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Results tagged “Print Movement” from PPA Today

By Lisa Sharer

In 30 or 40 years, how will you remember the most important moments of your life? It's a question that the print industry is asking during this technological age. According to a nationwide survey conducted by Professional Photographers of America (PPA), consumers are printing significantly less than the generations before them.

In some homes, photo albums do not exist. For some people, printing photos is not even on their radar. People are leaving everything in the cloud, and assuming their coveted images will be safe forever there. But if there's anything we know, it's that technology has the potential to crash, delete images and possibly even wipe files off the face of the earth.

This infographic illustrates the very scary truth about consumers' relationship with printing photography products. While we would like to believe that everything will be fine on a computer or in the cloud, we can never really be sure. Even if they are safe, are consumers planning to share their family photos from a desktop? Will people walk into each other's homes and bypass blank walls to head directly to the computer?

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Tangible, visible, printed images are the only thing that can really tell the story of our most precious moments. Generally speaking, don't you see children more fascinated by the family photos throughout the home folders on a computer screen? And as adults, will they wonder why their parents aren't proudly displaying their special moments? Will that one photo make as much of an impact to the newlyweds that choose only to share via their social media?

These are all valid concerns, and they start with the photographer. As photography professionals, it is our obligation to give the full scope of a photo session, including the printed works that follow. This infographic shows the awe-inducing effects of the technological age as well as the importance of bringing home a printed image that will let the subjects beam with love and pride, and that they will be able to share with generations to come.

To learn more about The Print Movement and how printing can help reinforce the photographic industry, visit PRINTmovement.org. You'll find an array of statistics, valuable information, as well as resources to help you sell print products from your own studio. It's time to start the (re)evolution of print!

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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
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By Bethany Clark

PRINT The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.

In this video, photographer Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, shares why she loves to provide printed photography products to her clients. 


Learn more and join the movement at PRINTmovement.org. Youcan also experience the PRINT movement in-person at Imaging USA 2018 in Nashville, TN, January 14-18, 2018! Register today!


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By Autumn Rice

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PRINT. The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.

As a professional photographer, it is to your benefit to get involved and spread the world about the movement to your clients and peers!

The Resources page on PrintMovement.org offers easy-to-use content that taps into the emotion of clients to help them understand the value of printed photography

  • The brochure template is tri-fold and customizable for your studio. Simply download the brochure, and add your photos, your studio information, and prices. 
  • The outreach content expounds on the movement and provides clients with credible information about the importance of the movement, and why they should be willing to pay more for printed work. 
  • The Print videos are a great way to promote the movement in your studio. All you have to do is download or stream the videos in the lobby of your studio. 
  • There are also logos for you to put on your official print materials. There are a variety of styles and colors, so choose the one that best fits your business! 

All of these resources are downloadable and customizable on the Print Resources page. Head over to PrintMovement.org/Resources to get your resources and be a part of the print movement today!

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