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Results tagged “PPA Member Benefits” from PPA Today

By Chris Homer

PPA is dedicated to helping photographers build stronger, healthier businesses. With that in mind, PPA has a whole host of member benefits designed to save on things photographers need to run their business, as well as tools you can use to improve your business skills, produce better photographs, and  ultimately  become more profitable! Check some of these benefits out below:

Discounts for Photographers: PPA members save thousands each year thanks to PPA-only discounts. From very-low credit card processing fees, to hundreds in savings with Apple, Dell, Office Depot and more, you'll keep more money in your pockets!

Business Help: You can get into tip-top business shape in one year's time thanks to members-only programs. The PPA community of peers will hold you accountable and on track to help you meet your goals!

Planning & Pricing Tools: You'll keep more money and Be More Profitable with PPA's exclusive business tools. Get help from goal-setting to pricing your work, profitably.

Sales & Marketing Help: Do you really know how to market yourself to clients so that they see the value you'll bring them? With quizzes, videos, templates, and guides to sell print products, PPA gives you what you need to grow your business.

If you're a PPA member, start using these benefits today and become more profitable! Or, join today and get access to all these benefits and more!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Bethany Clark
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Have you checked the Perks & Savings page on PPA.com lately? It's bursting with deals from popular brands like Apple, Dell, and more - with discounts, deadline extensions, exclusive offers, add-ons, and more! 

Be sure to check the page frequently for new deals (or keep an eye out on Facebook or in your inbox). Here are 5 that immediately stand out:

  1. Dell: There are several deals from Dell, including year-round savings of 5%-10% every day on selected products, as well as special monthly savings of 20% on specially-selected products, like servers, workstations, laptops, accessories, and more!
  2. Apple: PPA members get preferred pricing products, special promotions, free shipping, free engraving on iPads and iPods, customizations, and more!
  3. ProMediaGear: enjoy 10% instant savings on all gear!
  4. DriveSavers: get hundreds in savings for professional data recovery services!
  5. Richmond Pro Lab: save 25% on print products!
These discounts are for PPA members only, so log in today to see what other perks and savings you have available. If you aren't with PPA yet, join today! 


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By James Yates
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PPA members are always making and saving more money with their membership. Now, you can continue taking advantage of preferred pricing on the world's most popular and advanced operating systems: Apple products and accessories. 

Discounts on business equipment are part of the list of benefits offered to the 30,000 photographers who rely on PPA for perks and savings. Apple Association Member Purchase Program perks include:

  • Preferred pricing on Apple products
  • Special promotions
  • Complimentary shipping on all orders
  • Free engraving on all new iPod and iPad models
  • Mac customization
  • Ratings and reviews on accessories and software
Members can purchase or sponsor up to three computer systems, three iPads, three iPhones, three Apple watches and ten iPod devices per calendar year, as well as software and peripherals. Members can begin using the offer by visiting the website or by calling 1-800-854-3680 and requesting the Association Member Program pricing.

The program is a benefit provided by Apple Inc. to members of PPA and other participating organizations. The program is intended for personal use. Under this program, Apple sells and ships products to end-user customers only. Apple reserves the right to refuse or cancel any order if they suspect it is being purchased for resale.

"PPA is always looking for ways to help improve our members' businesses," says Kristen Hartman, Director of Member Value & Experience. "This Apple program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce we're renewing the program and keeping our members happy."

Head over to BeMore.PPA.com/MakeMore to learn about all the ways you can save and make more money with your PPA membership!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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By James Yates
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Good news, PPA members...you can now take advantage of savings on Dell products and accessories. 

Discounts on business equipment are already part of your PPA list-of-benefits offered and now, Dell is offering year-round savings every day of 5%-10% on selected products, plus special monthly savings of 20% on select products. 

Dell discount perks include savings on:
  • PowerEdge Servers
  • Dell Precision Workstations
  • OptiPlex Desktops
  • Latitude Laptops
  • XPS and Inspirion PCs
  • Dell monitors
  • Dell Electronics and Accessories
  • ...and more!

"The Dell discount program is just one more way that PPA works to support working photographers," says Kristen Hartman, PPA's Director of Member Value and Experience. "We're always looking for ways to help improve our members' businesses. This Dell program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce this partnership."

You can redeem the offers at Dell.com/PPA. If ordering by phone, you should mention PPA to get your association discounts.

by James Yates
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The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge starts April 1st and you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a roadmap that will take them where they want to go so they don't end up somewhere else completely. 

"Something I hear often," says Angela Kurkian, Education Director and moderator of the Business Challenge, "is this concept that helps people dismiss the idea that they should be profitable...the concept that success and money don't go hand-in-hand, as if accepting money for your craft were a bad thing. Should artists only make enough to pay the bills'? I don't think that's true."

Here's an example comment from a participant:

"I feel that many tie success with money.  There are so many other facets to success.  Don't get me wrong - I am not anti-money, I just want to make enough to pay my bills.  I want to be able to have a balanced work/personal life balance.  I shoot lots of events and sports.  One of my schools is one that has been ignored by many because it is a lower income school.  The impact that I have on these students make it all worth it.  They are so excited that someone will take the time to really care about them."

And here was Kurkian's response:

"Right on! I appreciate that sentiment completely; we can't be so focused on our wallets that we lose sight of how it feels to give of our gift.  I also appreciate that you choose to give to a lower income school. You're right; those schools don't get enough attention from local businesses because they become known as 'lower income schools'.  I have also learned that the more profitable I am, the more room I have in my schedule to give to those who would benefit from what I can offer.  It's a two sided coin.  It's that concept of putting the oxygen mask on yourself first, before attending to those you're helping.  I admire you greatly and hope we can help you to develop and sustain an even more profitable level so that you can continue to give as you do."

For some, success is having the agency to be able to give back to others. For others, success may be the ability to take that yearly vacation. And for some, it may be a more existential definition. The concept of "defining success" leads to many great discussions on the PPA Business Challenge (like this great answer we shared last week). 

YOU should sign up now for April 1st's Business Challenge group. Consider it the next, big step toward success for your business! 

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by Sidra Safri 
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Do you ever wonder if your client fully understands their contract--especially the portions dealing with copyright or the usage rights? Some clients are so focused on the end product they completely forget that they may have to ask permission to use their new images for something other than personal use.
 
PPA has a small fix for that. Included in your membership kit (and renewal kit) is a stack of copyright inserts. These inserts can be stapled to your contract or be included in all the materials you provide to your client. The copyright inserts explain copyright law in a nutshell, and urge the clients to ask you, the photographer, for any additional information. Sometimes a gentle reminder or simple education can go a long way. 

These copyright inserts can be downloaded and printed anytime you need them here. 

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By James Yates
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The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge starts April 1st and you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a road map that will take them where they want to go so they don't end up somewhere else completely. This was one challenger's answer - one of many great ones--from Lindsay Syme, owner of Lindsay Syme Photography in Spring Creek NV. She also just so happens to be the winner of the 2017 Dream Studio Giveaway at Imaging USA (see photo)! 

"Success is that fabulous thing you achieve when you set a goal and do the work it takes to reach that goal.

My Business Goals:  

• I want to contribute financially for my family: This starts with pricing for profit and having solid business foundations. I need to get over myself and see my worth. I see it in others but fail to see it in myself. I am making progress but still have much to do!

• I want to be 100% present in everything I do: I need to focus all of my attention on whatever it is that I am working on because I tend to be distracted, lack focus, or procrastinate.

• I want to give back to the community and others: Being able to give to others feels so dang good. There are so many areas in our community that I could make a difference. Having the financial means would be awesome as well as the time to volunteer. Again, goes back to pricing for profit so I can have the money and time.

• I want to educate and share with others: I know how grateful I am when others share their time and talent. I want to give back to my photography community. Teaching runs through my veins so I look forward to the day that I can contribute.

• I want to strive to be better and improve my craft: My last step to earning my CPP is the image submission. My eyes have been opened to a whole new perspective! I always want to be better and push for the next step, whatever that might be.

• I want to show others how valuable they are: It amazes me how many times I get put off as a customer by various businesses and business owners. I find it shocking! I want people to feel important. I want people to feel special. I want them to feel communicated to and valuable. I want to go above and beyond so others know how important they are. I feel like achieving these goals will result in success!"

It's going to be an exciting year for Lindsay and her fellow Challengers..including, hopefully, you! We'll check back in with Lindsay and see how things have progressed. YOU should sign up now for April 1st's Business Challenge group. Consider it next, big step toward success for your business


By James Yates
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You may already have the art of photography down, but is your business where you'd like it to be? If you find yourself wanting to learn how to boost your bottom line, the PPA Business Challenge is for you! 

The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes. 

We all know that photographers are entrepreneurs, small business owners with a passion for their craft. We also know that, more often than not, many photographers open their studios as artists, not having gone to business school, nor carrying a finance background. It is part of PPA's mission, as a nonprofit, to help our members understand and implement the basic business principles needed to maintain a sustainable studio. 

The Business Challenge is meant to be a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. 

"PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person." 

Kurkian led a presentation on the Business Challenge (pictured above) and its first year at this year's Imaging USA in San Antonio. Titled "4 Things You Need to Know to Be Successful", the group panel included Gregory Daniel, M.Photog.Cr., CPP, F-ASP; Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API; and participants from the previous year's Business Challenge. 

As an example of the kinds of takeaways you'll gain from the Challenge, they presented these four steps to success... 

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PPA is dedicated to delivering photographers the best education available through hundreds of photography course videos available on PPAedu, as well as the 500+ videos on PhotoVision. In addition to these recorded courses, PPA hosts LIVE courses that you can attend from your computer as they happen. Be your own valentine and give yourself the gift of attending!

PPA Webinar: The $3000 Headshot
February 14, 2017 - 2pm ET
With Megan DiPiero, CPP
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings

In this memorable and inspiring talk, Megan will share the life lessons that have shaped her into the business success she is today. From her modest home studio, Megan comfortably charges 10x the market rate for her sought after headshot style, bringing in sales ranging from $1700-$6500. She'll convince you that pricing thresholds are limited only by your imagination. Whether you're a portrait or wedding photographer, new to the industry or seasoned veteran, this talk will be just the kick in the butt you need to vault your brand (and your prices) to new heights. Passion and profit ahead!

That's not all! Are you new to PPA or thinking about joining? There's also a new, membership webinar to attend!

PPA Webinar: Maximizing Your Membership
February 14, 2017 - 2pm ET
Skill Level(s): ALL
Free for all; PPA Members can access archived recordings
Click here to register

If you haven't already, it's time to jump in and take advantage of everything PPA has to offer! Please join us for a Maximizing Your Membership Webinar and we'll give you the low-down on everything PPA.

We know membership offers a lot and it can be hard to navigate all of the PPA benefits. That's why we created this webinar to help you take advantage of your membership. Topics include a step-by-step guide to activating your equipment insurance, how to navigate the PPA website and an introduction to theLoop.

Remember, these courses are open to ALL photographers to attend live, so register today! If you want to access the recordings of these courses and the full PPAedu and PhotoVision library of videos, you'll need to be a PPA member. Join PPA today!


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PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

PhotoVision's Year of Inspiration continues with the release of "You as an Artist" with Anne Geddes on Monday, February 13. 

Anne inspires us with her take on being an artist, truly owning your work and giving it a sense of importance.  She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." 

You can look forward to her passionate conversation on PRINT. The Movement with PPA's Director of Education, Angela Kurkian. The two discuss the importance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit our website.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. 

A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease.  

Anne's imagery has been published in over 84 countries, and in 24 languages. Anne has recently released a new series of photographs based on the signs of the Western Zodiac. 2017 will see the release of a comprehensive retrospective of her work, published by Taschen. 

For more information on Anne, please visit www.annegeddes.com.  Follow Anne on Facebook to see inside the studio, and stay up to date with her latest work.

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Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By James Yates
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It's super cold outside and, let's face it, you don't want to go anywhere this weekend. Curl up under a blanket, make something hot to drink, and enjoy these top photography blog posts from around the web. 

ACCESS: Read this PPA Today post on the amazing stuff that comes with this year's Imaging USA Expo-Only Pass (Drone Zone, Print for Success Theatre, Mel Robbins keynote, IPC exhibit, 600+ booth trade show) and get a promocode to enter to get your pass for FREE!

ADAPT: Windy conditions may seem like a ruined day for your photo shoot, but FStoppers has an article on how to use it to your advantage. More than just overcoming, there's a way to use wind to your advantage to create natural portraits. 

TIPS: Learn 10 tips for better wedding photography lighting via a video from Popular Photography. The first step is figuring out the space...watch the video to learn the rest. 

HOW-TO: Tis the season for these tips! Popular Photography again with 10 tips for holiday family portraits. They're simple, easy to remember, and will make the most out of your family get-togethers. 

BEWARE: Not to scare you, but memory cards can be damaged pretty easily. Here are a bunch of do's and don'ts for memory cards from PetaPixel. They'll clear up some common misconceptions and offer strategies to keep your images safe. 

INSPIRING: Business Insider has a slideshow of inspirational nature photography. Check out the winners from the 2016 National Geographic Nature Photographer of the Year contest. These are jaw-dropping images you won't soon forget. 
 
DIVERSIFY: Here's a great piece on diversity issues in the modelling world. A Liberian model collaborated with an L.A.-based photographer to recreate fashion campaigns featuring white models. The results spark questions about black girl invisibility and the need to diversify.  

TRIBUTE: New York fashion and portrait photographer Rodney Smith recently passed away. PetaPixel has a nice piece on his legacy and a look at his iconic photos. 

DREAMING OF DRONES:  Professional Photographer magazine reviewed 8 popular drones so you can put your favorite on your Christmas wish list. Hurry up and read this article or Santa may just pass you by. 
 
PRINT: The Photo Fundamentalist has a great essay up about print permanence and the need to create prints. Go into the meaning of life, why man creates art, and more deep issues that dovetail perfectly with PPA's PRINT. Movement

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

By Bethany Clark

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PPA members know that the best way to find answers to your photography business questions is to ask it on theLoop, PPA's official, members-only social network. The discussions on theLoop are always productive and helpful, so dive right in!

Here's a recent example of a question and the first couple of responses.

Q: If you had to give a fellow photographer (new or seasoned) one piece of advice... what would it be? I'm not talking about the typical "be true to yourself" answers here. I mean the real, nitty gritty, tough love kind of advice. 
--DJ


DJ,
It would have to be two pieces. 
  1. It's not about you. It's about the client. The minute the focus shifts to your accomplishments, image quality, etc., you break the rule. Everything you do needs to be 100% client centered. If it isn't, you need to find another profession.
  2. For the fine art photographer - look at last year's work. If it looks pretty good to you, then you aren't making any progress. You should strive to be a better photographer this year than you were last year. And this will continue until you can't hold a camera up to your eye any longer.
Is that enough "tough love" for you?
--Gene L.


DJ,

There are only 3 things that matter:
  1. Vision (without it, your path follows no course)
  2. Passion (without it, you have no power on which to draw)
  3. Action (without it, your idea is just a daydream)
Eliminate any one of them, and you will fail. Have all three, and you're unstoppable.
--Pascal D.


DJ,
To succeed at this, to make photography put food on your table and a roof over your head, you have to be a business person first, a photographer second. For those of us who came at this profession because it was fun, because it involved smelly chemicals and magic in dark places, that's a hard lesson to learn. I'm still learning. That's the other thing, you'd better never stop learning, growing, changing. I watched my friend Ken Whitmire, who died tragically last weekend at 86, taking notes and asking questions and continuing to learn right up to the end.
--Mark T.


DJ,
I'd offer two pieces of advice.
  1. Find your niche: figure out what kind of photography you love and that you can sell to others and go for it.
  2. Every purchase needs to be justified: You're in a business as a pro photographer. If a piece of gear can't help you make a profit, don't buy it.
--Ned L.


Check in at theLoop to see more responses, and ask your own questions for peer-to-peer discussion and support!


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by Tristin Vaccaro
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Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

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by Sidra Safri 
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In the past four months, all everybody seems to be talking about are Drones. Between trying to figure out the new FAA regulations, deciding what type of drone to get, studying for the FAA certification test, and making sure you are properly insured; it can make anybody's head spin. If only there was someone who has been through the process that you could talk to! Well, guess what? There is! PPA is providing its members with two great opportunities to get all your drone questions answered. 

PPA member Eddie Tapp is hosting an "Ask Me Anything" session on November 14th and 15th, exclusively on theLoop, PPA's members-only online networking platform. An "Ask Me Anything" is like an online press conference where YOU get to ask the questions. For those two days, members can log in to theLoop and post a question for Eddie to answer. Check back frequently, as Eddie will be answering your questions throughout the 48-hour period. Eddie has always been on the cutting edge of drone photography, and has become an expert in the area. Just take a look at his recent article in Professional Photographer magazine to get a feel for how knowledgeable he is on the subject of drones. During the Ask Me Anything on November 14th and 15th, Eddie will be available for you to: 

Ask away! He will answer all your questions (that he can)
get the inside scoop on what to study for the FAA test 
go over what to look for when buying a drone, and 
get some tips and tricks on how to master flying your drone to get the best shots. 

Just remember to Save the Date(s) of November 14th & 15th, log onto theLoop, and search for the AMA thread/conversation and ask away! 

Once you have all your drone-photography-related questions answered by Eddie, make sure you save time to tune in and switch over to the Drone Insurance webinar to be hosted by Lockton Affinity on November 15th at 2:00 pm. 

Lockton and PPA are long time partners, but what's new is that the team is now providing some of the most comprehensive and affordable drone photography insurance coverage out there and only available to PPA members. During the November 15th presentation, a Lockton representative will go over all the details of the policy, what it covers, and how to make sure you and your investment are always protected.
 
This upcoming information-packed live online presentation is free and open to the public, but it does require signing up. To secure your spot today, simply go to the Drone Photography Insurance Options webinar sign-up page!

If you're preparing to start adding drone photography into your business or just want more information because your interest is piqued...check out these two great opportunities next week and take "drone-ership" of your photography business! 

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By Bethany Clark

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While many people enjoy flying drones for personal use, when it comes to flying for commercial photography purposes, you've got to really dot your i's and cross your t's to make sure you start off (and stay) on the right foot. 2016 has been an exciting year in the world of commercial drone use, what with the new FAA regulations, the steps to becoming a small drone pilot, and lots of buzz about new equipment, and with all of that going on, PPA is committed to providing you with the most up-to-date information and resources, so that adding a drone component to your business is as seamless - and profitable - as possible.

If you plan to add a drone to your photography business, you'll definitely want to bookmark the PPAedu drone track, which, like all of the other topics and tutorials packed into the PPAedu library, that help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, is free for PPA members to access at any time, 24/7.

Check out some of the topics available already, taught by Randy Braun, Director of Product Experience with DJI, and Stacy Garlington, Product Specialist with DJI:

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy cover the basics of drones, from guidelines to etiquette to how to incorporate drones to leverage your photography business.

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace.

Instructors: Randy Braun, Stacy Garlington
Buying a drone? Watch the video and learn which features you should be looking for when buying your first drone and how to choose a drone that fits your needs. Key features to look for: price, camera, lens quality, and much more.

Instructors: Randy Braun, Stacy Garlington
So you want to fly a drone? First learn the safety, rules, and proper flying etiquette before you take flight. Randy and Stacy will discuss the basic safety procedures that go into flying a drone, as well as the FAA flight rules and regulations. 

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy give a brief overview of the DJI drone hardware components, as well as give a quick tour of the DJI Go App.

Instructors: Randy Braun, Stacy Garlington
Curious about what goes into flying a drone? Watch this episode as Stacy shows you a basic overview of flying a drone from the pre-flight checklist to take-off and landing, as well as basic drone flight terminology. 

Instructors: Randy Braun, Stacy Garlington
Join Randy and Stacy as they discuss the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services. 

If you're a member of PPA, just log in to watch PPAedu at any time. If you're not a member yet, you can experience one PPAedu video a month at PPA.com/TryEdu, and if that's not enough, join PPA today for full access to all the PPAedu videos! (When you join, you'll also benefit from the dedicated drone community on theLoop! Join today!) 

And if you want an up-close and in-person experience with a drone, be sure to attend Imaging USA 2017! There will be a range of drone classes and exhibitors ready and willing to talk to you about all things drone. So what are you waiting for? Register today

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By Autumn Rice
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ACHOO! That's the first sneeze of cold and flu season, but you don't have time to go to the doctor. With all the traveling and waiting around for prescriptions, you'd never get anything done. But, wait!, here's some help!

Call A Doctor Plus (CADR+) is PPA's telemedicine health and wellness program, designed to save you time and money when you're not feeling well. The program is intended to provide medical assistance to you via the phone, including diagnosis, answers to questions, and prescriptions. Although Call a Doctor Plus is not a replacement for healthcare insurance plans, it can be used as a means to address basic health concerns. With zero co-pays and 24/7 service at your fingertips, this program is perfect for photographers whose business hours don't always match doctor's office hours!

PPA members get $10 OFF PER MONTH for this handy service at only $14.95/month, with the ability to add up to five dependents for no extra fee. Non-PPA members are also offered the service at $24.95. See what Call A Doctor Plus users (and PPA members) have to say about the program: 

"A doctor called within 10 minutes. After providing a brief description of my symptoms, the doctor sent a prescription to my pharmacy, and I had the medicine in less than an hour." 

"I had a crazy allergy attack at work. I broke out in hives and my hands swelled up. Call A Doctor Plus had a steroid ready for me at the CVS down the street from my office in under an hour. I can't believe how fast and easy it was!"

"Getting sick used to mean using up time from work, paying a co-pay and waiting around a doctor's office. Now, I get to bypass all of that and still get the exact same quality of care!" 

Joining this program is a great option for on-the-go photographers that need basic medical assistance and above all, want to save time and money. No more appointment scheduling hassle or never-ending wait in the waiting room! Escape the down-days of cold and flu season with CADR+! For more about the program or to sign up, visit PPA.com/CADR+.

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October is the month of PRINT, and we're celebrating by bringing you some great content. If you weren't sure how to present print art to your clients, then we have a few items that will help you...and your sales.

Head to our new Resources page on the Print.The Movement website, and you'll find a few things: 

Elegant, customizable brochures to showcase your print art. Simply add your photos and studio information. They also include a section to add your price list, so the brochure can do the selling for you! They're super easy to use, and a great way to help you be more profitable.

Outreach content with information that you can repurpose and use as needed. Adjust the message for your clients and use it in your studio. You can also use it as sample copy to customize and send to your local publications along with your photography.

PRINT.The Movement logos. Use them on any of your branding materials to let clients know that you are a print artist. These logos will help set you apart from the shoot-and-stash competition. 

All of these items are meant to spark a dialogue with your clients about why print is so important. Let's build a movement, and let's get people printing again!

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By James Yates

PPA photographers are a very diverse group of people, but one common thread is their passion for the support that their peers provide. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship with their PPA community. Today it's Trish Logan, Cr.Photog, who pitches in!

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community.

The world of professional photography spreads far and wide, which makes it easy to feel that you have to "go at it alone". PPA's goal is to link professional photographers together, providing a support system and business backbone that helps photographers grow, sustainably. 

In the video below, Trish talks about how she became interested in photography and why she loves shooting portraits, as well as the important role PPA's See The Difference® campaign plays in showing her clients why they should choose her over cheaper, hobbyist photographers.



Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the See The Difference campaign here.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL. Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for pvblogfooter0716.jpg
How and Why the Business Challenge started.
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In 2015, PPA had an idea for a case study. A group of five photography mentors and I took on the challenge of working with two studio owners to help them transform their businesses. We not only wanted to help these two entrepreneurs, we also wanted to learn from them by documenting the challenges they faced, the changes they underwent and how both they and their businesses thrived. The "Studio Makeover" was initiated and our goal was to take all the information we were using to help our makeover participants and bring it to PPA members to learn from as well. 

We did this through the entire year of 2015 with live webinars, blog posts and even personal video updates. Then, at Imaging USA 2016, all eight of us took the stage and revealed each studio's final numbers, shared their biggest "a-ha" moments and discussed their transformation from both a business and personal perspective.  

Leading up to Imaging USA, as I was putting together the program for the rest of the team, I had my own "a-ha" moment. We were about to share some extraordinary moments and information as both studios made amazing leaps forward...but we didn't have anything in place for the attendees who might want to do their own "studio makeover." 

Well, I shouldn't say we didn't have anything because PPA has a plethora of educational tools available to members: the Benchmark Study, PPAedu's online education platform with more than 350 video classes, PhotoVision with over 800 episodes, Square One, downloads, Professional Photographer magazine, specialty courses for CPP and IPC, etc. As you can see, we have quite a lot of knowledge to offer and perhaps that works against us a bit. It can be a little overwhelming. Which brings me to my point...we didn't have anything/anyone tying it all together, giving it to photographers in an order that could easily be digested, and helping you as you needed it. 

So the idea for the Business Challenge was born.

Literally, right before Imaging USA, at our busiest time of the year, I was asking other departments to help me implement a brand new concept. And everyone here jumped in to help make it a reality, so that by Imaging USA itself we were able to let people know they could sign up for their very own studio makeover through PPA's Business Challenge. (Huge thank you's to our Marketing, Membership and I.T. teams for all of their hard work.)

I had an idea. I had the recently completed PPA Business Guide to use as an outline. I had the Square One tool to share. I had amazing friends and mentors who were willing to be part of this project. I had (and have) a strong desire to help photographers as entrepreneurs learn how to build profitable and sustainable businesses so they can live their dream. That was it. 

I didn't have a long syllabus. I didn't have a very exact plan for how to execute all of it. I was still learning how best to use theLoop platform as our means of communication. But I knew that if I waited to put it all together first, things would be missing anyway. You would be missing. All that I've learned from you, each and every group, would not have happened. And your questions and ideas and support are the actions that propel the Business Challenge forward.

PPA's Business Challenge is, by design, a living thing. 

No two groups are alike. The February 2016 group is very different from the June 2016 group. The curriculum, while similar, is not identical because conversations sway the topics and move them in a variety of directions. Questions are asked and answered. Friendships are born. Mentors are invited who generously share their experience and knowledge. While the foundation of knowledge of the Business Challenge is all the same, and it is scalable to a large group, the unique experience of each group is shaped by those who are involved.

I've written in a few different places that it's important to show up and be present in the conversations that take place in this 12-month program. It was not intended to simply be a place where information and assignments are posted. It can be, if that's what you want, but I want to give you so much more. I want you to feel part of something bigger; I want to give you accountability; I want you to meet and be inspired by some of the smartest people out there; I want to give you the opportunity to share your knowledge; I want you to remember why YOU are doing all this hard work in the first place; and I want you to build a body of knowledge that will propel you so much further.


I'm so glad you're here,
Angela


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Angela Kurkian is PPA's Director of Education







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