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By Chris Homer

If you're just starting a photography business, or have recently moved from part-time to full-time photographer, you probably feel a little bit overwhelmed by all the different things you must implement to have a successful business. Don't panic! PPA's Business Basics Workshop WILL help get you over the hump and set your studio up for success 

This workshop answers all those questions you might have - everything from legal and financial aspects of running a studio to picking a business model and developing a pricing strategy that works for you! Better yet, this Business Basics workshop utilizes PPA's Benchmark Survey results by directly comparing your studio's numbers with high-performing studios to help you identify real tangible areas of opportunities or needed changes. It's a 2 day business jolt that will empower you to make smarter business decisions.

You have to be with PPA to attend and there is a fee, but the knowledge and confidence to run your business successfully is such that almost all past attendees recognize it was a turning point for their studios and well worth the $199 cost. 

Emily Mulkey from Dallas, TX (who already attended this program) told us, "Doing the Business Basics Workshop was, by far, the best decision I made last year. The information and advice I received is still, to date, essential for taking my photography business from the hobby level to full time professional. The instructors are wonderful--they have incredible passion for the industry and have truly walked the walk. I only wish I had attended this workshop 2 or 3 years ago, as it would have saved me many tiresome nights of frustration!"

If you're looking for a photography business guide to avoid the frustration Emily mentioned, consider attending the next Business Basics Workshop at PPA headquarters in Atlanta, April 25-26. Those who register by March 25 will even get the early bird rate of $199! That and...you'll be able to bring someone else from your studio for free! 

The April class will be taught by Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP, who's among the best in teaching photographers how to run a business. 

Past attendee Virginia L.S. Freire of Brooklyn, NY said, "The Business Basics Workshop was worth every penny and every minute of it. I was amazed - and thrilled - that Ann Monteith covered so much and answered all of my questions in such a short amount of time. The program was inspirational and energizing and armed me with the critical tools, perspective, and business savviness I needed to set my studio apart and start on the road to profitability immediately. Thank you PPA and Ann!"

So, if you want to Be More as a photography business owner, get over your fears and sign-up for this April 25-26 Business Basics Workshop today! The workshop is only for PPA members, so you'll need to join before you can register. See you in Atlanta! 

About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 


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