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By Bethany Clark

Five years ago, Jeff Roffman held his first Santa Day at his Atlanta photography studio. It was a modest event with about 15 sessions. Almost every kid cried.

But unbeknownst to him, that event turned out to be a hit and created a ravenous client base for more photography sessions with Santa. After adding many more props, features, and even a cookie decorating station, this seasonal event brings the North Pole to the middle of Georgia - producing a big boost to Roffman's bottom line.

"We're not just selling the photography; we're selling the experience," says Roffman. "This is a judgment-free zone where kids can be kids. If a kid has a meltdown on Santa's lap, that's OK. The parents can all share a laugh and not be embarrassed. We are all parents here, and we're in this together."

Read more about this merry project at '"Disastrous" Santa Sessions A Hit With Clients' on PPmag.com. 

By Bethany Clark

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Share your inspiration from the new PPMag.com on Pinterest for your chance to win fabulous prizes:
  • A Loktah 8x8 Signature Flush Mount Albums ($180 value)
  • WHCC Wall Display Product (up to $270 value)

Contest Rules:
  1. Create a Pinterest Board named "PPmag.com Inspiration" 
  2. Pin images, articles, and content you love from the new PPmag.com
  3. Complete the entry form found at PPmag.com/PinToWin with a link to your board 
  4. Follow Professional Photographer Magazine on Pinterest to see who wins!
  5. Contest ends on 8/10/2016 and one randomly selected winner will be notified by email. 

So pin to your heart's content from July 21 to August 10, 2016! Get all the details at PPmag.com/PinToWin.

Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

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