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By John Owens

 

It's already been a few weeks since our last update from Krista Newbill and her adventure with PPA's Studio Makeover. This time Krista checks in with a video on the changes she is making to her sales.

 

In this video blog (or Vlog for you web lingo-savvy readers), Krista shares what she learned from chatting with her PPA mentor. From their conversation, Krista says she will make changes to slow down her sales process and change her album pricing. Could these changes apply to you? Watch her 2-minute video check in and see:



About PPA's Studio Makeovers:

This year PPA is working with two lucky studios in all areas of their business, to give them a total "makeover". Every facet of their businesses will be scrutinized to help them be more profitable. The makeover will touch on and improve their business model, branding, pricing, marketing, sales strategy, workflow efficiency and overall profitability--all based on the tools, information and resources set by PPA's Benchmark!

Follow these two studios' progress, challenges and changes. Updates will be posted right here on the blog and you will be able to watch monthly webinar updates to track this year-long process. It's a series worth paying attention to, as there will be strategies and business tactics you can apply to your business too.

 

You can get a refresher with the project overview and take a look at the first update on Krista's makeover. Some of the advice they're receiving may very well apply to your business! Another update on Krista's progress is coming soon as well as more from our second studio makeover recipient, Wes Roberts. This adventure is supposed to make both Krista's and Wes's studios Be More Profitable. So stay tuned for the next update on PPA's two Studio Makeovers!

 

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John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burger.

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