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You've got a pumpkin spice latte in one hand and a folder full of images you need to review in the other. People walk with their hands in their pockets; everyone talks fantasy football and Halloween. It's then you realize that fall has arrived, and with it, the responsibility of making sure your business is in in order for the New Year! Breathe that crisp, cool autumn air deeply, and fret not because PPA has your back.This fall we have several upcoming educational opportunities for members to take advantage of. Here is a rundown of some of our free, live-learning events that can help you maximize your business and start the New Year off right:
Finding Your Missing
Pieces for Profitability in Photography
October 7, 2014 - 2 pm ET
With Jeff Lubin, M.Photog.Cr.
October 8, 2014 - 2 pm ET
to Create a Profitable Pet Photography Business
October 21, 2014 - 2 pm ET
With Kim Hartz, CPP
Origin of Style
October 23, 2014 - 2 pm ET
With Thom Rouse, M.Photog.MEI.Cr., CPP, F-ASP
November 13, 2014 - 2 pm ET
With Bridget Jackson, CPA, PPA Business Consultant
Your Social Media Plan
November 18, 2014 - 2 pm ET
With John Pyle
In addition to our webinars, don't forget that Super 1 Day Photo Workshops start next week! For two weeks (10/6-10/20), dozens of studios will open their doors and host classes on a vast array of subjects, from posing and lighting to effective business practices. Don't miss out on this awesome opportunity to learn from some of the best photographers in the world!
PPA closes out its "school year" with the final CPP Prep Class and Business Workshop of 2014. There's still time to register for both and end your year with a bang.
Business Basics Workshop
November 15-16, 2014 in Atlanta
In this two day business workshop for portrait and senior photographers, Jen Basford, Cr.Photog., gives hands on advice on how evaluate your business strengths, develop a profitable pricing structure and use proven marketing ideas to bring more clients to your door.
Certification Prep Classes
November 3-5, 2014 in Atlanta
Thinking about taking the Certified Professional Photographer (CPP) exam? We're offering this class to help you pass the exam and learn tons of additional information about the how to effectively run a photography business.
Mark the Date! On October 7, 2014, at 2 p.m. world-renowned portrait photographer, Jeff Lubin,
M.Photog.Cr., will present a FREE live webinar, Finding Your Missing Pieces for Profitability in Photography, during which he will review actual studios and provide tangible methods through which they can be more successful. And guess what? Yours could be one of them!
Looking to upgrade your offerings? Improve your lighting capacity? EARN MORE MONEY?! Then get involved.
If you are interested in having your studio featured in the webinar, please complete these questions and forward them to email@example.com!
From October 6 to 20, fall Super 1 Day classes will take place all over the globe on every photography
skill and strategy you can imagine.
PPA will offer members and non-members alike the opportunity to attend a litany of daily workshops ranging from a class on working with strobe & speed lighting units in California to newborn photography in Daegu-city Korea.
All of the classes are taught by professional photographers and are tailored just for you. There are dozens of different courses offered at a variety of different times and dates, so finding one that fits your busy schedule is a piece of cake.
These events offer both up-and-coming photographers and seasoned veterans the chance to learn from one another and also the chance to network and grow their local market. At just $99 if you book online ($120 in person), the day-long classes are an awesome value. And if you're thinking of joining PPA, this is a perfect opportunity to see what we're all about. If you're already a member you'll receive one service merit for attending each class-- a crucial step towards attaining certifications/degrees.
And also another step forward to BE MORE!
Head to PPA.com/super1day to find a class near you.
At PPA, we're constantly paying attention to the fears and concerns of photographers. One of the worries of professional photographers that we hear consistently is struggling to make those big sales. We hear you! Chances are you became a photographer because you love creating beautiful imagery, not because you wanted to be a salesperson. However, to have a successful business you need to be skilled at both!
Selling your photography doesn't have to be frightening. Many photographers hate the feeling
of putting some sort of pressure on their clients to buy packages. That's why this four-part webinar series will help! "Soft Selling with Intense Results" will show you that the uncomfortable high-pressure strategy isn't necessary to make great sales. Soft sales methods focus on using casual, friendly messages to drive sales. Instructor Kristin Privette is very skilled at this and she will share different soft sales methods for photography that have helped her to quadruple (more, actually!) her income within the last five years. Take a look at what you'll learn in each part:
Part 1: Soft Sales System for Weddings (view recording)
In this first part, Kristin walks you through the 10-step process she uses to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.
Part 2: 7 P's of Portrait Selling (view recording)
In part 2, Kristin's covers the '7 P's of Portrait Selling.' You'll learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to bring her average sales higher than where she started.
Part 3: Your Arsenal of Answers & Increases (view recording)
During Part 3, you'll get the specific phrases Kristin uses to encourage upgrades, wall collections, add-ons and big investments. You'll learn how to prepare your brides from the very beginning to upgrade after the wedding. Plus, you'll hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how she handles the common objections that every photographer gets.
Part 4: Live ProSelect Demo
September 18, 2014 - 2 pm ET
In the final part of the series, you'll go through a live ProSelect demo, showing exactly how Kristin would present to a portrait client using this software. From the moment the client walks in the door to writing a four figure check, you'll hear Kristin guiding and exciting her client about wall collections and making a big investment.
If you need help with sales, you won't want to miss this series of webinars! As always, both PPA members and non-members can attend the live webinars for FREE. However, if you want to be able to replay the recordings on demand (along with another 250+ videos on different techniques for photographers and business practices), you'll need to be a PPA member (join right here!) or just subscribe to PPAedu. Sign up today and let PPA help you be more!
There's always plenty going on here at PPA. So how about a monthly blog to keep you up to date?
At the start of each month, we'll give you an update on what workshops and live webinars are coming up! There's no excuse to miss out now!
Without further ado, let's take a look.
PPAedu's live webinars are offered FREE to members and non-members alike, but only available on-demand to PPA professional active members and PPAedu subscribers.
Here are this month's live webinars:
November 12, 2 p.m. ET
Learn strategies that can potentially lower your taxes and more with THE expert--PPA's resident CPA, Bridget Jackson!
November 19, 2 p.m. ET
Don't miss part four of SEO expert Brett Snyder's series on... you guessed it... SEO! Read our blog post from last week for more info.
look out for part 5 in early December!
December 3, 2 p.m. ET
And make arrangements for PPA's upcoming workshops!
PPA's Studio Management Services are hosting a few workshops at Imaging USA in Phoenix to help you be more in 2014. If you really want to get the most out of your Imaging experience, head out a few days early for these great pre-convention workshops!
Thursday - Saturday 9 a.m. - 5 p.m.
with Carrie Wildes, CPP & Allison Tyler Jones
Register for Business Breakthroughs and we'll throw in a FULL Imaging USA registration for free! Don't miss out on this exclusive deal to get a comprehensive and intimate workshop on your business followed by three days of Imaging USA to give you all the inspiration you need to put your new business plan to action!
And TWO Certification Prep Classes
With Gary Meek, M.Photog.Cr., CPP, API, A- ASP, EA-ASP
& Kathy Meek, M.Photog.Cr., CPP, API
with Al Audleman, M.Photog.Cr., CPP, API
Friday - Saturday 9 a.m. - 5 p.m.
PPA is also offering two SMS Business Basics workshops in Phoenix.
$379 $279 (Save $100!)
with Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP
$379 $279 (Save $100!)
with Carrie Wildes, CPP
These experts and PPA's Benchmark Survey will help you understand your numbers and be more profitable in 2014!
Do you want your photography business' website to appear towards the top of Google search results? Talk about a great boost in visibility for your business! As a photographer you should consider this as a goal for your website, and this is why PPA has been hosting a webinar series to help photographers learn how to tackle SEO.
If you missed the first three parts of the series, PPA members and PPAedu subscribers can watch the recordings now! We recommend catching up on what you've missed before the live date for
In part 1 of this series, "The Pitfalls of SEO", we cover the basics of SEO and how you can get started, as well as some mistakes to avoid. Meanwhile, part 2 goes over "Leveraging Local" and is all about how to make sure your business ranks in local searches. Part 3, showed you the ways to authentically engage with your audience online, and how this can help increase your rankings in search
We've received rave reviews about this series thus far and hope you too will start leveraging it as a useful learning tool and resource. The instructor, Brett Snyder, is the Director of Search Engine Optimization at Nebo--a web design and interactive marketing agency. Brett is a true expert in the field, and his webinars are packed with tangible SEO techniques and tips that he and PPA developed for photographers. You can also follow Brett on Twitter for advanced SEO updates and tips.
These webinars will give you ideas to create new connections with your audience and how this can boost your search engine rankings while giving your SEO a much needed human factor! PPA members and non-members alike can register to attend part The best part: the live presentation is free and open to anyone, so feel free to share the info with your friends and colleagues!
This time, Brett will show help you understand the relationship between SEO and social media and how to tie your social activity back to your website.
If you're ready to dive in to SEO, this series is the perfect place to help you figure things out and take your online presence efforts to the next level! Register online now, all it takes is filling out a quick, basic registration form! PPA members and PPAedu subscribers can also replay the first three parts of this series online:
Don't forget to check PPAedu's webinar schedule and mark your calendars for the upcoming parts 5 and 6 as well!
Not a PPA member? You can register for this webinar and watch it live for free. All you need to do is create a basic account on PPA.com and you'll be able to register. To replay it, watch the entire series, or access any other on-demand PPAedu courses, simply join now orsubscribe to PPAedu. You'll get full access to over 170 HD videos on the latest business and creative techniques for photographers!
By now you've heard--Super Monday is just around the corner, and with that comes nearly 100 classes in cities across the United States (and three in Korea) focused on live, local education. It's your opportunity to earn service merits, network and meet some new friendly faces!
This fall, we are thrilled to offer quite a few seasoned instructors teaching across a wide range of topics including Peggy Farren and her "Maternity Portraiture--Preparation, Selling, Lighting & Posting" and Kevin Floyd, CPP with his two courses "Portrait Retouching with Photoshop" and "Studio Lighting 101: Indoors & Out". These veteran Super Monday pros make learning feel like a day at the beach--which they both could be since they are based along the beautiful shores of Florida.
As volunteer instructors, what keeps them coming back to teach time and time again?
"I had such a great experience the last time," said Peggy. "Many photographers drove from two to three hours away to our workshop. One thing I've learned through running the Understand Photography Training Center is that educated competition is better for the business of photography. We have very few of the bargain basement photographers in this area since most of the new photographers train with us. We teach them how to price correctly and learn the business side of photography as well as the technical and creative side."
Kevin, a former board chair at the Douglas Anderson School of the Arts in Jacksonville, knows that it takes special skills to lead in the classroom. "I love to teach, it is a part of me and I feel like it's my duty to give back. Since I was a high school teacher that was graded on how much my students retained, I like to cover how to remember and apply what was shown in class too!"
So, what will be covered in their classes?
In Peggy's maternity class, you'll walk away knowing the right questions to ask in the beginning, poses that flatter and sell, pricing, lighting and with beautiful portfolio images since it is a hands-on workshop!
"Attendees will leave with a new confidence. They'll learn enough lighting and posing to make any pregnant woman beautiful--okay, maybe using a little Photoshop, too. Attendees will have sample pricing plans that they can tailor to their own businesses and earn more money per session," said Peggy. "A maternity session should be the beginning of a lifelong relationship with your client. Learn how to make your client beautiful by proper lighting and posing."
In Kevin's first class on studio lighting, attendees will walk away with the foundational knowledge of five lighting patterns, achieving studio lighting outside with or without lights, capturing a 3D image through highlights and shadows and how everything revolves around 18% gray.
Kevin's second class will focus on Photoshop. Attendees will learn how to wield the mighty power of Photoshop with a restraint.
"We will over how to use Photoshop for retouching, but not over doing it. It still needs to look like your client when you're done. We'll also cover how to analyze what needs to be done and how to use quick fixes for common problems. The class will use problem images students bring in and as a class work on as many as we can!"
With any Super Monday class, you're bound to walk away with endless amounts of new ideas for your art and your business.
"I'm always more inspired when I'm confident in my technical skills. The technical part of photography has never come easy for me, so hands-on practice works as the best learning system for me. I want to inspire the attendees," said Peggy.
Head over to the Super Monday page to find a course chock full of inspiration and networking near you, or check out Peggy's "Maternity Portraiture - Preparation, Selling, Lighting, Posing and Editing" in Naples, or Kevin's "Portrait Retouching with Photoshop or "Studio Lighting 101: Indoors and Out.