PPA Today: Search Results

Results tagged “PPA Member Benefits” from PPA Today

I find this week's round up particularly inspiring. So get ready to feel good, stay happy and push your business to the next level!

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THE LOST GENERATION: Convincing your clients the need to purchase prints can be an uphill battle. Check out this wonderfully written piece by PPA Treasurer, Rob Behm, M. Photog., Cr, CPP, to see why it's so important and how you can better educate your clients. 

HEALTH: Here's an unpopular topic for many photographers - making time to take care of yourself! Everyone knows they should exercise, but TIME covers why it can harm your work if you don't.  
 
PERSONAL PROJECTS: Andy Baker of National Geographic clues you in on how to get noticed by potential clients, and why personal projects are so important. Check out the video from Behind the Glass in this great article from FStoppers.  

SKILL SETS: Improve your ability to effectively run a business with this piece from Inc. Even if you're a company of one, this is a great reminder if you ever hire a second shooter or office admin. Or if you're a larger organization, it serves as a great message about supporting, encouraging and taking really good care of your employees. 

DEFINING 'PRO': What makes you a professional photographer? InMyBag talked to five highly respected photographers, including Benjamin Von Wong and Missy Mwac, to get their perspectives. It's an eye opening read!

WATCH YOUR MOUTH: What are common characteristics of successful people? This awesome article by the Review Journal breaks down seven phrases that successful people wouldn't eversay, and (more importantly) why they would never say them.   

LEGISLATION PROGRESS: James Williams of the Federal Aviation Administration made an announcement this week on the status of upcoming drone regulations. Although it's taking a bit longer than we all would like, this is a step in the right direction. 

POST PRODUCTION: Photoshop can be your best friend in post-production, but these guys take it to the next level for some commercial shoots! Check out the time lapse videos on six plus hours of editing. It's amazing what you can do if you have that kind of time and skill.

PROTECTION: This great read from Fstoppers gives you a quick review on how to protect your images, but also talks about how your subjects are covered. Everything from architecture to tattoos could have a copyright. Stay educated on what's fair game and what needs some special permissions. 

HAPPY THOUGHTS: Let's end this week on a positive note! Join Imaging USA speaker Jeffrey Shaw as he chats with Cornell Thomas, author of "Power of Me, Army of One" on all things positive thinking and how it can change your business and your day-to-day life! 

There you have it - our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee (at) PPA (dot) com

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

Liability Insurance can be purchased as an add-on to coverage included in PPA membership

 

PPA and partner Lockton Affinity, LLC, have reduced liability insurance rates for PPA photographers from $289 a year down to $236.

"This new rate is a huge deal for PPA photographers," said Kristen Hartman, PPA director of member value and experience. "It makes our liability insurance one of the most affordable out there for small businesses. We recommend all of our members get this extra coverage. In fact, many venues will require that photographers have it."

PPA's general liability policy is there for photographers in case a client or anyone is injured or if any property is damaged while on a shoot. In these instances--the photographer could be held responsible for damages and that means thousands of dollars in reparation or worse, legal battles. Some examples include if a client trips over a light and injures their arm, or the photographer backs up too far a knocks over a vase. That's where the liability insurance comes in.

"If something bad happens and the photographer is held responsible, it could be financially crippling," said Hartman. "This insurance is another way PPA protects photographers. Liability insurance is a great thing to have in your back pocket, as bad things do happen.

"It's important to note that liability insurance is not what most photographers currently think they have. It's different than home owners insurance, business insurance, or even equipment insurance, but it is much needed protection, especially for event photographers."

Lockton Affinity, LLC is a wholly-owned subsidiary of Lockton Companies (the world's largest privately held insurance brokerage firm) and is dedicated exclusively to the administration of insurance programs for associations, franchises, professional organizations and other affinity groups. Lockton Affinity designed for PPA a unique insurance program to meet the insurance needs of PPA photographers.

PPA's general liability insurance covers PPA photographers for up to $1 million per occurrence with a $2 million aggregate limit. For more information visit PPA.LocktonAffinity.com/BusinessLiability.htm.

 

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If improving your artistry and building your business are on your list of things to accomplish this year (we hope it is!), consider entering some of your work in the International Photographic Competition (IPC). The IPC opens May 26, 2015 and is an excellent way to push yourself creatively and technically. 

For some, it might sound scary at first, but don't you want to become an even better photographer? This is a strategic jumping off point! To take some of that fear out - here is Donna Goodhale, M.Photog.Cr., CPP critiquing Linda Gregory's  "Pensive Kate" which was not accepted into last year's Loan Collection. 



Ready to enter your work in a photographic competition to learn and get recognized? Entries for the International Photographic Competition will open May 26.

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By John Owens

It's Friday! And you know what that means--photography geeks blog round up time! Flip your way through this top 10 to see what's going on in the photography world this week. There's sure to be some good stuff that applies to you!

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Copyright Awareness Month
AWARENESS: April is Copyright Awareness Month! Do your part and raise awareness with your local photo retailers. They might be helping people infringe on your images without you even knowing it! You can help them know what they don't know during this month's campaign. Read the details and sign up! Be sure to check out the free-to-all copyright webinar later this month to educate yourself on your rights.

PhotoVision is Now a PPA Member Benefit
DID YOU KNOW? PhotoVision is now a part of PPA! That means the best photography education videos out there, for PPA photographers. 24/7 access to PhotoVision's entire catalogue of 800 videos through online streaming at no cost. Read more for details.

Attention to Detail: Get the Photo Your Client Will Cherish
INSPIRATION: In this heartwarming essay, Jenna Martin shares her wedding story and the image she wishes she had from the day. She gets introspective toward the end and it's something any photographer, especially wedding photographers, can practice. What's the one image you wish you had from your big day? How can you make sure you capture those moments for your clients?

Tips for a Long, Healthy Career
ADVICE: Learning from mistakes is a tried and true method, but chances are someone has already made those errors before you. Use this 40-year professional photography veteran's hindsight to your advantage and check out this post on the five biggest mistakes he's made during his career. Read through and make sure you don't fall victim to any of these shortcomings.

PPA Helps Potentially Harmful Arkansas Bill Get Vetoed
PHOTOGRAPHY LAW: Early this week, PPA was notified of a bill in Arkansas that would be incredibly harmful to the livelihoods of photographers not just in the state, but nationwide. The bill contained unintended and potentially dangerous implications to photographers, but was thankfully vetoed just in the nick of time. Read the full blog to see what this could have meant for photographers and what PPA did to make sure it didn't happen!

Goal Setting with Dr. Julie Connor
MOTIVATION: Past Imaging USA speaker Jeff Shaw has Dr. Julie Connor on this week's podcast to share her tips for dreaming big and achieving them. Dr. Connor travels the world spreading her mission helping people reach their goals. In this podcast she and Jeff discuss aligning tasks and goals with vision and mission, how to get unstuck and making your lifetime goals your habits. 
 

Portrait Retouching Workflow
POST-PROCESSING: Here are some handy tips from Fstoppers to help you spend even less time in front of that dreaded computer screen editing your images! Photographer Jeff Rojas uses a male portrait session to demonstrate his 6-step workflow process that could apply to any portrait session. If you're spending too much time retouching, give these a try!

Give and Receive Critiques with Grace!
CRITIQUING YOUR WORK: Here's a great post full of advice on how to give and receive photography critiques. The author gives tips for both sides and it's a pretty solid way to think of them. Don't forget, critiques are one of the most valuable pieces of photographic competition so make sure you get yours when you enter!

Make Your Subject Pop Off the Background
TECHNIQUE: Does the subject of your image ever get washed out by the background? Don't let it happen again with these helpful tips from The Phoblographer.

The Best Photography-Related April Fools' Day Spoofs
JUST FOR LAUGHS: A round up in a round up?! So meta, John. April Fools' Day came and went Wednesday, hopefully without incident for you all. PetaPixel did us all the favor of gathering the best photography hoaxes. I'm pretty partial to the SteadiKid Baby Carrier. What's your favorite?

 

There you have it, our top blog posts of the week! What blogs do you enjoy? Let us know on theLoop.


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John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burger.


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By Chris Homer

At PPA, one of our goals is to constantly provide benefits that help photographers Be More
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 as business owners and as artists. With that in mind, we're excited to introduce the newest benefit of being with the largest and strongest photography association - PhotoVision! 

PhotoVision is a premier online library of cinematic HD videos where photographers can learn, be inspired and find solutions from some of the biggest names in the industry. Now that PhotoVision is a part of PPA, members can stream more than 800 videos for FREE! Or if you're more of the DVD type (some of us really like to hold onto DVDs), if you're with PPA you'll also receive 50% off the PhotoVision DVDs. When adding PhotoVision to the existing PPAedu videos, you now have more than 1,100 educational videos at your fingertips to help you work on photography technique and develop your business and business skills... all INCLUDED with your PPA membership! 

Below you'll find previews for the 2015 PhotoVision releases. There's certain to be something for every photographer! Learn all about this new benefit at PPA.com/PhotoVision. Remember, you've got to be with PPA to get the free streaming, but you can also get a PhotoVision-only subscription. It's your choice... Join today




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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 

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By Sarah Ackerman

As a professional photographer, it can be difficult explaining the difference between you and that kid down the street with a fancy camera. In this latest addition to your See The Difference resources, you'll see how you can use the tools PPA has put together to help you show your clients the advantage of hiring a pro - all while eloquently showing your clients why they need to go with you, a PPA photographer!




Share a few laughs with this lighthearted video and while you're at it, start exploring and using all of the See The Difference resources, logos and graphics. You can get them at all at PPA.com/SeeTheDifference.


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Sarah Ackerman

We're about to enter the second quarter of the year - how are your creative goals holding up? Might you be in the market for some new gear to help you get there? Get back on track with your 2015 plan and learn something in the process with these great discussions on theLoop!

Do you have input on the newest Nikon camera bodies? Weigh in with your opinions on this member's specific shooting needs and maybe get some shopping tips of your own!

If you have expertise in using a tablet as a monitor for you Canon 5D Mark III, this is an excellent techy thread for you! Share your knowledge with larger monitor options today! 

Are you a fan of albums? Who are your favorite vendors? Help your fellow photographer with your best bets on vendors and any pro tips along the way. 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!


Thumbnail image for Thumbnail image for Thumbnail image for SarahA-2763.jpgSarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By: Lauren Walters

PPA is constantly helping photographers be more successful through the benefits, education, copyright advocacy and more offered with membership! As a nonprofit photography association (and the largest!) that's what we do! PPA photographers use and make the best of their membership in many different ways. What matters is to leverage that pool of resource that PPA pushes forth for photographers. Take a look at these "Behind the Camera" videos. This series shows real photographers and how THEY are putting PPA to work for them. Consider how or how else YOU could be using PPA too.

Atlanta-based photographer Arlene Dicks touches on an issue ANY photographer fears and eventually faces: Data Loss. What happens when your hard drive crashes or your memory card malfunctions? Do you have your clients' work backed up on another device? Are there ways to get the files back?

Data loss, hard drive sudden death, memory card deep water dives and other accidents compromising your photos do directly jeopardize your work and... can be a death sentence for some businesses. Watch the video below to learn how PPA helped Arlene with recovery after such a mishap.


Data loss protection comes with most PPA memberships, head to PPA.com/MyPPA to see if you're covered. If your hard drive crashes, PPA can refer you to specialist to recover damaged or lost files and your deductible should cover you. Oh and if you're clients are threatening to sue because of data loss issues... your PPA membership covers you for that too, but that's in another piece we wrote on malpractice protection. Long story short, if you are not with PPA, consider it and... Be More Protected.  

Join PPA today and Be Proactive!

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PPA's District Competitions are in full swing and the International Photographic Competition (IPC) is on its way! Entries will be accepted in the beginning of May so make sure you have your images ready.

 

If you're still on the fence about entering--hop on over and give it a shot! Getting over your fear and entering competition is an incredibly rewarding experience for a photographer--especially when you have your work critiqued by one of our accomplished judges. It's one of the best ways to improve your skills and gain confidence!

 

If you're wondering what a critique looks like, here's an example! In this video, juror Donna Goodhale, M.Photog.Cr., CPP, explains to Kevin Floyd, M.Photog.Cr., CPP, why his image, Mister Mischief, went into the Loan collection.


 

Another great way to learn about photographic competition is by live streaming the district competition judging. You'll be able to view the images and hear what the judges take into consideration. The Western district judging airs live this weekend, March 26-28, from Vancouver, Washington! It's free to watch, you don't even have to be a PPA member, just head to Stream.theIPC.org and create an account (no worries, it's free and no credit cards are required!).

 

Ready to enter your work in a photographic competition to learn and get recognized? Entries for the International Photographic Competition open May 26.


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John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burger.

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By: Lauren Walters

Have you ever had someone steal your work or discredit you? Don't fret! PPA is here to help! If you hire a lawyer, you'll be spending A LOT OF MONEY in legal fees, but if you are with PPA, most likely we'll be able to protect your work for FREE or, if damages have already been done, for a fraction of that insane legal cost.

PPA photographer, Ross Oscar Knight, specializes in weddings, fine art and corporate events. Ross had a project that received a lot of exposure when it went viral in 2007, thanks in part to the feature on the Oprah Winfrey show. Soon after, people started pulling and using images from his website without his permission. Some were even discrediting his work and cropping out his logo, committing the ultimate copyright infringement. Ross remembered that PPA helps photographers resolve copyright disputes and went for that help. Check out his story and hear more about how PPA helped him resolve this copyright infringement rip-off.


If you are at risk for copyright infringement or simply want to take the right proactive steps, just go to the PPA's Copyright Resources , get your Free Copyright Kit or check out the overview of copyright laws. Be More Business Savvy and Be More Protected. 

By Chris Homer

We often hear that it's tough for professional photographers to differentiate themselves from all the hobbyist or inexperienced photographers out there. Whether it's by undercutting pricing or taking away potential business, newly found competition can be extremely frustrating for pros to deal with. So what can you do? The answer is simple- educate your clients on why and where hiring a pro makes a difference. Remind them that they only get one chance to capture precious memories, so you'll want the best photos possible - which only a pro can provide!

To help shine light on this important difference, PPA has a series of tools; all hosted under the See The Difference campaign. Leverage them! Even non-PPA photographers can benefit from this advertising and education campaign. 

Those who are with PPA can also download and embed videos, brochures, advertising materials and more that will help show your potential clients why you're worth the extra investment. Use the resources on your own website and incorporate them into your marketing. They are there to help your sales pitch and after sharing them with your clients and prospects, hiring and paying for a professional photographer should be a no-brainer for them!

Below is one of the new See The Difference videos - Moments You Can't Get Back. This piece targets (and features) family portrait clients with real moms sharing heart-wrenching stories about their families and discussing how professional photographers made a difference and helped them preserve family memories.  


This video is a powerful reminder of how photography can be the only thing you have left to remember someone by, showing just how important hiring a professional can be. Go ahead, take a look, and share it!

There are more videos on the See The Difference Resources page including some showing the importance of professional wedding and high school senior photography. If you're a PPA photographer, grab the embed codes for your own website today. Plus, take a look at the brochures, Facebook tab and other tools that PPA has developed for you to use. Go ahead, show them the difference hiring a professional photographer makes. Use and share the resources and tools. They are there for you! And remember: the more photographers who are sharing the message, the more successful and more powerful this message will become, benefiting ALL professional photographers, so use See The Difference and start spreading the word! 

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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



By Sarah Ackerman

Your educational opportunities are endless at PPA! Here's an update on what to expect from PPAedu's live webinars and workshops in the upcoming months. Good learning opportunities ahead...Mark your calendars!

Remember: PPAedu's live webinars are FREE to anyone (PPA members and non-members alike). PPA photographers also get 24/7 access with free on-demand replays + all that is on PPAedu's platform!

Here are the upcoming live webinars:

March 3, 2 pm ET
Marketers tell you to be different in order to succeed - but what does that really mean? Join Angela Pointon on an exploration of differentiation and common pitfalls of marketing your business.
 
March 12, 2 pm ET
Whether it's simply adding a pet to the family portrait or exploring pet photography as a new line of business, this webinar with Angela Lawson is a great jumping off point! Go beyond the technical aspects and learn how to get comfortable with some of our four-legged friends!

March 17, 2 pm ET
Explore the world of headshots for actors and talent! These aren't your standard corporate portraits - Tracy will show you the requirements for different types of headshots, things you should do (and avoid) and industry lingo! 

March 31, 2 pm ET
Stir up your senses when creating captivating portraits! Francie is here to help you create impactful images by finding the emotion with your subjects. It's a must-watch for any portrait photographer!
 
Make sure to follow PPA on Facebook and stay tuned into PPAedu's events calendar for the latest.


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Sarah Ackerman

You've made it one month into the New Year! How are your business resolutions holding up? To get you back on track, check out these great discussions on theLoop!

How are you finding clients in this ever-changing landscape? Weigh in with your tips or pick up a few from some seasoned vets!

If you have experience (or want to learn more) about commercial photography - this is for you! Pick up some quick tips on how to shoot for a client that wants "the snazzy product reflection fadeout shadow" here. 

Bridal shows can be a beast! How do you attract customers to your table? What information do you collect from them? How? Weigh in here!

SE-Uh oh! This is a great lesson in web maintenance and outside vendors. Do you have great SEO skills and can help this member get his business back on track? 

If you've ever been caught in a situation with a cell phone looming over your shoulder, this is the perfect thread for you. How do you handle folks taking photos or videos during your shoot without coming off as rude? Get some great pointers, or contribute your own, here!

Have a favorite background vendor that might be flying under the radar? Help a fellow pro out with some solid recommendation!

How did you get awesome at sales presentations? Or could yours use some tweaking as well? Get in on this great discussion to see how to better value yourself (and the industry) by staying away from just selling a disc of images. You'll be sure to pick up a tip or two!

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

By Sarah Ackerman

One of the most important things you have to do as a professional photographer is educate your clients on the difference between a pro and an amateur photographer. PPA has a wealth of resources to help you do just that! 

This video, #PhotoFail, is the latest addition to our video collection and helps convey that message. Professional photographers do make a difference. Watch these recently engaged couples as they read letters of some serious mishaps (all real stories!) that have happened and that they'll want to avoid in their own wedding. Not only is it entertaining, but valuable information for your clients to understand!


While you're at it, check out the rest of the See the Difference resources and videos. There are even instructions on how to embed the videos on your personal site! That's right, PPA photographers can simply grab these videos and use them to help with their marketing!

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
The first full week in December is in the books - how are you holding up? If you need a little "you time" settle in with these 10 great blog posts from around the web!

COMPETE: We get it; photographic competitions can be tough and intimidating. But they are also extremely rewarding, educational and you'll make more friends than you'll know what to do with. Christine Walsh-Newton shares where you can get your start and why it's so important. 

REALITY TV: In our favorite photography series of all time, Caleb Shane and Jacob Slaton went head to head in Little Rock with some interesting REFOCUS restrictions. See who took home the title this round and subscribe so you always are current with your episodes! 

BETTER BLOGGING: If improving your blog is on your list of resolutions for 2015, this is a must-read from Lightstalking. Do the exact opposite of everything in this post and you'll be making substantial improvements - hey, you might even end up in this round up!

POST CAPTURE: It's true, sometimes cover models can be a little heavy on the post-process work. What happens when you take four ladies off the street and give them the same treatment? Their reactions are interesting and might hit home. 

POSING: If you're sick and tired of static looking portraits, this post from Digital Photography School is for you! Get more creative shots with a few simple tricks - you'll be thrilled with what you can accomplish.

CAREER ADVANCEMENT: Want to get up to pro status? You might be asking the wrong questions! Here are some great examples from photographer Jenna Martin of how changing up how you talk to other photographers could get you the answers you really need.

HAPPY HOLIDAYS: How do you capture the holidays? Just having a Christmas tree in your photos won't cut it anymore. Check out these three great tips from Love That Shot to beef up your holiday repertoire. 

PROFESSIONAL DEVELOPMENT: Have you taken the time to look at how far you've come as a photographer? Even two years can be the difference between "Meh" and "Wow!". Join Sasha Juliard on a journey looking back and the dramatic changes that can happen. 

INSPIRATION: Peter Lik is coming to Imaging USA (and you should be too)! He'll be presenting a key note address, along with receiving PPA's Lifetime Achievement Award and let's just say this high energy Aussie is a little excited. Check out this great video from when he recently sat down with PPA President Susan Michal.

SOCIAL PURPOSE: Past Imaging USA instructor, Jeffrey Shaw, sat down with Ted Coiné to discuss the human side of social media. This podcast will help you reframe how you look at social, and all of the good it can do! Give it a listen!

There you have it, our favorite posts of the week! What photography blogs do you enjoy? Let us know on theLoop.  

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.


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We've featured well over 200 beautiful, bright Faces of PPA over the past year and we're looking to show off even more! Take a look at some of the members we've featured in the Faces of PPA video below. You can read all about these photographers and why they've joined PPA on the Faces of PPA Gallery.

In addition to the gallery on PPA.com, PPA photographers are highlighted on PPA's Facebook  and Google+ pages. And each month, one of the lucky entries even gets a full page feature in Professional Photographer Magazine!

Want to be part of this ongoing campaign? Be More and submit your information now! 

Can you believe it's already December? We're winding down the clock as the year comes to a close here at PPA, and that means it's your last chance to take advantage of the Benchmark Survey! Help your business be more by maximizing your profit potential in just a few simple steps with this photography business guide. And don't forget that it's also your last chance to win the grand prize of an all-expenses-paid trip for two to Imaging USA 2015 in Nashville! That means airfare for two, a hotel for four nights, and two all-access passes to the big show. Not a bad way to start the New Year, is it? Just be sure to submit your information for the Benchmark Survey by December 15th to be eligible! 

We're happy to announce that for the month of November we have two Benchmark prize winners--Kimball Nelson and Sheila Rutledge!

Kimball is an experienced landscape photographer and has had the privilege of photographing the Rocky Mountains for much of her life. She also never stops learning as a photographer, routinely attending the Rocky Mountain School of Photography. This yearning to better herself as a photographer led her to PPA and ultimately the Benchmark.
The holidays are almost upon us, and they're definitely a hot topic on theLoop! Check out the top discussions you might want to check out when you need a post-turkey break!

Do you love your studio management software? Chime in! See what people are shopping for or hot tips on what to avoid in this thread. 

The man in the red suit is back in this thread, too! How do you price for an event of 1,000 photos over three days? Chime in!

Get to know Steve Kozak, Imaging USA 2015 speaker! Read through his Ask Me Anything and see if it spurs you to register for his pre-convention class in Nashville!

Do you often ship final products to clients? Who do you use? Where do you shop? Weigh in or pick up some quick tips on saving money when shipping.

Uh-oh, hopefully you don't find yourself in this situation! What happens when you did the work, and the client won't pay? See what your fellow photographers have to say or weigh in with your own experience. 

Is a new computer and monitor on your holiday wish list? What are you looking for? Are you a Mac or a PC? See what your fellow pros are looking for in this thread. 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!

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By Sarah Ackerman

We can all use a little extra education to stay on top of our photographic game--but where do you turn for your photography and business learning needs? PPAedu of course! PPA started this customizable program, and we hope that you'll use it in your professional development never-ending journey. 

PPAedu has over 250 HD videos that PPA members and PPAedu subscribers can access 24/7. These videos cover 8 categories - four to help with photography technique: essentials, lighting, posing, and post-capture; and four to help you with on business side: sales, finance, marketing and operations. All PPAedu classes are taught by some of the most accomplished photographers in the industry. It's a completely customizable education program, included for free with your PPA membership! All you have to do is answer a series of short questions and the system will crunch the best series of videos for you to watch, based on your answers. You can update that program at any time or come back to it when you want. It's like having a program that grows with you... because you can get new recommendations and we add new videos in the mix each month!

This month you'll find a free sample of this awesome program with Steve Kozak, CPP and a class on the "Fundamentals of Flash". 

In this video, Steve once takes a technical topic (flash lighting) and breaks it down so it's easy to understand and even better, easy to use! After all, all the techniques in the world won't matter if you can put them into practice.

Watch it and you'll learn the benefits of using your flash in manual mode. There's some math behind it all, but Steve will walk you through it, so you'll be able to make good, informed decisions on using your flash. 

Great photography may look impulsive, subjective and purely creative, but any great art is based on fundamentals. This class gives you the tools and knowledge you need to have greater control and creativity, while making it look easy!

Check out Steve's class for free, here (only this month!): ppa.com/tryedu 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
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By Sarah Ackerman 

As a member of PPA, you know how important it is to educate your clients on seeing the difference between the value of a professional photographer and Uncle Bob with a camera. To help, we've created a few nifty tabs (and its corresponding content, of course) that you'll be able to install on your company's Facebook page. It's meant to help you convey why hiring a professional photographer (specifically: you!) makes all the difference in the world! 

There are a few options for these "See the Difference" Facebook tabs. There are tabs for wedding photographers, portrait photographers, senior photographers and even a general photography tab (not specialty-specific) if you fit all (or none) of those categories. 

We created this content and will update it periodically, but we can't install it for you. So how do you go about installing this bad boy Facebook tab? There are quite a few ways!

It costs a little bit of money, ($30/month for most everyone, but if you have more than a few thousand fans, prices increase) yet it is the easiest way to go about installation. What's the phrase? "You can have two of the three out of: good, cheap and fast". This is good and fast, it isn't expensive, but isn't super cheap. To make it as easy as possible without actually doing it for you, Shortstack walks you through the installation process screen shot by screen shot (them doing it for you isn't an option: consider it a learning opportunity). 

It is a cheaper version at $15 for up to 1,000 fans (or only a buck for up to 100 fans). It won't walk you through the installation process in as detailed of a way as Shortstack, but it'll be still pretty easy to get it up and running if you indeed do it step by step. If you can handle $15/month, this is a great way to get this information out on your page and in your fans' feeds. 

Sounds redundant, right? Use Facebook to put something on Facebook? We list it third because it's a wee bit complicated, but... FREE! First you'll have to sign up for an App Developers Account (pretty simple - just click here and you'll be all set). The next part is where it gets tricky - the best way is to watch some great YouTube videos. Make sure the videos are recent as Facebook has being giving the apps some facelifts as of late. Here's one that might work for you!

It might take a few minutes, but once you've installed the tab, share it on your timeline to show clients why it's important for them to see the difference hiring a professional photographer makes. If you run into any issues, contact the Facebook App hosting service directly, they are the experts in this case.

You can download the tab graphics and html code here! 
If you want to make edits to the tab graphic itself, always remember the image needs to be 111 x 74 pixels and you'll have to pack a punch in that little space.)

Here you go! These are just three ways to install the tab - if you simply Google "Facebook App Installation" you'll discover a world of options, these are just the ones we are pretty familiar with. If you find another option you enjoy, please let us know! Email Sarah at sackerman (at) ppa (dot) com.

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.






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