recognition will help you be more in-demand as they mean more than just being able to add a string of letters to the end of your name. Becoming a CPP or earning a degree is a great way to show your potential clients that you are a true professional photographer committed to constantly improving your craft - which means they can trust you to consistently create great imagery for them! 

The next webinar on this topic is FREE! On June 9 at 2 pm EST Christine Walsh-Newton, M.Photog.Cr., CPP,  goes over each step of the process in an online session called: "Certification, Competition, and Credentials: The Course for Continued Success". Christine will walk you through certification, photographic competition and degree programs and how they make a big difference in attaining various career and personal goals. Christine also de-mystifies each process and presents them in understandable terms so that you may incorporate one or more of them into your own goals.

It's a good way to get the low-down on PPA's Certification as well as the Master of Photography, Photographic Craftsman and Artist degrees, what it takes to add each of them to your resume and how they will help you become a better photographer. Prepare to be inspired and... amused!

Speaking of photographic competition, PPA's International Photographic Competition (IPC) is currently accepting entries, so if you're thinking of entering IPC this summer, this webinar couldn't come at a better time! 

The webinar is free to both PPA members and non-members to stream live, so sign up today. If you want to access the recorded version of this webinar (and more than 1,100 other PPAedu classes and PhotoVision videos), you've got to be with PPA. So join today! And don't forget to enter your images in the IPC!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Megan Mitchell

Entries for PPA's International Photographic Competition (IPC) are now open, so this critique comes at a great time, because IPC is a great opportunity to improve your craft so you can offer your clients even better images.

How can watching someone else's critique help YOU? The IPC critiques provide feedback from one of the competition's jurors and such critiques are directly meant to help the image maker! All IPC jurors have Master of Photography (M.Photog.) degrees from PPA, meaning they have submitted their own images to IPC to gain merits - they've been in your exact position before and they take into serious consideration the image critiquing as a way of coaching you. So any feedback, good and bad, is meant to be constructive and to help the listener SEE what it takes to take an image to the next (competition) level. 

See for yourself! In the video below, you'll see an example of a critique from last year's IPC . Glen Mahan's image, "Solomon," is being critiqued by Jeff Dachowski, M.Photog., Cr., CPP. This image was accepted into PPA's general collection and Glen earned an exhibition merit! You can learn what put this  work over the top!



Ready to submit some of your work to this year's IPC? Do it here!
If you're still feeling a little unsure, check out some helpful PPAedu videos on photographic competition!
It's time to Be More Creative.

Megan Mitchell is one of two summer interns running around at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second. 



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