Results tagged “Marketing” from PPA Today

Dear PPA Member,

A few months ago, I listened to a conversation between my father and one of our graphic designers here at PPA. Dad used his GI Bill after the Korean War to study graphic design; and in over fifty years, he has developed an opinion on what constitutes "clean design" and what just doesn't appeal to an audience. (He's developed a lot of other opinions, but that's for another Vital Signs...)

Despite the half-century gap in formal education between Dad and Mark, the PPA designer, it was interesting to note that their views were the same on how to create compelling pieces that inspire people. Colors, readability, spacing...all of this and more play an important visual role in a marketing campaign's success.

As a photographer, I'm sure you can relate to what makes a "quality image" versus what doesn't appeal to your target market. Similar attention needs to be given to selecting the elements of graphic design that will influence your ability to effectively reach clients. This week's Vital Signs gives you some ideas about such design and the important role it plays in your business...and what you can do right now to step up your own game.

Cheers,

Christel Aprigliano
Director of Member Value & Experience

Dear PPA Member,

One of the things I love about PPA members is their willingness to share their thoughts and ideas.

I see it every day on the OurPPA Forums, hear it in conversations during classes, and watch the Twitter posts fly with questions about what works...and what doesn't. Idea-sharing between professional photographers helps not only the businesses whose owners and employees listen and share, but the industry as a whole. Wouldn't you hate to spend a lot of money on a marketing campaign, only to find out later that you could have implemented it for less money with better results? If there was a great idea out there that someone else has already successfully done, wouldn't you want to know how they did it?

That's why we're listening to PPA members...and sharing their knowledge. Whether you're new to the business of photography or have been running a studio for years, it's never the wrong time to look at what someone else is doing with their marketing. Take what will work for you, and share the rest. Read this week's Vital Signs article, "Marketing for the New (and Not So New) Kid on the Block" here.

We want you to continue to be successful, and we don't want you to have to do it alone. We're doing what we can to give you what you need--just let us know how we can help. 

Cheers,
Christel Aprigliano
Director of Membership

P.S. You've got a new member benefit - Precision Camera. Click here to find out more!