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PPA member, Super Monday instructor and recent CPP recipient, Dave Goldman, has been named a CPP Liaison for the state of North Carolina.
"Becoming a Certified Professional Photographer (CPP) was a huge accomplishment for me! Passing the CPP exam and image submission process was incredibly difficult. I now hold a designation that less than 8% of the photographers worldwide hold," stated Goldman. "I also now know that I have the necessary skill set to be professionally recognized by my peers as a Certified Professional Photographer. My clients always love my work, but it takes the recognition to a whole new level when it comes from the industry itself. Working towards the CPP has given me the ability and confidence to create strong images under any conditions and I can produce consistent, repeatable results each and every time."
Dave's passion for teaching inspired him to go above and beyond becoming a CPP to become the first and only state Liaison for North Carolina in Charlotte.
"I love to teach and I wanted to give back to the photography community. Most people have no idea where to turn for learning and they end up at local meet-up groups. These groups are okay when you are starting in the [photography] business," said Dave. "I get very motivated when I see beginners aspire to become certified and I can now help them achieve that. I hope to raise the bar and educate other photographers through workshops and hands-on classes."
Dave has a reason to be motivated--becoming a Certified Professional Photographer has made an significant difference in his business.
"Most photographers claim that certification means nothing to their clients; however in my case that is far from the truth. Would you use a first-year resident as a doctor because you can save a few dollars on an operation or use a specialist recognized by his peers in a particular profession? Certification shows that you took the time to learn about what you are doing and how you perform to a higher standard," said Dave. "Each client that comes to my studio asks me about the very visible certificate on the wall. I explain the difference between CPPs and every-day photographers with a camera and educate them on the investment they are about to make. Certification makes it a critical difference."
View some of Dave's Certification passing images below and if you are interested in pursuing the certification program, here are some easy steps to get started:
First, check out http://certifiedphotographer.com/, then to look for a CPP liaison in your local area and get connected. Find other CPP's and speak with them about what the process, what it brought to them and to their business. They'll help you sort through what certification can do for you. Finally, pair up with a CPP (shadow or second shoot are great options) and see how they do things and learn from them. After all, they are trained to create beautiful images under any circumstances, so you are bound to learn something.
Do you have something you want us to brag on? Tell us here: www.ppa.com/bragbook.