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By Chris Homer

Overwhelming. It's a word Sacramento-based photographer and much-in-demand marketing
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 consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering. After building a successful senior portrait business over the past 10 years, Fode discovered she was frequently being asked for help by photographers who admired her marketing prowess.

Read advice from Fode on branding and how to market your photography in "Stay on Script: Marketing Do's and Don'ts for Photographers" on PPmag.com

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Kate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed
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 their own families as amateurs, then grew into professionals by working at improving their images. And yet these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. The turning point for all three photographers came with the introduction of in-person sales and strategic pricing. Their stories are similar, but their experiences are unique, and each has lessons to share with other photographers struggling to distinguish themselves in a field where distinction is hard earned.

Read how these photographers found success with In-Person sales in "Case study: In-person sales and print products saved these studios" on PPmag.com.  


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

Working with clients to create senior albums, wall art, and other heirlooms is one of the easiest and fastest ways to ignite sales. If you're a senior photographer, there's no reason to limit yourself to selling just the photo shoot and a collection. The key to increased revenue is establishing rapport with clients, educating them, and selling with intent.

Check out senior photographer Melanie Anderson's, Cr.Photog.,CPP., 5 step process to getting higher sales in "5 Ways to Ignite Sales" on PPMag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

Back in the days of film, infrared photography was a complicated undertaking that was rarely used outside of scientific and fine art applications. Today, photographers looking to offer something unusual to clients might find this alternative process an appealing option.

Laurie Klein is one photographer who's demonstrated the power of differentiation through infrared. "I've made most of the money in my career with infrared photography," she notes. And she says others can do the same.



ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

So you've gotten your license from the FAA to be a drone pilot, and you're ready to start offering drone photography to your clients. What should you do next?

"10 Best Drone Practices" on PPMag.com shares some steps all drone photographers should take when starting out. If you're considering offering drone photography, read this article first. You'll pick up advice that can save you some major headaches later!

And don't forget to visit PPA.com/Drones for even more advice on passing the FAA test, drone insurance, news and more!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Tristin Vaccaro

You may lock your car doors, look twice before crossing the street, and keep your valuables in a lockbox, but have you thought about keeping your digital files safe? As a photographer, your images are valuable and should be protected as such. 

Read "4 Image Backup Strategies" to find out how to effectively save your files from permanently disappearing, only at PPmag.com.


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By Chris Homer

Who doesn't love the opportunity to win some free photography gear? That's exactly what Professional Photographer magazine is giving you with a monthly giveaway*! 

Enter the giveaway by November 30 for your chance to win a Sigma 24-35mm F2 DG HSM Art lens. It's the world's first full-frame f/2 zoom lens, designed for prime performance with the versatility of a zoom lens and outstanding image quality throughout the focal range. A $999 value - this lens is Professional Photographer magazine's biggest giveaway of the year, so you won't want to miss your chance to enter! 

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Be sure to enter by November 30, and come back every month for a chance at a NEW giveaway thanks to Professional Photographer magazine! 

*(Due to international regulations on prize giveaways, this contest is open to U.S. residents only.)




ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Ten years ago, Stacey Williams Dunse, CPP, launched her studio in a small South Dakota town, setting herself up as a do-it-all photographer. Business was growing, but it wasn't until she implemented financial initiatives she learned at Imaging USA that she was able supercharge her profits. 

Read "Outside, Looking In" on the PPMag.com website.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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By Chris Homer

Despite the small size of Oakland City, Indiana (population 2,432), Dan Rowe has built a thriving business with the help of his senior spokesmodel program, which veers from the traditional. 

Read how Rowe's program draws in teens and primes parents to buy in "Model Might" on PPMag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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By Chris Homer

Seeking a hearty niche to claim as her own, Alison Miniter, M.Photog.Cr., CPP, turned to the lovers of classic cars. With loads of personal experience attending car shows because of her car-loving husband, Miniter saw an opportunity to provide custom photography to a new audience. 

Learn how Miniter has made a name and a niche in "Driving Sales" on PPMag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

The beach is a popular vacation destination for families. And Kansas Pitts, who's based in Santa Rosa Beach, Florida, has seen more than her share of them. Her studio thrives on these sun-soaked vacationers, many of whom return year after year for family portraits.

Pitts concentrates on keeping vacationing families stress-free with sunset photo sessions take just 30 minutes. She's also found ways to expedite the sales and ordering sessions to make purchasing easy. 

Learn about Pitts and her booming beach photography business in "Golden Hour" on the PPmag.com website.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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hotone_readerschoice_blog.jpgThe 2013 Hot One Awards are currently being compiled by Professional Photographer magazine (look for the results online August 1), honoring the hottest products for professional photographers. From hundreds of entries received, a panel of judges who are all professional photographers name their top choice in cameras, lenses, software and much more. There's only one opinion missing -- yours!

For the first time, Professional Photographer has added Readers' Choice Awards to the Hot One Awards series. It's your chance to have your say on what you think some of the best photography products are! The categories you will be voting on were very close when our judges made their decisions, so the competition for the Readers' Choice Awards will be high.

From now until June 9, you can vote on PPmag.com for your preferred DSLR camera in the $1,000 - $3,000 price range. Will it be the Canon EOS 6D or the Nikon D800/D800E? The choice is all yours. Let us know what you think; it's super easy to cast your vote.

Better yet, you'll also have a chance to share with Professional Photographer your choice of products in the Macro Lens, Business App, Presentation Software and Background categories. Here's the complete voting schedule:

  • Digital SLR: May 28 - June 9
  • Macro Lens: June 10 - 23
  • Business App: June 24 - July 7
  • Presentation Software: July 8 - 21
  • Background: July 22 - August 4

Don't be shy, start voting now! Daily voting is permitted and it takes a few seconds at most.

If you just started reading Professional Photographer magazine and want to view the 2012 Hot One Awards (or if you just want a refresher on last year's winners), you can find the complete results at www.ppmag.com/hotone_2012/.  



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