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Are you looking to take in some live demonstrations at Imaging USA? The Demo Class Track is guaranteed to give you a jolt of inspiration as you witness live demonstrations by top instructors. 

As you prepare for the world's largest pro-photography convention, keep these Demo Track classes in mind to catapult your business!


Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting - it's all in here! Learn from the best!

Lighting With Conviction
Scott Detweiler
January 8
5:00 PM - 6:15 PM

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join!

The Fine Art Composite Portrait
Mark Bryant, M.Photog., M.Artist.Cr.
January 8
6:45 PM - 8:00 PM

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece!

Seniors... Think Differently...
Dan Rowe
January 8
6:45 PM - 8:00 PM

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too!


Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves!

Lightapalooza!
John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP
January 9
10:00 AM - 11:30 AM

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images - and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation - it's all here, delivered in Hartman's unique, expert and engaging style.

Maternity Inspiration and Beyond
Dani Miller
January 9
10:00 AM - 11:30 AM

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph - it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself!

Beyond The Speed Light...New Sources, New Look, New Light
Russ Harrington
January 9
5:00 PM - 6:15 PM

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.

Simple Techniques for Posing People in Groups of 2 to 100...
Michele Celentano , Cr.Photog., CPP
January 9
5:00 PM - 6:15 PM

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera - walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt.

Stylized Family and Children Photography
Kia Bondurant, M.Photog.Cr.
January 10
10:00 AM - 11:30 AM

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage.

Photographing Architecture - Taking Your Images to the Next Level!
Randy Van Duinen, M.Photog., M.Artist.Cr., CPP
January 10
10:00 AM - 11:30 AM

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!

Simple and Creative Ways to Work with Children
Alicia Adamopoulos
January 10
3:30 PM - 4:45 PM

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients - as well as their parents - to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster!

Headshots 360
Jim Ferrara, M.Photog., CPP
January 10
3:30 PM - 4:45 PM

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

On-The-Go Lighting
Daniel Doke, M.Photog.Cr., CPP
January 10
5:15 PM - 6:30 PM

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive - and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition!

Getting, Creating and Selling Families
Gary Box, M.Photog.Cr., CPP
Pam Box, M.Photog.Cr.
January 10
5:15 PM - 6:30 PM

Family photography can be one of your most sustainable and profitable segments - easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots - everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales - this is the way!

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PPA photographers are a philanthropic bunch and PPA Charities is always looking to partner with charities around the world to help improve the lives of impoverished people. In the tradition of their other popular Imaging USA events like the 5K Run and the Shoe Drive, PPA Charities is announcing a new charity partnership for Imaging USA 2017 in San Antonio: Cameras for Kibera.

Cameras for Kibera is an off-shoot of the non-profit charity Carolina for Kibera. Established in 2001, Carolina for Kibera (CFK) is an international, nongovernmental organization based in the Kibera slum of Nairobi, Kenya. CFK is a program of the Center for Global Initiatives and a major affiliated entity of the University of North Carolina at Chapel Hill.

The goal for Cameras for Kibera is to try and get ahold of as many working cameras as possible (with charger, battery and memory card) and ensure they are safely delivered to Kenya.   
Cameras will initially be sent to Carolina for Kibera's USA office in North Carolina. They will arrange safe transportation to Kenya. From there, a partnership has been set up between Carolina for Kibera and the Art Kids Foundation program "A Girl's First Camera"

Be sure to bring your old camera to Imaging USA and it may wind up in the hands of a girl in Kibera, Kenya, giving her the tool to begin her love for photography. Who knows, you may just see her at Imaging USA one day in the near future!

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Staying at the official Imaging USA host hotels is the best and easiest way to get the most out of your time at the convention. We encourage you to reserve a room and stay in the following host hotels:

San Antonio Marriott Rivercenter (HEADQUARTERS HOTEL) 

San Antonio Marriott Riverwalk

Hilton Palacio Del Rio

Grand Hyatt San Antonio

So, what's the big deal about host hotels? 

1. Host Hotels Keep Your Registration Fees Low!

By staying at the official Imaging USA host hotels, you're helping to keep registration fees down! These hotels provide complimentary meeting rooms for Imaging USA if, and only if, we meet the required minimum guest rooms in our hotel contract. Otherwise, Imaging USA must pay for meeting rooms as well as for each room we fall below the minimum--and registration fees will go up! So stay with us and save!

2. Host Hotels Provide Networking Opportunities!

By staying at the host hotels, you're at the epicenter for everything Imaging USA. Social and networking opportunities abound, and you don't even have to go anywhere to find them. They're all right there!

3. Host Hotels Save You Money on Transportation!

If you're not staying at the host hotels, chances are good you'll have to spend some money on a taxi or parking to come over for some of the events. Why bother? Stay with us and be at the center of it all!

The San Antonio Marriott Rivercenter is the official Headquarters Hotel of Imaging 2017. Hurry and register because these rooms are selling out fast! If you can get a room there, we highly encourage it as you will be closest to all the action like: 

Hands-On Pre-Con Classes
Opening Party location
Charities Celebration location
Closest to the action: the San Antonio Riverwalk is right outside!

This year there is a "one stop shop" reservation system for Imaging USA hotel booking in San Antonio. Make your reservations through this new online system, as it is here to help you book your hotel rooms seamlessly.
 

If you have any questions or need help booking your hotel, call 210-207-6734.

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With so many resources available online, you may be asking whether it's worth your time and money to attend Imaging USA. Especially if you are a member of PPA, you already have access to online networking and education with theLoop, PhotoVision and PPAedu. So what makes Imaging USA so special?

There's literally a bajillion reasons to go to Imaging USA, but here are 10 you can't ignore:

Sharpen Your Saw
Stephen Covey talks about this in his 7 Habits of Highly Effective People. It's the idea that if you don't step away from your daily grind to take care of life's other needs, you won't be doing your best work. It's a simple fact that the dull saw cuts less wood.

When you socialize, learn and network with your peers at Imaging USA, you are "sharpening your saw." When you return to your studio, you'll have new ideas, inspiration and connections that will help you work more creatively and efficiently.

Your Next "Ah-Ha" Moment
You never know where your next "ah-ha" moment is going to come from. But when you're surrounded by 10,000 photographers it could come from a new friend, the keynote speaker (this year it's Mel Robbins!), a tradeshow vendor, or the photographer sitting next to you in a session. One thing for sure, you will have several of these each day, and it's all worth it!

The Value of Face-to-Face Connections
Social media has its place in keeping you connected and forums like theLoop are great if you need a quick answer. But it's hard to make a strong, lasting personal connection when you aren't meeting face-to-face. At Imaging USA you get the face time you need to make connections that will last a lifetime with speakers, vendors, other photographers, or all of the above! People do business with people they like. And when you spend several consecutive days under the same roof, strong connections are bound to happen. The benefits of your networking at Imaging USA will serve you long past the end of the conference.

That Thing You Didn't Know You Needed
You never know what you'll find on the Imaging USA EXPO tradeshow floor, but you can be sure it's the latest and greatest. After all, these vendors are in the business of providing photographers with the equipment and services they need to thrive.

And the Expo is more than just a shopping mall for photographers. It's your opportunity to get hands-on demos of the products you need, check out the winners of the International Photographic Competition and take the opportunity to discuss your specific business challenges with the vendors that can help. Oh, and the discounts that you'll find on the tradeshow floor are well worth delaying your Christmas shopping for your studio until Imaging USA! 

Get Out of the Studio
Being in the same studio or sitting in front of the same computer monitor day after day is a sure way to find yourself in a rut. A change of scenery always leads to a fresh perspective, and Imaging USA is the perfect setting to spark new ideas... photography speaking, business speaking and for your creativity in general!

Business Solutions That Work
Sometimes the problem with having the Internet at your fingertips is that there is simply too much information. How do you find the exact solution to your problem and how do you know that it will work for you.

Imaging USA can help cut through the clutter. Bring a list of your business challenges and discuss them with your fellow photographers. You're likely to find others who have successfully overcome similar challenges and you can put their ideas to work for you. Plus, all speakers are available at the end of their sessions for questions. Those of you who sign up early enough to get a portfolio review are in for a treat! And there will be even more speakers on the tradeshow floor, with mini sessions and demos, and at the IPC Merit Café on photographic competition.
 
The Energy of Like-Minded Individuals
At Imaging USA you will be surrounded by like-minded people who are there to learn, share and teach. It brings a new level of energy of motivation to the learning that you can never get anyplace else. You WILL end up making (new) friends for life and this WILL boost your motivation and inspiration... perfect timing to start 2017!

The Power of the Random Workshop
Attend one class outside of your specialty and find one thing from that session that you can take back for your business. It could be a new product line, a new workflow method, a bit of marketing genius or a new way to sell prints. Imaging USA has 10 educational tracks so there is bound to be something new for you. Often times we have heard of exploring classes in a track outside your day-to-day practice as becoming a game changer. News ideas, new approaches, new techniques, new best practices, all make for more inspiration, more motivation and more power to you!

Invest In Yourself
Attending Imaging USA is a small investment in yourself, and you're worth it 20 times over! Constantly learning and growing is vital to your bottom line and essential to keeping you one step ahead of your competitors. Imaging USA is organized by PPA and because PPA is a non-profit, it is able to keep the registration cost so much lower than any other conference of this caliber, that it would be a mistake not to leverage it! Don't spend top dollars with fauxtographers! Come where the real pros come year after year to learn, grow, connect and have fun! There's no way you'll regret it ? 

Photography is Your Passion
Like with any great love, you must nurture it to sustain it. Your life can get so full and hectic with all the things you have to do throughout the year. You most likely need a jolt to recharge your passion after the busy holiday season. So come join us at Imaging USA and re-discover your love of photography.



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PPA is always looking for ways to get you to Imaging USA and help start your year off right each January with six days of photography fun. We are pleased to announce that, for the third year, four lucky PPA photographers will win Imaging USA scholarships and the opportunity to soak in all the fresh, new ideas available at Imaging USA 2017. They'll get full access to every session, all of the after parties and events and can freely browse the massive expo tradeshow floor. The scholarship also includes the choice of a pre-convention class that happens the Thursday, Friday or Saturday leading up to the show. 

No matter where you are in your career, there's a class for you. Pre-convention programs range from multiple-day workshops to half- and all-day classes on topics like fashion portraiture, post-processing workflow, certification process, the business of senior photography, and more! 

Plus, there are also Hands-On pre-convention classes, which take you on a photo shoot with the instructor and practice the skills you are taught with your camera right there on the spot! These classes are designed so you can attend multiple sessions during the day and get all the hands-on practice you want.

The Kickstart scholarship includes: Choice of a pre-convention class and a full Imaging USA registration all for FREE. Travel, meals, and lodging are not included. Visit ImagingUSA.org for more information on hotels, travel and more. 

To apply for the scholarship, you must be an active PPA member and you can't have previously received an Imaging USA Kickstart Scholarship. Applications for the 2017 Imaging USA Kickstart Scholarship open August 1!  Applications are due by November 11, 2016. Recipients will be announced November 23 and notified via phone. 

What are you waiting for? PPA is making it SO EASY for you to attend Imaging USA 2017 in San Antonio and begin next year with the knowledge and connections you need to Be More! 

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Keynote Speaker: Mel Robbins
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Mel Robbins has worn many hats: criminal defense attorney, entrepreneur, life coach, CNN host...Now she's wearing her 10-gallon hat and joining us in Texas for Imaging USA 2017's Keynote Speech. Mel has picked up valuable life-lessons from her experiences and crafted a dynamic way to share them with an audience. She's the author of Stop Saying You're Fine and has a top-viewed TedTalk, "How to Stop Screwing Yourself Over". Mel's going to jumpstart Imaging USA 2017 in her signature, pants-kicking way Sunday morning, January 8, in San Antonio.  


Other Imaging USA Speakers Include:
 

by James Yates
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You're all set to go to Imaging USA 2017, but you've never been to San Antonio before? Relax. Your PPA Team was just there, scouting out the best attractions and locations and preparing enough photography-convention-awesomeness to blow your ten-gallon hat off come January. 

In addition to shooting a guide to the newly remodeled Convention Center (which you'll see at a later date), we took a look at some of the best San Antonio has to offer. Here's a handy guide of things to consider making time for your trip in January:

Start with The Riverwalk, the unique, can't-miss 2.5-mile walkway along the San Antonio River. Take one of the famed Riverboat Tours to see the other side of attractions like the San Antonio Museum of Art, the Arneson River Theater and the Aztec Theatre. The boats pass right by and through several restaurants, making any night out to eat a gorgeous experience. It may sound like a tourist trap, it's not! It's really nice! That's probably why the Riverwalk is Texas' second most popular tourist spot after...The Alamo/The Missions. Remember this? No trip to San Antonio would be complete without visiting the Alamo and the other four Spanish frontier outposts designated as a National Historic Park. Founded in 1939, La Villita Historic Arts Village is San Antonio's original neighborhood. La Vallita houses over 30 art galleries and shops along with several restaurants. The Arneson River Theater is also there so you can get a better look from off of the boat. The RiverCenter Mall is also located on the Riverwalk and literally right downstairs from our host hotels. It's a fully functioning mall with all the stores you may need to get your shopping fix ($6 cowboy hats, anyone?) and tons of restaurants including a food court if you want something fast and cheap! You can experience the largest Mexican mercado in the city for authentic shopping underneath all those iconic, colorful flags at Market Square. Get the best view of San Antonio from atop the 750 ft-tall Tower of the Americas, built in 1968 for the Hemisfair (World's Fair), which you'll hear a lot about because it was a huge deal for the city. 

If you're looking to venture away from the downtown area by car or bus, The San Antonio Botanical Gardens, the San Antonio Aquarium and the San Antonio Zoo offer some of the most beautiful, Texas-sized flora and fauna for the entire family to enjoy. There are also the big theme parks, SeaWorld San Antonio and Six Flags Fiesta Texas if you have the need for speed and want to ride the state-of-the-art Iron Rattler or Steel Eel. Other kinds of thrill-seekers may want to check out the Natural Bridge Caverns, named for the 60 foot limestone slab that spans the caverns' entrance.  

We weren't sure what to expect from our planning trip to San Antonio, but what we got was a beautiful city with a lively and bustling downtown area, all easily accessible from the Imaging USA hotels and convention center. We're more certain than ever that January 2017 is going to be AWESOME. 

For more info, head over to ImagingUSA.org/about-san-antonio. If you haven't registered yet for Imaging USA 2017, be sure to head over to ImagingUSA.org/Register and take advantage of the Early Bird rates! And don't forget Pre-Con classes run from January 5- 7!


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

by James Yates
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Registration for this year's Imaging USA went live early this year and so did the hotels! This year there is a "one stop shop" reservation system for Imaging USA hotel booking in San Antonio. We encourage you to make your reservations through this new online system, as it is here to help you book your hotel rooms seamlessly. 

Save yourself the trouble of searching for a lower rate! PPA's already done the work and negotiated discounted rates for your stay in San Antonio. Staying in our host hotels not only guarantees a lower rate, but also keeps you closest to the networking action and saves you money on transportation. Here are this year's partner hotels:

Marriott San Antonio Rivercenter
The headquarter hotel for this year's Imaging USA, Marriott Rivercenter is only one block from the Henry B. Gonzalez Convention Center. The Rivercenter is 38-stories and connects to the city's premier dining, shopping, and entertainment destinations. The Alamo, one of the nation's most storied and revered landmarks, is within easy walking distance from this hotel. Marriott's Rivercenter hotel is designed for relaxing, with LCD TVs, premium cable, high-speed Internet access, and Marriott's Plug-In Technology in each guest room.

Marriott San Antonio Riverwalk
This one is only half a block from the Convention Center. Capture the romance of San Antonio with a stay at one of these recently renovated guestrooms with a sweeping balcony view of the city and the famous River Walk below. This hotel combines gracious Marriott service and amenities, including high speed internet access, with a comfortable and casual feel.

Grand Hyatt San Antonio
The closest hotel at only .25 blocks from the Convention Center, the Grand Hyatt San Antonio hotel presents contemporary style, comfort, luxury and convenience. The location affords stunning views of downtown San Antonio or HemisFair Park. They offer luxurious accommodations ranging from king-size bedrooms to suites and free Wi-Fi is available in all guest rooms.

Hilton Palacio del Rio
Two blocks from the Convention Center, you'll find the Hilton Palacio del Rio. The Hilton's renovations have transformed this iconic River Walk hotel to convey a contemporary flavor within a hacienda setting. Each room features local decor along with a private balcony for panoramic views of the city. Pamper yourself with Hilton Serenity Collection bedding and today's latest technology - high speed wireless internet, connectivity centers and 37" HD televisions. Each room also includes a spacious newly redesigned bathroom with wood floors, granite countertops and sapphire blue mosaic tiled walls. Fiesta & Siesta - A Hip Hacienda!

Remember, you MUST use our new registration system to book your hotel this year. Learn more at ImagingUSA.org/Travel/Hotel/. As always, PPA is not making anything on these hotels. Savings are passed directly on to you, so make the best of this experience and stay at a host hotel!

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Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


By Sarah Ackerman

Imaging USA, PPA's annual conference and expo, is headed to San Antonio, Texas January 8-10, 2017 and you could join us for free! And don't forget Pre-Con classes run from January 5-7, 2017. Imaging USA hosts over 10,000 of your photographer friends, nearly 100 world-class speakers, and over 600 booths in the Expo dedicated to all things photography. 

If you're new to PPA, your 3 day, All-Access pass - which includes the classes, the Expo and the parties- is yours for FREE! As a thank you for joining PPA, we want you to attend Imaging USA on the house! It's a great induction into your new photography family, meeting a wide network of people you'll connect with over the years. 

Check out all the reasons people come to Imaging USA:



And now you can attend for FREE (a $399 savings). You can register today at ImagingUSA.org/Register

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By James YatesThumbnail image for 12493842_10153526507464051_5550446508218490223_o.jpg

Are you ready?! We thought so. Registration for Imaging USA, PPA's annual photography convention and expo, is now open at ImagingUSA.org/Register!

Imaging USA 2016 was a huge success, with more than 10,000 industry professionals taking over downtown Atlanta last January. Check out the photos, videos and blogs detailing what was an amazing three days of photography business education and inspiration as well as exclusive tradeshow shopping. Now, by popular demand, your friends at PPA have worked to enable registration earlier than ever before for Imaging USA 2017, held January 8 to 10 in San Antonio, Texas at the Henry B. Gonzalez Convention Center.

You'll be 'Livin' La Vida Lone Star' next year when you attend the largest concentration of photographic talent gathered under one roof. Since everything's bigger in Texas, the Imaging Expo will feature more than 600 booths, live presentations and hands-on demonstrations of new photo-related products by some of the most respected companies in the industry. Imaging USA's renowned educational classes are geared to improve a photographer's business skills, photographic repertoire and use of technologies. There will also be a special keynote address from a special to-be-announced speaker, an extensive photographic display of the International Photographic Competition collection, mentoring opportunities, portfolio reviews, several all-inclusive parties and much more.

This early-bird registration is only $199. Yep, that's for all three days of photography awesomeness. Tell your friends if they're not a member, because attendance to one's first Imaging USA is FREE as a perk for new members! There are many different ways to experience Imaging USA, including but not limited to the full conference, a full conference plus pre-conference courses option and Expo only. Visit ImagingUSA.org for complete registration information and pricing options. And keep checking back for updates to the event schedule.
 
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
By Aleighia Rouse 

We know you all are already excited about Imaging USA 2017 that will be held in San Antonio, TX on January 8-10, 2017. San Antonio is an amazing city filled with delicious restaurants, and an abundance of rich history. There is a lot to do around the convention center and throughout the downtown area. Don't forget to bring the family, San Antonio is great for all ages and there are so many ways for you to get around. Here are a few of San Antonio's dining and attractions options:

Dining
Grab a quick lunch and enjoy the scenic environments around the convention center, Market Café is located in the Main Lobby and El Puente Café in the West Lobby of the convention center. Pop into to either one of these restaurants for a coffee, quick snack or a meal. 

Listed as Texas' number one tourist attractions, the River Walk is one place you want to visit during your time in San Antonio. It sits catty corner to some amazing historical sites and national parks and it is home to a lot of delicious restaurants, from fine dining on a River Boar to take-out. 

The Market Square is one of San Antonio's gems and provides world-famous, authentic Mexican and Tex-Mex cuisine. This is known as the largest Mexican market outside of Mexico and houses over 100 locally owned shops and stalls. 

Attractions
The Alamo is dedicated to educating its visitors on the over than 300 years of historical importance of its presence in the Texas nation. It is used to remember those who died in the battle in which Texas fought for freedom in 1835. The Alamo is family friendly and allows opportunities for fun and entertainment. 

This beautiful park was built in 1968 for the World's Fair. In 2001 the River Walk formed an extension of the new Convention Center Expansion and connects to a miniature lagoon on the inside of Hemisfair. Hemisfair Park is in the process of new innovations that will bridge the gap between the past and the future as it binds historic sites and the urbanization of San Antonio. 

This national historic landmark symbolizes some of the last visual remnants of Presidio San Antonio de Béjar. The Spanish Governor's Palace was originally intended for the purpose of residence and working office for those captains of military garrison from the early 1700s through the 1800s, but today it serves as a historic Texas site for some of the earliest Spanish rule. 

The Tower of Americas has the most spectacular view of the Alamo and shows a panoramic view of downtown San Antonio. Located in the heart of downtown, Tower of Americas sits just around from the convention center that Imaging USA is taking place in. Take a moment to enjoy the view and enjoy a meal at the Tower's revolving Chart House Restaurant or pop into their 4D Theater Ride.

Nestled between the Alamo and River Walk, the Institute of Texans Cultures is home to some great exhibits that will inspire, entertain, and educate those who experience them. In association with the Smithsonian Institution the museum is located downtown as part of the University of Texas at San Antonio's Hemisfair campus. 

This is the perfect place for your little ones, at The Doseum they have the opportunity to learn and explore through exciting and transformative fun. This San Antonio Museum is designed for kids to educate themselves through professional development and a fun place to visit during your down time. 

Want to learn more about the Imaging USA 2017 in San Antonio, head over to ImagingUSA.com!


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Aleighia Rouse is a graduating senior at Spelman College and PPA's Marketing and Communications intern. She aspires to hold a position just like the amazing people she works around. Aleighia is known by her happy personality and bubbly voice, and with over 6 years of film and photography experience, she can relate to and understand most of the issues faced by PPA photographers.


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by James Yates

You didn't miss Imaging USA 2016, did you? Well, just in case, here on the PPA Today blog you will find exclusive videos from Imaging USA 2016 for your daily dose of motivation. Check out the video recording of this Imaging USA program in its entirety here!

Grand Imaging Awards
Imaging USA 2016 in Atlanta



Take a look at the Grand Imaging Awards at Imaging USA 2016! The 2015 Medalists, Diamond Photographers of the Year, and all the Loan Collection artists from the most recent International Photographic Competition (IPC) were honored. You can also see who was crowned champion, earning the Grand Imaging Award!

And don't even think about missing next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!

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by James Yates

You didn't miss Imaging USA 2016, did you? Well, just in case, here on the PPA Today blog you will find exclusive videos from Imaging USA 2016 for your daily dose of motivation. Check out the video recording of this Imaging USA program in its entirety here!

Award + Degree Ceremony
Imaging USA 2016 in Atlanta


In this video, check out the 2016 Award & Degree Ceremony at Imaging! Congratulations to all the photographers that earned their PPA Degree or got an award, including the Lifetime Achievement Winner, Kenneth L. Whitmire, M.Photog.Cr., F-ASP.

Ken is such an inspiration and his joy is infectious. Watch and learn how a true legend accepts acclaim with grace and gratitude.

And don't even think about missing next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!


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by James Yates

Learn how to use PRINTS to boost your studio's success! Over the next several days, you will find exclusive videos from Imaging USA 2016 for your daily dose of motivation. Check out the video recording of this Imaging USA program in its entirety here!

PRINT. The Movement: Success Secrets of a Six Figure Studio
Class taught at Imaging USA 2016 in Atlanta
by Allison Tyler Jones, CPP



In this video, Allison Tyler Jones shares her tips on creating products and using in-person sales strategies that have helped her create a successful and sustainable business. This interactive class was guided by questions from attendees, so watch to learn the answers to some of your biggest business and sales questions.
Be on the lookout for more Imaging USA 2016 videos coming your way next week!
And don't even think about missing out on next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!

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If you've never seen or heard the great Tim Walden speak, you are in for a huge (and inspiring) treat! In the next few days, you will find several videos from Imaging USA 2016 for your daily dose of motivation. Check out the first video recording of this Imaging USA program in its entirety here!

PRINT. The Movement: Being A Print Artist
Class taught at Imaging USA 2016 in Atlanta
By Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP


In this program, you'll be part of a conversation on the importance of printing in photography and the role it plays in positioning you uniquely and making "the crowded market" a subjective argument. You will hear how to be a "Print Artist" in your community and how that can raise the value of your imagery and of you as an artist.

Be on the lookout for another PRINT. The Movement video coming your way tomorrow!
And don't even think about missing out on next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!




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By Aleighia Rouse

The month brings many loving and historical holidays and it also supplies new information on helpful and exciting happenings going on within the photography community.  Here are our top 10 blog posts of the week!

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RIGHTS AND REGULATIONS: PPA's government affairs team has hit the New Year running, running for your rights as photographer, that is! This year will bring great happenings for professional photographers that own small business copyrights. The three primary priorities and most vital copyright concerns have been (1) creation of a small claims option for copyright enforcement; (2) modifications to copyright registration process to improve participation and functionality; and (3) modernization of the United States copyright office. 

IPC 2016: If you are thinking of entering the 2016 International Photographic Competition here is a informative article on the recent changes in the judging process. Don't be the one photographer left out of the loop and check out this article by Christine Walsh- Newton, M.Photog.Cr., CPP. 

COMPETITIVE EDGE: Learn an interesting perspective on new competition in the photography industry, a terrific podcast by international award winning photographer and PPA member Ben Hartley. He focuses on why being in a cluttered market can be a good thing and how to get out a scarcity mindset for the success of your photography business. 

IUSA 2016: If you missed this year's Imaging USA in Atlanta, you missed out on some incredible new experiences in photography and great inspiration from our keynote speaker. Check out this post and amazed by the splendor and magnificence that is Amy Purdy. 

AESTHETICS: Personal style is so important to have when owning your own photography business. It is your signature, what you will be known for. In this article by the Exposure School, learn how to adapt and define your personal style as a professional photographer and "unleash your inner creativity." 

MARKETING WISELY: One of the big keys to having a successful photography business is making sure you take in consideration the concerns, needs, and wants of your clientele. Check out this article to find ways to promote your business and great techniques on approaching your marketing plan for your photography business.

PRO TIPS: Are you having trouble showing people the difference it can make by hiring you as a professional photographer? Here are some helpful approaches to use from PPA member Jeff Rojas on how to capture the potential clientele your business needs. 

CONNECT: As a professional photographer you know that you have to pull the best out of your subject and make them feel so comfortable that they don't know the lens is even in front of them. Check out this article by Fstoppers and learn how to break the barrier between you and your subject. 

PHOTOVISION: This month PhotoVision has released a wide variety of videos with many different topics to help you become better photographers. Remember that as a PPA member you have access to over 800 videos from PhotoVision, head on over to their recently redesigned website!

ZENSPIRATION: It can be difficult to separate your work life from your personal life, thanks to a few new TED talks it just got a little easier. Learn a few tips on how to develop a balance between your work environment and your personal life. 

There you have it, our Weekly Roundup of our top 10 blog post! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com.


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Aleighia Rouse is a graduating senior at Spelman College and PPA's Marketing and Communications intern. She aspires to hold a position just like the amazing people she works around. Aleighia is known by her happy personality and bubbly voice, and with over 6 years of film and photography experience, she can relate to and understand most of the issues faced by PPA photographers.


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Thumbnail image for Thumbnail image for 980791_10153524820929051_3053145740937398337_o.jpgImaging USA 2016 was a resounding success all around and one of the most noteworthy takeaways was the keynote speech by Amy Purdy. Even those who were unfamiliar with Amy and her inspiring story found themselves blown away by her larger-than-life personality and charm. Now we want you to experience it too!
 
Paralympic medalist/motivational speaker/New York Times best-selling author/Adaptive Action Sports co-founder/Amazing Race and Dancing With The Stars runner-up Amy Purdy gave the inspirational keynote presentation to thousands of photographers on the first morning of Imaging USA 2016. A lot of photographers work alone and can be discouraged when trying to "make it". Amy offered a fresh perspective and showed everyone that it's all a matter of putting your heart and soul into something bigger than yourself. She shared her triumphant tale of overcoming the loss of her legs to go places she never thought she could. From nearly losing her life to being able to buy feet to match her favorite shoes, Amy's story is both thought-provoking and uplifting. Get some motivation and take your business to new heights by checking out the recording from her speech!

Want more info on Amy? Check out our previous blog posts to get more of her amazing life story.

by James Yates

As we turn the corner on January and what was an amazing Imaging USA month here at PPA, let's take a look at some of the best blog posts from Jan. 25-29, 2016. From the secrets of creative people to Imaging USA highlights and wrap-ups, there's something for everyone! Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Weekly_Top_Ten_Excited.jpg

1. Imaging USA 2016, Imaging USA 2016 Review, & Imaging USA Fresh Look
IMAGING TOURS: Ann-Marie Ford has a great set of pics from Imaging up on her AM blog. Brian Striegler Photography recapped all three days of Imaging in great detail. Judith Chauvette took tons of model shots from Imaging USA and posted them to her Fresh Look blog. If you missed out this year, look through these and be very jealous. Then, mark your calendar to join us for Imaging USA 2017 in San Antonio, January 8-10!

2. Copyright: PPA Helps You Be More Informed, Be More Prepared, and Be More Involved!
©ACTION NEEDED: PPA's Lindsey Forson educates us on all the latest developments in U.S. Copyright Law. PPA has been advocating tirelessly for changes to the law that will protect small business, high-volume photographers. Check out how you can get involved as soon as legislation makes it to the floor of Congress.

3. Six Unusual Habits of Exceptionally Creative People
CREATIVITY BOOST: Inc.com studies some of history's greatest creative minds and came up with this eye-opening list of daily habits they have in common. These six strategies have the power to change the way you think about creativity.

4. A Beginner's Guide to Working with Flash Off-Camera
LIGHTING HOW-TO GUIDE: In this tutorial, Digital Photography School shows you the quick and easy steps to shooting portraits using off-camera speedlights. From gear and setting up to step-by-step lighting, this Beginner's Guide is a must-read if you're working with off-camera flash.

5. Eight Ways to Separate Yourself From the Competition
BUSINESS HACKING: Rosh Sillars wants to help you get noticed and earn what you're worth. His eight steps aim to add value to what you do. Stepping outside of your bubble, engaging with worldwide cultures and trends and sending unique thank-you cards are just some of his tips for standing out from your competition.   

6. Time Lapse Imaging USA Trade Show Opening
TIME LAPSE TELLS A STORY: Check out this delightful footage from Successful-Photographer.com from the floor of the Georgia World Congress Center. See all the first-day madness from the bottom of the escalator when the Expo doors finally opened! 

7. Adulting with Randy Van Duinen
IMAGING RECAP: PhotoBomb guys Booray and Gary interview Randy Van Duinen for a three-part Imaging Recap podcast. Check out this second show, which is all about Randy's history and tips on how he makes a living with architectural photography.

8. Closing the Loop: Photographer Susan Michal
LEAD & INSPIRE: Read or listen to the amazing life story of Susan Michal, M.Photog.Hon.M.Photog.Cr., CPP, ABI, courtesy of WJCT, Florida. Learn how her music background combined with her passion and talent for photography and led her all the way to the Chairmanship of PPA.

9. Capturing the Female Form with Master Photographer Sue Bryce
IMAGING USA FAVORITE: RollingOut.com gives a play-by-play of one of the most popular classes at Imaging USA 2016: Sue Bryce. Find out why the packed audience was so excited to learn from one of the fashion world's greatest photographers.

10. Imaging USA 2016 Was Incredible!
EXPO VIDEO: Broadcast Pro Photo takes you on their journey of what made Imaging USA so special. Check out their iMovie video tour of the Expo floor and feel like you're really there. 

Hope you are as inspired and excited for 2016 post-Imaging USA as we are! This is going to be a great year! And please let us know what photography blogs or podcasts you follow! Post your favorite on theLoop or email us links at OnlineContentCommitee@PPA.com 
Thank you!


by James Yates

all images © Alex the Photo Guy

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I'm trying to stay upbeat but heading home is a bittersweet feeling. Everyone on the floor of the GWCC and Expo today was excited, inspired, and ready to return home with a ton of new friends and weapons in their photography arsenal. 



Let me share with you the story of April Ranew, a PPA member of just two years. Last year was her first Imaging USA and she left inspired and determined to make her business a success. In just a couple of months, she used her new knowledge to open her home studio and by the end of the year she had doubled her sales. Now, that's exciting enough but here's where the story gets even better: at this Imaging USA she happened to be in line at a nearby restaurant after the convention one evening. The party in front of her noticed she was alone and invited her to sit with them. It turned out to be several PPA Board Members who wound up sharing their stories and years of experience with her, a "newbie", and forming new friendships. She learned so much and now feels like she's "part of the PPA family". That's what I'm talking about when I say you never know what can and will happen at Imaging USA! 

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But back to this last, amazing day. The classes today were as fantastic as one would hope for on the last day. Peter Hurley is always a big favorite from attendees. Craig LaMere taught everyone how to have a "badass brand". Ashley Brooke used her social media savvy to inspire attendees to put the personality back in their business. And there were more than a few tears shed at the highly emotional session with Jerry Ghionis, M.Photog.Cr. His session was all about evoking emotion! You didn't expect him not to do that, did you? 

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The Expo floor was abuzz today as throngs of people bought last-minute tickets for the PPA Charities Dream Studio Giveaway, a complete makeover for one lucky winner, Greg Mooney of Marietta, Georgia, souped up and tricked out with all the latest and greatest products from the expo and valued at an estimated $50,000. Check back in the spring here at PPA Today to see video of Jamie Hayes, M.Photog.Cr., CPP, ABI, API and the PPA Charities Dream Team surprising Greg at his studio and beginning the process of giving it that amazing makeover. 

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Next up tonight was the Awards and Degree ceremony where PPA honored the professional photographers who set themselves apart in the industry by earning new PPA degrees and awards. There was even the prestigious Lifetime Achievement Award given to Ken Whitmire, M.Photog.Cr.FASP. Ken is only the fourteenth recipient of that honor in PPA's nearly 150 year history!


And then...the Closing Party. Imaging USA goers schmoozed with fish, danced with penguins, and snapped pics of beluga whales at the Georgia Aquarium. You went, right? If for no other reason than to say "see you next year!" Please tag and share your pictures with #ImagingUSA with all the friends you've made and saw at Imaging USA. 

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That "last day of camp" feeling is electric in the air today. Let's all get rested and then work hard to implement everything we learned to help our business and art thrive! 






If you missed out....DON'T LET IT HAPPEN NEXT YEAR! We're going to be Living La Vida Lone Star in San Antonio, Texas. Not a PPA member? Join now and get your first Imaging experience for FREE! PPA.com/Join


Check out the Recap Video for the final day of Imaging 2016

by James Yates

***all images © Alex the Photo Guy***

***except the dogs at the end. You'll see***


I can't even. I. Cannot. Even. 

If you read my previous post, then you know how much the Pre-Convention days here at Imaging USA in Atlanta meant to me as a first-timer. To be able to speak to members, hear their stories, share in their excitement, and make new friends in the process seemed like PPA's coupe de grace. 


And then the first official day happened today.


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The entryway to the GWCC had a DJ...at 8:00am. I danced to Outkast with Imaging USA attendees at 8:45 this morning! Now THAT is ATL love! I knew there were lots of parties at Imaging but this is ridiculous! 


Right off the jump, the 8:00am classes featured amazing speakers like Kristin and Paul Privette and Timothy Walden, M.Photog.Hon.M.Phtog.Cr., CPP, F-ASP, starting everyone's convention off with fun, informative (and full) classes that had me wishing I could stay for the whole thing each time I ducked in to sample them. The faces of the attendees, while they learned pro tips like how Kristin and Paul describe being "obsessed" with your products personally before showing them to your clients, were what you would call "transfixed". 


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This year, everyone's schedule was cleared so all attention would be paid to our Keynote Speaker, Amy Purdy. You could hear a pin drop as she told her life story and inspired everyone in attendance with her triumphant take on life's struggles. I've had the pleasure of writing up several blog posts about Amy over the past couple of months and I was more than a little "fanning out" over her being here. She did not disappoint, in both inspiration, and generosity of spirit. 


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We barely had time to think before the Board of Directors cut the ribbon to the Imaging Expo floor and, in an instant, PANDEMONIUM. It was like a Black Friday sale without the trampling and shoving (photographers are a classy and respectful bunch). Seriously, if you have never seen the Imaging Expo, it truly is like the Mall of America for photographers. Everything and anything you need for your business is there, from the latest trends to perennial favorites. 


I interviewed tons of people on the Expo floor and around the conference today and found a special bond with other first-timers. Our eyes would meet in a look of "CAN YOU BELIEVE THIS?!". 


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The evening classes were awesome too and I was able to catch an entire class on the amazing Studio Makeovers. Here's the deal: two studio owners, both members of PPA, were chosen to partner up with five PPA mentors, the best in the business, to completely overhaul the finances of their business. The class was a group interview and presentation as we were walked through their process and how their year went. It was a real-life experiment in the question, "How does change feel?" Here's a hint: both studios became increasingly financially successful. I'll devote an entire blog post to just this class when my head stops spinning from everything else I saw today but seriously, with mentors as strong as Ashley Brooke, Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Dave Doeppel, CPP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, and Kristin Privette, CPP (yes, her again!), you can imagine how insanely informative and packed with info the class was. 

As Angela Kurkian, PPA's Director of Education, put it, "When you decide to create change, change occurs all around you." 



I'm inspired, I'm moved, I'm exhausted, I'm ready for more. I have to finish writing this so I can hop over to the Opening Party where I hope to dance with a few superheroes and flappers until all the fun starts again tomorrow! 

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^^^my favorite attendees, Louis and Annabella, © Judy Reinford^^^


Check out our amazing Recap Video for a whirlwind glance at all that went down



See you all tomorrow at Imaging USA! Don't forget to share and tag your photos on social media with #ImagingUSA

And if you've missed out, be sure to join PPA and go to next year's Imaging USA in San Antonio for FREE! PPA.com/Join



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