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Results tagged “PPAedu” from PPA Today

By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 online programs to help you Be More! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of February, the video "Environmental Lighting: The Basics" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API, has been unlocked and is available for anyone who wants to learn how to photograph outdoors using natural light. Shooting outdoors using natural light can be challenging--clouds, too much sun or a strong wind, and your moment is gone. In this class, Jamie gives you the fundamentals you need to successfully use natural light and make the most of your outdoor opportunities.

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

If this is the year you want to Be More Creative, start pulling together your images for PPA's International Photographic Competition (IPC)! 

The IPC is dedicated to helping photographers be more creative and more artistic in their photographic pursuits. You'll be able to build on your best work, elevating the quality of your craft  for both your personal projects and paid jobs alike, but more importantly, you'll elevate the quality of your output for your clients. Through this competition, photographers who are also PPA members are eligible to achieve PPA exhibition merits toward their Master of Photography degree.

Why participate in this photographic competition? 
•  Take your finest work to the next level
•  Earn recognition from your peers
•  Engage and learn from an incredibly passionate and supportive community
•  ...As a result, improve your craft and photography business!

Sounds like a win, win! Check out why thousands of photographers participate each year, directly from them right here.

Are you wondering what judges will be looking for in the images? It's a thorough process where they'll compare your work against PPA's official 12 Elements of a Merit Image. In the past weeks, we've posted real critiques from past IPC entries. These images range from different styles of photography and different subject matter to varying levels of success in photographic competition. You can even see critiques from images that made it all of the way to PPA's prestigious Loan Collection! Watch these critiques and use them to get over the fear of participating. This is truly a supportive community and the judges give you specific examples of what you've done well and areas you could improve in the critique process.

Read the IPC rules today and see how you can push yourself to Be More Creative in 2016! Submissions open May 23, 2016.

Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of January, the video "How to Handle Client Objections" with Lori Craft, Cr.Photog., has been unlocked and is available for anyone who wants to learn how to turn "no" from your clients into "yes" and make more sales. Learn how to handle client objections and help you turn your client's frown upside-down!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Sarah Ackerman

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Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally reserved only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 programs to help you Be More online! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of December, the video "Feel the Light" with Richard Sturdevant, M.Photog.M.Artist.Cr., has been unlocked and is available for anyone who wants to learn how to combine the science and art of lighting. Learn how to blend technical expertise with talent to create drama, emotion and feeling in your images from this imaging master. 

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this the video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA!


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Sarah Ackerman

Each month, one PPAedu video is unlocked for everyone to enjoy (it's normally only for PPA photographers), because we believe in the power of education for all! The PPAedu library has a lot to help you sharpen photography techniques, marketing strategies, sales techniques, regular business operations and more! These videos are available 24/7 to PPA members and between PPAedu and PhotoVision, if you are with PPA, that means that you can tap into well over 1,300 tutorials to help you be more online! If you haven't checked out PhotoVision in a little while, go back now: it's a brand new website with a lot of new videos! 

For the month of November, the video "How To Create a Profitable Pet Photography Business" with Kim Hartz, CPP is unlocked for anyone who wants to be more profitable through pet photography! There you'll learn how to develop your style as a pet photographer, get some great branding and marketing tips, understand how to create successful relationships with vendors, zero-in on best practices in working with your furry clients, and last but not least, get how to prep for a pet session in a way that allows you to increase your sales during the ordering appointment! 

If you're already with PPA, just log in to watch the video. Non-members can access the video this month at PPA.com/TryEdu. For full access to all the PPAedu courses and PhotoVision streaming videos, join PPA!

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Nicole McIntosh

The deadline to register online for a $99 Super 1 Day class is approaching fast (September 29, 2015 to be exact), and this is something you won't want to miss. Once this date has passed you must register on site and the price will increase to $120 (if space permits). All photographic classes will be held October 5-19, 2015, which gives you a two week time frame to find one that fits your schedule and educational needs!

WHY YOU SHOULD JOIN A CLASS NEAR YOU?

There are 174 classes offered for this amazing opportunity! Studios across the country will be inviting attendees to join their daily workshops where they can learn about a wide variety of topics such as portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. There are so many locations and so many choices to choose from, and don't forget about the Super 1 Day Bonus Pack! All attendees will receive the Bonus Pack, featuring offers and discounts from various companies such as iSmartPhoto, Simply Color Lab, Rebooku, and many more! Super 1 Day will be an excellent learning experience and a way for you to interact with your peers during a full day of photography education by a professional photographer near you.

Remember that PPA members receive one service merit for each class they attend. PPA membership is NOT required to participate.

Register today! 


Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.


Each month, one PPAedu video is unlocked for everyone to enjoy (not just PPA photographers), because PPA believes in the power of education for all! This is just one of the over 300 videos in the PPAedu library on photography techniques and business best practices. These tutorials are available 24/7 for PPA photographers! Plus, as a PPA photographer you have access to the over 800 videos from PhotoVision on demand. That's over 1,100 videos available anytime, anywhere!

In this month's free video, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, walks you through how to set up "Simple Posing and Lighting Family Portrait Month." These tips lend themselves to be easily incorporated into any situation where you're trying to host multiple sessions in a single day and eliminate post process time! 

What is Family Portrait Month? This annual event is put on by PPA Charities to benefit their charitable partners, as well as elevate the business images of participating studios! For more information, visit ppacharities.com.

If you're a PPA member, log in to watch the video. Non-members can access the video during June at PPA.com/TryEdu. If you want full access to all the PPAedu courses and PhotoVision streaming videos, join PPA now! 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA members!), because PPA believes in the power of education for all. This is one video from PPAedu's library of 300+ tutorials on photography techniques and business best practices available 24/7 with a PPA membership. And with the recent addition of PhotoVision videos, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

This August's unlocked video will be a great help to any photographer looking to improve their posing of high school senior boys. When it comes to a senior photo shoot, it can be a real challenge pleasing both the senior and his parents, as often what they are looking for in their portrait is quite different. This unlocked video is sure to help you figure out poses that will create awesome portraits that will be enjoyed by everyone!

In "Posing Seniors: Getting the Right Look for Boys," Bry Cox, M.Photog.Cr, CPP, shares his posing advice with you through demonstrations with live models. From what poses to use, to how to use props successfully, you'll get a great overview on posing that you can use to create better portraits.
 
If you are already with PPA, log in to watch the video. Non-members can access this video at no cost throughout August at PPA.com/TryEdu. If you want full access to all the PPAedu and PhotoVision on-demand video programming, join PPA now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA photographers!), because PPA believes in the power of education for all. PPAedu is a library of 300+ video tutorials on photography techniques and business best practices available for PPA members 24/7 as part of their membership. And with the recent addition of PhotoVision, there are even more courses (a total of 1,100!) for PPA photographers to watch on demand at no extra cost. 

July's unlocked video is great for photographers looking to improve their marketing. One aspect of strong marketing is having a consistent brand for your photography business. If you're not sure where to start building your brand, July's video is a perfect place to start. 

In "Bring Out Your Brand," PPA's CEO and marketing pro David Trust takes you through the intricacies of what makes a brand and how you can build yours!

If you're with PPA, log in to watch the video. Non-members can access this video throughout July at PPA.com/TryEdu. If you want full access to all the PPAedu + PhotoVision on-demand videos, join PPA now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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By Megan Mitchell

Marketing is an essential key to success for any business. You want to get those clients in the door and requesting your photography services! But marketing can be hard. It might not be your favorite thing and it even might be something you were never trained for, but it is something you must do if you want to keep your business afloat! It takes strategy, but how can you create a plan that's right for your studio?

This Thursday, June 11, watch and learn from Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, as she teaches about the creation of a successful marketing strategy during the FREE webinar, "Studio Makeover: Creating Sustainable and Successful Marketing Strategies for Any Studio." Mary understands the value of a focused marketing strategy and she's going to make sure that you do too!

This educational opportunity is FREE for all (PPA members and non-members alike) so you can learn from the comfort of your home. All skill levels are welcome, so follow along and create your first marketing strategy ever, or fine-tune the one you've had for years. 

You'll also be able to see this process in progress at two different studios! Have you been following PPA's Studio Makeovers? Well, during this webinar, you'll get an update on their progress, specifically their developing marketing plans. If you want to see more updates from this series, check out Wes' and Krista's updates.

Create a marketing strategy that's right for your studio and attracts your ideal clients with Mary for free on June 11 at 2 PM (ET). Register now and Be More In-Demand!

If you want to watch this webinar at a later date and time, you need to be a PPA member - PPA members have hours upon hours of educational video content through both PPAedu and PhotoVision, so join today!

Megan Mitchell is an intern at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second. 

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By Rachel Noto

With the call for entries for PPA's International Photographic Competition (IPC) in full swing, it's now more important than ever to make sure your images are at the top of their game!

The work of artists can be fundamentally personal, and as such it can feel intimidating to submit work to be criticized and reviewed by masters in the field. However, absorbing a critique is one of the most important aspects of being an artist. Learning to think critically about others' work benefits you as well; in identifying the stronger and weaker parts of the work of your peers, you can turn that same discerning eye on your own work. 

All IPC jurors have earned Master of Photography degrees from PPA by submitting their images to competitions just like you, so their advice comes from a place of experience and empathy.  Hearing the thoughts of one of the jurors themselves is incredibly useful because they are not only a master in their field but have been in your shoes!

Watch Glen Mahan's merited image from the 2014 IPC, "Afrikaans Language Monument," be critiqued by Donna Goodhale, M.Photog., for some insight into what judges look for, and hone your own skills in observation and critique so you can identify the strengths and weaknesses of your own work in order to set your best foot forward in the 2015 competition!


Are your images ready for judging? Submit your work here!

Want to read more examples of critiques and other information about IPC before you submit? Read through the PPA blog's previous posts about the International Photographic Competition!

Rachel Noto is the second of two summer interns wandering around the labyrinthine offices of PPA, enthusiastically taking pictures of her cat, and occasionally getting a little writing and design done. An Atlanta native, she's learned to embrace the feeling of getting lost every now and then, though she now spends most of the year in the gridded city of Savannah, Georgia, where she attends the Savannah College of Art and Design. She has a passion for food, cute animals, and communication in all of its forms.

By Chris Homer

Have you ever thought about becoming a Certified Professional Photographer (CPP) or earning a PPA degree? These official marks of recognition will help you be more in-demand as they mean more than just being able to add a string of letters to the end of your name. Becoming a CPP or earning a degree is a great way to show your potential clients that you are a true professional photographer committed to constantly improving your craft - which means they can trust you to consistently create great imagery for them! 

The next webinar on this topic is FREE! On June 9 at 2 pm EST Christine Walsh-Newton, M.Photog.Cr., CPP,  goes over each step of the process in an online session called: "Certification, Competition, and Credentials: The Course for Continued Success". Christine will walk you through certification, photographic competition and degree programs and how they make a big difference in attaining various career and personal goals. Christine also de-mystifies each process and presents them in understandable terms so that you may incorporate one or more of them into your own goals.

It's a good way to get the low-down on PPA's Certification as well as the Master of Photography, Photographic Craftsman and Artist degrees, what it takes to add each of them to your resume and how they will help you become a better photographer. Prepare to be inspired and... amused!

Speaking of photographic competition, PPA's International Photographic Competition (IPC) is currently accepting entries, so if you're thinking of entering IPC this summer, this webinar couldn't come at a better time! 

The webinar is free to both PPA members and non-members to stream live, so sign up today. If you want to access the recorded version of this webinar (and more than 1,100 other PPAedu classes and PhotoVision videos), you've got to be with PPA. So join today! And don't forget to enter your images in the IPC!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Megan Mitchell

Entries for PPA's International Photographic Competition (IPC) are now open, so this critique comes at a great time, because IPC is a great opportunity to improve your craft so you can offer your clients even better images.

How can watching someone else's critique help YOU? The IPC critiques provide feedback from one of the competition's jurors and such critiques are directly meant to help the image maker! All IPC jurors have Master of Photography (M.Photog.) degrees from PPA, meaning they have submitted their own images to IPC to gain merits - they've been in your exact position before and they take into serious consideration the image critiquing as a way of coaching you. So any feedback, good and bad, is meant to be constructive and to help the listener SEE what it takes to take an image to the next (competition) level. 

See for yourself! In the video below, you'll see an example of a critique from last year's IPC . Glen Mahan's image, "Solomon," is being critiqued by Jeff Dachowski, M.Photog., Cr., CPP. This image was accepted into PPA's general collection and Glen earned an exhibition merit! You can learn what put this  work over the top!



Ready to submit some of your work to this year's IPC? Do it here!
If you're still feeling a little unsure, check out some helpful PPAedu videos on photographic competition!
It's time to Be More Creative.

Megan Mitchell is one of two summer interns running around at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second. 

By Chris Homer

Have you ever wanted to host a photography workshop? Well, if you have, your chance is here: Consider applying to be an instructor for PPA's Super 1 Day photography workshops this fall. It's a great chance to give back to the photography community by sharing your knowledge. 

What does your class need to be about? Anything photography or photography business related! In the past, instructors have taught classes featuring portrait and wedding photography techniques, posing and lighting, digital retouching and workflow, and sales and marketing strategies - so if you've got some special insight into a particular photography technique or business practice Super 1 Day is a great chance to bring fellow photographers into your studio, broaden your network or your reach and help raise the bar in the industry by sharing your knowledge. 

Better yet, if you're working towards earning a PPA degree, you'll get 2 speaking merits for hosting a Super 1 Day class. You can even earn some extra cash - Photographic Craftsman and Master Photographer instructors receive $50 per student after the 7th paid attendee.

The dates for the upcoming Super 1 Day are October 5-19, and you can host your class anytime during this range. Check out the FAQs for more information.

Super 1 Day instructor applications are due by June 29, so go ahead, Be More Adventurous and apply today!

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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Each month, one PPAedu video is unlocked for anyone to watch (not just PPA photographers!), because we believe in the power of education for all at PPA. PPAedu is a library of 300+ videos full of advice on photography techniques and business practices available for PPA members 24/7 as part of their membership! And with the recent addition of PhotoVision, there are even more courses (a total of 1,100!) for PPA photographers to stream on demand at no cost. 

This month's unlocked video is perfect for photographers thinking about entering the International Photographic Competition (IPC) - especially if you've never entered a professional photographic competition before! 

The idea of having your images judged can seem intimidating. Don't fret! June's unlocked (yes, it's free!) video will help remove some of that fear: "Photographic Competition: How Images Are Judged".

In the video, Michael Timmons, M.Photog.M.Artist.Cr., CPP, F-ASP., covers the technical aspects of entering the competition (file size, calibration, etc.). He also explains how images are actually scored by the judges at IPC. From start to finish, you'll get a complete view of how the IPC works.

If you're a PPA member, log in to watch the video. Non-members can access the video during June at PPA.com/TryEdu. If you want full access to all the PPAedu courses and PhotoVision streaming videos, join PPA now! 

And don't forget that the IPC is currently accepting entries (through June 25 to avoid a late fee). We hope Michael Timmons' course will inspire you to Be More Creative and enter now!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

PPA's Super 1 Day Photography Workshops are returning May 4 - 18, 2015. During this time, dozens of studios across the country will invite attendees to join daily workshops featuring portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. It's a chance you won't want to miss--a full day of photography education brought to you by fellow professional photographers.

This year, there's more than 100 workshops being offered on various techniques for photographers and business practices, so there's bound to be something that interests you... and hopefully not far from you! Online registration is open until April 28, 2015 for $99 per class. Make sure to register by that date, because after the 28th registration will be on-site only (at the class and space permitting) for $120 per class. So register early, allow the instructors to organize their groups properly with an advance headcount and save some good money! 

If you need more incentives besides the great photography education, keep in mind that PPA members that attend Super 1 Day classes will receive one service merit towards their degree for each class they attend. Plus, you also get the Bonus Pack, with offers and discounts from top photographic companies that will help you save more! 

Be More Inspired. Find a class near you today, and remember to register by April 28, 2015 for the lowest price! 


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



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By Chris Homer

PPA photographers have photography and business learning opportunities, educational programs and best practices through PPAedu and PhotoVision at their fingertips. But there are also a bunch of live webinars coming up in April and May, and these are OPEN TO ALL photographers, no PPA membership required! Check them out below:

April 16, 2015 - 2 pm EST
With Ashley Brooke
Skill Level(s): ALL

The first webinar in the Studio Makeover series is here! This year PPA is working with two lucky studios in all areas of their business, to give them a total "makeover". Follow their progress, challenges and changes. Updates will be posted right here on the blog and you will be able to watch monthly webinar updates to track this year-long process. It's a series worth paying attention to, as there will be strategies and business tactics you can apply to your business too.

With the nature of business changing as rapidly as it is, it's no wonder we consider Social Media our Business BFF. Having grown up in the photography industry, Ashley Brooke knows first-hand what works best and what doesn't! During this webinar, Ashley Brooke will share her tips and tricks for social media and branding, discovered in large part thanks to building a business from the ground up.

April 23, 2015 - 3 pm EST
With Lindsey Forson, PPA's Copyright & Government Affairs Coordinator
Skill Level(s): ALL

Copyright infringement is an important and often complicated issue for professional photographers. This webinar will help you understand what your intellectual property rights are as a photographer, how to protect your images from copyright infringements, and what to do when infringements occur. Join us on World Copyright Day for this webinar, free and open to ALL photographers to help you be more in control of your copyright and be more protected!

April 28, 2015 - 2 pm EST
With Clay Eads
Skill Level(s): ALL

This is a two-part series on outsourcing. In part I, Clay Eads will provide an in-depth look at the process and benefits of outsourcing your post-production workflow. You'll learn when it makes sense to outsource so that you're maximizing your time and finances! Clay will also cover what to expect when working with an editor during the outsourcing process. If you feel overwhelmed with all the tasks you need to accomplish, outsourcing may be a solution for you, so learn the basics during this webinar.
By Chris Homer

At PPA, one of our goals is to constantly provide benefits that help photographers Be More
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 as business owners and as artists. With that in mind, we're excited to introduce the newest benefit of being with the largest and strongest photography association - PhotoVision! 

PhotoVision is a premier online library of cinematic HD videos where photographers can learn, be inspired and find solutions from some of the biggest names in the industry. Now that PhotoVision is a part of PPA, members can stream more than 800 videos for FREE! Or if you're more of the DVD type (some of us really like to hold onto DVDs), if you're with PPA you'll also receive 50% off the PhotoVision DVDs. When adding PhotoVision to the existing PPAedu videos, you now have more than 1,100 educational videos at your fingertips to help you work on photography technique and develop your business and business skills... all INCLUDED with your PPA membership! 

Below you'll find previews for the 2015 PhotoVision releases. There's certain to be something for every photographer! Learn all about this new benefit at PPA.com/PhotoVision. Remember, you've got to be with PPA to get the free streaming, but you can also get a PhotoVision-only subscription. It's your choice... Join today




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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 

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By: Lauren Walters

 

Prom season is coming up! For a photographer, prom can be a tricky setting to work in - not to mention the formality of the portraits. So how do you survive a prom photo session? Read up on these tips from theLoop! Don't wait; it's just around the corner.

 

1.     Make sure you communicate with the coordinator often to ensure you both are on the same page. You will want to discuss backgrounds, props, times, etc. Prior to the prom, drop off advertisements for the school to distribute to the students including prepayment information, brochures, samples, etc. This will let students know of your services, pre-pay, or ask questions. Also, bring extras to the event.

 

2.     Arrive early to allow plenty of time to set up. Odds are the venue won't have all the supplies you need like a nearby wall outlet. Bring extension cords, pens, paperclips, a stapler, change, and a secure place to store money. If you can, bring along an assistant to help process the paperwork and payments. Make sure to let your assistant know the image number for each couple, so he/she can write it on their paperwork. High school is full of awkward moments, which may make for awkward photos. If possible, bring sample photos of poses.

 

3.     Make sure to clarify for each shot if the participating students are just friends or are a romantic couple. It's not uncommon to see a few same-sex couples come up for photos. Some of the time, they are just friends, but others may be an actual couple. If it is a same sex couple, pose them just as you would a heterosexual couple. This can be a sensitive subject, but if you're open and accepting about it, the students are much more comfortable. Considering you're a professional, it is most appropriate to keep your personal beliefs to yourself when on the job.

 

4.     It is important to have a reasonable turnaround time. It shouldn't take more than a few weeks max to get back to photos returned to the school. Notify the school and students of your estimated turnaround time ensuring your quality work.

Thank you to Crystal Prahl at Forever Me Photography for your contributions on theLoop. Have any further tips or opinion about prom photography? Check out the thread on theLoop.

By Chris Homer

If you're just starting a photography business, or have recently moved from part-time to full-time photographer, you probably feel a little bit overwhelmed by all the different things you must implement to have a successful business. Don't panic! PPA's Business Basics Workshop WILL help get you over the hump and set your studio up for success 

This workshop answers all those questions you might have - everything from legal and financial aspects of running a studio to picking a business model and developing a pricing strategy that works for you! Better yet, this Business Basics workshop utilizes PPA's Benchmark Survey results by directly comparing your studio's numbers with high-performing studios to help you identify real tangible areas of opportunities or needed changes. It's a 2 day business jolt that will empower you to make smarter business decisions.

You have to be with PPA to attend and there is a fee, but the knowledge and confidence to run your business successfully is such that almost all past attendees recognize it was a turning point for their studios and well worth the $199 cost. 

Emily Mulkey from Dallas, TX (who already attended this program) told us, "Doing the Business Basics Workshop was, by far, the best decision I made last year. The information and advice I received is still, to date, essential for taking my photography business from the hobby level to full time professional. The instructors are wonderful--they have incredible passion for the industry and have truly walked the walk. I only wish I had attended this workshop 2 or 3 years ago, as it would have saved me many tiresome nights of frustration!"

If you're looking for a photography business guide to avoid the frustration Emily mentioned, consider attending the next Business Basics Workshop at PPA headquarters in Atlanta, April 25-26. Those who register by March 25 will even get the early bird rate of $199! That and...you'll be able to bring someone else from your studio for free! 

The April class will be taught by Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP, who's among the best in teaching photographers how to run a business. 

Past attendee Virginia L.S. Freire of Brooklyn, NY said, "The Business Basics Workshop was worth every penny and every minute of it. I was amazed - and thrilled - that Ann Monteith covered so much and answered all of my questions in such a short amount of time. The program was inspirational and energizing and armed me with the critical tools, perspective, and business savviness I needed to set my studio apart and start on the road to profitability immediately. Thank you PPA and Ann!"

So, if you want to Be More as a photography business owner, get over your fears and sign-up for this April 25-26 Business Basics Workshop today! The workshop is only for PPA members, so you'll need to join before you can register. See you in Atlanta! 


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 





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