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Results tagged “photography convention” from PPA Today

by Mayo Lawal

If you are wondering why tens of thousands of photographers attend Imaging USA every year, you probably haven't checked out the more than 100 sessions and speakers on all photography topics, lined up for you in Nashville, January 14-16. 

Just to show you a tip of the iceberg, Imaging USA will feature:

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Market like a boss...with an "A-Game" strategy

Build a personal brand that matters

A new approach to school photography that can transform your studio

Taking your drone images higher

Lighting a wedding day from start to finish

SEO for photographers

Maternity posing and lighting

The Power of Print

What's new in Lightroom

Psychology of high-end sales

These are just taste of what's in store for you with your All-Access Pass registration. In addition to the education sessions, there's also:

Acclaimed keynote speaker Ryan Estis on how to "Adapt and Thrive" with today's modern client.

Parties that will rock your socks off

An enormous Expo (80,000+ square feet!) filled with tons of new products and deals

International Photographic Competition exhibit with well over 3,000 images! This is the largest photography exhibit out there!

The Drone Zone--all you need to know about getting started in drone photography

A dedicated theater to learn how to sell PRINTED WORKS

Award shows and degree presentations

And so much more! So, don't miss this incredible opportunity for professional growth, and to connect with like-minded professionals from all over the globe! Head on to Imagingusa.org and register today.


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by Mayo Lawal

We are just a few weeks away from Imaging USA 2018! Can't wait? Well, here's something that may get you even more excited:  this week's Imaging USA giveaway prize is a "Music City Backstage Pass!"

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This pass (valued at $1000) is good for admission for 2 people into 20+ Nashville attractions that you can enjoy during Imaging USA 2018 and beyond! You and one guest get free (or reduced-price) entry to places like the Country Music Hall of Fame, the Johnny Cash Museum, the Adventure Science Center, the Cheekwood Botanical Garden & Museum of Art, and much more.

If you've already registered for Imaging USA, this pass is sure to make your time in Nashville even more exciting and fun. The best part is that it doesn't expire until December 2018, so if you don't get to see everything while you're in town for #ImagingUSA, you have ample time to visit Nashville again!

Find out how you can increase your chances of winning today! The winner will be announced this Friday December 15, 2017 at 12 noon ET.  

Not registered yet? Head over to ImagingUSA.org/Register today. See you in Nashville!

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Understanding how to market printed products to your customers can be difficult for photographers, but PPA wants to help! 
 
The PRINT for Success Theatre at Imaging USA offers short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.
 
Stop by the PRINT for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours:
 

Sunday - Tradeshow hours: 11:30 - 5:00

11:45 - 12:15      Print With Purpose; Kristin Privette (Graphi Albums)

12:30 - 1:00        Sell the Problem You Solve, Not the Product; Dave and Kristen Grupa (Richmond Pro Lab)

1:15 - 1:45           Art, Purpose and the Print; Tim Walden (Kodak)

2:00 - 2:30           Suzanne Deaton  (ACI)

2:45 - 3:15           The Value of a Print; Mark Weber (Marathon Press)

3:30 - 4:00           Become the Guide:  How to ensure happy clients.  Every Session.  Every Time; Cris and Deanna Duncan (Miller's Professional Imaging)

4:15 - 4:45           (ChromaLuxe)


Monday - Tradeshow Hours: 10:30 - 5:00

11:45 - 12:15      Sales Stalled? Make Prints and Packaging Your Secret Weapon, Brian Campbell  
(Photo Flash Drive)

12:30 - 1:00        The Power of Print; Andrew Funderberg (Fundy)

1:15 - 1:45           The Art of Printing; John Pannozzo (Color Byte Software)

2:00 - 2:30           (Canon)

2:45 - 3:15           Art, Purpose and the Print; Tim Walden (WHCC)

3:30 - 4:00           Selling Your Work: From First Contact to Final Delivery; Ben Tyndell (Tyndell Photographic Packaging)

4:15 - 4:45           David Drum (Fujifilm)


Tuesday - Tradeshow Hours: 10:30 - 3:30

11:45 - 12:15      Print and Album Sales, Emily and Steve Pogozelski (Finao)

12:30 - 1:00        A Retrospective of Change in the Photo Business; Rick Bender (Tap)

1:15 - 1:45           William Innes (H&H)

2:00 - 2:30           Moments You Can Enjoy Without Electricity; Pete Rezac  (Bay Photo Lab) 

2:45 - 3:15           The Art of Directing to Sell Prints; Denise Birdsong (Simply Color Lab)

 
And the best part? The PRINT for Success Theatre is free for Imaging USA attendees with an Expo pass! So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 
 
Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events, purchase an All-Access Pass! 
 
This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that will wow you. But it's only a month away, so visit ImagingUSA.org today to get a full list of the exhibit floor, and plan out your expo route in advance!

Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

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Dixie Dixon

Web: dixiedixon.com

Facebook: dixiedixonphoto

Dixie Dixon is a Texas born and bred commercial fashion and advertising photographer and is one of the original sixteen Nikon Ambassadors of the United States.  She was given her first camera, the Nikon FG, as a little one, which piqued her curiosity in the field and served as her sidekick in exploring the world. She would continually clock seven to ten hours in the darkroom without even realizing it. While in college she studied in London with a world-renowned fashion photographer and became deeply inspired by the beautiful illusion of fashion and commercial photography.  It has been said that her idealistic vision of the world is reflected into every single frame: full of life, beautiful energy, and most of all, soul. Her passion has led her to shoot internationally in places such as Cannes, Toronto, Vancouver, New York, Miami, Los Angeles, Ibiza, and Barcelona recently for various brands, TV shows, commercial campaigns, and editorial projects.

Sensuous and polished, her images create a dream world in which romance is always alive. Her fresh vision has attracted clients such as Disney, Nikon, Virgin, Advanced Beauty, Florsheim Shoes, Ultherapy, Woodland Worldwide, Inside Edition, Gaylord Hotels, Spencer Fine Jewelry, G-Technology, Profoto, Eprouvage, MAC Group, Magpul, Billy Jealousy, Nha Khanh, Pipers Perfumery, and Macadamia Professional to name a few. Her work has been published in publications such as Rangefinder, PDN, Professional Photographer Magazine, Dapper Magazine, Living Magazine, Beverly Drive Magazine, Nikon World, and many more.

Speaker Sessions:

Tue, Jan. 16

8:00am- 9:30am- Using Light To Make Every Person Look GORGEOUS!


Q&A:

What is your life motto? Teamwork makes the dream work

Why do you love photography? Photography is my ultimate passion and dream job!  I love creating art that showcases how I see the world!  And I love working with a team to create a wonderful experience for everyone on set!!

Each photographer has a specialty/genre/niche; how did you discover yours?  I shot all genres until I found my favorite - I studied abroad with a world renowned fashion photographer. Everything about fashion photography and working with a team spoke to my soul!

If you could have a theme song, what would it be? Anything by Hans Zimmer

What was one of the defining moments in your career? This year I had the honor of photographing iconic supermodel turned supermogul Kathy Ireland - she has been in 13 consecutive Sports Illustrated Swimsuit issues and now runs a wildly successful company, Kathy Ireland Worldwide. She is such an inspiration to me and it was an incredible experience!!

What would be your advice for photographers who are just starting their career? Focus on what you love to shoot and then create a body of work around that subject matter/genre/style. Then start showing your body of work to your dream clients and keep shooting! 

Dixie Dixon is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

Let's Meet...

Alison Carlino, CPP, Cr.


Alison Carlino travels the world, photographing weddings, portraits, and commercial assignments. When she's not behind the camera, you may find her in front of other photographers, teaching modern posing or off camera lighting. Her expertise and experience, coupled with her master's degree, make her an excellent instructor who connects with her students technically and personally. Alison is in her 13th year of business and is a 2016 PPGH Board Member, as well as a member of PPA, SWPP, WPPI, PPGH, and TPPA. She earned her CPP in 2016 after only a year with PPA, and will receive her PPA Craftsman degree at Imaging USA 2018 in Nashville! Whether she's working with clients or students, in her Texas studio or internationally, Alison Carlino brings a wealth of knowledge, talent and skill to everything she does.  

Speaker Session:

Saturday, January 13, 9-11am, 1-3pm, 4-6pm

Hands On, Technique

Q&A:

Why do you love photography? Photography allows me to bring my vision onto printed form and cherished through generations.
What would be your advice for photographers who are just starting? Learn the business side earlier on. It will save you mucho headaches later. Be a business person that happens to be a photographer!
What do you value most in your friends? Honesty. 

Alison Carlino is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

By James Yates

Imaging USA 2018, the largest annual convention and expo organized by professional photographers for professional photographers, will be held January 14-16, 2018 at the Gaylord Opryland in Nashville, Tennessee. In anticipation of this three-day photography event featuring more than 10,000 attendees and 600+ booths from over 150 exhibitors, PPA has compiled a list of the "Top 10 Things to See at Imaging USA 2018."

1. Imaging Expo: Like the "Mall of America" for photographers, attendees can peruse everything from heavy equipment to small gadgets including printers, labs, and service providers. More than 600 exhibitors including well-known photographic companies Canon, Adobe, Miller's, Panasonic, Triple Scoop Music, H&H Color Lab, Kodak Alaris, Marathon, Zenfolio and ChromaLuxe will display their products and services. There will also be a wide variety of educational opportunities, product demos, and prize giveaways.

2. Keynote address from famed motivational speaker Ryan Estis from 10:00-11:15 a.m., Sunday, January 14. Estis will provide a beginning-of-the-year boost of motivation and inspiration to help photographers take their businesses to new heights.

3. Renowned speakers in the photographic industry: 100+ of the best in the business will share their photography secrets including acclaimed photographers Lindsey Adler, Cris Duncan, Jerry Ghionis, Steve Kozak, Pete Rezac, and Carrie Wildes.

4. Educational opportunities for photographers of all levels. There will be live demos, pre-convention classes including hands-on workshops, show-floor classes with product tips and benefits, as well as a Coaches' Corner for sports and event photographers that includes a portfolio review and 30 minutes of mentoring.

5. International Photographic Competition (IPC) Exhibit: The largest winter photographic exhibit in the Southeast, the IPC exhibit allows visitors to view some of the winning images from across the globe.

6. Grand Imaging Awards: Honoring the best of the best from 2017, the Grand Imaging Awards celebrate 2017's Medalists, Diamond Photographers of the Year and all the elite Loan Collection artists from the 2017 IPC. This event takes place on Monday, January 15 at 6:30 p.m. and is open to the public.

7. Awards and Degree Ceremony: Think of it as an official graduation for photographers earning degrees and awards from 2017. Degrees include Photographic Craftsman, Master of Photography and Master Artist. Awards will be presented for Lifetime Achievement, Imaging Excellence, Distinguished Service, and Humanitarian Service. This is a free event open to the public, so attendees can bring guests to enjoy in the celebration.

8. Imaging USA Closing Party: PPA will be taking over the Delta Atrium at the Gaylord Opryland on Tuesday, January 16 from 7-10 p.m. Guests will eat delicious food, take advantage of unique photo opps, and dance the night away. This event, while free to Imaging USA all-access pass holders, will require a ticket otherwise, which can be purchased at registration.

9. PPA Charities: Learn about the philanthropic efforts being sponsored by fellow professional photographers. Get in motion at the 5K Super Hero Fun Run on Sunday, January 14 from 7-9 a.m. The Roaring 20's: PPA Charities' 20th Birthday Celebration will take place January 13 from 8-10pm and will feature a speakeasy-style setup including poker. Also, on Tuesday, January 16 at 2:30 p.m. the winner of the Dream Studio Giveaway will be announced. One lucky winner will receive more than $20,000 worth of photographic equipment and a studio makeover. Products, software, lab credits and more will be given away. Raffle tickets can be purchased at the Expo.

10. World Photographic Cup: Imaging USA is the best place to meet and mingle with the best photographers from the U.S. and around the world. View the amazing images from Team U.S.A. in the World Photographic Cup, the Olympics of photography.

ImagingUSA is just a few weeks away! So head over to ImagingUSA.org to register NOW and reserve your room at the Gaylord Opryland Resort! See you in January!


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Every year, Imaging USA puts on an amazing show and is an event that is anticipated by thousands of photographers. There's so much that goes into making Imaging USA incredible that we could write a whole book on it, but this year you are going to want to especially look out for the opening keynote speaker.

Kicking Imaging USA off with a bang will be the exceptional Ryan Estis, who has skyrocketed to prominence as a public speaker, leading his captive audiences toward achieving breakthrough performances in their careers and personal lives. According to his bio, Ryan "blends original research with compelling stories that move participants to take action."

An ad-agency executive for 15 years, Ryan broke away to become a motivator and consultant. Named one of the "Best Keynote Speakers Ever Heard" by Meetings and Conventions magazine, Ryan is bringing his unique research and insight to Imaging USA 2018 in Nashville.

You will be able to see Ryan Estis' opening session Adapt & Thrive on January 14th from 10am-11am. You're not going to want to miss this one. He's tailoring his message specifically for the professional photographers and small business owners in attendance at Imaging USA!

Ryan Estis is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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Walking around the photographers' paradise that is Imaging USA can feel overwhelming at first. With so many options and products to consider, it's like the Mall of America for photography. Live product demos, access to revolutionary photography products, and countless networking opportunities can all be found in one place at Imaging USA 2018: The Imaging Expo! 

This three-day trade show is one of the largest gatherings of pro-photographers and exhibitors alike in the world. With over 600 booths to explore, your newest photographic discovery will be right at your fingertips!

  • See industry leaders such as Canon, Miller's Professional Imaging, and Kodak Alaris show off their newest products. Mingle with your fellow photographers while you learn about 2018 photography trends. You'll even see and be able to test some drones! 
  • You can sit for a spell in the Print Theater and learn vital tips on how to encourage your clients to value the art of the printed product. 
  • Continue your walk through the International Photographic Competition (IPC) exhibit, where you can find the best of the best photographs from 2017 on display, handpicked by judges and entered into PPA's prestigious Loan Collection. 
  • You can be inspired by the awesome images featured as part of Team USA in this year's World Photographic Cup. 
  • If you're interested in entering a Photographic Competition in 2018, definitely check out the IPC Merit Café. Here, you'll find various seminars lead by experienced speakers, get a first look at the new 2018 IPC rules, and you'll even have the opportunity to get one-on-one advice from official IPC jurors about how to improve your photos for the Competition. These sessions are free to all and available on a first-come, first served basis, so sign up today!
And whether or not you're already a PPA member, we would also love to meet you in person! At the PPA booth, you'll be able to speak with our customer service agents who are happy to answer any membership-related questions you might have or even help you understand how to get the most out of PPA membership. And if you aren't with PPA yet, Imaging USA is the perfect time to join! Make sure you stop by PPA's Booth and ask about this year's show special!

These are just a few reasons you won't want to miss the Expo! Imaging USA will be held at the Gaylord Opryland Resort in Nashville, TN. The Expo is open to all Imaging USA All-Access pass holders beginning on January 14, but if you can't attend the entire convention, Expo-Only passes are available for only $35 and are valid all three days:

Sunday, Jan. 14........11:30am - 5:00pm
Monday, Jan. 15......10:30am - 5:00pm
Tuesday, Jan. 16.....10:30am - 3:30pm

To get the full list of registered exhibitors and the tradeshow floor plan, visit ImagingUSA.org/Imaging-Expo. And before you go, download the new Imaging USA 2018 mobile app that offers this information and tons more! With just a few clicks, you can even create your own custom Expo plan-of-attack. You'll know just where your favorite exhibitors will be and how to get there, saving you valuable time and effort.

If you haven't registered to attend Imaging USA 2018, do so at ImagingUSA.org/Register. We hope to see you in January!

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), Learn more here about the people you'll be learning more from in January!

Let's meet...

Ryan Armbrust
Boudoir Louisville
Louisville, Kentucky
Twitter: boudoirlou
Instagram: ryanarmbrust

For the past 8 years, Ryan Armbrust has owned and operated a retro pinup and boudoir studio with amazing results and success. Based in Louisville, Kentucky, his studio has photographed thousands of clients of all shapes, sizes and ages, delivering an exemplary product and experience. For Ryan, his success is in producing an extremely repeatable product for his clients while maintaining creativity, complete with Ryan's own retro touch. However, Ryan doesn't stop there. He has built a combined social media following of over 250,000 followers, and in 2012 Ryan's first published book, Shoot Sexy - Pinup Photography in the Digital Age, was released worldwide in 4 languages.

In addition to Boudoir Louisville, Ryan owns and operates a commercial photography brand, Sniper Photo. Specializing in corporate advertising, commercial photography, and environmental portraiture, Ryan has helped many businesses thrive through creative photography. An exquisite artist and exceptional businessman, Ryan is coming will share his expertise and experience with others at Imaging USA.

Speaker Sessions

Sat. 1/13
11:00 am Hands On, Technique
1:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist. 
3:00 pm Hands On, Technique
4:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist.
6:00 pm Hands On, Technique

Q&A with Ryan Armbrust

What is your life motto?: 'Cause I get the job done. I work. I work. I work. I work. I work...baby!'--Big Daddy Kane
What do you value most in your friends? A quirky sense of humor is what I value most. I like to be entertained.
What did you want to be as a kid when you grew up? An Architect! Like Art Vandelay...
What is your most treasured possession? As far as material items go, my collection of Mid Century Modern furniture and kitschy stuff!
What was your first concert? Bon Jovi and Cinderella! Woot Woot!
Coke or Pepsi? Oh, I get angry when I'm traveling to a region that has Pepsi. A N G R Y !
Which words of phrases do you most overuse? "Sooooooooo" and "I'm gonna have you..."! I find myself saying those constantly during shoots.

Ryan is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so get on there and take advantage of the Early Bird rates for passes and your hotel. 









By David Eun
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If you're headed to Imaging USA this upcoming January, you've probably already thought about bringing some maps, writing down your schedule, and packing a notebook to take notes in. But what if you could do all these things, all in one place? With the Imaging USA App, you can!

The Imaging USA App is now available, for FREE, in the App Store and Google Play. This means you can have Imaging USA at your fingertips on your iPhone, Android phone, Apple Watch, or iPad. This app will help you make the most of your time at Imaging USA, keeping you up to date and connected to the action.

With this app you can:
• Create your own customized schedule of classes and events.
• View interactive maps with a navigation feature to help you find your way around the tradeshow floor.
• View the comprehensive list of speakers, exhibitors, and programs offered.
• Favorite and bookmark the speakers or vendors you don't want to miss.
• Connect with other attendees through the app's networking function.
• Take notes and keep them stored all in one place.
• Give feedback on the classes you attend.
• Receive expo-only offers and discounts while in Nashville.

In case you have trouble navigating through the app, check out these tutorial videos!

These are just some of the many features available when you use the app. Best of all, the app is free, no login is required, and most of the app's features can be accessed without an Internet connection.

However, be sure to download the NEW Imaging USA app for 2018. Previous-year versions of the app have expired!

So what are you waiting for? Download the Imaging USA app TODAY so you can be in the know before you go!

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

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Let's Meet...

Rose Coleman

Rose Coleman has been a professional photographer for 17 years. Growing up in the photography business with two parent legends, she began making prints in her mother's darkroom as a small child. She started with a film camera and now is a thriving photographer with a husband and three kids in Oklahoma City with no limits to what she shoots. She aims for beautiful joyful images and businesses that know how to make money. Come see why she has 3 separate photography companies!

Speaker Session:
Tuesday, January 16, 8am - 9:30am: The Business of Cheerleaders

Q&A:
If you could have a theme song, what would it be? I love to sing and play guitar so this is big for me!  CAN'T STOP THE FEELING!

What would be your advice for photographers who are just starting their career? Be aggressive and don't cut corners to lessen your work or education...educate yourself with the style of imagery you love and try to become the best at what you do. 

What was one of the defining moments in your career? My mother taught me if you want to be a good photographer, then learn to be good with people. That was hard for me because I was a terribly shy girl growing up with a lot of freckles and big red hair. I always got attention even if I didn't want it so I wasn't outgoing or very confident. You have to learn that if you want to be successful in this business because you are working with people. The best photographer can give the worst experience to a client and still create something beautiful but that client will remember how that person made them feel forever... This is a business of relationships. 

Each photographer has a specialty/genre/niche; how did you discover yours? I grew up as a second generation photographer in a portrait studio. There wasn't a thing we didn't photograph. So niches, to me, have really grown in the last 10 years and become a dominant part of some people's success, which I think is great, but hasn't always been mine. You should always shoot what brings you joy and what thrills you, and if you can make a living doing it, DO IT! Sports for me is something that really works for our home studio and family dynamic and that's the most important thing to me... making things work for my family and keeping a good balance with a high-profit percentage.

Rose Coleman is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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By David Eun

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Imaging USA 2018 feels as if it lies just beyond arm's reach, and we hope you're excited because we certainly are! While pre-conference jitters steadily soar through the roof, we are happy to announce PPA's November Giveaway!

This month's theme? "Giving thanks" for friendship because friends are awesome!

This month's giveaway will reward multiple registered attendees who have purchased the Buddy Pass for January's Imaging USA conference. The two prizes you could win are either an Amazon or Starbucks Gift Card! So, be sure to follow Imaging USA's social media pages to find out if you're one of the lucky winners!

Buddy Passes are currently available at $319. Buddy Passes +1 are available at $439. So, if you and a friend are planning to attend IUSA2018 but haven't registered yet, consider purchasing a Buddy Pass to save those extra dollars!

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is highlighting our 2018 Imaging USA speakers.

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Let's Meet...

Al Audleman, M.Photog.Cr., CPP, API

Al Audleman is a commercial photographer operating out of St. Petersburg, Florida. A PPA Master Photographer and Photographic Craftsman, he was one of the first PPA-approved Photographic Instructors, PPA Certified for 29 years, and one of the first officially-recognized PPA Certification Instructors.

Professional recognition includes several PPA Loan Collection images, selection to the Kodak Epcot Center Exhibit, Kodak Gallery and Fuji Masterpiece Awards, Florida's "Becker Award for Creative Photography," and the coveted Florida People's Choice Award. Al has also earned the Georgia Fellowship Degree, the Florida Degree of Photographic Excellence, the Florida Degree of Artistic Excellence, the Florida Service Award, and the Florida Education Degree. He was named the Florida Photographer of the Year in 2001 and 2002.

His teaching credentials include CPP Exam Prep and Photoshop classes throughout the nation and internationally. He is known to conduct a fun class on a technical subject, plus he includes lots of stories on how the information applies to the real world. And he tells a lot of jokes! But he is serious because more than 90% of his students normally pass the exam the first time following the class.

Al also has produced a comprehensive Study Guide, "The Road to Certification for Professional Photography," that includes a lengthy glossary of technical terms and a 256-question practice exam.  This is included in your registration as a workbook fee and you will receive the download link to obtain the document as soon as you register for the class. So sign up NOW! Get a head start on the test.

 Speaker Sessions:

Thu, Jan. 11

9:00 am-5:00 pm - CPP Prep Class A

Fri, Jan. 12

9:00 am-5:00 pm - CPP Prep Class A

Sat, Jan. 13

9:00 am-5:00 pm - CPP Prep Class A

Q&A:

What is your life motto? Do it right the first time ... and if not, FIX it!

What was one of the defining moments in your career? When a local adjunct professor/ad agency owner told a student that there were no good commercial photographers in my town and they passed it along to me.

Each photographer has a specialty/genre/niche; how did you discover yours? There was a need in my community for good commercial photography and with my technical background and training in good photographic techniques in the Navy, I said, "Hey, I can do this!"

If you could have a theme song, what would it be? "I Can See Clearly Now," by Johnny Cash.

What would be your advice for photographers who are just starting their career? Pursue the CPP credential because it will give you a solid foundation on which to build the rest of your career - something you won't get any other way. Do this FIRST!

Al Audleman is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

  

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you're a tech-savvy photographer or one who's seeking to take your photography to - literally - new heights, then the Drone track at Imaging USA is definitely for you!

With this track, you will learn the technology behind drones, proper aerial photography techniques, how to market drone photography to grow your business, and much more! The future of photography will see ever-advancing innovations in technology, and if you want to be a part of that future, the Drone track is here for exactly that.

The classes in the Drone track include: 

Session Time: January 12, 9:00 am - 5:00 pm
Speaker: Stacy Garlington and Randy Braun 

DJI Aerial Photography Academy is an intensive one-day class designed to teach valuable secrets to students who wish to create top quality, compelling, marketable aerial photographs using DJI drones. Expert instructors Randy Braun and Stacy Garlington have come from DJI global headquarters to share their expertise in an upbeat day-long classroom presentation.

Session Time: January 13, 9:00 am - 5:00 pm 
Speaker: Manie Kohn Join highly-acclaimed drone pilot Manie Kohn as he discusses the ins and outs of drone photography and how you can ACCELERATE your business in this exciting new industry. Learn how to navigate through the complex drone-licensing landscape and FAA Drone Regulations, while also discovering how you can create extraordinary images. Learn to use many of Manie's own techniques to help you avoid making the cinematic mistakes often made by drone photographers. Explore the fields, the various skill levels, and the overall business of drone photography as Manie shares his experience and craft. 

You can find the classes in the Drone track and other tracks in the Imaging USA schedule. Furthermore, the Imaging USA Expo will also feature a "Drone Zone," which includes vendors and demonstrations regarding all things drone related on the trade show floor.

Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you've got the "what" down but you're still trying to figure out the "how," or you're just looking for the best ways to go about your photography, check out the Technique track!

With this track, you will learn non-complicated but exceptional techniques that will save you time and still keep clients coming. It includes everything from exclusive photography, to mind-opening business tips and tricks, such that no matter your niche, there's a class for you! 

Some of the classes in this track include:

Session Time: January 14, 5:00 pm - 6:15 pm
Speaker: Michael Anthony
There is no question that weddings are challenging. However, with the right knowledge, they don't have to be. Like all photography, wedding photography is based on light, and with the right lighting techniques, you can capture beautiful images in any situation. The challenge with lighting in wedding photography is that you have to remain mobile while remaining within a small footprint. In this class, Michael Anthony will show you how to turn any location into a studio and create dynamic photos for all of your couples. You'll learn how to prepare for each wedding day and how to be ready for any scenario that may happen. After this class, you will understand how to create beautifully lit images with minimal equipment. Michael will even discuss with you some of the challenges and tricky lighting situations in which you are bound to find yourself - and how to overcome these! You'll walk away with solid lighting techniques and the confidence to capture amazing images each and every time!

Session Time: January 15, 8:00 am - 9:30 am
Speaker: Alli Peck
Maximize the tools of your trade as you learn to create outstanding images. Using live models, Instructor Alli Peck will demonstrate maternity posing at its finest. Learn the poses that showcase your clients' beauty, grace and poise in your maternity sessions. You will also delve into lighting techniques and learn to use both one light and strip lighting to achieve optimum effects. This workshop gives you the skills, but also the confidence, to conduct successful maternity shoots with stunning results!

Session Time: January 16, 8:00 am - 9:30 am
Speaker: Dixie Dixon
In this in-depth talk, Nikon Ambassador Dixie Dixon will share her favorite fashion-lighting techniques and secrets that make all subjects look their best! Dixie will cover lighting styles, types and modifiers that suit different face shapes and skin tones.  From on-the-go quick lighting setups to more in-depth detailed strobe setups, you'll discover how to use all types of light effectively to make every person you shoot look amazing and save a ton of time in post-production.  

Session Time: January 16, 3:30 pm - 4:45 pm
Speaker: Joe Switzer
All too often photographers turn down projects because they involve video production. What would happen, though, if you were suddenly able to say "yes" to those clients? After taking Joe Switzer's course, you will! This class is all about video production made simple for you. Isn't it time you stop turning down the business and learn how to produce videos that people want? Joe will teach you how to use your camera to capture video footage and how to edit it for professional results to both shoot and edit. You will also learn how to take the ordinary and make it extraordinary. If you've tried video before (and failed), this is your chance to finally succeed. With Joe in your corner, you will find out how to become a successful video producer, increase your sales, and finally say, "Yes, I can!"

... and more!

You can find the classes in the Technique track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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By James Yates
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Imaging USA in Nashville is right around the corner, January 14-16, 2018, but there are a few ways to save money if you get started NOW! These tips will ensure you show up in Tennessee with even more spending money...

1. REGISTER EARLY! Imaging USA is the show for real professional photographers, with hundreds of classes, tons of networking opportunities, a huge photo exhibit, and a giant expo floor. Over 10,000 photographers attend to learn from the industry's best. Aren't registered yet? Register by December 6, 2017 to save $50 with the Early Bird Rate

2. BOOK YOUR HOTEL EARLY! If you're not staying at the host hotels, chances are you'll have to spend some money on a taxi or parking to partake in some of the events. Why bother? Stay at the host hotels and be at the center of it all. They're filling up fast, though, (especially for Pre-Con) so BOOK NOW at our easy, one-stop-shop booking platform. Imaging USA Host Hotels: Gaylord Opryland Resort and Convention Center (HEADQUARTERS HOTEL), Hampton Inns & Suites at Opryland, Hyatt Place Nashville Opryland

3. FIND A ROOMMATE! Get on theLoop, PPA's exclusive social network, to post about and find a roommate. Everything's cheaper when you split the cost. 

4. MAKE AN EXPO GAME PLAN! Create a shopping list of the things you need for your studio in 2018 and grab those items first. The trade show floor is the best place to find exclusive deals from vendors, so save your holiday cash for January 14-16. 

Get ready to enjoy an amazing trip to Music City and rest easy until then, knowing you're saving money!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By David Eun
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We are just two months away from Imaging USA 2018! This amazing photography convention offers a wide array of classes covering all sorts of topics pertaining to photography!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in event photography, then the School/Sport/Event track is for you!

Some of the classes available to you in this track include, but are not limited to, the following:

Session Time: January 14, 8-9:30am 

Bryan Blanken and Neal Freed will demonstrate how their business model is transforming school photography in their Washington, DC, market and how easy it is for you to apply it to yours. You will discover how to identify the schools that you want and attain these clients. Learn how to create school portraits that both students and parents will love - and purchase! 

Session Time: January 14, 5-6:15pm

Everyone knows the key clients in volume photography: sports, schools, and daycares. But what lies beyond the packages? Leslie Ann will teach you how she gains traditional volume clients and turns them into hybrid clients - those that photograph like volume and pay like private commissions. Learn how to handle volume with confidence and extreme streamlining, and where to market so that they lead to higher-end volume clients.

Session Time: January 15, 10-11:30am

During this class, Mark will give you a model to maximize your performance, create value, and also prepare your business for change. Mark will take you through your business strategy and how this, combined with shared values and your company's culture, can influence the results you're currently getting. You'll come away from this program understanding what you can do, as a business owner, to shape your staff's behavior and to support your company's goals.

You can find these classes in the School/ Sport/ Event track on the Imaging USA schedule under General Sessions. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in wedding photography, the Wedding track is for you!

With these classes, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on adventure weddings, lighting and much more. 

The Wedding classes include:

Session Time: Sunday, Jan. 14, 8:00 am 

This class will rock your world! It's time to put on your seat belts and take a deep breath as you challenge yourself and your talent! Experience photography on a whole new level - one where your heartbeat goes up with excitement and your couples go home with epic stories and amazing photos to share. During this class, explore the high-adrenaline, fast-paced world of adventure wedding photography. You will discuss how to direct and pose your couples in any location. Discuss wilderness and safety do's and don'ts and learn how to pack your equipment for your on-the-go adventure. Instructor Charleton Churchill even teaches branding and marketing so you can promote this new genre of wedding photography. Whether you're on the highest mountain or in someone's backyard, this presentation is one you won't want to miss. Be inspired by the images, videos, and stories you'll hear and walk away ready to lead your couples on an experience they'll talk about for years to come.  This course is not for the faint of heart, so leave your inhibitions behind and come ready to soar!

Session Time: Sunday, Jan. 14, 5:00 pm  

There is no question that weddings are challenging. However, with the right knowledge, they don't have to be. Like all photography, wedding photography is based on light, and with the right lighting techniques, you can capture beautiful images in any situation. The challenge with lighting in wedding photography is that you have to remain mobile while remaining within a small footprint. In this class, Michael Anthony will show you how to turn any location into a studio and create dynamic photos for all of your couples. You'll learn how to prepare for each wedding day and how to be ready for any scenario that may happen. After this class, you will understand how to create beautifully-lit images with minimal equipment. Michael will even discuss some of the challenges and tricky lighting situations in which you are bound to find yourself - and how to overcome these! You'll walk away with solid lighting techniques and the confidence to capture amazing images each and every time!

Speaker: Jerry Ghionis
Session Time: Tuesday, Jan. 16, 8:00 am with 

More and more wedding photographers have stopped providing a physical product for their clients. In a world of jpegs and digital results, this course takes you back to the art of creating one-of-a-kind printed wedding albums that clients will treasure. Jerry Ghionis has a compelling way to show you the importance of education so that everyone - both you and your clients alike - can understand the legacy that a printed wedding album becomes. Take this class! It will help you see how to overcome sales objectives and persuade your clients to step away from just "getting the CD." Jerry Ghionis has won more wedding album awards than any other photographer, and he shares what inspires him and how he creates his masterpieces. Learn how to do it the way he does; learn how he turns his clients buying a printed wedding album into a no-brainer!

You can find these classes in the Wedding track on the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the fall and winter highlighting our 2018 Imaging USA speakers.


Let's Meet...Josh Hudson


Josh is the son of 34-year, internationally-recognized master photographer, and educator Bruce Hudson.   Josh literally grew up around the photography business and entrepreneurship. He was born in 1982 just three months after his dad Bruce and his late mom Sue Hudson started Hudson's Photography in the Fairwood neighborhood of Renton, WA. Together the two of them created one of the most profitable photography businesses in the country focusing on high-end weddings, high-school seniors, and large, family-portrait wall-décor sales. Eventually, Josh would follow in his mom's footsteps and manage the business, although not willingly at first!

With a degree in Political Science from Washington State University, Josh's path was heading straight towards law school. During the interim from undergraduate school, Josh worked at the studio. This interim job quickly turned into a passion for the photography business and marketing... and has since never left!

Now, Josh manages the day-to-day operations and the marketing at his family's studio, Hudson's Portrait Design in Tukwila. He was also instrumental in creating new, highly effective niche brands for the business with high-school seniors, commercial photography and video, and Hudson's Photo Workshops photography classes, which have now brought over 4,000 students through their studio doors in just five years' time.

As a much sought-after speaker, Josh has spoken to professional photography and business groups in nearly all 50 states and Canada on behalf of industry leaders like H&H Color Lab, Marathon Press, Animoto, and many others. He was also a monthly columnist for shootsmarter.com, a frequent speaker for New York Times best-selling author Sarah Petty's small business marketing web summits, is a co-founder of this educational website mystudiomentor.com, and co-producer for the popular web series, Photo Entrepreneur TV.

Josh Hudson's session at Imaging USA is on Monday, January 15, 5 - 6:15 pm: Selling with Projection: Putting Your Kids through College with IN- PERSON SALES 

Q&A with Josh Hudson:
What is your life motto? True Success is Found Outside Your Comfort Zone - Sue Hudson (Mom)
Why do you love photography? I'm a business guy first. I love the margins that we have! But seriously, I love how fun the business is! People call you excited, it's not like you are a plumber or a used-car salesman--But also being able to create something that is seen as a work of art that will be enjoyed for generations to come.
If you could have a theme song, what would it be? 24K Magic by Bruno Mars
What would be your advice for photographers who are just starting? Don't give away digital files or spend a year doing free sessions to build your portfolio. And for god's sake, sell with IPS Projection!
What was one of the defining moments of your career? Being to work with my dad every day and carry on my mom's legacy
How often do you yourself get in front of the camera? Pretty often with teaching and speaking, but we also have a family portrait taken every year
How did you discover your niche? We have several; ours were created by following the money! Our more profitable one is our Hudson's Photo Workshops, we teach photo classes to consumers, it's been great for marketing and $$$.
What was your experience like with your very first client, and what did you learn from it? Bruce has been in business for 35 years; that was a LONG time ago! And I honestly can't remember the first client I interacted with. 

Josh Hudson is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now, so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...Jetawn Spivey

Jetawn Spivey began his photography career in 1989 with Don Painter Photography, an independent school portrait company in Dallas, Texas. Over the next 25 years, he honed his career in volume photography, working in all aspects of the school portraiture market. In 2001, he ventured into the digital age, blending his experience in high volume photography with emerging digital technologies. In 2002, he developed a background replacement workflow, allowing for the management of over 380,000 images per year that elevated Don Painter Photography to the boutique school portrait company in the area. It's no wonder he was recruited by the Lifetouch team in 2014 where he currently serves as a photography manager and team member helping to improve the methods in which Lifetouch provides quality portraiture to its customers. Outside of the office and the studio Jetawn is involved in Texas PPA and is an impressive and influential teacher and speaker.

Jetawn Spivey's session at Imaging USA is on Monday, January 15, 8am - 9:30am: Let The Why Drive The How In Volume Portraiture

Q&A with Jetawn Spivey:

What was your first concert? Van Halen

Coke or Pepsi? Ice-cold Coke!

Why do you love photography? That requires a "Big" answer. To keep it short, it brings joy to my life; it conveys emotion of all the lens witnesses with an infinite array of perspectives all driven by the one holding the camera. Photography sways the world. It makes one stop and reflects or changes the perspective in which one views oneself or the world around them. It brings joy to my life!

Jetawn Spivey is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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