By Nicole McIntosh
Be proud of being a pro! And use PPA's marketing and awareness campaign to your advantage and to help consumers understand the value of a professional photographer: you! See The Difference comprises advertising targeting consumers, but also tools and resources for PPA members to use. With your PPA membership you have access to all these resources to be more credible, more visible, more marketable and more in-demand. These sales and marketing tools include videos you can share, side by side comparisons pamphlets you can customize, logos you can leverage to add credibility to your site, landing pages you can link to, consumer tips/ FAQs and customizable brochures that you can share with your clients and prospects to help them see the value of professional photography and show the difference hiring a pro makes.
One way that you as a professional photographer can get started in this campaign is by adding See The Difference logos to your website. These icons and logos not only help you impress your clients but they also give you more credibility and allow your clients and prospects to see that you are backed by a well-established and trustworthy photography association (PPA!). By going to the See The Difference Resources, you can find more information on the tools and resources available to help you justify your prices and brand, and learn how to add a logo to your website. We've made adding logos to your website easy so why not use them?
Check out the videos below to learn how logos can benefit your website and how to add them:
Be sure to visit PPA's See The Difference Resources toolbox today. There are even logos just for PPA and Certified Professional Photographers!
Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.