Your to-do list is a mile long, and that's only getting the things done necessary to run your business - not including the things it takes to push it to the next level. Where can photographers find easy-to-access classes to help them in both the art and business of photography?
If you're a PPA member, you're in luck! You have the opportunity to take advantage of exclusive live webinars. These classes are excellent chances to learn from professionals both in the photographic and business communities covering a range of topics from "The Portrait Photographer's Guide to Commercial Photography" to new health insurance reform that any business owner needs to be aware of and so much more! Join in on the webinars and ask questions during the live Q & A sessions to clear things up that might be specific to your business.
The best part about these webinars (aside from the fact they are included with your PPA membership) is even if you can't make it to watch live, they are posted in the PPAedu course library so you can watch them any time--24/7, as many times as you'd like!
So what's coming up?
On Thursday, August 29th at 2 PM (ET), Cris Duncan, M.Photog.CR., CPP will walk you through "The Portrait Photographer's Guide to Commercial Photography." As in any photography specialty, commercial business comes with its own set of rules to abide by - Cris is here to help you navigate the waters of this great way to expand your product offerings! Join this one hour webinar and learn all the right questions to ask your new clients, and see where your new product offerings can lead you into 2014!
And coming up in the fall, Brett Snyder of Nebo is continuing his series on SEO (search engine optimization). His first webinar, "The Pitfalls of SEO," was such a huge success that we're bringing him back for "Leveraging Local" on September 10th, "Audience Engagement: The True Art of SEO" on October 8th, "SEO & Social: A Match Made in Heaven" November 19, and "Web Content: What to Expect in 2014 and Beyond" in December. We even have him booked up in January for more (but we'll get to that later, you have Imaging USA to attend first!)
To start with, "Leverage Local" is all about utilizing SEO for your local region. Your clients look for photographers on the local level, not all across the globe. Use Brett's knowledge to your advantage and beat your competitors to the punch in search results.
And it's not too early to start planning your holiday business! Beth Forester, M.Photog.Cr., CPP will show you her "Secrets to a Successful Holiday Portrait Event" on Thursday, September 19th. See how Beth has used profitable "mini portrait events" to up her holiday business to the tune of over $20,000 in three days (but you can't start planning at Thanksgiving)!
Last but not least, get the next rounds of details on health insurance reform with Ross Pallay, Executive Vice President at Pallay Insurance Agency (the exclusive provider of PPA equipment insurance). If you missed his first webinar--Before & After Implementation, you can access it here. It might not be the sexiest of topics, but every business owner needs to know what options exist in terms of plan designs and premium subsidies. Ross will be back with us in January to discuss important deadlines, but again, we'll get to that later. Just know insurance can be one of those places photographers waste precious dollars, so Ross is here to make sure you're covered, and at the right price.
What else can you expect from PPAedu Live Webinars? Just about anything! Check the Live Webinar's page often or visit the Webinar FAQs to answer any questions you might have. Make sure you follow us on Twitter, Facebook and Google+ for last minute offerings! Have a special request? Leave topics in the comments section and we'll see what we can get in the works!