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Photography is best enjoyed in Print. You know that, but do your clients? Are you struggling with exactly how to explain the process of print photography to clients? Here are a few ways you can show them why the efforts and services of this art form can't be matched.

  1. Thumbnail image for book 1080x1080.jpgChoose the Right Printing Material and Product Treatment
    Determining the type of printing material, as well as the kind of product treatment needed for a client's image, is crucial to the quality of the final product.  The quality of the material used will determine the image's lifespan. It's up to you as a professional to encourage them to use a paper that will last a lifetime.
  2. Frame Their Photograph so it Enhances Their Image
    Any professional photographer knows framing does not fall under "a walk in the park." Remind clients that you're trained to do this. And remember: You're offering them quality service that they can only experience when they hire an expert like you. The rich conversations between you and your client will help you produce every fine detail they hope for, the perfect encasing for their image, the best frame to fit with their home d├ęcor. You have the knowledge to guide your client through the purchasing decision, and you can help give them a great experience by prepping and showcasing the best frames for their image.
  3. Package and Deliver with Care
    Taking the time out of your day to package your client's photograph is a small gesture that will go a long way. They know you care about the image, but you personally packaging their photograph and delivering it to them yourself will signify, "Wow, they care about me." Speaking of which, whenever you have the choice and resources for shipping versus personal delivery, always go with the latter because quality customer service only enriches the entire customer experience. Going the extra mile acts as the icing on the cake. It further solidifies your relationship, and that mutual feeling of gratitude will last long after the project is complete. Clients will never have this kind of experience - namely a considerate, human touch to their customer service - if they simply stick with digital. Show them why they'll want to partner with you a second, third, twentieth time.
  4. Hang It Up Professionally, and Play Up "The Reveal"
    People are always eager for the reveal, and you can make it a very special occasion by hand-placing the image for your clients. Because mounting and hanging for visual impact is second nature to you, they can relax while you place the piece in an agreed-upon space. After you secure the image with utmost precision, everyone's favorite moment finally arrives: the long-awaited reveal! Ask your clients to close their eyes. As you guide them into the room, you let them take a breath, and once you finally give the "okay," that first heartwarming gasp happens. When it does, the realization hits them: "This was so worth it." They know one of their most cherished moments has become immortalized for generations to enjoy every single day.  

That's what you strive for, and that's what sticks in your client's mind. No matter how you chose to take your clients through the reveal, take advantage of this highly-touching moment to make it even more special, and tie it to your brand and your service.

In the end, it's always the client's experience that will set you apart as a professional print photographer. See the bliss that falls on your clients' faces when they are able to see their story come to life. They will feel the caring and consideration because you took their priceless moment as seriously as they did. Each and every meticulous step of creating beautiful print photography can't help but proclaim a valuable truth: There is no substitute for excellent, customized service from a pro. People don't become repeat clients simply because of the products... they come back because of the experience!

When it comes to professionally printing photography, people tend to focus on the end result and rarely the process. But if you can show them you hold their satisfaction as the highest priority, they will not only cherish your art in a timeless format but will also cherish your efforts, too. To learn more about print photography and to find resources that can help you market and sell your prints, visit Printmovement.org.


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By Lisa Sharer

People came from far and wide to San Antonio for the annual professional photographers' conference, Imaging USA 2017, to hear amazing speakers, and absorb their wisdom. Of all the educational series featured at the event, the PRINT program talks emphasize print product sales as a core component of your photography business. Now, you can get an exclusive look at the live recording of this inspiring program. Watch Photographers and Print Artists Tim Walden, Allison Tyler Jones, and the world-renowned photographer, Sue Bryce, as they walk you through their processes. Each speaker has unique experiences that you can apply in your everyday business to help you sell more prints.



When you're done hanging on their every word, join the PRINT movement! Once you sign up, you'll get monthly tips, info, tools, videos, etc. to help you grow as a Print Artist and help you grow your photography business. (By the way, these resources will be completely FREE to you!)

Editor's Note: This post was originally published in April 2017. It has been updated for accuracy and comprehensiveness.

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By Lisa Sharer

Last year, several industry leaders came together to discuss the future of photography and the art of printing. Over the years we have seen a decline in the amount of printed works, and we've seen the effect it has on homes around the world. Every day someone loses all their cherished memories due to a lost phone, a digital collapse, or worse. The partners that instigated the initiative behind the PRINT movement came together to make a change.

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The PRINT Movement was born to help educate photographers on how to position themselves as print artists. This includes how to sell printed products, the importance of printed works of arts, and what they can tell their clients to sell more printed photographic work. Several educational resources and tools to help sell prints have already been developed and are being shared with photographers, for free, by the PRINT Movement. Just this past week, more plans to develop more tools were created as the partners behind the initiative came together at the PPA office, in Atlanta, GA.

As we work to come up with more resources and tools for photographers everywhere, the PRINT Movement is growing stronger every day. 1600 photographers have already joined the movement, pledging their commitment to printing as artists and learning how to do so and market it in an efficient and empowering way.

Photographers who sell printed works compete at a much different level than the shoot and burn photographers who can only compete on price. As a group, we truly believe that PRINT is the future of the photographic industry as it continues to bring the beauty of photography back into homes across the globe. Join the PRINT. The Movement today to pledge to not only be an amazing photographer, but also a talented print artist!


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Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.



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