PPA Today: Search Results

Results tagged “photography association” from PPA Today

By Chris Homer

In-Person sales can be a huge boost to your photography business if done correctly,
kelleher_inpersonmistakes.jpg
 especially when you're aware of the most common pitfalls and how to avoid them.

Check out "3 In-Person Sales Mistakes You Don't Have to Make" on PPMag.com to learn some common mistakes photographers make when doing in-person sales. 

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


iusa18oct17ppafooter.jpg

by Mayo Lawal

theLoop Image.jpg

When was the last time you were on theLoop? If you are trying to remember, you should probably head over to see what everyone's buzzing about.

As an exclusive PPA member-only forum, theLoop is a great place for photographers to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. This is one of the many great reasons to join PPA today!

Lots of great discussions have been happening, so here are a few of the top posts from the first half of October.

Watermark Complaint

This Looper wants to know if there's anything wrong with putting your logo or watermark on a purchased image. Apparently, a customer expressed his displeasure with the photographer's logo being on the images he paid for.  Even if you don't have an opinion on this, you have got to check out the interesting and insightful feedback from fellow photographers so far!

Finding Headshot Clients

Who would you contact to find out if a company needs headshots of their staff? This Looper is asking if the Human Resources or PR departments are appropriate contacts for this cause. What do you think?

The Trick No One Tells You to Get Through Airport Security with Your Gear - Fast!

If you are thinking of travelling with your gear anytime soon, this Looper has some tips for you based on personal experience - and coming from someone who flew over 50 hours through 8 airports in 6 countries on 3 different continents, you may not want to ignore this one!

Website Company

This Looper wants to change their website, but isn't sure what website company to go with. Do you know any? If not, you can certainly find some in the responses given so far.

Celebrity Protocol

Have you photographed a celebrity before? If so, this Looper is wondering if accepting a "trade" to use her images,with due credit, on their website and social media with thousands of followers, instead of payment is a great idea. Is it?

And there you have 'em, the top posts from theLoop! Check them out, provide some feedback, and perhaps even learn something new! Be sure to visit theLoop frequently as new discussions are posted daily.


iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Hajj_Fleming-0103POST_300_200_75.jpg
Let's Meet...
Hajj Flemings

Hajj is a leading brand strategist; speaker and tech entrepreneur that travels nationally inspiring people and brands to build, launch and grow their ideas.

In 2011, Hajj was one of eight entrepreneurs selected for the CNN's Black in America 4: The New Promised Land Silicon Valley documentary with Soledad O'brien.  It was during the filming of that documentary that he was exposed to the term meritocracy and how the lack of access in the technology space was creating a permanent underclass in communities of color which literally changed the course of his life.  

Hajj founded Brand Camp University an educational platform that is preparing people for the future of work and produces the Brand Camp Summit a national gathering of thought leaders around technology, design and innovation. As an inaugural winner of the Knight Cities Challenge, Hajj founded Rebrand Detroit, a civic design and brand project.  It is a multi-disciplinary collaboration with the residents, community stakeholders, and local government to innovate neighbors nationwide which we are piloting in Detroit. 

His client list includes: Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions, the U.S. Department of Defense, Iowa State University, University of Michigan - Ross School of Business, Davidson College, University of Detroit and more.  He has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subject of startups, digital technology and branding.

Speaker Sessions:
Sunday, January 14

Hajj Flemings is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

iusa18oct17ppafooter.jpg
By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
IUSA18_Speaker_Charleton_Churchill.jpg
 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the months leading up to Imaging USA highlighting the speakers.

Let's Meet...
Charleton Churchill
Twitter: charleton_

Charleton Churchill is an adventure wedding photographer who travels along the world's most rugged terrains to document couples adventurously. Charleton recently became the first wedding photographer to document a wedding at Mt. Everest base camp with the first couple recorded in a wedding dress/tux. His work has been featured in the news, in multiple popular photography and wedding magazines, and also on covers, including Digital PhotoPro, Rangefinder, TheKnot, Grace Ormonde, and Professional Photographer, to name a few. Charleton was chosen in SLR Lounge's Top 100 wedding photographers in the USA/Canada 2016, and has won awards including the Sony Impact Award for his humanitarian work in Nepal. He has spoken on both the Nikon and Profoto stages at WPPI, at Mystic Seminars, and speaks across the country at workshops, conferences, and universities. While he enjoys hiking and traveling to extreme regions of the world, he enjoys being with his wife and three girls in their northern California small town.

Speaker Sessions:
Tuesday, January 16

Q&A:

What do you most value in your friends? I value spurring each other on to be better people, honesty, criticism, and challenging each other to be your best.

What did you want to be as a kid when you grew up? Actor or a movie director

What is your most treasured possession? Family first, then the goods in my safe, guns, etc., main RAID drive, and my wilderness survival gear box.

If you could change one thing about the world, what would it be?  I think the biblical motto to "do unto others as you would want them to do unto you" would solve everything.
Most embarrassing moment? Lip syncing "Here I Go Again" by Whitesnake with a guitar and tight black leather pants at the 8th grade talent show in front of the school with my band, and my leather pants were so tight, the button popped off and the zipper came down. I had to use my guitar to hide it until the song was over.

If you could have a theme song, what would it be? Anything epic from Hans Zimmer. I listen to Superman Man of Steel, Batman, Dunkirk, Interstellar.

What would be your advice for photographers who are just starting their career?  Depends on their goals, but if they're serious, like any career, they should immerse themselves in learning around the clock, workshops, videos, conventions, seminars, and make notes of everything they learn, and practice, practice, practice until they get it. If you're weak in an area, tackle it. You'll learn as you go.

Who has been one of your biggest artistic influences? "Eye of the Tiger" blasted on my home Klipsch sound system with the 12" subs thumping. And then whatever I'm viewing at the time becomes bigger and my present inspiration.

Charleton Churchill is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 
 

IUSA18_Speaker_Michael_Anthony_1200x1200.jpg

Let's Meet...
Michael Anthony
Twitter: manthonyphoto
 
Michael Anthony is a wedding and portrait photographer in the Los Angeles, California market. Alongside his wife, Jennifer, he owns and operates Michael Anthony Studios, a photography studio that consists of 4 brands -- Michael Anthony Photography, Studio 23 Photography, Marilyn Lou Boudoir, and SoCal Headshots. His studio photographs over 100 weddings, as well as over 300 portrait sessions per year. Despite all his client bookings, Michael is still able to stay involved in PPA as a member and a Super 1 Day Instructor. He is also active in WPPI, and feels strongly about sharing his expertise and experience with others. A master multi-tasker, Michael shows you how you can do it all!
 
Speaker Sessions:
Sunday, January 14
 
Michael Anthony is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


iusa18oct17ppafooter.jpg

by Mayo Lawal

round up.jpg

Temperatures are finally cooling and the leaves are changing! It's about time, right? So grab your tablet, sit outside and enjoy the weather with our top blog posts from around the web this week.

The New Small Claims Bill is Finally Here! It's Time to Support It

COPYRIGHT: The moment we have all been waiting for is finally here! Two representatives have introduced the bill that will make it so much easier to protect your work and recover damages if your work is infringed upon! Learn more on PPA Today, and find out why you need to urge your representatives to co-sponsor it today!

 

An In-Person Sales Road Map For Photographers

SALES: Photographer Julia Kelleher decided to ditch a digital-only model for in-person sales. Find out how this helped her more than triple her average sales and build the upscale, boutique-style studio she always wanted, on ppmag.com.

 

[VIDEO] Pricing, Marketing & Social Best Practices for Photographers!

PHOTOVISION: PhotoVision offers a unique, unprecedented photography education experience. This article gives you an overview of new PhotoVision videos you can't afford to miss!

 

Tips for Lighting Bald Subjects:

PORTRAITURE: Trying to get rid of the head glare on your bald subject in Photoshop is not exactly an easy task. But according to the author of this article, you won't have to stress if you use these lighting tips.

 

5 Simple Hacks for More Creative Images:

CREATIVITY: Those creative ideas that seem nearly impossible might just be a lot easier to accomplish than you think. The author of this article on FStoppers shares some creative hacks that could help you push your limits even further.

 

Why You Should Consider Adding A Drone To Your Gear:

DRONE: You've thought of adding a drone to your gear but you're not sure if it's worth it, or if it's the right time. Well, the more you read, the more you know! Check out this article on DPreview which discusses the benefits of having a drone.  

The Trick to Making Your Photos Fine Art

FINE ART: Fine art photography can be pretty amazing but requires a lot of patience. This article on Photographytalk gives some invaluable tips on how to achieve perfection when making your photos into fine art.

 

The Iconic Saturday Night Live Bumper Photos:

ICONIC PHOTOS: If you watch Saturday Night Live, you've probably more than noticed the iconic celebrity portraits that welcome you back after a commercial break. Did you know that the photos have been an integral part of the show for over 40 years? Find out the story behind them in this article on CNN.

 

The Benefits of Shooting Backplates:

BACKPLATES: In recent times, more and more photographers have added backplate shoots as part of their routine during photo shoot sessions. This article on FStoppers explains why this is a great habit to cultivate as a photographer.

 

How Technology Has Changed Photojournalism Over The Last 40 Years:

THEN VS. NOW: This interesting interview with Jim Wilson, who has been a New York Times staff photographer since 1980, takes us down memory lane as he explains how technology has changed photojournalism over the years.  

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

 

iusa18oct17ppafooter.jpg
By Chris Homer

One of the best parts of Imaging USA is getting to network with your fellow photographers and discuss questions related to your photography business. You may even find the perfect mentor to help you improve as a photographer!

If you're a sports photographer, the Coach's Corner at Imaging USA 2018 is a great opportunity to meet with a pro in the field and get answers to those questions that have been nagging you. You'll get a free one-on-one 10 minute session to ask your questions and get advice on images, business and more. Sessions will take place from 8am - 5pm, January 14 - 16. 

These sessions are included with your All-Access Imaging USA registration! All you need to do is sign up! Hurry, these spots will fill up quickly!

Best of all, once you've connected with a mentor, you'll be able to meet other photographers, mentors, and speakers, and get even more advice!

Be sure to register for Imaging USA 2018, January 11-16 in Nashville, TN. It's the show for real professional photographers. We hope to see you there!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


iusa18oct17ppafooter.jpg
By Bethany Clark

201710-kreuzner_sisters_064__large.jpg
Consumers want to play it safe. However, playing it safe may not be so safe. Most consumers aren't aware of the impermanence of digital files, which aren't archival, are subject to becoming unreadable due to evolving technology, and eventually become corrupt. Furthermore, simply delivering a set of digital files leaves the artistic process unfinished and prevents the photographer from offering a full-service experience.

For these reasons and more, Kelleher switched to in-person sales early on. Almost immediately, the change resulted in her sales average growing from $350 to $1,800. Perhaps more importantly, it allowed her to build the upscale, boutique-style studio she wanted.

Read her 8 tried and true steps to mastering in-person sales in "An In-Person Sales Road Map for Photographers", in Professional Photographer magazine. 

iusa18oct17ppafooter.jpg
01-17-PPA-Imaging-Tue-05524.jpg
Introducing our new Guest Blogger column! PPA Today will now publish a weekly story by an Imaging USA attendee, sharing their experience and giving you some pointers. To kick things off, we're republishing this piece by Mariah Ashley 

**originally published February 11, 2015; 

This is one of my all-time favorite quotes: "Such a pleasant thought, if you improve overall conditions everyone can sail happily into the sunset".

It's an idea I try to set my moral compass to and a philosophy I practice in my business. When I recognize this quality in others I want to latch onto them because lately it seems most people practice the "every man for himself" motto and would sooner see you walk the plank than steer your own ship.

...except at Imaging USA. There, everyone is raising the tide. Unfortunately, it's not possible to latch onto 11,000 people, not even if you're a Kraken (mythical sea beast with many arms). Still, I wish I could give every special person I talked to a big old slimy tentacle hug. I guess I'll have to settle for squeezing them with my words instead.

But before things get awkward, let's consider ships.

If your business were a ship what kind of vessel would it be?

A cruise ship, big and solid chugging along smoothly?

A classy vintage sailboat effortlessly shuttling beautiful people from one sundrenched Mediterranean island to the next?

A hardworking lobster boat, a little messy and a little stinky and filled with salty characters?

A leaky little rowboat adrift in a sea of questions looking for a safe harbor? (Me too).

I met people at Imaging who were sailing and bailing all of these kinds of ships. PPA is the 
MA1.jpg
tide rising under us all. I'm so proud to know such a positive, cheery, and enthusiastic crew. Team PPA, easily identified by their bright orange shirts; registering, directing, tweeting, photographing, interviewing, organizing, and helping in a million other ways all the guests on the big festive Imaging USA party boat.

A particularly perceptive PPA team member asked me how my first Imaging differed from my current experience. It's funny thinking back to that convention just three years ago. I didn't know anyone at all. I felt like the new kid in school, the lame-o at the lunch table all alone. What a difference a few years can make.

Imaging feels like a family reunion now. It's not because I am so outgoing and that I easily made friends. I'm actually more like a nervous weirdo. But you'd have to be a Kraken (misunderstood mythical sea creature) not to make friends at Imaging. Team PPA is so open, so encouraging, so willing to go the extra mile, and so darn nice. Making friends with the crew that first year is what kept us on course. Plus, it's nice to know we have a place at the cool kids table. If you didn't get a chance to acquaint yourself with Team PPA this year make it your mission to do it at the next Imaging, join the reunion!

Another difference--the first time I went to Imaging I didn't speak to other photographers (nervous weirdo, remember?). Two years later I found myself chatting it up left and right. Talking with random attendees from all over the country renewed my faith in our industry. Photographers are good people, people! Not only are they creative and interesting but they are curious and kind as well. They want to know where you are from, what you shoot and how you are doing.

They are quick with encouragement and insight. They want to share how they got their photograph in the Loan Collection, where they found the perfect album, and where the shortest lines for coffee are in the morning. I'm so glad I came out of my shell and took the time to chat with fellow photographers. We photographers can be solitary creatures 360 days a year, why not be more social the other five? If it was your first Imaging and you felt a little hermit crab-ish, then shed that shell at Imaging USA 2016.

MA2.jpg
The first and second time I went to Imaging I sat in the audience of many lectures listening to the great advice of the speakers. This time I had the perspective of being behind the podium looking out at the crowd and you know what I discovered? Of all the people at Imaging the speakers are the most selfish! We get the most out of it. Knowing that your message is reaching and helping people is like crack (not Kraken, that's an ominous sea creature).

Honestly my sails have never felt quite so full. I felt I had a small part in the tide rising and was so proud to see it release some of my beached buddies. I've been in that leaky row boat too, though I've recently graduated to a semi stable canoe. I want to share my canoe with others now, but not so many that I tip (just kidding). I want to see all of the hard working passionate people I met succeed. You deserve it!

Lady I talked to next to the post-it note clad Imaging USA Idea Wall, tying for her CPP: I hope you passed and got your certification!

Girl that borrowed money for the convention pass and slept in her car because she couldn't afford a hotel but knew Imaging would give her the answers she needed: I hope you got them!

Tall dude who told me he felt he had been given permission to express his true personality: Be you! Be tall and let that big personality shine through in your business!

Lady who told me she had decided to quit photography on Friday but felt inspired now to keep trying: Don't give up! I know you can do it!

Isn't it comforting to know that we are all in the same leaky boat? We have the ability to throw each other a life line. Toss it when you can! Imaging USA has done that for us over and over again. If it did for you too, make it your pleasure and your addiction to return the favor.

I cannot imagine what Imaging USA 2016 in Atlanta will bring, but one thing's for sure, the tide is already a lot higher, let's keep it rising all year.

 
About the author:
MA3.jpg
Mariah Ashley is co-owner of Snap! Photography in Rhode Island. She is blonde, loves to bake fruit pies, wears flip flops way past the summer season, should have been born in the 50s, paints and writes when the mood strikes her, is mother to Jacques and Vianne, vacations on Block Island, is vegan, never has proper or stylish outerwear, fears frogs and toads but loves turtles, has really skinny legs, personal Style- Bohemian Chic, wants to own a VW van,  grew up on a cranberry farm and is happiest when snorkeling is happiest when sipping a rum punch under a palm tree.




iusa18oct17ppafooter.jpg
By Chris Homer

Whether you are a pro or new to the industry, you have an easy way to enhance your skills
newpvvids0317blog.jpg
 thanks to PhotoVision videos! These HD videos give you a behind-the-scenes look at the techniques used by well-known photographers. Don't believe it? Check out the latest videos from Sue Bryce and Beth Forester!

Sue Bryce

Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue Bryce goes over the evolution of pricing and the lessons she has learned over the years as a professional photographer. You'll learn how she develop her price lists and how you too can reflect your confidence and value as an artist while  reaching your desired average sales. You will get an insider's take on Sue Bryce's thoughts on sustainability and how to to make your upscale packages more appealing to your clients.

Sue Bryce

Keeping it real: Sue Bryce shares in this PhotoVision episode how she once struggled with public speaking and her personal appearance and how she overcame these challenges to become a leader in her community and community of photographers around the world. You'll get her insights as she explains the importance of recognizing your power and your strengths, and how, once you've harvested that awareness, this will boost your confidence and help you find your voice.

Beth Forester

Beth shares with you how she has created an upscale boutique studio in a town with a population of just 3,000. You'll learn why marketing to high school seniors should be thought as marketing to two distinct demographics at once, and how your business can benefit from it. She'll take you on a deep dive about how effective promotional calls to existing clients can be and show you how she books new sessions nearly 4 out of every 5 times!

PhotoVision is included with your PPA membership. That alone represents savings of $199/year! So, what are you waiting for? Head over to PhotoVisionVideo.com and begin streaming classes today... for FREE! If you're not a member of PPA, consider joining today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


iusa18oct17ppafooter.jpg
by Mayo LawalPPAedu_Free-Webinar_10-03-17_1200x1200.jpg

Let's face it: though undeniably important, pricing is not the most exciting part of photography. So if you're struggling with pricing, you're probably not alone... but you can attend tomorrow's free webinar to get some valuable tips that could help a great deal!

Join Andrew Funderburg (photography expert and industry visionary) as he shows you not only how to price profitably, as per the PPA Benchmark Survey, but also how to strategically price your albums and wall art. At the end of this webinar, you'll have a pricing blueprint for sales as well as examples of wall-art designs that really move. 

Oh and it's open to all photographers for free! So don't miss it; register today and tune in tomorrow, October 3, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 2 weeks after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Block your calendar and... enjoy!


iusa18oct17ppafooter.jpg
By Sidra Safri

Under 14 CFR §99.7 entitled "Special Security Instructions", the FAA has the ability to issue additional drone restrictions based on the recommendations of other governmental agencies. 

On September 28th, the FAA issued a new set of restrictions at the request of the Department of Interior (DOI). The FAA and the DOI have decided to restrict drone flights up to 400 feet of the lateral legal boundaries of the following sites: 

  • Boston National Historical Park, Boston, MA
  • Folsom Dam,Folsom, CA
  • Glen Canyon Dam, Lake Powell, AZ
  • Grand Coulee Dam, Grand Coulee, WA
  • Hoover Dam, Boulder City, NV
  • Independence National Historical Park, Philadelphia, PA
  • Jefferson National Expansion Memorial, St. Louis, MO
  • Mount Rushmore National Memorial, Keystone, SD
  • Shasta Dam, Shasta Lake, CA
  • Statue of Liberty National Monument, New York, NY

'Lateral legal boundary' means that no drones will be allowed to fly within 400 feet of the official boundaries of the site. 

These restrictions will go into effect starting October 5th. For more precise guidelines and more information, visit the B4U fly app

These new rules are important to keep in mind (and to share with fellow drone pilots and drone photographers!) as those who violate FAA restrictions will be subject to potential civil penalties and/or criminal charges. Nothing you want to be inadvertently involved with!

So remember to bookmark this page to stay up-to-date on all things drones: PPA.com/Drones.

iusa18oct17ppafooter.jpg
Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Thumbnail image for IUSA18_Speaker_Rocco-Ancora_1200x1200.jpg
Let's Meet...
Rocco Ancora
Facebook: Rocco Ancora
Instagram: roccoancoraphoto

Rocco Ancora is a world renowned wedding photographer, and his work is celebrated both locally and internationally. He is involved with the Australian Institute of Professional Photography and has been awarded their prestigious accolade, Wedding Photographer of the Year, an unprecedented four times in a six-year span! Rocco is also active in WPPI, Dallas PPA, and The Mid-Atlantic Regional School of Professional Photography.

A multiple Grand Award winner at WPPI, as well as 1st, 2nd and 3rd placements, Rocco is an extraordinary artist and his craftsmanship is held in the highest regard by his peers. He is an amazing speaker and an instructor to behold. 

Speaker Sessions:
Monday, January 15

Rocco Ancora is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

iusa18oct17ppafooter.jpg
By Chris Homer

As you wind down another busy week, take a break and enjoy our top photography posts from
roundup weekly blog-thumb-300x156-3677-thumb-300x156-3678-thumb-300x156-3679-thumb-300x156-3758-thumb-300x156-3759.jpg
 around the web!

SOCIAL MEDIA AND PHOTOGRAPHY: Many photographers feel that social media has had a negative impact on professional photography. Before you get too worked up, take a look at this post from Photography Talk. It shares how several social media sites can be a benefit to your photography business. 

COMPOSITION: A recent study has revealed that people's eyes are more drawn to areas of a photograph that have meaning - rather than those that just stick out. What does that mean for how you compose a photograph? Read all about the study on PetaPixel.

MARKETING: If you're struggling to convert your website visitors into paying clients, read this post from FStoppers. It shares some common pitfalls that you'll want to avoid to make sure your site actually brings you business!

WHITE BALANCE: If you're relying on the auto white balance setting of your camera, you may be missing out on an opportunity to create better photos. This post from PhotoFocus explains several methods for how to create a custom white balance to get the most from your photography.

TUTORIAL: You're shooting on location, and you want a dark background, but none are available for you! If this has happened to you, check out this video on FStoppers. It shows how you can turn a white wall into a dark background through proper lighting and set up.
By Chris Homer

PPA offers many educational opportunities for photographers. From live webinars to the library of videos on PPAedu and PhotoVision and in-person events like Super 1 Day and Imaging USA, there's something for every member to continue their education on the art and business of photography. If you want even more education and networking at your state or city level, check out your local PPA Affiliate!

Affiliates are autonomous organizations that choose to  partner with Professional Photographers of America to provide valuable networking and educational opportunities for photographers. As an Affiliate of PPA, they can even offer you merits towards PPA degrees!

So, if you want to attend education and networking events in your local area, check out the Affiliate Directory to find your local PPA affiliate organization and connect with photographers in your area! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


Connected_monthly_push_my_ppa_footer_650x160.jpg
by Mayo Lawal

201709-betz8__medium.jpg

Lindsay Betz, the studio manager for Jonathan Betz Photography, believes there's no reason red ink has to be part of the plan for cultivating a photography business.

"I would argue that photography does not require debt," she says. "You can grow into your business and take on more as your cash flow allows. That allows you to build a much more solid foundation for your business."

The successful photographer and entrepreneur shares how she was able to achieve debt-free business and how you can do it, too.

Read 10 Tips for Growing a Debt-Free Photo Business and be inspired by Lindsay's story on ppmag.com.


Connected_monthly_push_my_ppa_footer_650x160.jpg
By James Yates

01-17-PPA-Imaging-Tue-6016.jpgPPA's Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge doesn't start until the new year, but you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a road map that will take them where they want to go so they don't end up somewhere else completely. 

This was one challenger's answer - one of many great ones--from Lindsay Syme, owner of Lindsay Syme Photography in Spring Creek NV. She also just so happens to be the winner of the 2017 Dream Studio Giveaway at Imaging USA (see photo)! 

"Success is that fabulous thing you achieve when you set a goal and do the work it takes to reach that goal.

My Business Goals:  

  • I want to contribute financially for my family: This starts with pricing for profit and having solid business foundations. I need to get over myself and see my worth. I see it in others but fail to see it in myself. I am making progress but still have much to do!
  • I want to be 100% present in everything I do: I need to focus all of my attention on whatever it is that I am working on because I tend to be distracted, lack focus, or procrastinate.
  • I want to give back to the community and others: Being able to give to others feels so dang good. There are so many areas in our community that I could make a difference. Having the financial means would be awesome as well as the time to volunteer. Again, goes back to pricing for profit so I can have the money and time.
  • I want to educate and share with others: I know how grateful I am when others share their time and talent. I want to give back to my photography community. Teaching runs through my veins so I look forward to the day that I can contribute.
  • I want to strive to be better and improve my craft: My last step to earning my CPP is the image submission. My eyes have been opened to a whole new perspective! I always want to be better and push for the next step, whatever that might be.
  • I want to show others how valuable they are: It amazes me how many times I get put off as a customer by various businesses and business owners. I find it shocking! I want people to feel important. I want people to feel special. I want them to feel communicated to and valuable. I want to go above and beyond so others know how important they are. I feel like achieving these goals will result in success!"

It's going to be an exciting year for Lindsay and her fellow Challengers..including, hopefully, you! We'll check back in with Lindsay and see how things have progressed. YOU should sign up now for 2018's Business Challenge group. Consider it the next big step toward success for your business!



Connected_monthly_push_my_ppa_footer_650x160.jpg
By Bethany Clark

PassGiveaway_1200x1200.jpg
PPA has given away three All-Access Passes to Imaging USA 2018 during the month of September, and we've got one more left to give away!
 
Any professional photographer who wants to kick off their 2018 at the best photographic convention out there can enter!
 
Imaging USA is packed with photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq ft trade show full of everything photography-related!
 
To enter, simply fill in this form! The last winner will be selected this Friday, September 29, 2017!

Will that winner be you? BEST OF LUCK! Enter today.

Connected_monthly_push_my_ppa_footer_650x160.jpg
By Chris Homer

Get ready to connect and grow with fellow photographers in this year's Fall Super 1 Day!
Thumbnail image for Super1Day_Oct17_RegisterToday_1200x1200_02.jpg
 
The online registration deadlines is rapidly approaching for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. Be sure to register by September 28 for the lowest price!  

This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:

  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, etc.
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more!

These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!

In addition to what you'll learn, these classes also help you get closer to earning an official photographic degree! PPA members earn one service merit for each paid attendance, which go toward earning a degree.

All Super 1 Day Photo Workshops will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price! 

You have three easy ways to register:

  • ONLINE: Register online for only $99 through September 28, 2017.
  • BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until September 28, 2017, for only $99.
  • or ONSITE: All registrations after September 28, 2017 must be completed onsite and in-person for $120. Please contact the instructor prior to going on location to ensure there is space available.

With more than 150 classes offered across the country this fall, you are sure to find one in your area! So browse the schedule at PPA.com/Super1Day, and register for a workshop near you!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


Connected_monthly_push_my_ppa_footer_650x160.jpg
By Bethany Clark

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Pricing Philosophy" with Sue Bryce!

PV_New-Video_SueBryce_09-25-17.jpg
Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue discusses the evolution of pricing and the lessons she has learned over the years as a professional photographer. She explains how to develop a price list that reflects your confidence and value as an artist, and how to reach your desired average sales. She shares her thoughts on sustainability and ways to make your upscale packages more appealing to clients.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!

Connected_monthly_push_my_ppa_footer_650x160.jpg


Tags

Find recent content on the main index or look in the archives to find all content.

Categories