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You might remember receiving a survey from InfoTrends sometime last summer. Some of yousurveyimageblog.jpg might even remember filling it out! It was long, but for a good purpose and well, the results are in! They paint an interesting picture of the photographic industry. See where you fit...

In the published report entitled Digital Imaging and Professional Photographers: 2012 Results, InfoTrends examined the behaviors of 2,315 full-time and part-time professional photographers in the U.S. The results uncovered some of today's key opportunities for photographers.

Photographers' Demographics
Sorry fellas, but we have to give some props to the ladies here. The photography industry has historically been dominated by older males, but it looks like that is starting to change. InfoTrends conducted a similar survey in 2009, and only 16% of those who responded were female. In the 2012 edition, that number more than doubled to 33%. You GO girls! Turns out the female photographers also tend to be younger, clocking in at an average of 41.0 years old to the males' 50.5.

Out of those brave men and women who completed the survey (thank you!), 60% were full-time photographers and 40% were part-time.

Photography Specialties
The results here demonstrated that most professional photographers identify multiple specializations. That tells us that many pros are doing a good job of being well-rounded! On average, professional photographers specialized in five different types of photography, and here's where InfoTrends got crafty.

Because photographers identify themselves in multiple areas of specialization (see:  well-rounded), InfoTrends asked them to indicate the percentage of their business that was devoted to the various categories. If his or her company generated more than 40% of their business from one particular type, they were determined to have a concentration in that area.

The most popular areas of specialization were:

infortrendschartspecialties.jpg



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