Vital Signs: Launching a Baby Plan

The baby plan is a cornerstone of many child and family portrait studios. Whether you call it "Baby's First Year," "Watch Me Grow," "Tummy to Toddler" or any other name, the baby plan can be an ideal building block for your portrait business because it offers an opportunity to earn lifelong clients.

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Comments

  • by Fri Oct 28, 2011

    I was hoping for ideas on generating leads.

  • by Fri Oct 28, 2011

    Thank you for sharing these baby plans! I am just starting my business & I definitely want to offer a materninty/baby plan. This gives some very helpful ideas!

  • by Fri Oct 28, 2011

    Loved the two different baby plans and explanation why they run it that way. I'm in Germany and newborn portraits are quiet a new thing over here. Most Germans don't contact a photographer until baby is already 2-3 months old. I am trying to change this behavior in my area and get them in the door when they are newborns, again around 6 months and for the 1st birthday. Currently I do not have a baby plan, I just make these recommendations and some clients come back at 6-8 months, some not until the 1st birthday. I can see how a baby plan will ensure their return and also not run off to those "moms with cameras" to get a $50 CD!

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