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by Lisa Sharer


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Many times we find ourselves believing that the industry is to blame for the reduction in printed-product sales. But what is the industry actually made up of? It's made of you and me. As photographers, you set the bar for making PRINT Art a part of your everyday lives and a very important part of your client's lives.

So it starts with you. Having tangible objects to see and hold has a value that hasn't changed over generations, and that isn't poised to change either. Print Artists understand the timeless contribution of their work and printing their work (and selling it!) is something that can become second nature. Consumers' approach to photographic products is shifting, and this is why Print Artists can thrive. They are offering the effortless quality of timeless pieces that consumers can't get in a couple of clicks through their drugstore. It can be as simple as starting to help redecorate a client's home, and then follow along in their progress through life. Every home in America and around the world is starting to remember why that tangible piece of memory makes such a difference in their minds and in their lives.

And the Industry is changing.

Thankfully, the printing options for professional photographers are changing as well. That's why it's more important than ever to learn these options from a Print Artist standpoint. Understand the paper preservation methods; develop the vocabulary to educate consumers on options (that no drugstore can rival with); speak influentially about the intrinsic worth of a print investment; have it become second nature to be a print artist; and the list goes on. But it all starts with you. 

Become a part of PRINT. The Movement, and see how you can help change your business and the industry. You'll receive updates and stories about the PRINT Movement, but also new sales tools to help you when presenting printed pieces to your clients.



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By Lisa Sharer

We've all heard that printing is more profitable than handing over digital files. We've all seen photographers with great galleries of printed photos. We all know the benefits our clients receive with tangible products. So, "where do I start?" you might ask. We've found five products that you and your clients will love.

Prints: First, consider basic prints. This option is for the clients that want to spend only a little extra money to hold the image in their hands but are trying to stay budget-conscious. Prints of photographs will make the perfect addition to your clients' homemade photo albums, an addition to their budget-conscious gifts, or self-framing displays.

Print Packages: Perfect for the graduating students! These days, high school seniors are getting some amazing and phenomenal photos. Images of this caliber cannot (rather should not) be contained to one small format. These clients are likely to want digital files, buttons, etc., but your biggest impact will always be through a larger framed piece. Think about offering this pack to your graduate's parents.

Mounted Photos: Mounting prints is a sleek and modern way to display photos. Many clients find that these types of photographic work not only enhance their home with timeless memories, but they also add a stylish element to any wall... and boost everyone's ego, which is always a valued yet not-spoken-about benefit. Consider making this part of your offering when pitching your services to your clients.

Booklets: This is a fun way to put a collection of photos together. Whether it's for the graduate or the family reunion, an array of pictures come together to make the perfect viewing experience. Consider including this in your studio to offer to any type of client!

Matted Albums: They're just like the albums a client would buy from a supercenter and stick their own photos inside. Except 100x better! These will catch the eye of any client that's looking to include a grand array of photos. Think about offering this after a family photo session, or to the client that is looking to include a lifetime of memories in one place.

These are just a few of the many ways that you can start positioning yourself as a print artist today and start making more money. Once your clients see the range of products you offer, they'll be inclined to learn more about your craft, and they'll respect you as a printmaker. At that point, you're likely to see a higher level of print sales, and a higher number of happy clients.

Learn more about bringing print back to the foreground of photography. Join the PRINT Movement today!


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Aout the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.

By Lisa Sharer

You can't just get out of bed in the morning, decide you're going to sell prints, and then become a millionaire. (If you have done that, send us a message; we have some questions!) For the rest of us, we could use some tools to help us learn how to sell more prints, as well as educate our clients; so they are the ones asking for these products. And these days, video is king.

That's why PRINT. The Movement has created an entire section on their website dedicated to video resources. Currently, you will find an assortment of content that helps photographers with some essential skills for in-person sales. You'll also find some videos that will educate your clients, and there's even a quick message from world-renowned photographer Anne Geddes!


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Check out these videos to help you increase and maintain your business as a print artist. Not only will you be helping yourself, you'll be helping the world...one beautiful image at a time. Join us, and become a part of the movement today at PrintMovement.org.


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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.


By Lisa Sharer

Last year, several industry leaders came together to discuss the future of photography and the art of printing. Over the years we have seen a decline in the amount of printed works, and we've seen the effect it has on homes around the world. Every day someone loses all their cherished memories due to a lost phone, a digital collapse, or worse. The partners that instigated the initiative behind the PRINT movement came together to make a change.

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The PRINT Movement was born to help educate photographers on how to position themselves as print artists. This includes how to sell printed products, the importance of printed works of arts, and what they can tell their clients to sell more printed photographic work. Several educational resources and tools to help sell prints have already been developed and are being shared with photographers, for free, by the PRINT Movement. Just this past week, more plans to develop more tools were created as the partners behind the initiative came together at the PPA office, in Atlanta, GA.

As we work to come up with more resources and tools for photographers everywhere, the PRINT Movement is growing stronger every day. 1600 photographers have already joined the movement, pledging their commitment to printing as artists and learning how to do so and market it in an efficient and empowering way.

Photographers who sell printed works compete at a much different level than the shoot and burn photographers who can only compete on price. As a group, we truly believe that PRINT is the future of the photographic industry as it continues to bring the beauty of photography back into homes across the globe. Join the PRINT. The Movement today to pledge to not only be an amazing photographer, but also a talented print artist!


Thumbnail image for Thumbnail image for Lisa Sharer_Profile.jpg
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.



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