By John Owens
Amidst all the classes, tradeshow deals, football, parties and networking at Imaging USA was a healthy dose of charitable giving. PPA Charities, the philanthropic arm of PPA, flexed their veritable muscle as donations rolled in through a series of events and a certain special drawing.
Events included the PPA Charities "Boots and Bling" Celebration, which featured a silent and live auction. On day one, more than 100 attendees braved the Nashville cold for the first ever PPA Charities 5K Fun Run. And things culminated on the last day with PPA Charities' Dream Studio Giveaway, where one lucky winner walked away with a life-changing prize.
Imaging USA attendees were clearly feeling generous. "Boots and Bling" raised over $25,000, with the aid of a massive photo book donated by 2015 Lifetime Achievement Award winner Peter Lik, M.Photog. Valued at $4,500, the limited edition piece auctioned for $7,000 alone. The Sunday morning 5K raised an additional $7,000+ and Tuesday's Dream Studio Giveaway brought in massive ticket sales right up until the drawing, totaling a whopping $50,000.