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Results tagged “See The Difference Campaign” from PPA Today

By Chris Homer

We often hear that it's tough for professional photographers to differentiate themselves from all the hobbyist or inexperienced photographers out there. Whether it's by undercutting pricing or taking away potential business, newly found competition can be extremely frustrating for pros to deal with. So what can you do? The answer is simple- educate your clients on why and where hiring a pro makes a difference. Remind them that they only get one chance to capture precious memories, so you'll want the best photos possible - which only a pro can provide!

To help shine light on this important difference, PPA has a series of tools; all hosted under the See The Difference campaign. Leverage them! Even non-PPA photographers can benefit from this advertising and education campaign. 

Those who are with PPA can also download and embed videos, brochures, advertising materials and more that will help show your potential clients why you're worth the extra investment. Use the resources on your own website and incorporate them into your marketing. They are there to help your sales pitch and after sharing them with your clients and prospects, hiring and paying for a professional photographer should be a no-brainer for them!

Below is one of the new See The Difference videos - Moments You Can't Get Back. This piece targets (and features) family portrait clients with real moms sharing heart-wrenching stories about their families and discussing how professional photographers made a difference and helped them preserve family memories.  

This video is a powerful reminder of how photography can be the only thing you have left to remember someone by, showing just how important hiring a professional can be. Go ahead, take a look, and share it!

There are more videos on the See The Difference Resources page including some showing the importance of professional wedding and high school senior photography. If you're a PPA photographer, grab the embed codes for your own website today. Plus, take a look at the brochures, Facebook tab and other tools that PPA has developed for you to use. Go ahead, show them the difference hiring a professional photographer makes. Use and share the resources and tools. They are there for you! And remember: the more photographers who are sharing the message, the more successful and more powerful this message will become, benefiting ALL professional photographers, so use See The Difference and start spreading the word! 

About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 


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