PPA Today: Search Results

Results tagged “PPA Member Benefits” from PPA Today

By: Lauren Walters

PPA is constantly helping photographers be more successful through the benefits, education, copyright advocacy and more offered with membership! As a nonprofit photography association (and the largest!) that's what we do! PPA photographers use and make the best of their membership in many different ways. What matters is to leverage that pool of resource that PPA pushes forth for photographers. Take a look at these "Behind the Camera" videos. This series shows real photographers and how THEY are putting PPA to work for them. Consider how or how else YOU could be using PPA too.

Atlanta-based photographer Arlene Dicks touches on an issue ANY photographer fears and eventually faces: Data Loss. What happens when your hard drive crashes or your memory card malfunctions? Do you have your clients' work backed up on another device? Are there ways to get the files back?

Data loss, hard drive sudden death, memory card deep water dives and other accidents compromising your photos do directly jeopardize your work and... can be a death sentence for some businesses. Watch the video below to learn how PPA helped Arlene with recovery after such a mishap.


Data loss protection comes with most PPA memberships, head to PPA.com/MyPPA to see if you're covered. If your hard drive crashes, PPA can refer you to specialist to recover damaged or lost files and your deductible should cover you. Oh and if you're clients are threatening to sue because of data loss issues... your PPA membership covers you for that too, but that's in another piece we wrote on malpractice protection. Long story short, if you are not with PPA, consider it and... Be More Protected.  

Join PPA today and Be Proactive!

By: Lauren Walters

Have you ever had someone steal your work or discredit you? Don't fret! PPA is here to help! If you hire a lawyer, you'll be spending A LOT OF MONEY in legal fees, but if you are with PPA, most likely we'll be able to protect your work for FREE or, if damages have already been done, for a fraction of that insane legal cost.

PPA photographer, Ross Oscar Knight, specializes in weddings, fine art and corporate events. Ross had a project that received a lot of exposure when it went viral in 2007, thanks in part to the feature on the Oprah Winfrey show. Soon after, people started pulling and using images from his website without his permission. Some were even discrediting his work and cropping out his logo, committing the ultimate copyright infringement. Ross remembered that PPA helps photographers resolve copyright disputes and went for that help. Check out his story and hear more about how PPA helped him resolve this copyright infringement rip-off.


If you are at risk for copyright infringement or simply want to take the right proactive steps, just go to the PPA's Copyright Resources , get your Free Copyright Kit or check out the overview of copyright laws. Be More Business Savvy and Be More Protected. 

By Chris Homer

We often hear that it's tough for professional photographers to differentiate themselves from all the hobbyist or inexperienced photographers out there. Whether it's by undercutting pricing or taking away potential business, newly found competition can be extremely frustrating for pros to deal with. So what can you do? The answer is simple- educate your clients on why and where hiring a pro makes a difference. Remind them that they only get one chance to capture precious memories, so you'll want the best photos possible - which only a pro can provide!

To help shine light on this important difference, PPA has a series of tools; all hosted under the See The Difference campaign. Leverage them! Even non-PPA photographers can benefit from this advertising and education campaign. 

Those who are with PPA can also download and embed videos, brochures, advertising materials and more that will help show your potential clients why you're worth the extra investment. Use the resources on your own website and incorporate them into your marketing. They are there to help your sales pitch and after sharing them with your clients and prospects, hiring and paying for a professional photographer should be a no-brainer for them!

Below is one of the new See The Difference videos - Moments You Can't Get Back. This piece targets (and features) family portrait clients with real moms sharing heart-wrenching stories about their families and discussing how professional photographers made a difference and helped them preserve family memories.  


This video is a powerful reminder of how photography can be the only thing you have left to remember someone by, showing just how important hiring a professional can be. Go ahead, take a look, and share it!

There are more videos on the See The Difference Resources page including some showing the importance of professional wedding and high school senior photography. If you're a PPA photographer, grab the embed codes for your own website today. Plus, take a look at the brochures, Facebook tab and other tools that PPA has developed for you to use. Go ahead, show them the difference hiring a professional photographer makes. Use and share the resources and tools. They are there for you! And remember: the more photographers who are sharing the message, the more successful and more powerful this message will become, benefiting ALL professional photographers, so use See The Difference and start spreading the word! 

ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



By Sarah Ackerman

Your educational opportunities are endless at PPA! Here's an update on what to expect from PPAedu's live webinars and workshops in the upcoming months. Good learning opportunities ahead...Mark your calendars!

Remember: PPAedu's live webinars are FREE to anyone (PPA members and non-members alike). PPA photographers also get 24/7 access with free on-demand replays + all that is on PPAedu's platform!

Here are the upcoming live webinars:

March 3, 2 pm ET
Marketers tell you to be different in order to succeed - but what does that really mean? Join Angela Pointon on an exploration of differentiation and common pitfalls of marketing your business.
 
March 12, 2 pm ET
Whether it's simply adding a pet to the family portrait or exploring pet photography as a new line of business, this webinar with Angela Lawson is a great jumping off point! Go beyond the technical aspects and learn how to get comfortable with some of our four-legged friends!

March 17, 2 pm ET
Explore the world of headshots for actors and talent! These aren't your standard corporate portraits - Tracy will show you the requirements for different types of headshots, things you should do (and avoid) and industry lingo! 

March 31, 2 pm ET
Stir up your senses when creating captivating portraits! Francie is here to help you create impactful images by finding the emotion with your subjects. It's a must-watch for any portrait photographer!
 
Make sure to follow PPA on Facebook and stay tuned into PPAedu's events calendar for the latest.


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SarahA-2763.jpg
Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
By Sarah Ackerman

You've made it one month into the New Year! How are your business resolutions holding up? To get you back on track, check out these great discussions on theLoop!

How are you finding clients in this ever-changing landscape? Weigh in with your tips or pick up a few from some seasoned vets!

If you have experience (or want to learn more) about commercial photography - this is for you! Pick up some quick tips on how to shoot for a client that wants "the snazzy product reflection fadeout shadow" here. 

Bridal shows can be a beast! How do you attract customers to your table? What information do you collect from them? How? Weigh in here!

SE-Uh oh! This is a great lesson in web maintenance and outside vendors. Do you have great SEO skills and can help this member get his business back on track? 

If you've ever been caught in a situation with a cell phone looming over your shoulder, this is the perfect thread for you. How do you handle folks taking photos or videos during your shoot without coming off as rude? Get some great pointers, or contribute your own, here!

Have a favorite background vendor that might be flying under the radar? Help a fellow pro out with some solid recommendation!

How did you get awesome at sales presentations? Or could yours use some tweaking as well? Get in on this great discussion to see how to better value yourself (and the industry) by staying away from just selling a disc of images. You'll be sure to pick up a tip or two!

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SarahA-2763.jpg

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

By Sarah Ackerman

One of the most important things you have to do as a professional photographer is educate your clients on the difference between a pro and an amateur photographer. PPA has a wealth of resources to help you do just that! 

This video, #PhotoFail, is the latest addition to our video collection and helps convey that message. Professional photographers do make a difference. Watch these recently engaged couples as they read letters of some serious mishaps (all real stories!) that have happened and that they'll want to avoid in their own wedding. Not only is it entertaining, but valuable information for your clients to understand!


While you're at it, check out the rest of the See the Difference resources and videos. There are even instructions on how to embed the videos on your personal site! That's right, PPA photographers can simply grab these videos and use them to help with their marketing!

Thumbnail image for Thumbnail image for Blog_Footer_IUSA_V2.jpg
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SarahA-2763.jpg
Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
The first full week in December is in the books - how are you holding up? If you need a little "you time" settle in with these 10 great blog posts from around the web!

COMPETE: We get it; photographic competitions can be tough and intimidating. But they are also extremely rewarding, educational and you'll make more friends than you'll know what to do with. Christine Walsh-Newton shares where you can get your start and why it's so important. 

REALITY TV: In our favorite photography series of all time, Caleb Shane and Jacob Slaton went head to head in Little Rock with some interesting REFOCUS restrictions. See who took home the title this round and subscribe so you always are current with your episodes! 

BETTER BLOGGING: If improving your blog is on your list of resolutions for 2015, this is a must-read from Lightstalking. Do the exact opposite of everything in this post and you'll be making substantial improvements - hey, you might even end up in this round up!

POST CAPTURE: It's true, sometimes cover models can be a little heavy on the post-process work. What happens when you take four ladies off the street and give them the same treatment? Their reactions are interesting and might hit home. 

POSING: If you're sick and tired of static looking portraits, this post from Digital Photography School is for you! Get more creative shots with a few simple tricks - you'll be thrilled with what you can accomplish.

CAREER ADVANCEMENT: Want to get up to pro status? You might be asking the wrong questions! Here are some great examples from photographer Jenna Martin of how changing up how you talk to other photographers could get you the answers you really need.

HAPPY HOLIDAYS: How do you capture the holidays? Just having a Christmas tree in your photos won't cut it anymore. Check out these three great tips from Love That Shot to beef up your holiday repertoire. 

PROFESSIONAL DEVELOPMENT: Have you taken the time to look at how far you've come as a photographer? Even two years can be the difference between "Meh" and "Wow!". Join Sasha Juliard on a journey looking back and the dramatic changes that can happen. 

INSPIRATION: Peter Lik is coming to Imaging USA (and you should be too)! He'll be presenting a key note address, along with receiving PPA's Lifetime Achievement Award and let's just say this high energy Aussie is a little excited. Check out this great video from when he recently sat down with PPA President Susan Michal.

SOCIAL PURPOSE: Past Imaging USA instructor, Jeffrey Shaw, sat down with Ted Coiné to discuss the human side of social media. This podcast will help you reframe how you look at social, and all of the good it can do! Give it a listen!

There you have it, our favorite posts of the week! What photography blogs do you enjoy? Let us know on theLoop.  

Thumbnail image for Thumbnail image for SarahA-2763.jpg

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.


Thumbnail image for Blog_Footer_IUSA_V3.jpg





We've featured well over 200 beautiful, bright Faces of PPA over the past year and we're looking to show off even more! Take a look at some of the members we've featured in the Faces of PPA video below. You can read all about these photographers and why they've joined PPA on the Faces of PPA Gallery.

In addition to the gallery on PPA.com, PPA photographers are highlighted on PPA's Facebook  and Google+ pages. And each month, one of the lucky entries even gets a full page feature in Professional Photographer Magazine!

Want to be part of this ongoing campaign? Be More and submit your information now! 

Can you believe it's already December? We're winding down the clock as the year comes to a close here at PPA, and that means it's your last chance to take advantage of the Benchmark Survey! Help your business be more by maximizing your profit potential in just a few simple steps with this photography business guide. And don't forget that it's also your last chance to win the grand prize of an all-expenses-paid trip for two to Imaging USA 2015 in Nashville! That means airfare for two, a hotel for four nights, and two all-access passes to the big show. Not a bad way to start the New Year, is it? Just be sure to submit your information for the Benchmark Survey by December 15th to be eligible! 

We're happy to announce that for the month of November we have two Benchmark prize winners--Kimball Nelson and Sheila Rutledge!

Kimball is an experienced landscape photographer and has had the privilege of photographing the Rocky Mountains for much of her life. She also never stops learning as a photographer, routinely attending the Rocky Mountain School of Photography. This yearning to better herself as a photographer led her to PPA and ultimately the Benchmark.
The holidays are almost upon us, and they're definitely a hot topic on theLoop! Check out the top discussions you might want to check out when you need a post-turkey break!

Do you love your studio management software? Chime in! See what people are shopping for or hot tips on what to avoid in this thread. 

The man in the red suit is back in this thread, too! How do you price for an event of 1,000 photos over three days? Chime in!

Get to know Steve Kozak, Imaging USA 2015 speaker! Read through his Ask Me Anything and see if it spurs you to register for his pre-convention class in Nashville!

Do you often ship final products to clients? Who do you use? Where do you shop? Weigh in or pick up some quick tips on saving money when shipping.

Uh-oh, hopefully you don't find yourself in this situation! What happens when you did the work, and the client won't pay? See what your fellow photographers have to say or weigh in with your own experience. 

Is a new computer and monitor on your holiday wish list? What are you looking for? Are you a Mac or a PC? See what your fellow pros are looking for in this thread. 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!

Blog_Footer_IUSA_V3.jpg
kozakscreenshot.JPG
By Sarah Ackerman

We can all use a little extra education to stay on top of our photographic game--but where do you turn for your photography and business learning needs? PPAedu of course! PPA started this customizable program, and we hope that you'll use it in your professional development never-ending journey. 

PPAedu has over 250 HD videos that PPA members and PPAedu subscribers can access 24/7. These videos cover 8 categories - four to help with photography technique: essentials, lighting, posing, and post-capture; and four to help you with on business side: sales, finance, marketing and operations. All PPAedu classes are taught by some of the most accomplished photographers in the industry. It's a completely customizable education program, included for free with your PPA membership! All you have to do is answer a series of short questions and the system will crunch the best series of videos for you to watch, based on your answers. You can update that program at any time or come back to it when you want. It's like having a program that grows with you... because you can get new recommendations and we add new videos in the mix each month!

This month you'll find a free sample of this awesome program with Steve Kozak, CPP and a class on the "Fundamentals of Flash". 

In this video, Steve once takes a technical topic (flash lighting) and breaks it down so it's easy to understand and even better, easy to use! After all, all the techniques in the world won't matter if you can put them into practice.

Watch it and you'll learn the benefits of using your flash in manual mode. There's some math behind it all, but Steve will walk you through it, so you'll be able to make good, informed decisions on using your flash. 

Great photography may look impulsive, subjective and purely creative, but any great art is based on fundamentals. This class gives you the tools and knowledge you need to have greater control and creativity, while making it look easy!

Check out Steve's class for free, here (only this month!): ppa.com/tryedu 

Thumbnail image for SarahA-2763.jpg
Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.
stdfbtab.JPG
By Sarah Ackerman 

As a member of PPA, you know how important it is to educate your clients on seeing the difference between the value of a professional photographer and Uncle Bob with a camera. To help, we've created a few nifty tabs (and its corresponding content, of course) that you'll be able to install on your company's Facebook page. It's meant to help you convey why hiring a professional photographer (specifically: you!) makes all the difference in the world! 

There are a few options for these "See the Difference" Facebook tabs. There are tabs for wedding photographers, portrait photographers, senior photographers and even a general photography tab (not specialty-specific) if you fit all (or none) of those categories. 

We created this content and will update it periodically, but we can't install it for you. So how do you go about installing this bad boy Facebook tab? There are quite a few ways!

It costs a little bit of money, ($30/month for most everyone, but if you have more than a few thousand fans, prices increase) yet it is the easiest way to go about installation. What's the phrase? "You can have two of the three out of: good, cheap and fast". This is good and fast, it isn't expensive, but isn't super cheap. To make it as easy as possible without actually doing it for you, Shortstack walks you through the installation process screen shot by screen shot (them doing it for you isn't an option: consider it a learning opportunity). 

It is a cheaper version at $15 for up to 1,000 fans (or only a buck for up to 100 fans). It won't walk you through the installation process in as detailed of a way as Shortstack, but it'll be still pretty easy to get it up and running if you indeed do it step by step. If you can handle $15/month, this is a great way to get this information out on your page and in your fans' feeds. 

Sounds redundant, right? Use Facebook to put something on Facebook? We list it third because it's a wee bit complicated, but... FREE! First you'll have to sign up for an App Developers Account (pretty simple - just click here and you'll be all set). The next part is where it gets tricky - the best way is to watch some great YouTube videos. Make sure the videos are recent as Facebook has being giving the apps some facelifts as of late. Here's one that might work for you!

It might take a few minutes, but once you've installed the tab, share it on your timeline to show clients why it's important for them to see the difference hiring a professional photographer makes. If you run into any issues, contact the Facebook App hosting service directly, they are the experts in this case.

You can download the tab graphics and html code here! 
If you want to make edits to the tab graphic itself, always remember the image needs to be 111 x 74 pixels and you'll have to pack a punch in that little space.)

Here you go! These are just three ways to install the tab - if you simply Google "Facebook App Installation" you'll discover a world of options, these are just the ones we are pretty familiar with. If you find another option you enjoy, please let us know! Email Sarah at sackerman (at) ppa (dot) com.

Thumbnail image for SarahA-2763.jpg

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs with Witless Protection around the Atlanta area and at Dad's Garage Theatre Company. When she's not tweeting/instagramming/facebooking all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.




By Chris Homer

With Halloween coming up tomorrow, the PPA staff and I want to encourage you to get in the spirit! With that in mind, we've started a thread on theLoop where we'd love to hear some of your spookiest moments as a photographer. To get you started, here are two photography horror stories posted to the thread already that are truly Goosebumps-worthy material: 

"I had an appointment to take a family portrait at an out of town church. Nothing new there, I figured it would be the typical family reunion, anniversary, whatever. But, when I got there the whole family gathered around Grandpa Jim who was lying in his casket at his own funeral. They even propped him up so he could be seen better. WEIRD FAMILY." - David Nelson, King Photography Studio, Jamestown, ND

"While working for a local newspaper I had to cover a Native American prayer event. Just as they began to pray I raised my camera to take just one image and one of the tribe's elders looked right at me and shook his head in disagreement to me taking any images during the prayer. I took that one shot anyway (it was my job) and by the time I walked back to my car and checked the images on the camera monitor they were gone! I couldn't see them on the rearview monitor of the camera and when I got back to the newsroom I couldn't open the files. Was I spooked? You bet I was." - Paul Robinson, Paul S. Robinson Photography, Uxbridge, MA

Can you add to or maybe even top these stories? Head on over to this thread on theLoop and share your spooky photographer story! Your experience may even appear in a future PPA Today newsletter.
 
Don't forget - theLoop is the online community just for PPA photographers! Here you can share ideas and worries, and discuss sensitive topics like customer service, demanding clients and more, all without the fear of a client looking over your shoulder. Want to be part of theLoop? Join PPA today! 


ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 
Here's your latest guest column from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business (formerly known as SMS) and also a CPA. She's helped hundreds of photography studios owners be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

Do the Work...
By Bridget Jackson

Educating yourself is only half the battle. You have to actually roll up your sleeves and do the work. 

I'm not talking about taking pictures (although you have to do that too). I'm talking about coming up with the elements of a marketing plan, a sales strategy, a documented workflow and a financial management plan. 

That's right. It's not enough for you to just understand what they are. You need to have them well documented so you not only have a strategy to guide you, but so you can update those strategies based on your strengths and weaknesses. Successful studios assess what worked, what didn't work and what needs to be changed so they can continue to stay on a path to reach their goals. 

Let's talk business! We understand that you got into the business of photography because of

abn_piggybank.jpg

 the pictures. You're an artist, and that's what you want to focus on. We also understand that dealing with the daily minutiae of running a business can be time consuming and take away from what you're truly passionate about. To remedy those business blues, PPA would like to remind you that there are tons of discounts and perks to being a part of our 27,000 member family!

The Allied Business Network (ABN) benefit can help you save huge on everything from office supplies, travel and promo products, printing and more. ABN negotiates discounts (from 5% - 85%) with vendors you actually WANT to do business with, including:

Hertz - Up to 20% off
Hit the road, Jack! Take your business where it needs to go and get up to a 20% discount off every rental, free enrollment in the Business Rewards program and access to even more discounts.

Hotels - Up to 20% off
Save 10% on your Motel 6 reservation with your member code, 10% off Red Roof Inn hotel rooms, and up to 20% off the best available rate on every hotel stay in Wyndham Hotels (from Days Inn to Ramada)...all as a member of ABN through PPA!

Office Depot - Up to 85% off
Save up to 85% on office supplies and more, get special coupons and discounts, and enjoy free next-day delivery on orders of $50 or more. There's no better time to stock up!

4imprint - 10% off
Save on client gifts, jackets for your staff, or pens to rep your business name or logo. Heck, go ahead and get all three. You can afford to, since PPA members get a 10% discount on everything--even what's on sale.

Don't delay your business' success any longer! Find out how to use these discounts (and more), and become an Allied Business Network member for free.

You've got a pumpkin spice latte in one hand and a folder full of images you need to review in the other. People walk with their hands in their pockets; everyone talks fantasy football and Halloween. It's then you realize that fall has arrived, and with it, the responsibility of making sure your business is in in order for the New Year! Breathe that crisp, cool autumn air deeply, and fret not because PPA has your back.

This fall we have several upcoming educational opportunities for members to take advantage of. Here is a rundown of some of our free, live-learning events that can help you maximize your business and start the New Year off right:

Free webinars!

Finding Your Missing Pieces for Profitability in Photography
October 7, 2014 - 2 pm ET
With Jeff Lubin, M.Photog.Cr.

New Member Orientation
October 8, 2014 - 2 pm ET

How to Create a Profitable Pet Photography Business
October 21, 2014 - 2 pm ET
With Kim Hartz, CPP

The Origin of Style
October 23, 2014 - 2 pm ET
With Thom Rouse, M.Photog.MEI.Cr., CPP, F-ASP

Income Tax Strategies
November 13, 2014 - 2 pm ET
With Bridget Jackson, CPA, PPA Business Consultant

Creating Your Social Media Plan
November 18, 2014 - 2 pm ET
With John Pyle

In addition to our webinars, don't forget that Super 1 Day Photo Workshops start next week! For two weeks (10/6-10/20), dozens of studios will open their doors and host classes on a vast array of subjects, from posing and lighting to effective business practices. Don't miss out on this awesome opportunity to learn from some of the best photographers in the world!

PPA closes out its "school year" with the final CPP Prep Class and Business Workshop of 2014. There's still time to register for both and end your year with a bang.

Business Basics Workshop
November 15-16, 2014 in Atlanta

In this two day business workshop for portrait and senior photographers, Jen Basford, Cr.Photog., gives hands on advice on how evaluate your business strengths, develop a profitable pricing structure and use proven marketing ideas to bring more clients to your door.

Upcoming Certification Prep Classes
November 3-5, 2014 in Atlanta

Thinking about taking the Certified Professional Photographer (CPP) exam? We're offering this class to help you pass the exam and learn tons of additional information about the how to effectively run a photography business.

September was a busy month on theLoop! Check out some of our favorite discussions below:

When you finish a photo shoot, how do you know which photos to keep, and which ones to delete? Members share various tactics they use to tackle this tricky situation. 

If you're thinking of offering metal prints to your clients, be sure to check out this thread first! Members share their favorite companies for metal print production. 

Being out on a photo shoot can take a toll on your body! Check out these tips on keeping healthy and injury-free while you're on the job. 

If you're looking for a good print lab, or thinking of switching to a new one, you'll find lots of useful advice and points you should consider when choosing a print lab in this discussion!

Do you define your photography by a certain style? Members share their thoughts on developing style and what they think their own personal style is. Don't miss this interesting thread! 

If you photograph handicapped children, or have been offered this type of work, you'll find some fantastic advice for how to handle posing. You'll get lots of great ideas and advice in this post. 

This discussion deals with a common problem photographers face: getting prints back from the lab that look dramatically different than they did on your computer screen. Your monitor calibration could be the problem. If you have this problem, take a look. Your fellow photographers have great tips for calibrating different monitors, and if you can't find yours being discussed, there's a good chance you can post the make and model and find an answer! 

If you've ever dealt with someone wanting rights to an image that wasn't initially included in your agreement with them, this is the discussion for you! Find out how to draft an agreement that meets both of your needs through this post, and don't forget that you always have access to PPA's Copyright Resources for more advice. 

If you shoot on location, you know that transporting your gear can be a pain. Learn different methods that have worked for other PPA members in this discussion. 

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!

A New Era for Credit Card Processing Rates and a Reality for PPA Photographers

Buckle up for some big news everyone: PPA has joined forces with Bank of America to offer

boa_blog.jpg

 what is potentially your most money-saving benefit yet. Get ready to be even more profitable!

This new benefit means massively discounted rates on credit card processing for all PPA photographers. If you sell prints online, accept credit card payments at your studio or process mobile transactions, this could mean huge, tangible, cost-of-doing-business savings.

Now, you're probably thinking, Sounds good, but how does it save me money?

Here's the breakdown:  PPA is able to offer these deeply discounted rates because we use Bank of America (BOA) Merchant Services too! Like, a lot (several thousand transactions each month). Since there are 27,000+ PPA photographers and most of you renew each year, Bank of America agreed to extend our volume discount to all of you.

That's right, this means that PPA photographers will be able to get the same low credit card transaction processing rate that's normally reserved to very-large size businesses! That's the benefit you reap from belonging to the world's largest photography nonprofit!

That incredibly low rate should help you save a good bit by reducing the so-called interchange fees you end up paying anytime you use a credit card processing service. These are the pesky fees you pay to a bank when you accept a credit card payment.

Bank of America's reduced pricing for PPA photographers puts your rate at interchange plus a crazy low 0.07 percent with a flat hard-to-beat $0.07 per transaction fee. It's easy to do the math and figure out you've got big savings headed your way.

At the end of the day, photographers always end up eating the cost of these pesky fees. With that in mind, and to give you an example of just how much cash savings this can represent, we asked two PPA photographers to send us a month's credit card processing statement with their current service provider. Kelly Sullivan, the point of contact for all PPA-related business at Bank of America, then plugged the numbers in and the comparative results blew us away.

The first photographer's previous merchant charged a converted interchange rate of 0.73%. With the new PPA discounted rate of 0.07% (see the difference?), that studio shaves off about $2,500 per year in credit card processing fees. That alone would pay for your PPA membership for the next 7 consecutive years! (or some new gear, I know, I know...)

"This first studio is on tiered pricing for their credit card transaction fees and their pricing structure is interchange plus, so the savings is going to be approximate and not exact. With that said, our [BOA] pricing model is showing that if this studio was on the new PPA program, they would save $2,500 per year (based on their current credit card transaction volume). For this PPA member, that amount represents 3 months of free credit card processing services!"

The second PPA photographer would save even more: $3,000!

"This Square* user would save about $3,000 per year with the new PPA discount. Since Square charges 2.75% for all card types, no matter what interchange level they fall to, BOA's discount will represent significant savings to any photography studio that uses Square. To give you an idea, the wholesale cost of a regulated debit card is 0.05% and $0.22 per transaction. Since PPA's preferred pricing is interchange plus 0.07% and $0.07, we would charge 0.12% and $0.29 on this same transaction. Take, for example, an average sale of $500. With Square, that would cost $13.75 (or 2.75%). With the BOA PPA discount, the photographer would only play $0.89 on that same transaction. That's a difference of $12.86 on this one example alone!"

[* - For those unfamiliar, Square is a popular, easy-to-use credit card processor, but they charge a very high 2.75% processing rate.]

These aren't shrug-your-shoulder savings, this is big time. We hope you'll consider learning more about the program and checking out how much money you could save. Kelly Sullivan at Bank of America is offering free statement comparisons. That 0.07 rate plus $0.07 per transaction is so hard to beat; they will most likely save you a large about of cash each month.

Connect with Kelly at BOA at (678) 540-7558 or kelly.sullivan@bankofamericamerchant.com
Be more business savvy!

For even more reasons to get in on this new service, head to PPA.com/BAMS, or jump on in and make the switch now!

And if all that sounds too good to be true, ask your credit card company to match that rate and see what they say. Trust us, it's not. It's your newest PPA member benefit. We've told you before and we won't stop: PPA has your back.

Dr. Lynda Falkenstein, the Niche Doctor, is joining us September 23 to help you distinguish yourlynda_ppaeduinstructor.png business from the rest of the pack in her webinar--Claim Your Niche: Nine Steps to a World-Class Business in Any Economy. This exclusive (and free!) introduction to Lynda's Nine-Step Process is guaranteed to help you build your business successfully through even the worst economic downturn. This is a rare opportunity to get valuable information on everything from marketing to sales tactics.

Here at PPA we realize that while you love the art of photography and the process of taking beautiful pictures, and there are probably certain aspects of your business that you do not enjoy. The selling and marketing process, the uncertainty in discovering your niche as a photographer--the list goes on. This webinar is here to tell you that everything is going to be okay! We feel that the best way to learn is by doing and the only thing we can do is confront those doubts and formulate a practical solution to our problems. Take the next step today and register for this impactful class!

Take control of your business with Lynda and improve your bottom line, for free, on September 23 at 2 PM (ET). Register Now!

Mark the Date! On October 7, 2014, at 2 p.m. world-renowned portrait photographer, Jeff Lubin,

lubin_jeff_headshot.jpg

 M.Photog.Cr., will present a FREE live webinar, Finding Your Missing Pieces for Profitability in Photography, during which he will review actual studios and provide tangible methods through which they can be more successful. And guess what? Yours could be one of them!

Looking to upgrade your offerings? Improve your lighting capacity? EARN MORE MONEY?! Then get involved.

If you are interested in having your studio featured in the webinar, please complete these questions and forward them to lubin.jeff@gmail.com!

  1. How long have you been a professional photographer?
  2. Do you consider yourself new, proficient or advanced?
  3. Do you have an additional source of income beyond photography (another job, savings, working partner, etc.)?
  4. How would you categorize your business (portraits, weddings, commercial)?
  5. Which styles of photography are most appealing to you?
  6. Do you have trouble making your overhead most months?
  7. What has been your most successful form of income from your studio?
  8. Have you noticed big changes in your business recently, and what do you attribute that to?
  9. How do most of your clients view you? (top pro, new photographer, etc.)
  10. What do you think is your biggest weakness that you need to overcome?
  11. What would you like to focus on changing this year?
  12. In which areas would you like to learn most?
  13. Would you prefer a one, two or three day workshop?
  14. Which camera system do you use?    
  15. What type of lighting equipment do you own?
  16. If you don't currently do studio lighting, would you be interested in learning?  
  17. Do you have a studio and if so, is it commercial or in your home?
  18. What are your goals in photography for your future?


Tags

Find recent content on the main index or look in the archives to find all content.

Categories