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Results tagged “PPA Member Benefits” from PPA Today

By Aleighia Rouse

See The Difference® is an advertising initiative and a marketing toolkit for photographers who belong to PPA to help with their sales and marketing efforts. The purpose of See The Difference is to reshape the public's view of professional photography and equip professional photographers like you with marketing resources to explain your pricing, the quality of your work, and the worthiness of your overall skill set. This campaign was developed for professional photographers by professional photographers and those who are members of PPA get FREE marketing tools to help. These photographers' marketing tools include customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips, FAQs, and quizzes. 

Add a PPA logo to your website and stand out among the many photographers out there. By adding a logo you are showing clients that you are backed by a well-established and trustworthy association. When you are a PPA member, See The Difference offers two logos to choose from and both are available in full color, black, or white. They even include transparent backgrounds so that they will look professional on your website. And if you're a Certified Professional Photographer (CPP), you can go to the "I'm a CPP" page under "Certification" and download your CPP logo. 

Check out more See The Difference marketing resources offered to PPA members here. Not a PPA member? Join Today!


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Aleighia Rouse is a graduating senior at Spelman College and PPA's Marketing and Communications intern. She aspires to hold a position just like the amazing people she works around. Aleighia is known by her happy personality and bubbly voice, and with over 6 years of film and photography experience, she can relate to and understand most of the issues faced by PPA photographers.


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By Sarah Ackerman

2016 is off to a quick start! Can you believe it's nearly February? Time flies when you're working on things you love! Take a moment and check in on some of our top discussions from theLoop!
 
What do you do to turn passion projects into profit? When your artistic vision changes, it can be a challenge! Help this PPA portrait photographer explore where she can take her landscapes. 

Watermarking has been a time honored tradition in years passed to help market your work, but has its time come to an end? Weigh in with this PPA photographer to share your experience with keeping your stamp on your work.

Have you ever been put in a position where a client was past due on a bill and you had to charge a late fee? How did you handle it? Help this PPA photographer figure out what's an appropriate amount.

Sometimes clients are disappointed for a variety of reasons, many of which may be out of your control. What do you do when a client demands too much? Chime in with this PPA photographer to share how you would handle this situation. 

Volume photographers unite! In a volume world, how do you offer online reorders that don't take ages to set up on your site? Help this PPA photographer streamline their workflow to maximize profits and minimize time wasted. 

Sometimes the best of the best isn't feasible, so what's a good midrange option for monitors? Do you have a favorite anecdote or a horror story to steer this PPA photographer in the right direction? Chime in!

When your clients insist on just having the files and not having anything printed, what's an appropriate price? And would you barter for leads? Share your feedback with this PPA photographer!

If you're a newborn photographer, how do you handle sales sessions? New moms have their hands full and adding to their stress won't lead to your top sales, so what's the best option? Help this PPA newborn photographer navigate her way to better sales here.

As a photographer, it's important to get your name in front of your potential customers. Have you ever used a mall display? If so, how did it work? Weigh in on this thread!

When a job is substantially larger than any other job you've done, how do you go about handling the pricing? For this PPA commercial photographer, do you do it by the hour, by the unit or just a flat rate for the whole project? Weigh in here!

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Chris Homer

See The Difference® is an online, print and social media consumer awareness campaign paid for by PPA that is designed to help professional photographers educate their (potential) clients on why hiring (and paying for) a pro over an amateur photographer is a good thing. See The Difference was developed for professional photographers by professional photographers and those who are members of PPA get FREE marketing tools to help in this sense. These photographers' marketing tools include customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips, FAQs, and quizzes.

One of the See The Difference resources PPA members have access to are consumer tips & FAQ pages that can be shared with your potential customers. There are tips and question pages for wedding, senior, family and pet photography specialties! Easy-to-use consumer tips and frequently asked questions (FAQs) will help your clients and prospects understand what to look for when evaluating photographers and give them tips on working with photographers to take beautiful photos. Add a Tips and/or FAQs button to your website or Facebook page!

If you are a PPA member, download one of the buttons for your website and link to the See The Difference consumer tips or FAQ page of your choice! Remember, it is only by exposing consumers to professional grade work and explaining the value inherent to your work and services that people will learn to see the difference and understand the worth in professional photography. 

For even more See The Difference resources, visit PPA.com/SalesTools. Just know that you've got to be a PPA member to access these resources, so join PPA today if you haven't already! It's economical and it gets you way more perks and benefits than it will cost you. Consider joining today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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See The Difference® is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating an amateur vs. professional photographer. PPA members also get access to FREE marketing tools including videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages, consumer tips, social media tools, FAQs, and consumer quizzes.
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One of these new tools are a few shareable videos. These videos are professional, high quality clips that can be streamed on your website, posted on your social pages or played in your waiting room. See The Difference videos are designed to appeal to consumers' emotions by showing real clients who share their stories and talk about why it's so important to hire (and pay for) a professional photographer. There are five categories of videos for you to choose from:
 
Why Hire a Pro?: includes 3 videos - See The Difference  Professional Photographers Make, Once-in-a-Lifetime Moments, and Why Hire a Certified Professional Photographer?
 
Wedding Photography: includes 3 videos - Wedding #PhotoFail, Wedding Photography is a Worthwhile Investment, and What's a Picture Worth?

Family Photography: includes 2 videos - Preserving Family Moments Forever and Moments You Can't Get Back.

High School Senior Photography: includes 3 videos - Seniors Show Who They Really Are, Once in a Lifetime Portraits, and Senior Yearbook Pictures.

Pet Photography: includes Furry Pals' Personalities Captured Forever.

If you haven't watched these videos, check them out today! They are short and sweet at only 1-3 minutes per video. Take a look and decide what's best to play on your website or to show in your studio! It is only by exposing consumers to professional grade work that they will learn to see the difference and value professional photography more. For more information on how you can link to the See The Difference resources from your website, visit PPA.com/SalesTools.


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by James Yates

Being the oldest and largest nonprofit photography association comes with responsibility. Our mission is to not only provide photographers with the education, resources and industry standards of excellence to help them be successful, but to also help consumers see the difference when evaluating photographers. That's why PPA launched an online, print and social media consumer awareness campaign called See The Difference®. 

For the Jan/Feb 2016 issue of Bridal Guide, PPA was called upon to offer the top three wedding photo trends for 2016. You can find us on the bottom right corner of page 5. If you're snowed in and can't make the newsstand, here's some of what we revealed:


  • Photographers are needed for more than just the "big day". They're being asked to be around the whole week!


  • Photo editors are in-demand now for onsite instant retouching and social sharing! 


  • Forget the old superstition about not seeing the bride before the wedding! "Many brides and grooms not only want to see each other before the wedding, they also want to capture those private, connected moments in their photos." 


The 2016 Hottest Wedding Trends issue of Bridal Guide is on sale now! 

See The Difference is a marketing toolset developed for professional photographers, by professional photographers. If you want it, or for more information on how YOU can put See The Difference® marketing resources to work for your business, visit PPA.com/SalesTools

by James Yates
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Your client's four-legged best friend has a personality and style of their own. They know it by heart, but can they articulate it to others ... say, you, the photographer who will be shooting lasting pictures of their pet? PPA's See The Difference® resources include a fun, shareable quiz, "How is Your Pet's Personality Captured in Photos?" that can help steer them in that direction!

See The Difference is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating photographers. It was developed for professional photographers by professional photographers and those who are PPA members get access to these FREE marketing tools including shareable videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips/FAQs.
 
With the Pet Quiz, your clients can find out, for instance, if their dog is a "Diva" or "Down-to-Earth" and just looks that way. But "pet personality" isn't the only See The Difference® quiz for consumers to try out! You can share quizzes based on Family ("What's Your Family's Style?"), Wedding ("What's Your Bridal Style?"), and High School Seniors ("Will Your Senior Photo Capture the Real You?"). They're all designed to help promote PPA members' value as a professional and better serve their clients.
 
Go ahead and use these tools or share these quizzes because it is only by exposing consumers to professional grade work that they will learn to see the difference and value professional photography. For more information on how YOU can link to the See The Difference® quizzes from your website, visit PPA.com/SalesTools.





Here is a consumer video for senior yearbook photographers to upload to their website or play on a monitor in their waiting room. This video was created to help seniors and their parents see the value in hiring a PPA senior yearbook photographer.  In this video, PPA senior yearbook photographers descend upon a high school senior class at the start of their final year. High school seniors are shown sharing their stories and talking about why it's so important to hire a pro. PPA photographers talk about the importance of being prepared and on task so they can spend time helping seniors and their parents feel comfortable in front of the camera. 

See The Difference is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating photographers. PPA photographers get access to a FREE marketing toolkit that includes shareable videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips/FAQs. 

Watch and share this video with your clients to help them See The Difference when choosing a senior photographer! For more information on See The Difference marketing resources, visit PPA.com/SalesTools.



2015 is officially done and you're already on your way to the most successful, profitable, amazing year yet! To kick 2016 off on the right foot, check out the top discussions taking place on theLoop!

Do you design your wedding photo books for your clients? If so, what websites or software do you use? Chime in on this thread to share what's worked for you! 

Working in a situation where there are multiple photographers doing portraits can cause a kerfuffle with your lighting set up. Have you had your strobes pop because of the speedlights around you? Join this thread to see what works, what doesn't, and how to all play nice in a tight space!

Having troubles with the latest Photoshop CC update? One PPA photographer's liquefy tool is no longer working - could it be the update or has her video card gone stale? Weigh in here!

Using fog/smoke inside your studio can be challenging - from safety to clean up, all of your options present some draw back. Which do you prefer? Join this great conversation on coming up with creative solutions! PPA Members, In Studio Smoke/Fog Effects

It's the age old question: laptop or desktop? Which do you prefer? Pros and cons? If you're an Apple user, help this PPA Member with their big purchase!

The bad news is you're slammed with time management, marketing and everything else. How do you balance it all? Whether you've been there before or just wanted to be prepared for your best year yet - this is a great thread!

Do you work with corporate clients that have you sign away your copyright? What would happen if you stopped offering that as a part of your business? There are great anecdotes in this awesome thread! Chime in with your thoughts today!

Looking for a new source for frames or do you have a favorite you'll always stick with? Weigh in as one member looks for a new vendor for ready-made options that are nicer than your run-of-the-mill box store.

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member, join here!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga.



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By Sarah Ackerman

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Happy Holidays from your friends at PPA! As you're traveling to see family and friends, take a moment and check out our top 10 favorite blogs from around the internet on this short week. 

HOLIDAY FUN: T'was the night before Christmas, when all through the house. Not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that new photo gear soon would be there. Get the rest of this classic from Steve Gettle and enjoy your holidays!

ARTISTRY: Get to know PPA Photographer Tim Kelly, M.Photog.Cr., F-ASP, in this special two-part episode from Gary Hughes and Booray Perry. Listen in as they cover just about everything photography related (it IS two parts)!

LIGHTING: Traveling might not be on your agenda for the holidays, but you can still experiment with some new lighting techniques at home! Get back to basics and pick up a few tips from FStoppers. 

COMPOSITION: As a photographer, you know that composition can make or break your photograph. Drew Hopper gives you an inside look on how he uses lines to emphasize his subjects and create brilliant works of art. 

BUSINESS: PPA Photographer Jeffrey Shaw sat down with Anna Rea and discussed why we all need to banish the phrase "starving artists". Just because you're an artist doesn't mean your bank account needs to suffer. Give it a listen and get inspired rolling into the New Year!

INSPIRATION: What's the difference between you and the pro down the street? You're you! It sounds pretty simple, but this great blog from PhotoFoucs really hits it home that you make your business unique. 

CHEAP TRICKS: If you want to start exploring macro photography, but don't want to shell out the cash for a ring flash, here are three inexpensive alternatives to get you started from the Phoblographer. 

LEGAL: Ever wonder if it's worth it to have clients initial every single page of every single contract? Rachel Brenke, the Law Tog, discusses why it adds a layer of protection and helps maintain a happy client/photographer relationship. 

IMAGING USA: Wedding photographer extraordinaire, Carrie Wildes, is coming back to Imaging USA for a fantastic pre-convention course entitled "The Art of the Wedding Photography Business: How to Create a Plan to Succeed." Check in with Carrie before January here!

TRICKS OF THE TRADE: It's not one of the more glamorous parts of the job, but editing unwanted stubble come with the territory. Check out these quick and easy tips from PetaPixel on making that process easier!

There you have it, our weekly roundup of the top photography blog posts we found! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com 

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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by Lindsey Forson

While anxiously awaiting the new regulations from the FAA that will allow for business-related use of "drones", or Unmanned Aircraft Systems (UAS), many professional photographers have already purchased UAS to use for non-business-related aerial photography. Operating as a hobbyist gives you the opportunity to master the craft before you can integrate UAS photography into your business. Because UAS photography is soon to become even more prominent within the industry, PPA is dedicated to keeping you in the loop as regulatory changes occur!

Yesterday, the FAA released a new rule requiring the registration of all UAS. This rule becomes Federal Law on December 21, 2015. Users who do not register will be subject to civil and criminal penalties.

For small UAS, which is defined as UAS weighing more than 0.55 pounds and less than 55 pounds including the camera weight, the FAA is launching a web-based registration system beginning December 21. The registration fee is $5.00, but if you register prior to January 30, your fee will be waived. Upon completing the online registration, users will receive a Certificate of Aircraft Registration/Proof of Ownership which will include a unique identification number. The ID number must be marked on the aircraft.

This new rule, however, does not affect the legality of business-related use of UAS. "We understand that the time is now for professional photographers to have the ability to integrate this technology into their businesses," says David Trust, CEO of PPA. "PPA continues to send the message to the FAA and Congress that time is of the essence for professional photographers to stay competitive in today's industry. We are urging the FAA to finalize the new regulations as soon as possible and are advocating for regulations that are not prohibitive to photographers." Until the FAA releases new regulations for non-hobby and non-recreational use of small UAS, professional photographers may only utilize UAS in connection with their businesses if they have been granted a Section 333 exemption from the FAA and the UAS is operated by a licensed pilot. We expect the new regulations to be released during the first half of 2016.

 For this reason, the online UAS registration system currently only supports UAS used for hobby or recreational purposes. The FAA has announced that it will integrate enhancements allowing for the registration of unmanned aircraft to be used in connection with a business by spring of 2016. More information from the FAA is available here

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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By Aleighia Rouse

Marketing your business just got a little easier with PPA's See The Difference® campaign. See The Difference is an advertising initiative and a marketing toolkit for photographers who belong to PPA to help with their sales and marketing efforts. The purpose of See The Difference is to reshape the public's view of professional photography and equip professional photographers like you with marketing resources to explain your pricing, the quality of your work, and the worthiness of your overall skill set. With this, PPA spends several hundred thousands of dollars in advertising each year, specifically pitching the difference photographers affiliated with PPA make. As no small business is able to undertake this type and scale of advertising, PPA advocates publicly to consumers on the difference and importance in hiring professional photographers. 

See The Difference does not stop there, it provides tangible tools to help impress your clients and become more credible and more in-demand. Try adding a logo to your website and "see the difference" it makes. Watch this helpful video below, as it shows you "How to Add a Logo" in the matter of 3-steps.



See The Difference® offers a range of marketing tools to choose from. Just one more step PPA is taking so you can Be More. Check out more See The Difference resources offered to PPA members and some of the other toolkit resources here. Not a PPA member? Join Today!


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Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around.  

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By Sarah Ackerman

The holidays are in full swing! We hope you had a great Thanksgiving. If you're still in a bit of a food coma, here are our top threads from November on theLoop! Give them a read, chime in with advice or ask a question of your own!

If you're looking to expand into the corporate headshot business, this is an excellent thread for you! See what lighting systems work (or maybe don't work so well) or chime in if you have any favorites!

Looking for a best solution for tethering with an iPad on a shoot? There is a wide variety of commercial options out there. Help one photographer find out what works best. 

Are you coming to Imaging USA? (If you haven't registered yet, head to ImagingUSA.org/Register today before rates increase on December 8th!). One photographer asks if the Closing Party is a must do. Because we're taking over the Georgia Aquarium, of course it's bound to be an unforgettable night. What are your thoughts?  

Help a fellow photographer find a solution to an interesting problem: finding a cover for sound proofing foam that will still allow the foam to do its job. Canvas is out of the question, so what's next? Share your ideas on this thread.

Shooting a Bar Mitzvah for the first time can be intimidating. Do you have any tips and tricks for a first timer? Join the conversation here!

Shooting a parade solo can be a large endeavor! How would you suggest a one-man crew cover such a big celebration? Weigh in with your equipment and logistic recommendations in this thread.

Photographers new and old are always looking for new ways to ensure that their images last a lifetime. Do you have any pro tips on backing up and storing your files? Share them in this great thread!

It's always great to expand your creative offerings. Have you ever dabbled in food photography? Help one photographer on pricing, resources and more! 

Sometimes your clients want some pretty crazy things. Help a fellow photographer shoot a real estate sign with a macro look, without post processing. Chime in and see what works best for you!

Do you ever experience things in your studio that just stump you? Check out this holiday photography that's got one photographer perplexed. He has his Christmas lights on, but in the photos, it looks like every other string is turned off. In this thread participants are debating what may have caused this mini-mystery. 

Communicating to your clients when your studio is open is critical to your business, but how do you do so, while still leaving flexibility in your schedule? How do you post that information on your website and other digital platforms? 

This is a slightly complicated situation: you're hired as a second shooter, but are sent out solo. The couple hates the final images and wants their money back. How do you approach the photographer that hired you? Read these responses and weigh in!


Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member, join here!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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By Nicole McIntosh

Be proud of being a pro! And use PPA's marketing and awareness campaign to your advantage and to help consumers understand the value of a professional photographer: you! See The Difference comprises advertising targeting consumers, but also tools and resources for PPA members to use. With your PPA membership you have access to all these resources to be more credible, more visible, more marketable and more in-demand. These sales and marketing tools include videos you can share, side by side comparisons pamphlets you can customize, logos you can leverage to add credibility to your site, landing pages you can link to, consumer tips/ FAQs and customizable brochures that you can share with your clients and prospects to help them see the value of professional photography and show the difference hiring a pro makes. 

One way that you as a professional photographer can get started in this campaign is by adding See The Difference logos to your website. These icons and logos not only help you impress your clients but they also give you more credibility and allow your clients and prospects to see that you are backed by a well-established and trustworthy photography association (PPA!). By going to the See The Difference Resources, you can find more information on the tools and resources available to help you justify your prices and brand, and learn how to add a logo to your website. We've made adding logos to your website easy so why not use them?

Check out the videos below to learn how logos can benefit your website and how to add them:

Be sure to visit PPA's See The Difference Resources toolbox today. There are even logos just for PPA and Certified Professional Photographers!

Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.

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By Sarah Ackerman

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As a small business, every penny counts and you're always looking for ways to save. As a PPA photographer, you can now stop over spending on high credit card processing fees! Think of how big of a boost that could be to your bottom line! 

PPA has been working toward discounted rates for PPA photographers through Bank of America Merchant Services. Members who have made the switch have saved hundreds (at times more, depending on the volume you process each year!). 

Since this new benefit launched, we heard you loud and clear and worked with our partner to make things extremely simple and help you truly compare apples to apples. In a nutshell, here's what you get: 

Mobile or virtual terminal: 2.31% swiped, 2.91% non-qualified (when you key it in). 
Terminal pricing: 1.80% swiped, 1.95% non-qualified (when you key it in). 
No per item, no set up fees and no monthly cost!* That simple.

As a comparison, Square charges a flat 2.75% per transaction. So this is as simple as Square, but a lot more economical!

There are no (zip, zilch, nada) pesky monthly fees for the regular transaction processing and the table below should  help you see the immediate savings:

Monthly Credit Card Processing Amount

PPA Members

Square Users

Monthly Savings

Annual Savings

$300

$5.40

$8.25

$2.85

$34.20

$1,000

$18

$27.50

$9.50

$114

$2,500

$45

$68.75

$23.75

$285

$5,000

$90

$137.50

$47.50

$570


Bigger and more savings are even possible with an interchange rate setup. It's more complicated, but if you process a lot of transactions each month, it will save you even more!

See for yourself! Bank of America Merchant Services is offering free statement comparisons - just call them at 888-317-5402 (7am-7pm CST) or email TellMeMore@BankofAmericaMerchant.com to see how much you could save. 

Make the switch today to Be More Profitable.

*No monthly fee" applies only to the Bank of America's virtual terminal. Should you go through a third party such as PayPal, etc. additional fees may apply. 

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Chris Homer

PPA's See The Difference® campaign is dedicated to helping PPA members show potential clients the value of hiring a professional photographer over a hobbyist or an amateur. To help photographers educate their clients, PPA continues to provide a whole host of resources, including downloadable videos that you can add to your website if you are with PPA. 

That's right! PPA photographers now have access to almost a dozen videos; some generic in scope to target any client, and some that showcase specific photography specialties, such as wedding, family, high school seniors and pets. These messaging videos are designed to appeal to consumers' emotions by showing them real clients who share their stories and talk about why it's so important to hire (and pay for) a professional photographer.

Find out why you should add one of these videos to your website below:




If you're a PPA member, grab the video for your needs and put it on your website or blog today! Be sure to check out the other See The Difference resources as well. There you will find customizable brochures, See The Difference logos, and side-by-side comparisons that can all help educate your clients. The more photographers we have share this kind of message, the stronger the stance of professional photographers, so start using the resources now. Remember that you've got to be a PPA member to access these resources, so join today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Lindsey Forson

Improvements to our nation's copyright system just might be on the horizon. The House Judiciary Committee just wrapped up a series of hearings known as the Copyright Review. In an effort to reach more stakeholders, this Committee held a nationwide listening tour.

PPA CEO David Trust participated in one of these roundtable discussions during yesterday's Copyright Review tour stop in Los Angeles, California. Trust focused on the most pressing legislative issue for PPA photographers - the creation of a small claims process for copyright enforcement. He explained to the dozen Congress members in attendance that the current copyright system falls short for many creators (especially photographers!), because there are not effective enforcement mechanisms available. 

As the Copyright Review unfolds, Chairman Goodlatte and the Committee have expressed interest in acting on a few key issues, including the modernization of the U.S. Copyright Office and copyright small claims. This is great news as these are included in PPA's top priorities! We hope to see these issues turn into proposed legislation during the next two years. 

Aside from the roundtable discussion, Trust had several meaningful conversations during his time in Los Angeles. He touched base with Linda Shim, Chief of Staff to Congresswoman Judy Chu, who worked closely with PPA in coordinating last week's congressional briefing. Congresswoman Chu is a big supporter of copyright and is one of the top proponents of the U.S. Copyright Office modernization. Chu actually co-sponsored a discussion draft of a U.S. Copyright Office Modernization Bill and will likely sponsor an updated version of this legislative proposal. While in L.A., Trust also connected with Congressman Cohen, another member of the House Judiciary Committee.

PPA is hard at work advocating for the copyright improvements vital to professional photographers. And the Committee who oversees copyright issues is listening! Be sure to stay tuned for more PPA's advocacy updates or to learn how YOU can help when legislation moves to the floor - This will help you and fellow photographers and Be More Protected.

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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By Sarah Ackerman

As an independent photographer, we know health insurance for you and your family can weigh on your mind. We're proud to announce that as a PPA photographer, you now have access to the best, most convenient health insurance services for you, your family and your employees, thanks to a new partnership with Lighthouse Benefit Resources!

At PPA we listen to the needs and concerns of our members and work hard to provide the services you are seeking. Over the past couple of years, you asked for affordable, competitive health insurance, so here it is! 

From health to life to dental, vision, pet insurance and more, the PPA Private Exchange has you covered. You will find everything you need to know on this new private insurance exchange at: PPAexchange.com.

The PPA Private Insurance Exchange provides a full array of competitively priced insurance products to our membership. From Health to Life to Dental, Vision, Pet insurance and more, the PPA Private Exchange has you covered.

The Open Enrollment dates for this year are November 1, 2015 through January 31, 2016.  But, you should note that if you do not have a qualified insurance plan in place effective January 1, 2016 you are subject to a federal penalty according to the Affordable Care Act. In order to avoid any gaps in coverage it is suggested that you purchase insurance prior to December 15.

Want to get started? It's easy! Call your dedicated PPA insurance call center to get help in purchasing your insurance at 855-550-0859.

We are excited to bring this benefit to you! Don't be left out! Visit PPAexchange.com to Be More Covered.

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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Want to book more sessions this holiday season?  We're here to help!  If you don't already have a brochure to use in your studio, consider using one of PPA's customizable brochures. These brochures have been professional designed and are meant to help you show your clients and prospects the difference professional photographers make in terms of consistency, technical skills, artistry and professionalism. 

There are four brochure templates for you to choose from - wedding, family, senior and Certified Professional Photography (for CPP's only). All brochures are editable - all you have to do is insert your own images and studio information, then print them to display in your studio or hand them out at trade shows.

PPA members get these professionally designed brochure templates for FREE!  Check them out here. Not a PPA member yet? Join TODAY!



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Did you know that as a member of PPA you have access to a free marketing toolkit?! One of these tools are dedicated landing pages that you can link from your website to showcase your specialty. 

Landing pages can help you:

  1. Rise above your competition
  2. Help your clients and prospects see the difference when evaluating photographers
  3. Be more credible in marketing yourself as a professional photographer
  4. Save time and money by letting someone else (PPA!) design and host a consumer website devoted solely to promoting your photography specialty.

There are four landing pages to select from - wedding, family, senior, and pet photography. Each page emphasizes the importance and benefits of hiring a professional photographer and includes a video, consumer tips and FAQs, ad that links to a "What's Your Style?" quiz and a Find-A-Photographer search tool. It's easy to do, simply add a "Why Hire A Pro?" or "See The Difference" button to your website, then link it to a landing page or post the link on your Facebook page. 

Want to learn more about the See the Difference resources that are available to PPA members? Find out here. Not a PPA member yet? Join here


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Are you looking for that one thing to help you stand out among all the other photographers out there? Show your clients and prospects that you're backed by a well-established and trustworthy association by adding a PPA logo to your website.

There are two logos to choose from and both are available in full color, black, or white. They even include transparent backgrounds so that they will look professional on your website. And if you're a Certified Professional Photographer (CPP), you can go to the "I'm a CPP" page under "Certification" and download your CPP logo. 

Check out this short video below to see why logos can make a difference in the branding of your website:




Learn more about See the Difference® resources here. See The Difference® resources are free to PPA photographers, so don't be left out! Learn more at PPA.com/Join.


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