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Results tagged “Education for Photographers” from PPA Today

By Sarah Ackerman

PhotoVision's February release has a wide range of photography topics to help you become a better photographer! In addition to the over 800 videos already available to PPA photographers, we're adding the following in the next few weeks:

Creating Cinemagraphs: Beth Forester, M.Photog., Cr, CPP
Beth Forester shows how to make a cinemagraph, which is a combination of still images with video that creates a fascinating visual. Beth talks about how they can be used as incentives for clients to order packages by including them free of charge. They also work great as social media marketing material.

Couples Posing Part 1: Jen Hillenga, M.Photog. Cr. 
Jen Hillenga photographs a young couple in their hip, open Brooklyn apartment. Jen challenges herself by using no equipment besides her camera to capture gorgeous, slice-of-life couple photos. She talks about how she started her photography business by exclusively shooting in people's homes and how she spun that as a benefit to her clients. She also discusses clothing choices and how she chooses the right coordinating outfits for the right shots.

The Fred Marcus Story: Andy Marcus, M.Photog., Cr. 
Photographer Andy Marcus sits down with PhotoVision correspondent Melanie Anderson to discuss the history of Fred Marcus Studio and what led them to their place of current prestige. Andy talks about the transition from film to digital and how he maintains a film sensibility in the age of digital. He shares how he runs a studio with numerous full time employees and freelancers in a way that maintains a high caliber of consistency.

Portraits of the Groom: Gary Hughes, M.Photog.Cr., CPP
Gary Hughes photographs a groom in a billiards room. Gary composes masculine, film-noir type images that would be worthy of the Rat Pack's portraits. He utilizes unconventional lighting methods, such as a powerful hand light diffused by an umbrella, that work perfectly for the run-and-gun nature of wedding photography. Gary teaches how to get stylized detail shots that look like they're straight out of a fashion magazine. Gary's thematic groom preparation shots will be sure to inspire creativity in your next wedding shoot.

As a PPA photographer, you have immediate access to 24/7 streaming of PhotoVision and PPAedu content (combined, it's over 1,300 tutorials and videos)! Not a member, join today! Check out the latest from PhotoVision on the newly redesigned website at photovisionvideo.com. Be More Educated!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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PPAedu strives to give photographers the best educational courses on photography techniques and business practices. Many members have already started exploring PPA's online education platform, watching videos and building a personalized program of business and photography courses. And that's just the tip of the iceberg: in addition to the on-demand programming, PPAedu offers live webinars and workshops! PP''s got several live webinars coming up in December and January, read on for all the details:

Live Webinars:

In December and January, we'll be covering a wide-range of topics including marketing, SEO and health insurance reform. You can watch these webinars from your own computer (or tablet!) and have an opportunity to ask questions. Better yet, if you're not a PPA member, you can get a taste of PPAedu by attending any live webinar for free. PPA members can access all recordings of the classes, but if you aren't a member, this is a great opportunity to learn a thing or two, on us (and maybe down the road you'll finally see why 26,500 photographers chose to operate with PPA)! So here's the upcoming schedule of live and (free!) webinars, open to all:

December 12, 2013 - 2 pm ET
With Angela Pointon

Do you have a great studio but need a little help marketing yourself? Pennsylvania photographer and marketing expert, Angela Pointon, will walk you through how to set up a marketing plan for your business. She'll discuss the elements of a killer marketing plan, how to build a plan and how to stick to the plan.
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We've been talking a lot about social media lately with our "Be More...Social" blog series. So far, we've provided some social media tips for photographers on why you should get involved with social media (and the lingo you should know), the top six social platforms to consider using and how to develop a social media strategy. 

We hope these blog posts have gotten you pumped up to be involved with social media (or if you're already involved, we hope you got some great ideas), but if you're looking for even more social media advice, consider watching the PPAedu online course "Best Practices for Social Networking." 

In this course, instructor Lindsay Adler, who authored the book "Social Networking Essentials for Photographers," will share her 10 best ways to be efficient and effective with your social networking efforts. Topics she'll cover include Search Engine Optimization (for more SEO advice, watch the "Pitfalls of SEO" course with Brett Snyder, Director of SEO at Nebo) and how to become a resource for your target audience. 

So what's PPAedu? It's the latest member benefit from PPA - a personalized, online education platform with over 150 HD videos available 24/7 and more being added every month! If you're a PPA member the video of the class is available to watch at your convenience 24/7... at no extra cost. For those who aren't PPA members, you can always subscribe to PPAedu and enjoy this big educational buffet. 

On the PPAedu dashboard, once you answer a series of questions that focus on your business, you'll get your personalized recommendations for courses in four technical and four business categories of online courses. You'll then be able to watch any of these courses, tutorials, classes, coaching sessions, etc. on-demand for free, as long as your PPA membership or PPAedu subscription is valid.

If you're still wondering if this is the right educational platform for you, check out how some PPAedu users feel about it:

"I am so excited about the educational videos being a part of our membership. I have purchased them in the past and they were getting costly to keep up. I really feel this value added benefit will make me a stronger photographer!" - Angela Singleton 

"It only took watching one video to get me hooked! I got a lot of what I have been wanting to learn. Very excited!" - Andrea Taylor, CPP

"The whole PPAedu experience is a lot of fun. It is hard to believe this is included as a member benefit. Wow!" - Stewart Powers, M.Photog.Cr., API

"I took the PPAedu self-assessment and I have to tell you that this is a fantastic idea. Thank you PPA and PPAedu instructors for sharing your knowledge with the rest of us. If you haven't seen this yet I highly suggest you take a look." - Paul Robinson


Ready to get started with PPAedu? Join PPA or subscribe to PPAedu to take the self-assessment now and access the courses. 


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